玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)681.492.68.1923.61-2.7226.1924.9218.2221.270003.46-5.1816.643.6615.2212.090.0000303920.00.0
24Q3 (19)664.230.03-1.2324.278.314.121.08-9.91-15.170003.658.2715.533.17-9.94-14.110.0000303920.0-4.23
24Q2 (18)664.0613.264.1922.4111.224.1423.44.231.520003.37-1.81-0.053.52-7.97-2.560.0000303920.0-4.23
24Q1 (17)586.3-6.92-10.8620.157.7-0.7422.459.251.770003.4415.7111.363.8317.3714.170.0000303920.0-4.23
23Q4 (16)629.92-6.33-16.8718.71-12.04-12.6920.55-17.3-20.130002.97-6.095.023.26-11.71-3.930.000030392-4.23-4.23
23Q3 (15)672.515.51-18.5721.27-1.16-27.4324.857.814.590003.16-6.32-10.883.702.1828.440.0000317360.0-3.28
23Q2 (14)637.38-3.1-32.7221.526.01-36.7123.054.49-2.330003.389.4-5.933.627.8345.160.0000317360.0-3.28
23Q1 (13)657.74-13.19-35.5720.3-5.27-44.7522.06-14.26-8.390003.099.12-14.243.35-1.2342.20.0000317360.0-3.28
22Q4 (12)757.71-8.25-29.8721.43-26.89-39.025.738.290.590002.83-20.31-13.023.4018.0343.430.000031736-3.28-3.28
22Q3 (11)825.88-12.82-24.8729.31-13.79-11.923.760.68-15.740003.55-1.1217.262.8815.4812.150.0000328120.03.38
22Q2 (10)947.32-7.21-8.934.0-7.467.7723.6-1.992.560003.59-0.2718.292.495.6212.590.0000328120.03.38
22Q1 (9)1020.92-5.5113.836.744.5824.9724.08-5.8610.110003.6010.689.812.36-0.38-3.250.0000328120.03.38
21Q4 (8)1080.43-1.7136.1135.135.5933.2225.58-9.2924.840003.257.43-2.122.37-7.71-8.280.0000328123.383.38
21Q3 (7)1099.285.7162.1633.275.4540.228.222.5621.970003.03-0.25-13.542.5715.93-24.780.0000317400.0-1.65
21Q2 (6)1039.8815.9171.5331.557.3143.2823.015.217.670003.03-7.42-16.472.21-9.23-37.230.0000317400.0-1.65
21Q1 (5)897.1113.0136.8429.411.4928.7821.876.73-8.260003.28-1.35-5.892.44-5.55-32.960.0000317400.0-3.12
20Q4 (4)793.8217.10.026.3711.130.020.49-11.380.0000.03.32-5.10.02.58-24.320.00.0000.031740-1.650.0
20Q3 (3)677.911.820.023.737.770.023.128.190.0000.03.50-3.620.03.41-3.250.00.0000.0322710.00.0
20Q2 (2)606.25-7.520.022.02-3.550.021.37-10.360.0000.03.634.30.03.52-3.070.00.0000.032271-1.50.0
20Q1 (1)655.580.00.022.830.00.023.840.00.000.00.03.480.00.03.640.00.00.000.00.0327620.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)2596.08-0.0690.4310.5591.851.47003.4810.613.541.530.000303920.0
2023 (9)2597.55-26.8781.8-32.6690.52-6.84003.15-7.933.4827.380.00030392-4.23
2022 (8)3551.83-13.72121.48-6.0997.17-1.51003.428.842.7414.150.00031736-3.28
2021 (7)4116.750.6129.3636.2498.6611.08003.14-9.532.40-26.240.000328123.38
2020 (6)2733.54-4.5294.95-1.7388.823.05003.472.933.257.930.00031740-1.65
2019 (5)2863.03-14.0496.62-5.8586.19-8.12003.379.533.016.880.00032271-1.5
2018 (4)3330.628.79102.624.0293.81-8.5003.08-4.382.82-15.90.00032762-2.77
2017 (3)3061.411.298.655.23102.5317.3003.22-5.383.355.480.000336940.16
2016 (2)2752.94-8.1793.75-1.7587.416.38003.416.993.1815.840.00033639-0.62
2015 (1)2997.81-7.8995.42-4.3382.171.17003.1802.7400.000338494.54

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