玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)8.1-24.16-41.680.2414.29-27.270.48.118.110002.9650.6924.714.9442.5485.390.00008840.00.0
24Q1 (19)10.684.81-11.150.21-4.55-19.230.37-9.765.710001.97-8.92-9.13.46-13.918.980.00008840.00.0
23Q4 (18)10.19-27.58-49.650.22-42.11-35.290.415.13-16.330002.16-20.0628.524.0245.1666.20.00008840.00.0
23Q3 (17)14.071.3-33.160.3815.15-34.480.395.41-2.50002.7013.68-1.982.774.0645.870.00008840.015.25
23Q2 (16)13.8915.56-39.50.3326.92-34.00.375.715.710002.389.849.12.66-8.5274.740.00008840.015.25
23Q1 (15)12.02-40.61-37.040.26-23.53-36.590.35-28.57-25.530002.1628.770.712.9120.2818.270.00008840.015.25
22Q4 (14)20.24-3.8538.540.34-41.38-10.530.4922.536.110001.68-39.03-35.412.4227.4-1.750.000088415.2515.25
22Q3 (13)21.05-8.3239.590.5816.075.760.414.2933.330002.7626.5325.911.9024.66-4.480.00007670.00.0
22Q2 (12)22.9620.270.130.521.956.380.35-25.53-2.780002.181.46.241.52-38.08-2.90.00007670.00.0
22Q1 (11)19.0930.66-15.490.417.89-26.790.4730.5651.610002.15-17.43-13.362.46-0.0879.410.00007670.00.0
21Q4 (10)14.61-3.127.190.3815.1535.710.3620.0-5.260002.6018.8626.612.4623.86-11.620.00007670.00.0
21Q3 (9)15.08-34.2337.590.33-29.7973.680.3-16.670.00002.196.7626.231.9926.71-27.320.00007670.06.53
21Q2 (8)22.931.5134.490.47-16.0762.070.3616.135.880002.05-17.3220.511.5714.41-21.270.00007670.06.53
21Q1 (7)22.5965.7442.610.56100.000.31-18.4200002.4820.6701.37-50.7800.00007670.0-1.79
20Q4 (6)13.6324.36-43.70.2847.37-41.670.3826.67-9.520002.0518.53.612.791.8560.710.00007676.53-1.79
20Q3 (5)10.96-35.72-49.350.19-34.48-54.760.3-11.76-18.920001.731.92-10.682.7437.2660.090.00007200.0-7.81
20Q2 (4)17.057.640.00.2900.00.3400.0000.01.7000.01.9900.00.0000.0720-7.810.0
20Q1 (3)15.84-34.570.00-100.00.00-100.00.0000.00.00-100.00.00.00-100.00.00.0000.07810.00.0
19Q4 (2)24.2111.880.00.4814.290.00.4213.510.0000.01.982.150.01.731.460.00.0000.07810.00.0
19Q3 (1)21.640.00.00.420.00.00.370.00.000.00.01.940.00.01.710.00.00.000.00.07810.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)50.17-39.81.19-34.621.53-11.05002.378.613.0547.770.0008840.0
2022 (9)83.3410.821.824.01.7229.32002.18-6.162.0616.690.00088415.25
2021 (8)75.230.831.7563.551.33-3.62002.3325.011.77-26.330.0007670.0
2020 (7)57.48-40.481.07-41.851.38-12.1001.86-2.292.4047.690.0007676.53
2019 (6)96.58-1.831.84-1.081.570.64001.910.771.632.520.000720-7.81
2018 (5)98.3843.831.8614.111.5611.43001.89-20.661.59-22.530.000781-2.74
2017 (4)68.421.191.637.241.413.82002.38-11.512.05-6.080.0008030.5
2016 (3)56.44-13.871.52-0.651.23-10.87002.6915.352.183.490.0007990
2015 (2)65.53-19.131.53-9.471.38-3.5002.3311.952.1119.330.00000
2014 (1)81.03-3.171.69-17.961.4316.26002.0901.7600.00000

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