- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 664.23 | 0.03 | -1.23 | 24.27 | 8.3 | 14.1 | 21.08 | -9.91 | -15.17 | 0 | 0 | 0 | 3.65 | 8.27 | 15.53 | 3.17 | -9.94 | -14.11 | 0.00 | 0 | 0 | 30392 | 0.0 | -4.23 |
| 24Q2 (19) | 664.06 | 13.26 | 4.19 | 22.41 | 11.22 | 4.14 | 23.4 | 4.23 | 1.52 | 0 | 0 | 0 | 3.37 | -1.81 | -0.05 | 3.52 | -7.97 | -2.56 | 0.00 | 0 | 0 | 30392 | 0.0 | -4.23 |
| 24Q1 (18) | 586.3 | -6.92 | -10.86 | 20.15 | 7.7 | -0.74 | 22.45 | 9.25 | 1.77 | 0 | 0 | 0 | 3.44 | 15.71 | 11.36 | 3.83 | 17.37 | 14.17 | 0.00 | 0 | 0 | 30392 | 0.0 | -4.23 |
| 23Q4 (17) | 629.92 | -6.33 | -16.87 | 18.71 | -12.04 | -12.69 | 20.55 | -17.3 | -20.13 | 0 | 0 | 0 | 2.97 | -6.09 | 5.02 | 3.26 | -11.71 | -3.93 | 0.00 | 0 | 0 | 30392 | -4.23 | -4.23 |
| 23Q3 (16) | 672.51 | 5.51 | -18.57 | 21.27 | -1.16 | -27.43 | 24.85 | 7.81 | 4.59 | 0 | 0 | 0 | 3.16 | -6.32 | -10.88 | 3.70 | 2.18 | 28.44 | 0.00 | 0 | 0 | 31736 | 0.0 | -3.28 |
| 23Q2 (15) | 637.38 | -3.1 | -32.72 | 21.52 | 6.01 | -36.71 | 23.05 | 4.49 | -2.33 | 0 | 0 | 0 | 3.38 | 9.4 | -5.93 | 3.62 | 7.83 | 45.16 | 0.00 | 0 | 0 | 31736 | 0.0 | -3.28 |
| 23Q1 (14) | 657.74 | -13.19 | -35.57 | 20.3 | -5.27 | -44.75 | 22.06 | -14.26 | -8.39 | 0 | 0 | 0 | 3.09 | 9.12 | -14.24 | 3.35 | -1.23 | 42.2 | 0.00 | 0 | 0 | 31736 | 0.0 | -3.28 |
| 22Q4 (13) | 757.71 | -8.25 | -29.87 | 21.43 | -26.89 | -39.0 | 25.73 | 8.29 | 0.59 | 0 | 0 | 0 | 2.83 | -20.31 | -13.02 | 3.40 | 18.03 | 43.43 | 0.00 | 0 | 0 | 31736 | -3.28 | -3.28 |
| 22Q3 (12) | 825.88 | -12.82 | -24.87 | 29.31 | -13.79 | -11.9 | 23.76 | 0.68 | -15.74 | 0 | 0 | 0 | 3.55 | -1.12 | 17.26 | 2.88 | 15.48 | 12.15 | 0.00 | 0 | 0 | 32812 | 0.0 | 3.38 |
| 22Q2 (11) | 947.32 | -7.21 | -8.9 | 34.0 | -7.46 | 7.77 | 23.6 | -1.99 | 2.56 | 0 | 0 | 0 | 3.59 | -0.27 | 18.29 | 2.49 | 5.62 | 12.59 | 0.00 | 0 | 0 | 32812 | 0.0 | 3.38 |
| 22Q1 (10) | 1020.92 | -5.51 | 13.8 | 36.74 | 4.58 | 24.97 | 24.08 | -5.86 | 10.11 | 0 | 0 | 0 | 3.60 | 10.68 | 9.81 | 2.36 | -0.38 | -3.25 | 0.00 | 0 | 0 | 32812 | 0.0 | 3.38 |
| 21Q4 (9) | 1080.43 | -1.71 | 36.11 | 35.13 | 5.59 | 33.22 | 25.58 | -9.29 | 24.84 | 0 | 0 | 0 | 3.25 | 7.43 | -2.12 | 2.37 | -7.71 | -8.28 | 0.00 | 0 | 0 | 32812 | 3.38 | 3.38 |
| 21Q3 (8) | 1099.28 | 5.71 | 62.16 | 33.27 | 5.45 | 40.2 | 28.2 | 22.56 | 21.97 | 0 | 0 | 0 | 3.03 | -0.25 | -13.54 | 2.57 | 15.93 | -24.78 | 0.00 | 0 | 0 | 31740 | 0.0 | -1.65 |
