- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.64 | 52.38 | 1014.29 | 0.04 | 0.0 | 0.0 | 0.08 | 60.0 | -27.27 | 0 | 0 | 0 | 6.25 | -34.37 | -66.25 | 12.50 | 5.0 | -43.75 | 0.00 | 0 | 0 | 99 | 1.02 | -10.0 |
| 24Q2 (19) | 0.42 | 27.27 | 55.56 | 0.04 | 0.0 | -20.0 | 0.05 | 0.0 | -16.67 | 0 | 0 | 0 | 9.52 | -21.43 | -48.57 | 11.90 | -21.43 | -46.43 | 0.00 | 0 | 0 | 98 | -2.97 | -15.52 |
| 24Q1 (18) | 0.33 | 175.0 | -62.5 | 0.04 | 0.0 | -33.33 | 0.05 | -16.67 | -16.67 | 0 | 0 | 0 | 12.12 | -63.64 | 77.78 | 15.15 | -69.7 | 122.22 | 0.00 | 0 | 0 | 101 | -8.18 | -13.68 |
| 23Q4 (17) | 0.12 | 271.43 | -87.5 | 0.04 | 0.0 | 0.0 | 0.06 | -45.45 | -25.0 | 0 | 0 | 0 | 33.33 | 80.0 | 700.0 | 50.00 | 125.0 | 500.0 | 0.00 | 0 | 0 | 110 | 0.0 | -7.56 |
| 23Q3 (16) | -0.07 | -125.93 | -106.73 | 0.04 | -20.0 | -50.0 | 0.11 | 83.33 | 57.14 | 0 | 0 | 0 | 18.52 | 0.0 | 140.74 | 22.22 | 0.0 | 230.16 | 0.00 | 0 | 0 | 110 | -5.17 | -7.56 |
| 23Q2 (15) | 0.27 | -69.32 | -70.97 | 0.05 | -16.67 | 0.0 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 18.52 | 171.6 | 244.44 | 22.22 | 225.93 | 195.24 | 0.00 | 0 | 0 | 116 | -0.85 | -0.85 |
| 23Q1 (14) | 0.88 | -8.33 | -12.87 | 0.06 | 50.0 | -25.0 | 0.06 | -25.0 | -40.0 | 0 | 0 | 0 | 6.82 | 63.64 | -13.92 | 6.82 | -18.18 | -31.14 | 0.00 | 0 | 0 | 117 | -1.68 | -5.65 |
| 22Q4 (13) | 0.96 | -7.69 | 1.05 | 0.04 | -50.0 | -20.0 | 0.08 | 14.29 | 14.29 | 0 | 0 | 0 | 4.17 | -45.83 | -20.83 | 8.33 | 23.81 | 13.1 | 0.00 | 0 | 0 | 119 | 0.0 | -4.03 |
| 22Q3 (12) | 1.04 | 11.83 | -19.38 | 0.08 | 60.0 | 0 | 0.07 | 0.0 | -12.5 | 0 | 0 | 0 | 7.69 | 43.08 | 0 | 6.73 | -10.58 | 8.53 | 0.00 | 0 | 0 | 119 | 1.71 | -4.03 |
| 22Q2 (11) | 0.93 | -7.92 | -9.71 | 0.05 | -37.5 | -64.29 | 0.07 | -30.0 | 0.0 | 0 | 0 | 0 | 5.38 | -32.12 | -60.45 | 7.53 | -23.98 | 10.75 | 0.00 | 0 | 0 | 117 | -5.65 | -5.65 |
| 22Q1 (10) | 1.01 | 6.32 | -0.98 | 0.08 | 60.0 | 33.33 | 0.1 | 42.86 | 11.11 | 0 | 0 | 0 | 7.92 | 50.5 | 34.65 | 9.90 | 34.37 | 12.21 | 0.00 | 0 | 0 | 124 | 0.0 | 3.33 |
| 21Q4 (9) | 0.95 | -26.36 | 14.46 | 0.05 | 0 | 25.0 | 0.07 | -12.5 | 16.67 | 0 | 0 | 0 | 5.26 | 0 | 9.21 | 7.37 | 18.82 | 1.93 | 0.00 | 0 | 0 | 124 | 0.0 | 7.83 |
| 21Q3 (8) | 1.29 | 25.24 | -19.38 | 0 | -100.0 | -100.0 | 0.08 | 14.29 | -20.0 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 6.20 | -8.75 | -0.78 | 0.00 | 0 | 0 | 124 | 0.0 | 7.83 |
