- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 8.1 | -24.16 | -41.68 | 0.24 | 14.29 | -27.27 | 0.4 | 8.11 | 8.11 | 0 | 0 | 0 | 2.96 | 50.69 | 24.71 | 4.94 | 42.54 | 85.39 | 0.00 | 0 | 0 | 884 | 0.0 | 0.0 |
24Q1 (19) | 10.68 | 4.81 | -11.15 | 0.21 | -4.55 | -19.23 | 0.37 | -9.76 | 5.71 | 0 | 0 | 0 | 1.97 | -8.92 | -9.1 | 3.46 | -13.9 | 18.98 | 0.00 | 0 | 0 | 884 | 0.0 | 0.0 |
23Q4 (18) | 10.19 | -27.58 | -49.65 | 0.22 | -42.11 | -35.29 | 0.41 | 5.13 | -16.33 | 0 | 0 | 0 | 2.16 | -20.06 | 28.52 | 4.02 | 45.16 | 66.2 | 0.00 | 0 | 0 | 884 | 0.0 | 0.0 |
23Q3 (17) | 14.07 | 1.3 | -33.16 | 0.38 | 15.15 | -34.48 | 0.39 | 5.41 | -2.5 | 0 | 0 | 0 | 2.70 | 13.68 | -1.98 | 2.77 | 4.06 | 45.87 | 0.00 | 0 | 0 | 884 | 0.0 | 15.25 |
23Q2 (16) | 13.89 | 15.56 | -39.5 | 0.33 | 26.92 | -34.0 | 0.37 | 5.71 | 5.71 | 0 | 0 | 0 | 2.38 | 9.84 | 9.1 | 2.66 | -8.52 | 74.74 | 0.00 | 0 | 0 | 884 | 0.0 | 15.25 |
23Q1 (15) | 12.02 | -40.61 | -37.04 | 0.26 | -23.53 | -36.59 | 0.35 | -28.57 | -25.53 | 0 | 0 | 0 | 2.16 | 28.77 | 0.71 | 2.91 | 20.28 | 18.27 | 0.00 | 0 | 0 | 884 | 0.0 | 15.25 |
22Q4 (14) | 20.24 | -3.85 | 38.54 | 0.34 | -41.38 | -10.53 | 0.49 | 22.5 | 36.11 | 0 | 0 | 0 | 1.68 | -39.03 | -35.41 | 2.42 | 27.4 | -1.75 | 0.00 | 0 | 0 | 884 | 15.25 | 15.25 |
22Q3 (13) | 21.05 | -8.32 | 39.59 | 0.58 | 16.0 | 75.76 | 0.4 | 14.29 | 33.33 | 0 | 0 | 0 | 2.76 | 26.53 | 25.91 | 1.90 | 24.66 | -4.48 | 0.00 | 0 | 0 | 767 | 0.0 | 0.0 |
22Q2 (12) | 22.96 | 20.27 | 0.13 | 0.5 | 21.95 | 6.38 | 0.35 | -25.53 | -2.78 | 0 | 0 | 0 | 2.18 | 1.4 | 6.24 | 1.52 | -38.08 | -2.9 | 0.00 | 0 | 0 | 767 | 0.0 | 0.0 |
22Q1 (11) | 19.09 | 30.66 | -15.49 | 0.41 | 7.89 | -26.79 | 0.47 | 30.56 | 51.61 | 0 | 0 | 0 | 2.15 | -17.43 | -13.36 | 2.46 | -0.08 | 79.41 | 0.00 | 0 | 0 | 767 | 0.0 | 0.0 |
21Q4 (10) | 14.61 | -3.12 | 7.19 | 0.38 | 15.15 | 35.71 | 0.36 | 20.0 | -5.26 | 0 | 0 | 0 | 2.60 | 18.86 | 26.61 | 2.46 | 23.86 | -11.62 | 0.00 | 0 | 0 | 767 | 0.0 | 0.0 |
21Q3 (9) | 15.08 | -34.23 | 37.59 | 0.33 | -29.79 | 73.68 | 0.3 | -16.67 | 0.0 | 0 | 0 | 0 | 2.19 | 6.76 | 26.23 | 1.99 | 26.71 | -27.32 | 0.00 | 0 | 0 | 767 | 0.0 | 6.53 |
21Q2 (8) | 22.93 | 1.51 | 34.49 | 0.47 | -16.07 | 62.07 | 0.36 | 16.13 | 5.88 | 0 | 0 | 0 | 2.05 | -17.32 | 20.51 | 1.57 | 14.41 | -21.27 | 0.00 | 0 | 0 | 767 | 0.0 | 6.53 |
