玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)22.76-25.55-12.863.52-28.89-1.951.84-7.07-4.170.1828.5720.015.47-4.4912.538.0824.829.980.7972.6937.72000
24Q3 (19)30.5734.14-2.084.9527.915.321.9812.5-1.00.1416.677.6916.19-4.657.566.48-16.131.110.46-13.029.98000
24Q2 (18)22.79-13.64-0.913.8721.323.21.76-2.7612.10.12-20.0-14.2916.9840.484.157.7212.613.130.53-7.36-13.5000
24Q1 (17)26.391.033.823.19-11.1411.931.81-5.7318.30.150.0-11.7612.09-12.057.826.86-6.6913.950.57-1.02-15.01000
23Q4 (16)26.12-16.340.693.59-23.62-6.511.92-4.018.520.1515.387.1413.74-8.7-7.157.3514.7417.70.5737.916.4000
23Q3 (15)31.2235.746.994.725.334.682.027.3919.760.13-7.148.3315.05-7.67-2.166.41-6.1511.940.42-31.591.25000
23Q2 (14)23.0-9.5214.833.7531.5815.741.572.6115.440.14-17.65-6.6716.3045.420.86.8313.410.530.61-8.98-18.72000
23Q1 (13)25.42-2.024.362.85-25.787.141.53-5.567.750.1721.4313.3311.21-24.26-13.856.02-3.62-13.360.6723.91-8.87000
22Q4 (12)25.94-11.16.713.84-14.4811.951.62-2.9910.20.1416.677.6914.80-3.794.926.259.123.280.5431.240.93000
22Q3 (11)29.1845.6821.084.4938.5816.321.6722.7915.170.12-20.0-7.6915.39-4.87-3.935.72-15.71-4.880.41-45.09-23.76000
22Q2 (10)20.03-2.01-7.573.2421.8-1.521.36-4.230.00.150.025.016.1824.36.546.79-2.268.190.752.0535.23000
22Q1 (9)20.44-15.92-7.722.66-22.45-1.851.42-3.4-2.070.1515.387.1413.01-7.776.376.9514.896.120.7337.2316.11000
21Q4 (8)24.310.874.073.43-11.148.21.471.38-7.550.130.0-7.1414.11-11.913.976.050.5-11.160.53-0.86-10.77000
21Q3 (7)24.111.21-13.813.8617.33-7.431.456.62-9.940.138.330.016.025.57.396.02-4.134.490.54-2.5916.02000
21Q2 (6)21.67-2.172.023.2921.4-13.421.36-6.210.00.12-14.29-20.015.1824.09-15.146.28-4.13-1.980.55-12.39-21.59000
21Q1 (5)22.15-5.1813.652.71-14.519.721.45-8.810.00.140.0-6.6712.23-9.84-3.466.55-3.82-12.010.635.46-17.88000
20Q4 (4)23.36-16.450.03.17-23.980.01.59-1.240.00.147.690.013.57-9.010.06.8118.20.00.6028.90.0000.0
20Q3 (3)27.9631.640.04.179.740.01.6118.380.00.13-13.330.014.91-16.640.05.76-10.070.00.46-34.160.0000.0
20Q2 (2)21.248.980.03.853.850.01.36-6.210.00.150.00.017.8941.170.06.40-13.930.00.71-8.240.0000.0
20Q1 (1)19.490.00.02.470.00.01.450.00.00.150.00.012.670.00.07.440.00.00.770.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)102.51-3.0715.534.37.45.560.591.7215.157.67.228.910.584.9500
2023 (9)105.7610.6514.894.647.0115.490.583.5714.08-5.436.634.370.55-6.400
2022 (8)95.583.6314.236.996.075.750.567.6914.893.246.352.040.593.9200
2021 (7)92.230.213.3-2.285.74-4.810.52-8.7714.42-2.476.22-5.00.56-8.9500
2020 (6)92.050.6513.616.416.03-8.770.5714.014.795.736.55-9.360.6213.2700
2019 (5)91.462.7412.79-0.476.6118.250.50.013.98-3.127.2315.090.55-2.6710110.0
2018 (4)89.02-2.0712.85-22.075.5919.960.50.014.43-20.436.2822.490.562.1110110.0
2017 (3)90.93.7416.4917.24.66-34.370.5-5.6618.1412.975.13-36.730.55-9.0610110.0
2016 (2)87.6237.7514.078.997.110.940.5315.2216.06-20.888.10-19.460.60-16.3510110.0
2015 (1)63.615.7512.917.766.412.280.462.2220.30010.0600.72010110.0

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