| 21Q2 (7) | 1.03 | 0.98 | 19.77 | 0.14 | 133.33 | 366.67 | 0.07 | -22.22 | -50.0 | 0 | 0 | 0 | 13.59 | 131.07 | 289.64 | 6.80 | -22.98 | -58.25 | 0.00 | 0 | 0 | 124 | 3.33 | 11.71 |
| 21Q1 (6) | 1.02 | 22.89 | 27.5 | 0.06 | 50.0 | 50.0 | 0.09 | 50.0 | 12.5 | 0 | 0 | 0 | 5.88 | 22.06 | 17.65 | 8.82 | 22.06 | -11.76 | 0.00 | 0 | 0 | 120 | 4.35 | 8.11 |
| 20Q4 (5) | 0.83 | -48.12 | 3.75 | 0.04 | -55.56 | -42.86 | 0.06 | -40.0 | -40.0 | 0 | 0 | 0 | 4.82 | -14.32 | -44.92 | 7.23 | 15.66 | -42.17 | 0.00 | 0 | 0 | 115 | 0.0 | 3.6 |
| 20Q3 (4) | 1.6 | 86.05 | 0.0 | 0.09 | 200.0 | 0.0 | 0.1 | -28.57 | 0.0 | 0 | 0 | 0.0 | 5.62 | 61.25 | 0.0 | 6.25 | -61.61 | 0.0 | 0.00 | 0 | 0.0 | 115 | 3.6 | 0.0 |
| 20Q2 (3) | 0.86 | 7.5 | 0.0 | 0.03 | -25.0 | 0.0 | 0.14 | 75.0 | 0.0 | 0 | 0 | 0.0 | 3.49 | -30.23 | 0.0 | 16.28 | 62.79 | 0.0 | 0.00 | 0 | 0.0 | 111 | 0.0 | 0.0 |
| 20Q1 (2) | 0.8 | 0.0 | 0.0 | 0.04 | -42.86 | 0.0 | 0.08 | -20.0 | 0.0 | 0 | 0 | 0.0 | 5.00 | -42.86 | 0.0 | 10.00 | -20.0 | 0.0 | 0.00 | 0 | 0.0 | 111 | 0.0 | 0.0 |
| 19Q4 (1) | 0.8 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 8.75 | 0.0 | 0.0 | 12.50 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 111 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.21 | -69.29 | 0.19 | -20.83 | 0.3 | -6.25 | 0 | 0 | 15.70 | 157.78 | 24.79 | 205.27 | 0.00 | 0 | 110 | -7.56 |
| 2022 (9) | 3.94 | -7.94 | 0.24 | -4.0 | 0.32 | 6.67 | 0 | 0 | 6.09 | 4.28 | 8.12 | 15.87 | 0.00 | 0 | 119 | -4.03 |
| 2021 (8) | 4.28 | 4.39 | 0.25 | 25.0 | 0.3 | -21.05 | 0 | 0 | 5.84 | 19.74 | 7.01 | -24.37 | 0.00 | 0 | 124 | 7.83 |
| 2020 (7) | 4.1 | -5.75 | 0.2 | -16.67 | 0.38 | -7.32 | 0 | 0 | 4.88 | -11.59 | 9.27 | -1.67 | 0.00 | 0 | 115 | 3.6 |
| 2019 (6) | 4.35 | -26.77 | 0.24 | -40.0 | 0.41 | 64.0 | 0 | 0 | 5.52 | -18.07 | 9.43 | 123.94 | 0.00 | 0 | 111 | -23.45 |
| 2018 (5) | 5.94 | -8.62 | 0.4 | -6.98 | 0.25 | -7.41 | 0 | 0 | 6.73 | 1.79 | 4.21 | 1.32 | 0.00 | 0 | 145 | 2.11 |
| 2017 (4) | 6.5 | -3.27 | 0.43 | -15.69 | 0.27 | 22.73 | 0 | 0 | 6.62 | -12.83 | 4.15 | 26.88 | 0.00 | 0 | 142 | 1.43 |
| 2016 (3) | 6.72 | -8.7 | 0.51 | -21.54 | 0.22 | -4.35 | 0 | 0 | 7.59 | -14.07 | 3.27 | 4.76 | 0.00 | 0 | 140 | 12.0 |
| 2015 (2) | 7.36 | 4.84 | 0.65 | 0.0 | 0.23 | 9.52 | 0 | 0 | 8.83 | -4.62 | 3.12 | 4.46 | 0.00 | 0 | 125 | -6.72 |
| 2014 (1) | 7.02 | -2.5 | 0.65 | -4.41 | 0.21 | 5.0 | 0 | 0 | 9.26 | 0 | 2.99 | 0 | 0.00 | 0 | 134 | 3.08 |
