玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
EPS QoQ YoY營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
24Q3 (20)0.54-74.77-69.6618.993.3211.058.54-8.573.263.48-73.0-72.272.83-72.39-70.370.79-75.47-69.960.56-73.83-67.630.18-10.00.010.67-45.56-47.6454.321.257.52245.60239.19273.01-145.60-627.67-529.0934.1910.1111.88
24Q2 (19)2.1444.59-34.5618.381.66-2.139.3466.79-17.5612.89-5.08-24.6610.25-3.39-23.793.2241.23-36.492.1439.87-30.290.2042.86-9.0919.60-17.4-16.3153.65-0.2-13.1672.4175.439.3727.59-53.01-18.3631.05-15.1411.73
24Q1 (18)1.48348.48-40.818.081.86-14.475.60-34.58-58.0513.58169.4410.5910.61520.4712.992.28365.31-40.931.53313.51-31.70.14-26.32-39.1323.7389.0830.2453.765.39-32.9841.27-75.63-62.0358.73184.67775.3536.5921.4426.17
23Q4 (17)0.33-81.46-89.7517.753.8-24.118.563.51-46.635.04-59.84-61.641.71-82.09-82.390.49-81.37-89.830.37-78.61-86.140.195.56-26.9212.55-38.42-29.9751.010.97-37.96169.35157.2138.78-69.35-304.39-214.7930.13-1.41-7.35
23Q3 (16)1.78-45.57-74.0917.10-8.95-29.468.27-27.01-51.6112.55-26.65-44.549.55-29.0-46.82.63-48.13-76.621.73-43.65-69.540.18-18.18-41.9420.38-12.98-22.9850.52-18.23-45.9965.84-0.54-12.8133.930.438.6130.569.977.91
23Q2 (15)3.2730.8-36.2618.78-11.16-16.6811.33-15.13-28.2917.1139.33-13.8913.4543.24-12.835.0731.35-46.83.0737.05-32.530.22-4.35-24.1423.4228.54-2.0161.78-22.98-44.1566.20-39.09-16.6933.80488.6764.5827.79-4.17-3.37
23Q1 (14)2.50-22.36-13.4921.14-9.62-2.413.35-16.77-4.9112.28-6.54-19.589.39-3.3-20.693.86-19.92-33.682.24-16.1-22.490.23-11.54-4.1718.221.67-10.1680.21-2.44-29.62108.70-10.9318.1-8.7060.53-207.329.00-10.82-7.38
22Q4 (13)3.22-53.1354.0723.39-3.5122.1416.04-6.1439.4813.14-41.9425.149.71-45.9112.514.82-57.1611.322.67-52.9915.090.26-16.130.017.92-32.2816.9782.22-12.09-13.12122.0361.5911.41-22.03-190.0-131.0932.5214.83-3.53
22Q3 (12)6.8733.92273.3724.247.5436.3317.098.1675.6422.6313.89133.5417.9516.33118.111.2518.05186.265.6824.84166.670.316.924.026.4610.7180.3793.53-15.459.6575.52-4.96-24.8524.4819.215020.728.32-1.53-10.55
22Q2 (11)5.1377.51632.8622.544.0656.6415.8012.54229.8519.8730.12444.3815.4330.32314.789.5363.75526.974.5557.44435.290.2920.8331.8223.9017.85153.45110.62-2.9421.4179.46-13.66-39.5720.54153.4165.228.76-8.14-20.77
22Q1 (10)2.8938.2865.1421.6613.115.214.0422.0925.5815.2745.4334.4211.8437.224.375.8234.4152.362.8924.5730.770.24-7.694.3520.2832.3819.51113.9720.4238.7592.04-15.97-6.518.10185.0424.0731.31-7.12-7.64
21Q4 (9)2.0913.5999.0519.157.71-5.2411.5018.19-2.7910.508.3641.328.634.8638.084.3310.1899.542.328.9271.850.264.023.8115.324.4310.2294.6410.9538.12109.538.99-31.42-9.53-1816.3183.9233.716.48-9.89
21Q3 (8)1.84162.8675.2417.7823.56-11.59.73103.13-5.639.69165.4843.988.23121.2443.633.93158.5573.132.13150.5953.240.2513.644.1714.6755.5714.5285.30-6.3843.72100.50-23.57-34.31-0.5098.4299.0631.66-12.781.18
