- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.64 | 10.07 | -7.34 | 0.09 | 12.5 | 0.0 | 0.15 | 36.36 | 7.14 | 0 | 0 | 0 | 5.49 | 2.21 | 7.93 | 9.15 | 23.89 | 15.64 | 0.00 | 0 | 0 | 104 | 0.0 | -10.34 |
| 24Q2 (19) | 1.49 | -16.76 | -4.49 | 0.08 | 0.0 | 0.0 | 0.11 | -21.43 | 0.0 | 0 | 0 | 0 | 5.37 | 20.13 | 4.7 | 7.38 | -5.61 | 4.7 | 0.00 | 0 | 0 | 104 | -7.14 | -9.57 |
| 24Q1 (18) | 1.79 | -13.94 | 11.18 | 0.08 | -11.11 | 14.29 | 0.14 | 40.0 | 40.0 | 0 | 0 | 0 | 4.47 | 3.29 | 2.79 | 7.82 | 62.68 | 25.92 | 0.00 | 0 | 0 | 112 | 0.0 | -15.15 |
| 23Q4 (17) | 2.08 | 17.51 | 7.77 | 0.09 | 0.0 | -10.0 | 0.1 | -28.57 | -9.09 | 0 | 0 | 0 | 4.33 | -14.9 | -16.49 | 4.81 | -39.22 | -15.65 | 0.00 | 0 | 0 | 112 | -3.45 | -15.15 |
| 23Q3 (16) | 1.77 | 13.46 | 26.43 | 0.09 | 12.5 | 0.0 | 0.14 | 27.27 | 16.67 | 0 | 0 | 0 | 5.08 | -0.85 | -20.9 | 7.91 | 12.17 | -7.72 | 0.00 | 0 | 0 | 116 | 0.87 | -13.43 |
| 23Q2 (15) | 1.56 | -3.11 | 27.87 | 0.08 | 14.29 | 14.29 | 0.11 | 10.0 | -8.33 | 0 | 0 | 0 | 5.13 | 17.95 | -10.62 | 7.05 | 13.53 | -28.31 | 0.00 | 0 | 0 | 115 | -12.88 | -14.81 |
| 23Q1 (14) | 1.61 | -16.58 | 8.05 | 0.07 | -30.0 | 0.0 | 0.1 | -9.09 | -9.09 | 0 | 0 | 0 | 4.35 | -16.09 | -7.45 | 6.21 | 8.98 | -15.87 | 0.00 | 0 | 0 | 132 | 0.0 | 0.0 |
| 22Q4 (13) | 1.93 | 37.86 | 12.87 | 0.1 | 11.11 | 42.86 | 0.11 | -8.33 | 0.0 | 0 | 0 | 0 | 5.18 | -19.4 | 26.57 | 5.70 | -33.51 | -11.4 | 0.00 | 0 | 0 | 132 | -1.49 | 0.76 |
| 22Q3 (12) | 1.4 | 14.75 | 5.26 | 0.09 | 28.57 | 50.0 | 0.12 | 0.0 | 9.09 | 0 | 0 | 0 | 6.43 | 12.04 | 42.5 | 8.57 | -12.86 | 3.64 | 0.00 | 0 | 0 | 134 | -0.74 | -0.74 |
| 22Q2 (11) | 1.22 | -18.12 | -10.95 | 0.07 | 0.0 | 0.0 | 0.12 | 9.09 | 20.0 | 0 | 0 | 0 | 5.74 | 22.13 | 12.3 | 9.84 | 33.23 | 34.75 | 0.00 | 0 | 0 | 135 | 2.27 | -1.46 |
| 22Q1 (10) | 1.49 | -12.87 | -1.32 | 0.07 | 0.0 | 16.67 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0 | 4.70 | 14.77 | 18.23 | 7.38 | 14.77 | 1.34 | 0.00 | 0 | 0 | 132 | 0.76 | -5.71 |
| 21Q4 (9) | 1.71 | 28.57 | -7.57 | 0.07 | 16.67 | 0.0 | 0.11 | 0.0 | 10.0 | 0 | 0 | 0 | 4.09 | -9.26 | 8.19 | 6.43 | -22.22 | 19.01 | 0.00 | 0 | 0 | 131 | -2.96 | -9.66 |
| 21Q3 (8) | 1.33 | -2.92 | -19.88 | 0.06 | -14.29 | -14.29 | 0.11 | 10.0 | -26.67 | 0 | 0 | 0 | 4.51 | -11.71 | 6.98 | 8.27 | 13.31 | -8.47 | 0.00 | 0 | 0 | 135 | -1.46 | -10.0 |
