玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)113.8-8.8842.985.564.51124.193.2-4.1936.750004.8914.756.82.815.15-4.360.0000000
24Q3 (19)124.897.4747.215.3214.16146.33.34-2.0523.250004.266.2367.312.67-8.86-16.280.0000000
24Q2 (18)116.2124.0217.464.6619.7957.973.4114.817.570004.01-3.4134.492.93-7.42-8.420.0000000
24Q1 (17)93.717.735.253.8956.851.042.9726.92-8.620004.1533.23-4.03.177.81-13.170.0000000
23Q4 (16)79.59-6.19-12.342.4814.81-33.692.34-13.65-18.180003.1222.39-24.362.94-7.96-6.670.0000000
23Q3 (15)84.84-14.25-28.412.16-26.78-54.042.71-14.51-33.580002.55-14.61-35.813.19-0.3-7.230.0000000
23Q2 (14)98.9411.13-18.372.95-23.38-53.473.17-2.46-23.80002.98-31.05-43.03.20-12.23-6.650.0000000
23Q1 (13)89.03-1.94-14.663.852.94-15.753.2513.64-16.880004.324.98-1.293.6515.88-2.60.0000000
22Q4 (12)90.79-23.38-20.923.74-20.43-25.652.86-29.9-27.590004.123.86-5.973.15-8.51-8.440.0000000
22Q3 (11)118.5-2.231.44.7-25.875.864.08-1.922.510003.97-24.184.393.440.311.090.0000000
22Q2 (10)121.216.1814.786.3438.7363.44.166.3918.860005.2319.4142.363.43-8.423.550.0000000
22Q1 (9)104.32-9.1427.84.57-9.1550.833.91-1.0130.770004.38-0.0118.023.758.942.330.0000000
21Q4 (8)114.81-1.7566.585.0313.2991.983.95-0.7543.640004.3815.3115.253.441.02-13.780.0000000
21Q3 (7)116.8610.6728.744.4414.4334.553.9813.7119.520003.803.44.513.412.75-7.160.0000000
21Q2 (6)105.5929.3535.953.8828.0546.423.517.0627.270003.67-1.07.73.31-9.51-6.380.0000000
21Q1 (5)81.6318.4431.683.0315.6518.362.998.7322.540003.71-2.36-10.123.66-8.2-6.940.0000000
20Q4 (4)68.92-24.070.02.62-20.610.02.75-17.420.0000.03.804.560.03.998.760.00.0000.0000.0
20Q3 (3)90.7716.870.03.324.530.03.3321.090.0000.03.646.560.03.673.610.00.0000.0000.0
20Q2 (2)77.6725.290.02.653.520.02.7512.70.0000.03.41-17.380.03.54-10.050.00.0000.0000.0
20Q1 (1)61.990.00.02.560.00.02.440.00.000.00.04.130.00.03.940.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)448.5927.319.4369.9912.9112.55004.3333.542.88-11.580.00000
2023 (9)352.4-18.9511.43-40.9311.47-23.58003.24-27.123.25-5.720.00000
2022 (8)434.83.819.3518.0615.014.02004.4513.743.450.220.00000
2021 (7)418.939.9416.3947.2614.4328.04003.915.233.44-8.50.00000
2020 (6)299.35-7.9711.13-2.4511.271.26003.726.03.7610.030.00000
2019 (5)325.28-7.3411.41-7.7611.13-0.62003.51-0.463.427.240.00000
2018 (4)351.047.4612.371.9811.212.22003.52-5.13.194.430.00000
2017 (3)326.67-0.2512.13-2.89.98-17.59003.71-2.563.06-17.380.00000
2016 (2)327.49-9.4812.48-0.7212.11-1.22003.819.683.709.120.00022620.0
2015 (1)361.79-0.7112.57-8.0512.2613.94003.4703.3900.00022620.0

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