- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 7.01 | -2.23 | -0.14 | 0.41 | 7.89 | 20.59 | 0.19 | 0.0 | 18.75 | 0.02 | 100.0 | 100.0 | 5.85 | 10.36 | 20.76 | 2.71 | 2.28 | 18.92 | 0.29 | 104.56 | 100.29 | 0 | 0 | 0 |
24Q2 (19) | 7.17 | 0.28 | 6.7 | 0.38 | -2.56 | 18.75 | 0.19 | -9.52 | 5.56 | 0.01 | 0.0 | 0.0 | 5.30 | -2.84 | 11.3 | 2.65 | -9.78 | -1.07 | 0.14 | -0.28 | -6.28 | 0 | 0 | 0 |
24Q1 (18) | 7.15 | -8.92 | -4.92 | 0.39 | -2.5 | 14.71 | 0.21 | -25.0 | 31.25 | 0.01 | 0.0 | 0.0 | 5.45 | 7.05 | 20.64 | 2.94 | -17.66 | 38.04 | 0.14 | 9.79 | 5.17 | 0 | 0 | 0 |
23Q4 (17) | 7.85 | 11.82 | -13.64 | 0.4 | 17.65 | 0.0 | 0.28 | 75.0 | 75.0 | 0.01 | 0.0 | 0.0 | 5.10 | 5.21 | 15.8 | 3.57 | 56.5 | 102.64 | 0.13 | -10.57 | 15.8 | 0 | 0 | -100.0 |
23Q3 (16) | 7.02 | 4.46 | -14.91 | 0.34 | 6.25 | -30.61 | 0.16 | -11.11 | 6.67 | 0.01 | 0.0 | 0.0 | 4.84 | 1.71 | -18.45 | 2.28 | -14.91 | 25.36 | 0.14 | -4.27 | 17.52 | 0 | 0 | -100.0 |
23Q2 (15) | 6.72 | -10.64 | -23.29 | 0.32 | -5.88 | -36.0 | 0.18 | 12.5 | 20.0 | 0.01 | 0.0 | 0.0 | 4.76 | 5.32 | -16.57 | 2.68 | 25.89 | 56.43 | 0.15 | 11.9 | 30.36 | 0 | 0 | -100.0 |
23Q1 (14) | 7.52 | -17.27 | -1.18 | 0.34 | -15.0 | -22.73 | 0.16 | 0.0 | 6.67 | 0.01 | 0.0 | 0.0 | 4.52 | 2.75 | -21.8 | 2.13 | 20.88 | 7.94 | 0.13 | 20.88 | 1.2 | 0 | -100.0 | -100.0 |
22Q4 (13) | 9.09 | 10.18 | 6.69 | 0.4 | -18.37 | -13.04 | 0.16 | 6.67 | -27.27 | 0.01 | 0.0 | 0.0 | 4.40 | -25.91 | -18.5 | 1.76 | -3.19 | -31.83 | 0.11 | -9.24 | -6.27 | 86 | 0.0 | 0.0 |
22Q3 (12) | 8.25 | -5.82 | 7.56 | 0.49 | -2.0 | 25.64 | 0.15 | 0.0 | 50.0 | 0.01 | 0.0 | 0.0 | 5.94 | 4.06 | 16.81 | 1.82 | 6.18 | 39.45 | 0.12 | 6.18 | -7.03 | 86 | 0.0 | 0.0 |
22Q2 (11) | 8.76 | 15.11 | 19.18 | 0.5 | 13.64 | 25.0 | 0.15 | 0.0 | -28.57 | 0.01 | 0.0 | -50.0 | 5.71 | -1.28 | 4.88 | 1.71 | -13.13 | -40.07 | 0.11 | -13.13 | -58.05 | 86 | 0.0 | 0.0 |
22Q1 (10) | 7.61 | -10.68 | 17.8 | 0.44 | -4.35 | 33.33 | 0.15 | -31.82 | -21.05 | 0.01 | 0.0 | -50.0 | 5.78 | 7.09 | 13.18 | 1.97 | -23.67 | -32.98 | 0.13 | 11.96 | -57.56 | 86 | 0.0 | 0.0 |
21Q4 (9) | 8.52 | 11.08 | 35.45 | 0.46 | 17.95 | 35.29 | 0.22 | 120.0 | 0.0 | 0.01 | 0.0 | -75.0 | 5.40 | 6.18 | -0.12 | 2.58 | 98.05 | -26.17 | 0.12 | -9.98 | -81.54 | 86 | 0.0 | 0.0 |
21Q3 (8) | 7.67 | 4.35 | 36.48 | 0.39 | -2.5 | 50.0 | 0.1 | -52.38 | -52.38 | 0.01 | -50.0 | -80.0 | 5.08 | -6.57 | 9.91 | 1.30 | -54.37 | -65.11 | 0.13 | -52.09 | -85.35 | 86 | 0.0 | 0.0 |