| 21Q2 (7) | 1039.88 | 15.91 | 71.53 | 31.55 | 7.31 | 43.28 | 23.01 | 5.21 | 7.67 | 0 | 0 | 0 | 3.03 | -7.42 | -16.47 | 2.21 | -9.23 | -37.23 | 0.00 | 0 | 0 | 31740 | 0.0 | -1.65 |
| 21Q1 (6) | 897.11 | 13.01 | 36.84 | 29.4 | 11.49 | 28.78 | 21.87 | 6.73 | -8.26 | 0 | 0 | 0 | 3.28 | -1.35 | -5.89 | 2.44 | -5.55 | -32.96 | 0.00 | 0 | 0 | 31740 | 0.0 | -3.12 |
| 20Q4 (5) | 793.82 | 17.1 | 10.8 | 26.37 | 11.13 | 7.2 | 20.49 | -11.38 | -13.51 | 0 | 0 | 0 | 3.32 | -5.1 | -3.25 | 2.58 | -24.32 | -21.94 | 0.00 | 0 | 0 | 31740 | -1.65 | -3.12 |
| 20Q3 (4) | 677.9 | 11.82 | 0.0 | 23.73 | 7.77 | 0.0 | 23.12 | 8.19 | 0.0 | 0 | 0 | 0.0 | 3.50 | -3.62 | 0.0 | 3.41 | -3.25 | 0.0 | 0.00 | 0 | 0.0 | 32271 | 0.0 | 0.0 |
| 20Q2 (3) | 606.25 | -7.52 | 0.0 | 22.02 | -3.55 | 0.0 | 21.37 | -10.36 | 0.0 | 0 | 0 | 0.0 | 3.63 | 4.3 | 0.0 | 3.52 | -3.07 | 0.0 | 0.00 | 0 | 0.0 | 32271 | -1.5 | 0.0 |
| 20Q1 (2) | 655.58 | -8.5 | 0.0 | 22.83 | -7.2 | 0.0 | 23.84 | 0.63 | 0.0 | 0 | 0 | 0.0 | 3.48 | 1.42 | 0.0 | 3.64 | 9.98 | 0.0 | 0.00 | 0 | 0.0 | 32762 | 0.0 | 0.0 |
| 19Q4 (1) | 716.46 | 0.0 | 0.0 | 24.6 | 0.0 | 0.0 | 23.69 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.43 | 0.0 | 0.0 | 3.31 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 32762 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2597.55 | -26.87 | 81.8 | -32.66 | 90.52 | -6.84 | 0 | 0 | 3.15 | -7.93 | 3.48 | 27.38 | 0.00 | 0 | 31736 | 0.0 |
| 2022 (9) | 3551.83 | -13.72 | 121.48 | -6.09 | 97.17 | -1.51 | 0 | 0 | 3.42 | 8.84 | 2.74 | 14.15 | 0.00 | 0 | 31736 | -3.28 |
| 2021 (8) | 4116.7 | 50.6 | 129.36 | 36.24 | 98.66 | 11.08 | 0 | 0 | 3.14 | -9.53 | 2.40 | -26.24 | 0.00 | 0 | 32812 | 3.38 |
| 2020 (7) | 2733.54 | -4.52 | 94.95 | -1.73 | 88.82 | 3.05 | 0 | 0 | 3.47 | 2.93 | 3.25 | 7.93 | 0.00 | 0 | 31740 | -1.65 |
| 2019 (6) | 2863.03 | -14.04 | 96.62 | -5.85 | 86.19 | -8.12 | 0 | 0 | 3.37 | 9.53 | 3.01 | 6.88 | 0.00 | 0 | 32271 | -1.5 |
| 2018 (5) | 3330.62 | 8.79 | 102.62 | 4.02 | 93.81 | -8.5 | 0 | 0 | 3.08 | -4.38 | 2.82 | -15.9 | 0.00 | 0 | 32762 | -2.77 |
| 2017 (4) | 3061.4 | 11.2 | 98.65 | 5.23 | 102.53 | 17.3 | 0 | 0 | 3.22 | -5.38 | 3.35 | 5.48 | 0.00 | 0 | 33694 | 0.16 |
| 2016 (3) | 2752.94 | -8.17 | 93.75 | -1.75 | 87.41 | 6.38 | 0 | 0 | 3.41 | 6.99 | 3.18 | 15.84 | 0.00 | 0 | 33639 | -0.62 |
| 2015 (2) | 2997.81 | -7.89 | 95.42 | -4.33 | 82.17 | 1.17 | 0 | 0 | 3.18 | 3.87 | 2.74 | 9.84 | 0.00 | 0 | 33849 | 4.54 |
| 2014 (1) | 3254.73 | 4.65 | 99.74 | 3.6 | 81.22 | -1.22 | 0 | 0 | 3.06 | 0 | 2.50 | 0 | 0.00 | 0 | 32378 | 0.88 |
