玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)126.2-2.19-1.645.89-21.998.273.379.060.31.7856.1466.364.67-20.2410.072.6711.511.971.4159.6469.1248660.00.0
24Q3 (19)129.03-4.14-4.427.5517.9733.163.091.98-12.711.140.88-3.395.8523.0639.322.396.38-8.670.885.241.0848660.0-1.32
24Q2 (18)134.611.945.496.423.3121.93.03-7.91.01.130.89-9.64.7510.1615.562.25-17.73-4.260.84-9.87-14.3148660.0-1.32
24Q1 (17)120.24-6.28-8.745.19-4.6-7.323.29-2.08-1.21.124.67-5.084.321.81.562.744.488.260.9311.694.0148660.0-1.32
23Q4 (16)128.3-4.96-15.315.44-4.06-16.563.36-5.084.351.07-9.32-12.34.240.95-1.482.62-0.1323.210.83-4.593.564866-1.32-1.32
23Q3 (15)135.05.81-17.385.678.0-32.013.5418.00.281.18-5.65.364.202.07-17.722.6211.5221.370.87-10.7827.5149310.0-4.18
23Q2 (14)127.59-3.16-28.535.25-6.25-43.913.0-9.91-2.61.255.9321.364.11-3.19-21.522.35-6.9736.280.989.3969.849310.0-4.18
23Q1 (13)131.76-13.02-22.945.6-14.11-43.153.333.42-11.671.18-3.2818.04.25-1.25-26.222.5318.914.620.9011.253.1249310.0-4.18
22Q4 (12)151.49-7.28-21.716.52-21.82-22.013.22-8.783.871.228.939.914.30-15.68-0.382.13-1.6232.680.8117.4940.44931-4.18-4.18
22Q3 (11)163.39-8.48-11.518.34-10.93.353.5314.6110.661.128.749.85.10-2.6516.792.1625.2225.050.6918.8124.0851460.06.1
22Q2 (10)178.524.410.599.36-4.9730.733.08-18.30.651.033.0-8.045.24-8.9929.961.73-21.750.060.58-1.35-8.5851460.06.1
22Q1 (9)170.98-11.645.589.8517.8222.513.7721.619.591.0-9.91-4.765.7633.3516.032.2037.643.80.581.96-9.851460.06.1
21Q4 (8)193.514.824.258.363.5921.693.1-2.82-2.521.118.827.774.32-1.15-2.061.60-7.28-21.540.573.84-13.2751466.16.1
21Q3 (7)184.644.0448.748.0712.7169.543.194.257.411.02-8.9312.094.378.3313.991.730.2-27.790.55-12.47-24.6448500.0-1.5
21Q2 (6)177.479.5963.487.16-10.9582.653.06-11.054.791.126.6733.334.03-18.7411.731.72-18.83-35.90.63-2.67-18.4448500.0-1.5
21Q1 (5)161.943.9842.68.0417.0373.283.448.1815.441.051.9423.534.9612.5521.512.124.03-19.050.65-1.96-13.3848500.0-6.5
20Q4 (4)155.7425.460.06.8744.330.03.187.070.01.0313.190.04.4115.040.02.04-14.650.00.66-9.780.04850-1.50.0
20Q3 (3)124.1414.350.04.7621.430.02.971.710.00.918.330.03.836.190.02.39-11.050.00.73-5.260.049240.00.0
20Q2 (2)108.56-4.40.03.92-15.520.02.92-2.010.00.84-1.180.03.61-11.630.02.692.50.00.773.380.04924-5.070.0
20Q1 (1)113.560.00.04.640.00.02.980.00.00.850.00.04.090.00.02.620.00.00.750.00.051870.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)510.08-2.4125.0213.9312.78-3.45.1810.684.9116.742.51-1.021.0213.4148660.0
2023 (9)522.65-21.3321.96-35.5313.23-2.724.687.094.20-18.042.5323.660.9036.134866-1.32
2022 (8)664.37-7.4134.067.6813.66.334.371.635.1316.32.0514.850.669.764931-4.18
2021 (7)717.5642.9431.6356.5112.795.74.318.464.419.491.78-26.050.60-17.1351466.1
2020 (6)502.01-9.820.21-1.0812.1-9.843.63-12.744.039.672.41-0.040.72-3.264850-1.5
2019 (5)556.57-8.620.43-0.2413.42-3.594.16-1.423.679.142.415.480.757.854924-5.07
2018 (4)608.934.7520.480.4913.925.34.228.483.36-4.062.290.520.693.575187-4.3
2017 (3)581.349.4820.385.8213.22-0.083.89-17.413.51-3.342.27-8.720.67-24.5654207.14
2016 (2)531.021.3919.260.2113.234.344.71-1.053.63-1.172.492.910.89-2.415059-1.56
2015 (1)523.74-12.2819.22-0.4712.686.914.767.943.6702.4200.9105139-9.79

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