| 21Q2 (7) | 1.37 | -9.27 | -0.72 | 0.07 | 16.67 | 0.0 | 0.1 | -9.09 | -44.44 | 0 | 0 | 0 | 5.11 | 28.59 | 0.73 | 7.30 | 0.2 | -44.04 | 0.00 | 0 | 0 | 137 | -2.14 | -14.91 |
| 21Q1 (6) | 1.51 | -18.38 | -42.37 | 0.06 | -14.29 | -57.14 | 0.11 | 10.0 | -35.29 | 0 | 0 | 0 | 3.97 | 5.01 | -25.64 | 7.28 | 34.77 | 12.27 | 0.00 | 0 | 0 | 140 | -3.45 | -13.04 |
| 20Q4 (5) | 1.85 | 11.45 | -42.37 | 0.07 | 0.0 | 40.0 | 0.1 | -33.33 | 0.0 | 0 | 0 | 0 | 3.78 | -10.27 | 142.92 | 5.41 | -40.18 | 73.51 | 0.00 | 0 | 0 | 145 | -3.33 | -24.08 |
| 20Q3 (4) | 1.66 | 20.29 | 0.0 | 0.07 | 0.0 | 0.0 | 0.15 | -16.67 | 0.0 | 0 | 0 | 0.0 | 4.22 | -16.87 | 0.0 | 9.04 | -30.72 | 0.0 | 0.00 | 0 | 0.0 | 150 | -6.83 | 0.0 |
| 20Q2 (3) | 1.38 | -47.33 | 0.0 | 0.07 | -50.0 | 0.0 | 0.18 | 5.88 | 0.0 | 0 | 0 | 0.0 | 5.07 | -5.07 | 0.0 | 13.04 | 101.02 | 0.0 | 0.00 | 0 | 0.0 | 161 | 0.0 | 0.0 |
| 20Q1 (2) | 2.62 | -18.38 | 0.0 | 0.14 | 180.0 | 0.0 | 0.17 | 70.0 | 0.0 | 0 | 0 | 0.0 | 5.34 | 243.05 | 0.0 | 6.49 | 108.28 | 0.0 | 0.00 | 0 | 0.0 | 161 | -15.71 | 0.0 |
| 19Q4 (1) | 3.21 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.56 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 191 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.01 | 16.06 | 0.32 | -3.03 | 0.45 | -2.17 | 0 | 0 | 4.56 | -16.45 | 6.42 | -15.71 | 0.00 | 0 | 112 | -15.15 |
| 2022 (9) | 6.04 | 2.2 | 0.33 | 26.92 | 0.46 | 9.52 | 0 | 0 | 5.46 | 24.19 | 7.62 | 7.17 | 0.00 | 0 | 132 | 0.76 |
| 2021 (8) | 5.91 | -21.2 | 0.26 | -23.53 | 0.42 | -31.15 | 0 | 0 | 4.40 | -2.96 | 7.11 | -12.62 | 0.00 | 0 | 131 | -9.66 |
| 2020 (7) | 7.5 | -36.76 | 0.34 | -40.35 | 0.61 | -15.28 | 0 | 0 | 4.53 | -5.67 | 8.13 | 33.97 | 0.00 | 0 | 145 | -24.08 |
| 2019 (6) | 11.86 | 49.94 | 0.57 | 96.55 | 0.72 | 44.0 | 0 | 0 | 4.81 | 31.09 | 6.07 | -3.96 | 0.00 | 0 | 191 | -35.69 |
| 2018 (5) | 7.91 | 7.62 | 0.29 | 0.0 | 0.5 | 31.58 | 0 | 0 | 3.67 | -7.08 | 6.32 | 22.26 | 0.00 | 0 | 297 | 18.33 |
| 2017 (4) | 7.35 | 6.21 | 0.29 | -12.12 | 0.38 | -9.52 | 0 | 0 | 3.95 | -17.26 | 5.17 | -14.82 | 0.00 | 0 | 251 | -1.57 |
| 2016 (3) | 6.92 | -11.28 | 0.33 | -2.94 | 0.42 | -6.67 | 0 | 0 | 4.77 | 9.4 | 6.07 | 5.2 | 0.00 | 0 | 255 | -39.14 |
| 2015 (2) | 7.8 | -37.5 | 0.34 | -12.82 | 0.45 | -70.0 | 0 | 0 | 4.36 | 39.49 | 5.77 | -52.0 | 0.00 | 0 | 419 | -0.71 |
| 2014 (1) | 12.48 | -6.8 | 0.39 | -7.14 | 1.5 | -21.88 | 0 | 0 | 3.12 | 0 | 12.02 | 0 | 0.00 | 0 | 422 | -12.99 |
