玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)7.170.286.70.38-2.5618.750.19-9.525.560.010.00.05.30-2.8411.32.65-9.78-1.070.14-0.28-6.28000
24Q1 (19)7.15-8.92-4.920.39-2.514.710.21-25.031.250.010.00.05.457.0520.642.94-17.6638.040.149.795.17000
23Q4 (18)7.8511.82-13.640.417.650.00.2875.075.00.010.00.05.105.2115.83.5756.5102.640.13-10.5715.800-100.0
23Q3 (17)7.024.46-14.910.346.25-30.610.16-11.116.670.010.00.04.841.71-18.452.28-14.9125.360.14-4.2717.5200-100.0
23Q2 (16)6.72-10.64-23.290.32-5.88-36.00.1812.520.00.010.00.04.765.32-16.572.6825.8956.430.1511.930.3600-100.0
23Q1 (15)7.52-17.27-1.180.34-15.0-22.730.160.06.670.010.00.04.522.75-21.82.1320.887.940.1320.881.20-100.0-100.0
22Q4 (14)9.0910.186.690.4-18.37-13.040.166.67-27.270.010.00.04.40-25.91-18.51.76-3.19-31.830.11-9.24-6.27860.00.0
22Q3 (13)8.25-5.827.560.49-2.025.640.150.050.00.010.00.05.944.0616.811.826.1839.450.126.18-7.03860.00.0
22Q2 (12)8.7615.1119.180.513.6425.00.150.0-28.570.010.0-50.05.71-1.284.881.71-13.13-40.070.11-13.13-58.05860.00.0
22Q1 (11)7.61-10.6817.80.44-4.3533.330.15-31.82-21.050.010.0-50.05.787.0913.181.97-23.67-32.980.1311.96-57.56860.00.0
21Q4 (10)8.5211.0835.450.4617.9535.290.22120.00.00.010.0-75.05.406.18-0.122.5898.05-26.170.12-9.98-81.54860.00.0
21Q3 (9)7.674.3536.480.39-2.550.00.1-52.38-52.380.01-50.0-80.05.08-6.579.911.30-54.37-65.110.13-52.09-85.35860.00.0
21Q2 (8)7.3513.7836.360.421.2153.850.2110.53-8.70.020.0-50.05.446.5312.822.86-2.86-33.040.27-12.11-63.33860.00.0
21Q1 (7)6.462.717.880.33-2.9443.480.19-13.645.560.02-50.0-60.05.11-5.521.712.94-15.91-10.460.31-51.32-66.07860.00.0
20Q4 (6)6.2911.9218.680.3430.7747.830.224.7657.140.04-20.0-20.05.4116.8424.563.50-6.432.410.64-28.52-32.59860.01.18
20Q3 (5)5.624.2730.390.260.018.180.21-8.716.670.0525.025.04.63-4.09-9.373.74-12.43-10.530.8919.88-4.14860.01.18
20Q2 (4)5.39-1.640.00.2613.040.00.2327.780.00.04-20.00.04.8214.930.04.2729.910.00.74-18.660.0860.00.0
20Q1 (3)5.483.40.00.230.00.00.1828.570.00.050.00.04.20-3.280.03.2824.350.00.91-3.280.0861.180.0
19Q4 (2)5.322.970.00.234.550.00.14-22.220.00.0525.00.04.34-14.980.02.64-36.750.00.941.650.0850.00.0
19Q3 (1)4.310.00.00.220.00.00.180.00.00.040.00.05.100.00.04.180.00.00.930.00.0850.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)29.1-13.681.4-23.080.7827.870.04-20.04.81-10.892.6848.130.14-7.3300
2022 (9)33.7112.371.8214.470.61-15.280.05-16.675.401.871.81-24.60.15-25.8400
2021 (8)30.031.751.5944.550.72-14.290.06-68.425.309.712.40-34.940.20-76.03860.0
2020 (7)22.7725.181.135.80.8433.330.1935.714.838.493.696.510.838.42860.0
2019 (6)18.1922.240.8137.290.6380.00.14133.334.4512.313.4647.250.7790.87860.0
2018 (5)14.885.230.59-13.240.35-41.670.06-33.333.97-17.552.35-44.570.40-36.65860.0
2017 (4)14.1411.690.6813.330.620.00.09125.04.811.474.247.440.64101.4586-10.42
2016 (3)12.660.880.611.110.547.060.0433.334.7410.153.9545.780.3232.179614.29
2015 (2)12.55-17.540.545.880.349.680.030.04.3028.412.7133.010.2421.27840
2014 (1)15.222.910.5100.3100.0303.3502.0400.20000

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