21Q1 (7) | 22.59 | 65.74 | 42.61 | 0.56 | 100.0 | 0 | 0.31 | -18.42 | 0 | 0 | 0 | 0 | 2.48 | 20.67 | 0 | 1.37 | -50.78 | 0 | 0.00 | 0 | 0 | 767 | 0.0 | -1.79 |
20Q4 (6) | 13.63 | 24.36 | -43.7 | 0.28 | 47.37 | -41.67 | 0.38 | 26.67 | -9.52 | 0 | 0 | 0 | 2.05 | 18.5 | 3.61 | 2.79 | 1.85 | 60.71 | 0.00 | 0 | 0 | 767 | 6.53 | -1.79 |
20Q3 (5) | 10.96 | -35.72 | -49.35 | 0.19 | -34.48 | -54.76 | 0.3 | -11.76 | -18.92 | 0 | 0 | 0 | 1.73 | 1.92 | -10.68 | 2.74 | 37.26 | 60.09 | 0.00 | 0 | 0 | 720 | 0.0 | -7.81 |
20Q2 (4) | 17.05 | 7.64 | 0.0 | 0.29 | 0 | 0.0 | 0.34 | 0 | 0.0 | 0 | 0 | 0.0 | 1.70 | 0 | 0.0 | 1.99 | 0 | 0.0 | 0.00 | 0 | 0.0 | 720 | -7.81 | 0.0 |
20Q1 (3) | 15.84 | -34.57 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 0.00 | -100.0 | 0.0 | 0.00 | 0 | 0.0 | 781 | 0.0 | 0.0 |
19Q4 (2) | 24.21 | 11.88 | 0.0 | 0.48 | 14.29 | 0.0 | 0.42 | 13.51 | 0.0 | 0 | 0 | 0.0 | 1.98 | 2.15 | 0.0 | 1.73 | 1.46 | 0.0 | 0.00 | 0 | 0.0 | 781 | 0.0 | 0.0 |
19Q3 (1) | 21.64 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.94 | 0.0 | 0.0 | 1.71 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 781 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 50.17 | -39.8 | 1.19 | -34.62 | 1.53 | -11.05 | 0 | 0 | 2.37 | 8.61 | 3.05 | 47.77 | 0.00 | 0 | 884 | 0.0 |
2022 (9) | 83.34 | 10.82 | 1.82 | 4.0 | 1.72 | 29.32 | 0 | 0 | 2.18 | -6.16 | 2.06 | 16.69 | 0.00 | 0 | 884 | 15.25 |
2021 (8) | 75.2 | 30.83 | 1.75 | 63.55 | 1.33 | -3.62 | 0 | 0 | 2.33 | 25.01 | 1.77 | -26.33 | 0.00 | 0 | 767 | 0.0 |
2020 (7) | 57.48 | -40.48 | 1.07 | -41.85 | 1.38 | -12.1 | 0 | 0 | 1.86 | -2.29 | 2.40 | 47.69 | 0.00 | 0 | 767 | 6.53 |
2019 (6) | 96.58 | -1.83 | 1.84 | -1.08 | 1.57 | 0.64 | 0 | 0 | 1.91 | 0.77 | 1.63 | 2.52 | 0.00 | 0 | 720 | -7.81 |
2018 (5) | 98.38 | 43.83 | 1.86 | 14.11 | 1.56 | 11.43 | 0 | 0 | 1.89 | -20.66 | 1.59 | -22.53 | 0.00 | 0 | 781 | -2.74 |
2017 (4) | 68.4 | 21.19 | 1.63 | 7.24 | 1.4 | 13.82 | 0 | 0 | 2.38 | -11.51 | 2.05 | -6.08 | 0.00 | 0 | 803 | 0.5 |
2016 (3) | 56.44 | -13.87 | 1.52 | -0.65 | 1.23 | -10.87 | 0 | 0 | 2.69 | 15.35 | 2.18 | 3.49 | 0.00 | 0 | 799 | 0 |
2015 (2) | 65.53 | -19.13 | 1.53 | -9.47 | 1.38 | -3.5 | 0 | 0 | 2.33 | 11.95 | 2.11 | 19.33 | 0.00 | 0 | 0 | 0 |
2014 (1) | 81.03 | -3.17 | 1.69 | -17.96 | 1.43 | 16.26 | 0 | 0 | 2.09 | 0 | 1.76 | 0 | 0.00 | 0 | 0 | 0 |