玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)348.128.45-1.722.0560.1627.337.64-7.95-8.170000.5947.6729.552.19-15.13-6.570.0000435830.00.0
24Q2 (19)320.9913.48-7.631.2813.27-16.888.350.64-11.320000.40-0.18-10.022.5932.74-4.00.0000435830.00.0
24Q1 (18)282.85-4.79-14.181.133.67-22.075.51-12.95-36.230000.408.89-9.191.95-8.57-25.690.0000435830.00.0
23Q4 (17)297.08-16.13-13.881.09-32.3-22.76.33-23.92-52.050000.37-19.28-10.242.13-9.29-44.320.0000435830.00.0
23Q3 (16)354.21.93-25.151.614.55-6.48.32-11.11-24.910000.452.5625.062.35-12.80.330.0000435830.028.5
23Q2 (15)347.495.431.411.546.2120.319.368.33-4.680000.440.7318.642.692.75-6.010.0000435830.028.5
23Q1 (14)329.58-4.46-1.131.452.8413.288.64-34.55-17.00000.447.6314.572.62-31.49-16.060.0000435830.028.5
22Q4 (13)344.95-27.1117.531.41-18.0215.5713.219.1337.360000.4112.46-1.663.8363.4416.870.00004358328.528.5
22Q3 (12)473.2438.170.651.7234.3863.8111.0812.8326.480000.36-2.7-4.012.34-18.3-25.880.0000339160.00.0
22Q2 (11)342.672.841.561.280.013.279.82-5.67-8.310000.37-2.72-19.982.87-8.24-35.230.0000339160.00.0
22Q1 (10)333.3413.5721.591.284.9217.4310.418.328.890000.38-7.62-3.423.12-4.62-10.440.0000339160.00.0
21Q4 (9)293.515.847.461.2216.1954.439.619.710.840000.429.7843.713.273.653.150.0000339160.00.0
21Q3 (8)277.3114.566.161.05-7.083.968.76-18.211.390000.38-18.89-2.083.16-28.6-4.50.0000339160.026.16
21Q2 (7)242.07-11.716.761.133.6716.4910.7112.0323.530000.4717.41-0.224.4226.885.80.0000339160.026.16
21Q1 (6)274.160.3730.651.0937.973.819.5610.27-3.820000.4037.46-20.543.499.86-26.380.0000339160.026.16
20Q4 (5)273.144.5743.750.79-21.78-15.968.670.352.850000.29-25.2-41.543.17-4.04-28.450.00003391626.1648.62
20Q3 (4)261.2125.990.01.014.120.08.64-0.350.0000.00.39-17.350.03.31-20.90.00.0000.0268830.00.0
20Q2 (3)207.33-1.20.00.97-7.620.08.67-12.780.0000.00.47-6.50.04.18-11.720.00.0000.0268830.00.0
20Q1 (2)209.8510.440.01.0511.70.09.9417.910.0000.00.501.140.04.746.760.00.0000.02688317.80.0
19Q4 (1)190.010.00.00.940.00.08.430.00.000.00.00.490.00.04.440.00.00.000.00.0228210.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1328.34-11.15.690.1832.66-26.64000.4312.682.46-17.480.000435830.0
2022 (9)1494.237.455.6826.544.5215.25000.38-7.972.98-16.160.0004358328.5
2021 (8)1087.0514.244.4917.5438.637.54000.412.893.55-5.860.000339160.0
2020 (7)951.53-4.23.82-6.8335.92-7.52000.40-2.743.77-3.460.0003391626.16
2019 (6)993.25-7.454.14.0638.846.67000.4112.443.9115.260.0002688317.8
2018 (5)1073.189.123.94-2.2336.413.76000.37-10.413.39-4.910.000228210.0
2017 (4)983.460.624.0375.9835.09-12.06000.4174.913.57-12.590.000228218.79
2016 (3)977.44-28.112.29-14.5539.94.4000.2318.864.0845.210.00020977-13.06
2015 (2)1359.62-6.752.68-20.7138.22-1.19000.20-14.972.815.960.00024129-0.49
2014 (1)1458.0331.863.38-2.0338.684.29000.2302.6500.0002424729.61

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