- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 18.73 | -10.47 | 0.0 | 0.33 | 17.86 | -2.94 | 0.62 | -30.34 | -32.61 | 0.16 | -11.11 | -15.79 | 1.76 | 31.64 | -2.94 | 3.31 | -22.19 | -32.61 | 0.85 | -0.72 | -15.79 | 0 | 0 | 0 |
24Q2 (19) | 20.92 | 9.59 | 9.02 | 0.28 | -9.68 | -36.36 | 0.89 | 0.0 | 8.54 | 0.18 | 0.0 | 0.0 | 1.34 | -17.58 | -41.63 | 4.25 | -8.75 | -0.44 | 0.86 | -8.75 | -8.27 | 0 | 0 | 0 |
24Q1 (18) | 19.09 | -12.23 | 3.98 | 0.31 | -3.12 | -20.51 | 0.89 | -11.88 | 12.66 | 0.18 | 38.46 | -21.74 | 1.62 | 10.37 | -23.55 | 4.66 | 0.4 | 8.35 | 0.94 | 57.75 | -24.73 | 0 | 0 | 0 |
23Q4 (17) | 21.75 | 16.12 | 9.19 | 0.32 | -5.88 | 14.29 | 1.01 | 9.78 | 21.69 | 0.13 | -31.58 | -31.58 | 1.47 | -18.95 | 4.67 | 4.64 | -5.46 | 11.45 | 0.60 | -41.08 | -37.34 | 0 | 0 | 0 |
23Q3 (16) | 18.73 | -2.4 | 5.05 | 0.34 | -22.73 | 9.68 | 0.92 | 12.2 | 22.67 | 0.19 | 5.56 | -24.0 | 1.82 | -20.83 | 4.41 | 4.91 | 14.95 | 16.77 | 1.01 | 8.15 | -27.65 | 0 | 0 | 0 |
23Q2 (15) | 19.19 | 4.52 | 9.72 | 0.44 | 12.82 | 46.67 | 0.82 | 3.8 | 13.89 | 0.18 | -21.74 | -35.71 | 2.29 | 7.94 | 33.67 | 4.27 | -0.69 | 3.8 | 0.94 | -25.12 | -41.41 | 0 | 0 | 0 |
23Q1 (14) | 18.36 | -7.83 | 19.84 | 0.39 | 39.29 | 34.48 | 0.79 | -4.82 | 14.49 | 0.23 | 21.05 | 9.52 | 2.12 | 51.12 | 12.22 | 4.30 | 3.27 | -4.46 | 1.25 | 31.34 | -8.61 | 0 | 0 | 0 |
22Q4 (13) | 19.92 | 11.72 | 15.75 | 0.28 | -9.68 | 460.0 | 0.83 | 10.67 | 15.28 | 0.19 | -24.0 | -17.39 | 1.41 | -19.15 | 383.82 | 4.17 | -0.94 | -0.41 | 0.95 | -31.97 | -28.63 | 0 | 0 | 0 |
22Q3 (12) | 17.83 | 1.94 | 22.71 | 0.31 | 3.33 | 34.78 | 0.75 | 4.17 | 11.94 | 0.25 | -10.71 | 56.25 | 1.74 | 1.36 | 9.84 | 4.21 | 2.18 | -8.78 | 1.40 | -12.42 | 27.33 | 0 | 0 | 0 |
22Q2 (11) | 17.49 | 14.16 | 19.39 | 0.3 | 3.45 | 11.11 | 0.72 | 4.35 | 18.03 | 0.28 | 33.33 | 33.33 | 1.72 | -9.39 | -6.93 | 4.12 | -8.6 | -1.13 | 1.60 | 16.79 | 11.68 | 0 | 0 | 0 |
22Q1 (10) | 15.32 | -10.98 | 6.39 | 0.29 | 480.0 | 0.0 | 0.69 | -4.17 | 13.11 | 0.21 | -8.7 | 10.53 | 1.89 | 551.55 | -6.01 | 4.50 | 7.66 | 6.32 | 1.37 | 2.57 | 3.89 | 0 | 0 | 0 |
21Q4 (9) | 17.21 | 18.44 | 11.75 | 0.05 | -78.26 | -78.26 | 0.72 | 7.46 | 16.13 | 0.23 | 43.75 | 43.75 | 0.29 | -81.65 | -80.55 | 4.18 | -9.27 | 3.92 | 1.34 | 21.36 | 28.63 | 0 | 0 | 0 |
21Q3 (8) | 14.53 | -0.82 | 12.2 | 0.23 | -14.81 | 4.55 | 0.67 | 9.84 | 11.67 | 0.16 | -23.81 | -5.88 | 1.58 | -14.11 | -6.82 | 4.61 | 10.74 | -0.48 | 1.10 | -23.18 | -16.12 | 0 | 0 | 0 |