21Q2 (7) | 7.35 | 13.78 | 36.36 | 0.4 | 21.21 | 53.85 | 0.21 | 10.53 | -8.7 | 0.02 | 0.0 | -50.0 | 5.44 | 6.53 | 12.82 | 2.86 | -2.86 | -33.04 | 0.27 | -12.11 | -63.33 | 86 | 0.0 | 0.0 |
21Q1 (6) | 6.46 | 2.7 | 17.88 | 0.33 | -2.94 | 43.48 | 0.19 | -13.64 | 5.56 | 0.02 | -50.0 | -60.0 | 5.11 | -5.5 | 21.71 | 2.94 | -15.91 | -10.46 | 0.31 | -51.32 | -66.07 | 86 | 0.0 | 0.0 |
20Q4 (5) | 6.29 | 11.92 | 18.68 | 0.34 | 30.77 | 47.83 | 0.22 | 4.76 | 57.14 | 0.04 | -20.0 | -20.0 | 5.41 | 16.84 | 24.56 | 3.50 | -6.4 | 32.41 | 0.64 | -28.52 | -32.59 | 86 | 0.0 | 1.18 |
20Q3 (4) | 5.62 | 4.27 | 0.0 | 0.26 | 0.0 | 0.0 | 0.21 | -8.7 | 0.0 | 0.05 | 25.0 | 0.0 | 4.63 | -4.09 | 0.0 | 3.74 | -12.43 | 0.0 | 0.89 | 19.88 | 0.0 | 86 | 0.0 | 0.0 |
20Q2 (3) | 5.39 | -1.64 | 0.0 | 0.26 | 13.04 | 0.0 | 0.23 | 27.78 | 0.0 | 0.04 | -20.0 | 0.0 | 4.82 | 14.93 | 0.0 | 4.27 | 29.91 | 0.0 | 0.74 | -18.66 | 0.0 | 86 | 0.0 | 0.0 |
20Q1 (2) | 5.48 | 3.4 | 0.0 | 0.23 | 0.0 | 0.0 | 0.18 | 28.57 | 0.0 | 0.05 | 0.0 | 0.0 | 4.20 | -3.28 | 0.0 | 3.28 | 24.35 | 0.0 | 0.91 | -3.28 | 0.0 | 86 | 1.18 | 0.0 |
19Q4 (1) | 5.3 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 4.34 | 0.0 | 0.0 | 2.64 | 0.0 | 0.0 | 0.94 | 0.0 | 0.0 | 85 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 29.1 | -13.68 | 1.4 | -23.08 | 0.78 | 27.87 | 0.04 | -20.0 | 4.81 | -10.89 | 2.68 | 48.13 | 0.14 | -7.33 | 0 | 0 |
2022 (9) | 33.71 | 12.37 | 1.82 | 14.47 | 0.61 | -15.28 | 0.05 | -16.67 | 5.40 | 1.87 | 1.81 | -24.6 | 0.15 | -25.84 | 0 | 0 |
2021 (8) | 30.0 | 31.75 | 1.59 | 44.55 | 0.72 | -14.29 | 0.06 | -68.42 | 5.30 | 9.71 | 2.40 | -34.94 | 0.20 | -76.03 | 86 | 0.0 |
2020 (7) | 22.77 | 25.18 | 1.1 | 35.8 | 0.84 | 33.33 | 0.19 | 35.71 | 4.83 | 8.49 | 3.69 | 6.51 | 0.83 | 8.42 | 86 | 0.0 |
2019 (6) | 18.19 | 22.24 | 0.81 | 37.29 | 0.63 | 80.0 | 0.14 | 133.33 | 4.45 | 12.31 | 3.46 | 47.25 | 0.77 | 90.87 | 86 | 0.0 |
2018 (5) | 14.88 | 5.23 | 0.59 | -13.24 | 0.35 | -41.67 | 0.06 | -33.33 | 3.97 | -17.55 | 2.35 | -44.57 | 0.40 | -36.65 | 86 | 0.0 |
2017 (4) | 14.14 | 11.69 | 0.68 | 13.33 | 0.6 | 20.0 | 0.09 | 125.0 | 4.81 | 1.47 | 4.24 | 7.44 | 0.64 | 101.45 | 86 | -10.42 |
2016 (3) | 12.66 | 0.88 | 0.6 | 11.11 | 0.5 | 47.06 | 0.04 | 33.33 | 4.74 | 10.15 | 3.95 | 45.78 | 0.32 | 32.17 | 96 | 14.29 |
2015 (2) | 12.55 | -17.54 | 0.54 | 5.88 | 0.34 | 9.68 | 0.03 | 0.0 | 4.30 | 28.41 | 2.71 | 33.01 | 0.24 | 21.27 | 84 | 0 |
2014 (1) | 15.22 | 2.91 | 0.51 | 0 | 0.31 | 0 | 0.03 | 0 | 3.35 | 0 | 2.04 | 0 | 0.20 | 0 | 0 | 0 |