玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)5.624.462.02.670.387.230.398.33-27.780.010.0-50.047.51-3.915.136.943.71-29.190.18-4.27-50.9814140.00.0
24Q3 (19)5.382.670.192.663.512.240.360.0-29.410.01-50.00.049.440.8112.036.69-2.6-29.540.19-51.3-0.1914140.03.51
24Q2 (18)5.24-8.393.972.57-2.2815.770.36-2.7-12.20.020.0100.049.056.6711.356.876.21-15.550.389.1692.3714140.03.51
24Q1 (17)5.723.8110.422.635.6218.470.37-31.48-5.130.020.0100.045.981.747.286.47-34.0-14.080.35-3.6781.1214140.03.51
23Q4 (16)5.512.615.352.495.0613.180.545.8817.390.02100.0100.045.192.397.439.803.1911.430.3694.9289.8414143.513.51
23Q3 (15)5.376.5518.282.376.7610.750.5124.3930.770.010.00.044.130.2-6.379.5016.7510.560.19-6.15-15.4613660.0-1.44
23Q2 (14)5.04-2.723.832.220.010.450.415.1313.890.010.00.044.052.78-10.818.138.05-8.030.202.78-19.2513660.0-1.44
23Q1 (13)5.18-0.9614.62.220.915.710.39-15.225.410.010.00.042.861.88-7.767.53-14.4-8.020.190.97-12.7413660.0-1.44
22Q4 (12)5.2315.26.732.22.84.270.4617.9512.20.010.00.042.07-10.76-2.318.802.395.120.19-13.19-6.311366-1.44-1.44
22Q3 (11)4.5411.556.322.146.4710.310.398.338.330.010.00.047.14-4.553.758.59-2.881.890.22-10.35-5.9513860.0-6.41
22Q2 (10)4.07-9.967.962.01-4.294.150.36-2.79.090.010.00.049.396.3-3.538.858.051.050.2511.06-7.3713860.0-6.41
22Q1 (9)4.52-7.76-5.642.1-0.47-3.670.37-9.76-7.50.010.00.046.467.892.088.19-2.17-1.970.228.415.9713860.0-6.41
21Q4 (8)4.914.75-2.972.118.76-5.80.4113.895.130.010.00.043.06-5.22-2.928.37-0.758.350.20-12.863.061386-6.41-6.41
21Q3 (7)4.2713.26-15.451.940.52-12.220.369.09-10.00.010.00.045.43-11.253.828.43-3.686.440.23-11.7118.2714810.0-6.33
21Q2 (6)3.77-21.29-8.51.93-11.47-3.980.33-17.5-10.810.010.00.051.1912.494.938.754.82-2.530.2727.069.2814810.0-6.33
21Q1 (5)4.79-5.15-1.032.18-2.68-3.110.42.56-2.440.010.00.045.512.6-2.18.358.13-1.420.215.431.0414810.0-6.33
20Q4 (4)5.050.00.02.241.360.00.39-2.50.00.010.00.044.361.360.07.72-2.50.00.200.00.01481-6.330.0
20Q3 (3)5.0522.570.02.219.950.00.48.110.00.010.00.043.76-10.30.07.92-11.80.00.20-18.420.015810.00.0
20Q2 (2)4.12-14.880.02.01-10.670.00.37-9.760.00.010.00.048.794.940.08.986.010.00.2417.480.015810.00.0
20Q1 (1)4.840.00.02.250.00.00.410.00.00.010.00.046.490.00.08.470.00.00.210.00.015810.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)21.964.0810.5313.231.48-20.430.060.047.958.796.74-23.550.27-3.9214140.0
2023 (9)21.114.929.39.931.8616.980.060.044.08-4.358.821.790.28-12.9914143.51
2022 (8)18.363.558.463.551.595.30.060.046.08-0.08.661.680.33-3.431366-1.44
2021 (7)17.73-6.988.17-6.21.51-3.820.0620.046.080.848.523.390.3429.01386-6.41
2020 (6)19.06-15.218.71-6.551.57-15.140.050.045.7010.228.240.090.2617.941481-6.33
2019 (5)22.482.519.323.331.850.00.050.041.460.88.23-2.450.22-2.451581-0.32
2018 (4)21.932.969.029.21.85-2.120.0525.041.136.068.44-4.930.2321.4115860.76
2017 (3)21.3-0.238.260.121.89-0.530.040.038.780.368.87-0.290.190.231574-1.62
2016 (2)21.350.098.25-1.91.9-1.550.0433.3338.64-1.998.90-1.650.1933.2116003.09
2015 (1)21.33-0.748.410.841.93-5.850.0350.039.4309.0500.1401552-0.39

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