21Q2 (7) | 14.65 | 1.74 | 9.49 | 0.27 | -6.9 | -3.57 | 0.61 | 0.0 | -4.69 | 0.21 | 10.53 | 5.0 | 1.84 | -8.49 | -11.93 | 4.16 | -1.71 | -12.95 | 1.43 | 8.64 | -4.1 | 0 | 0 | 0 |
21Q1 (6) | 14.4 | -6.49 | 14.83 | 0.29 | 26.09 | 0.0 | 0.61 | -1.61 | 8.93 | 0.19 | 18.75 | 18.75 | 2.01 | 34.84 | -12.92 | 4.24 | 5.22 | -5.14 | 1.32 | 27.0 | 3.41 | 0 | 0 | 0 |
20Q4 (5) | 15.4 | 18.92 | 5.91 | 0.23 | 4.55 | -11.54 | 0.62 | 3.33 | -8.82 | 0.16 | -5.88 | -11.11 | 1.49 | -12.09 | -16.48 | 4.03 | -13.11 | -13.92 | 1.04 | -20.86 | -16.08 | 0 | 0 | 0 |
20Q3 (4) | 12.95 | -3.21 | 0.0 | 0.22 | -21.43 | 0.0 | 0.6 | -6.25 | 0.0 | 0.17 | -15.0 | 0.0 | 1.70 | -18.82 | 0.0 | 4.63 | -3.14 | 0.0 | 1.31 | -12.18 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 13.38 | 6.7 | 0.0 | 0.28 | -3.45 | 0.0 | 0.64 | 14.29 | 0.0 | 0.2 | 25.0 | 0.0 | 2.09 | -9.51 | 0.0 | 4.78 | 7.11 | 0.0 | 1.49 | 17.15 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 12.54 | -13.76 | 0.0 | 0.29 | 11.54 | 0.0 | 0.56 | -17.65 | 0.0 | 0.16 | -11.11 | 0.0 | 2.31 | 29.33 | 0.0 | 4.47 | -4.51 | 0.0 | 1.28 | 3.07 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 14.54 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 4.68 | 0.0 | 0.0 | 1.24 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 78.02 | 10.57 | 1.48 | 24.37 | 3.55 | 18.33 | 0.73 | -20.65 | 1.90 | 12.48 | 4.55 | 7.02 | 0.94 | -28.24 | 0 | 0 |
2022 (9) | 70.56 | 16.07 | 1.19 | 41.67 | 3.0 | 14.5 | 0.92 | 16.46 | 1.69 | 22.05 | 4.25 | -1.35 | 1.30 | 0.33 | 0 | 0 |
2021 (8) | 60.79 | 12.03 | 0.84 | -17.65 | 2.62 | 8.26 | 0.79 | 14.49 | 1.38 | -26.49 | 4.31 | -3.37 | 1.30 | 2.19 | 0 | 0 |
2020 (7) | 54.26 | 8.39 | 1.02 | -8.11 | 2.42 | 2.98 | 0.69 | 0.0 | 1.88 | -15.22 | 4.46 | -4.99 | 1.27 | -7.74 | 0 | 0 |
2019 (6) | 50.06 | 4.71 | 1.11 | 13.27 | 2.35 | 9.81 | 0.69 | -5.48 | 2.22 | 8.17 | 4.69 | 4.88 | 1.38 | -9.73 | 0 | 0 |
2018 (5) | 47.81 | 8.54 | 0.98 | 11.36 | 2.14 | 0.0 | 0.73 | -14.12 | 2.05 | 2.61 | 4.48 | -7.86 | 1.53 | -20.87 | 0 | 0 |
2017 (4) | 44.05 | -4.69 | 0.88 | -10.2 | 2.14 | 3.38 | 0.85 | 19.72 | 2.00 | -5.78 | 4.86 | 8.47 | 1.93 | 25.62 | 0 | 0 |
2016 (3) | 46.22 | -10.5 | 0.98 | -2.0 | 2.07 | 5.08 | 0.71 | 5.97 | 2.12 | 9.49 | 4.48 | 17.4 | 1.54 | 18.4 | 539 | 0.0 |
2015 (2) | 51.64 | -11.27 | 1.0 | 4.17 | 1.97 | -15.45 | 0.67 | 81.08 | 1.94 | 17.4 | 3.81 | -4.71 | 1.30 | 104.08 | 539 | 0.0 |
2014 (1) | 58.2 | 10.31 | 0.96 | 20.0 | 2.33 | 0.43 | 0.37 | 5.71 | 1.65 | 0 | 4.00 | 0 | 0.64 | 0 | 539 | 0.0 |