玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)8.722.88-12.30.22-43.59-60.710.51-15.0-20.310002.53-54.09-55.215.86-30.83-9.140.000011550.00.0
24Q2 (19)7.0897.77-30.930.3977.27-29.090.646.345.260005.51-10.362.668.47-26.052.390.000011550.00.0
24Q1 (18)3.581.42-58.470.22-29.03-43.590.41-44.59-14.580006.15-30.0235.8311.45-45.37105.670.000011550.00.0
23Q4 (17)3.53-64.42-65.990.31-44.64-29.550.7415.6225.420008.7855.56107.1720.96224.93268.810.000011550.00.0
23Q3 (16)9.92-3.22-16.920.561.82-5.080.6412.284.920005.655.2114.246.4516.0226.280.000011550.0-21.27
23Q2 (15)10.2518.91-1.820.5541.035.770.5718.7514.00005.3718.67.735.56-0.1316.110.000011550.0-21.27
23Q1 (14)8.62-16.967.080.39-11.368.330.48-18.649.090004.526.731.175.57-2.031.880.000011550.0-21.27
22Q4 (13)10.38-13.0758.720.44-25.4241.940.59-3.289.260004.24-14.22-10.575.6811.26-31.160.00001155-21.27-21.27
22Q3 (12)11.9414.37375.70.5913.46180.950.6122.045.240004.94-0.79-40.945.116.67-69.470.000014670.00.0
22Q2 (11)10.4429.6925.630.5244.4413.040.513.646.380004.9811.38-10.024.79-12.38-15.320.000014670.00.0
22Q1 (10)8.0523.09-4.170.3616.13-21.740.44-18.52-13.730004.47-5.65-18.345.47-33.8-9.970.000014670.00.0
21Q4 (9)6.54160.56-13.260.3147.620.00.5428.57-15.620004.74-43.3415.298.26-50.66-2.720.000014670.00.0
21Q3 (8)2.51-69.8-69.390.21-54.35-50.00.42-10.64-26.320008.3751.1463.3516.73195.85140.720.000014670.00.0
21Q2 (7)8.31-1.07151.060.460.064.290.47-7.84-7.840005.541.08-34.565.66-6.85-63.290.000014670.00.0
21Q1 (6)8.411.4100.4648.3900.51-20.3100005.4833.2-19.066.07-28.47-63.210.000-100.014670.00
20Q4 (5)7.54-8.0524.420.31-26.19-24.390.6412.28-36.000-100.04.11-19.73-39.238.4922.11-48.560.000-100.014670.00.0
20Q3 (4)8.2147.730.00.4250.00.00.5711.760.0000.05.12-39.450.06.95-54.890.00.0000.014670.00.0
20Q2 (3)3.3100.00.2800.00.5100.0000.08.4625.030.015.41-6.630.00.00-100.00.0146700.0
20Q1 (2)0-100.00.00-100.00.00-100.00.00-100.00.06.770.00.016.500.00.06.600.00.00-100.00.0
19Q4 (1)6.060.00.00.410.00.01.00.00.00.40.00.06.770.00.016.500.00.06.600.00.014670.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2022 (10)40.8158.421.9132.642.1410.88004.68-16.285.24-30.010.0001155-21.27
2021 (9)25.767.421.446.671.93-12.67005.59-0.77.49-18.70.00014670.0
2020 (8)23.98-19.961.35-23.732.21-22.73005.63-4.719.22-3.460.00014670.0
2019 (7)29.966.471.77-4.842.86-32.070.405.91-10.629.55-36.191.3401467-6.86
2018 (6)28.140.571.86-10.144.2151.44006.61-10.6614.9650.580.0001575-0.19
2017 (5)27.98-34.932.07-8.02.78-11.18007.4041.399.9436.50.0001578-6.96
2016 (4)43.03.462.25-5.063.13-8.48005.23-8.247.28-11.540.00016967.48
2015 (3)41.56-26.182.37-35.253.42-10.24005.70-12.288.2321.60.0001578-13.91
2014 (2)56.38.883.66-10.293.814.1006.50-17.616.77-4.390.0001833-6.38
2013 (1)51.71-13.154.0803.660007.8907.0800.0001958-6.0

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