玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)18.73-10.470.00.3317.86-2.940.62-30.34-32.610.16-11.11-15.791.7631.64-2.943.31-22.19-32.610.85-0.72-15.79000
24Q2 (19)20.929.599.020.28-9.68-36.360.890.08.540.180.00.01.34-17.58-41.634.25-8.75-0.440.86-8.75-8.27000
24Q1 (18)19.09-12.233.980.31-3.12-20.510.89-11.8812.660.1838.46-21.741.6210.37-23.554.660.48.350.9457.75-24.73000
23Q4 (17)21.7516.129.190.32-5.8814.291.019.7821.690.13-31.58-31.581.47-18.954.674.64-5.4611.450.60-41.08-37.34000
23Q3 (16)18.73-2.45.050.34-22.739.680.9212.222.670.195.56-24.01.82-20.834.414.9114.9516.771.018.15-27.65000
23Q2 (15)19.194.529.720.4412.8246.670.823.813.890.18-21.74-35.712.297.9433.674.27-0.693.80.94-25.12-41.41000
23Q1 (14)18.36-7.8319.840.3939.2934.480.79-4.8214.490.2321.059.522.1251.1212.224.303.27-4.461.2531.34-8.61000
22Q4 (13)19.9211.7215.750.28-9.68460.00.8310.6715.280.19-24.0-17.391.41-19.15383.824.17-0.94-0.410.95-31.97-28.63000
22Q3 (12)17.831.9422.710.313.3334.780.754.1711.940.25-10.7156.251.741.369.844.212.18-8.781.40-12.4227.33000
22Q2 (11)17.4914.1619.390.33.4511.110.724.3518.030.2833.3333.331.72-9.39-6.934.12-8.6-1.131.6016.7911.68000
22Q1 (10)15.32-10.986.390.29480.00.00.69-4.1713.110.21-8.710.531.89551.55-6.014.507.666.321.372.573.89000
21Q4 (9)17.2118.4411.750.05-78.26-78.260.727.4616.130.2343.7543.750.29-81.65-80.554.18-9.273.921.3421.3628.63000
21Q3 (8)14.53-0.8212.20.23-14.814.550.679.8411.670.16-23.81-5.881.58-14.11-6.824.6110.74-0.481.10-23.18-16.12000
21Q2 (7)14.651.749.490.27-6.9-3.570.610.0-4.690.2110.535.01.84-8.49-11.934.16-1.71-12.951.438.64-4.1000
21Q1 (6)14.4-6.4914.830.2926.090.00.61-1.618.930.1918.7518.752.0134.84-12.924.245.22-5.141.3227.03.41000
20Q4 (5)15.418.925.910.234.55-11.540.623.33-8.820.16-5.88-11.111.49-12.09-16.484.03-13.11-13.921.04-20.86-16.08000
20Q3 (4)12.95-3.210.00.22-21.430.00.6-6.250.00.17-15.00.01.70-18.820.04.63-3.140.01.31-12.180.0000.0
20Q2 (3)13.386.70.00.28-3.450.00.6414.290.00.225.00.02.09-9.510.04.787.110.01.4917.150.0000.0
20Q1 (2)12.54-13.760.00.2911.540.00.56-17.650.00.16-11.110.02.3129.330.04.47-4.510.01.283.070.0000.0
19Q4 (1)14.540.00.00.260.00.00.680.00.00.180.00.01.790.00.04.680.00.01.240.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)78.0210.571.4824.373.5518.330.73-20.651.9012.484.557.020.94-28.2400
2022 (9)70.5616.071.1941.673.014.50.9216.461.6922.054.25-1.351.300.3300
2021 (8)60.7912.030.84-17.652.628.260.7914.491.38-26.494.31-3.371.302.1900
2020 (7)54.268.391.02-8.112.422.980.690.01.88-15.224.46-4.991.27-7.7400
2019 (6)50.064.711.1113.272.359.810.69-5.482.228.174.694.881.38-9.7300
2018 (5)47.818.540.9811.362.140.00.73-14.122.052.614.48-7.861.53-20.8700
2017 (4)44.05-4.690.88-10.22.143.380.8519.722.00-5.784.868.471.9325.6200
2016 (3)46.22-10.50.98-2.02.075.080.715.972.129.494.4817.41.5418.45390.0
2015 (2)51.64-11.271.04.171.97-15.450.6781.081.9417.43.81-4.711.30104.085390.0
2014 (1)58.210.310.9620.02.330.430.375.711.6504.0000.6405390.0

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