21Q2 (7)0.70-60.0-28.5714.39-30.11-27.724.79-57.16-51.023.65-67.87-58.03.72-60.92-48.41.52-60.21-27.960.85-61.54-36.570.22-4.3522.229.43-44.43-42.9991.1110.9220.39131.5033.5616.76-31.50-2136.75-149.5536.307.080.41
21Q1 (6)1.7566.67-13.3720.591.88-13.5611.18-5.49-13.011.3652.89-22.149.5252.32-25.333.8276.04-9.052.2163.7-19.930.239.529.5216.9722.09-19.9582.1419.8858.8298.45-38.3612.01.55102.61-86.9533.90-9.38-1.6
20Q4 (5)1.050.0-53.7420.210.6-14.1811.8314.74-22.887.4310.4-43.076.259.08-41.72.17-4.41-52.721.35-2.88-54.240.21-12.5-22.2213.908.51-23.2968.5215.4520.23159.734.435.66-59.28-11.85-238.437.4119.5618.16
20Q3 (4)1.057.140.020.090.90.010.315.420.06.73-22.550.05.73-20.530.02.277.580.01.393.730.00.2433.330.012.81-22.550.059.35-21.580.0153.0035.850.0-53.00-319.890.031.29-13.440.0
20Q2 (3)0.98-51.490.019.91-16.410.09.78-23.890.08.69-40.440.07.21-43.450.02.11-49.760.01.34-51.450.00.18-14.290.016.54-21.980.075.6846.330.0112.6228.120.0-12.62-206.490.036.154.930.0
20Q1 (2)2.02-11.010.023.821.150.012.85-16.230.014.5911.80.012.7518.940.04.20-8.50.02.76-6.440.00.21-22.220.021.2017.00.051.72-9.250.087.90-25.340.011.85167.660.034.458.810.0
19Q4 (1)2.270.00.023.550.00.015.340.00.013.050.00.010.720.00.04.590.00.02.950.00.00.270.00.018.120.00.056.990.00.0117.740.00.0-17.520.00.031.660.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
EPS YoY營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)7.87-56.5218.91-18.1410.69-32.856.1957.7712.08-33.38.86-36.8911.96-61.797.47-56.160.81-31.9318.86-16.0351.01-37.9688.490.6511.51-4.710.070.3229.24-2.76
2022 (9)18.10183.2623.1028.0515.9268.293.92-20.4618.11102.5714.0484.2531.30132.0217.04125.11.1922.6822.4658.2882.22-13.1287.92-16.8712.0800.0710.9930.07-10.98
2021 (8)6.3926.2818.04-14.059.46-15.694.93-20.028.94-3.357.62-3.4213.4926.437.5712.990.9716.8714.19-10.9294.6438.12105.76-12.85-5.7600.06-35.9433.78-2.62
2020 (7)5.06-35.2120.996.611.22-1.066.1728.639.25-21.417.89-20.6210.67-38.116.70-38.080.83-22.4315.93-7.1168.5220.23121.3525.93-21.3500.10-20.834.698.68
2019 (6)7.8153.1419.699.3911.3436.794.80-6.9411.7727.529.9435.7917.2449.3910.8247.011.079.1817.1514.9556.99-18.7696.367.453.64-64.390.12-19.431.92-8.59
2018 (5)5.10-9.7318.00-9.08.29-23.885.1514.899.23-6.017.32-4.4411.54-13.437.36-15.890.98-12.514.921.4370.1538.0189.68-19.1210.2200.15034.9214.94
2017 (4)5.658.0319.789.9510.8941.614.49-16.029.82-0.917.660.2613.337.858.7510.761.1210.8914.71-6.8450.83-13.63110.8842.97-10.8800.00030.38-7.09
2016 (3)5.23494.3217.9938.497.69237.285.348.349.91204.927.64536.6712.36533.857.90448.611.01-1.9415.7981.9158.85-3.3777.5610.6922.44-25.020.00032.70-0.79
2015 (2)0.88-72.4112.99-18.812.28-59.144.9317.733.25-45.921.20-73.681.95-73.471.44-71.261.03-1.98.68-20.5960.9016.6470.07-24.6329.93325.70.00032.960.7
2014 (1)3.1942.4116.0005.5804.19-2.816.0104.5607.3505.0101.057.1410.9322.1252.21-5.4792.970.967.03-11.150.00032.73-1.98

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