玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)54.32-25.85-26.351.42-38.26-35.162.28-1.728.570.57-25.0-40.622.61-16.73-11.974.2032.5447.411.051.15-19.3911590.00.0
24Q3 (19)73.26-13.745.72.32.684.552.327.917.410.76-12.644.113.1419.03-1.093.1725.11.621.041.27-1.511590.0-6.98
24Q2 (18)84.933.6721.972.246.67-5.882.150.94-15.350.8731.8216.02.642.89-22.842.53-2.64-30.61.0227.15-4.911590.0-6.98
24Q1 (17)81.9211.0859.222.1-4.1132.082.131.43-7.790.66-31.254.762.56-13.67-17.052.60-8.69-42.090.81-38.11-34.211590.0-6.98
23Q4 (16)73.756.4189.882.19-0.45-23.162.1-2.78-35.980.9631.51-22.582.97-6.45-59.532.85-8.63-66.281.3023.59-59.231159-6.98-6.98
23Q3 (15)69.31-0.4623.282.2-7.56-31.462.16-14.96-0.920.73-2.67-34.233.17-7.14-44.413.12-14.57-19.631.05-2.22-46.6512460.0-5.75
23Q2 (14)69.6335.34-14.452.3849.69-31.612.549.969.480.7519.05-25.03.4210.6-20.063.65-18.7527.971.08-12.04-12.3312460.0-5.75
23Q1 (13)51.4532.47-30.31.59-44.21-40.02.31-29.5714.930.63-49.19-18.183.09-57.88-13.914.49-46.8364.891.22-61.6517.3912460.0-5.75
22Q4 (12)38.84-30.91-57.282.85-11.2116.83.2850.46-6.821.2411.71-6.777.3428.51173.428.44117.79118.133.1961.7118.251246-5.75-5.75
22Q3 (11)56.22-30.93-40.153.21-7.7627.382.18-6.03-28.761.1111.0-2.635.7133.54112.823.8836.0319.031.9760.762.6813220.0-2.0
22Q2 (10)81.3910.25-11.933.4831.3273.132.3215.42-23.431.029.87-13.044.2819.1196.62.854.69-13.061.2317.79-1.2613220.0-2.0
22Q1 (9)73.82-18.81-0.742.658.6129.92.01-42.9-21.790.77-42.11-23.03.5933.7630.872.72-29.67-21.211.04-28.69-22.4313220.0-2.0
21Q4 (8)90.92-3.299.172.44-3.1750.623.5215.0330.861.3316.67-6.992.680.03-24.383.8718.84-34.31.4620.53-53.31322-2.0-2.0
21Q3 (7)93.931.63158.552.5225.3755.563.060.9950.741.14-0.87-5.02.6823.36-39.833.26-0.63-41.71.21-2.46-63.2613490.00.0
21Q2 (6)92.4224.27126.32.01-1.4774.783.0317.999.341.1515.026.372.17-20.71-22.763.28-5.13-11.911.24-7.46-44.1613490.00.0
21Q1 (5)74.3762.9140.292.0425.9323.642.57-4.4641.991.0-30.0712.362.74-22.7-11.873.46-41.361.211.34-57.08-19.9113490.0-15.42
20Q4 (4)45.6525.650.01.620.00.02.6932.510.01.4319.170.03.55-20.420.05.895.460.03.13-5.160.013490.00.0
20Q3 (3)36.33-11.040.01.6240.870.02.0333.550.01.231.870.04.4658.360.05.5950.130.03.3048.240.013490.00.0
20Q2 (2)40.84-22.960.01.15-30.30.01.52-16.020.00.912.250.02.82-9.530.03.729.00.02.2332.720.01349-15.420.0
20Q1 (1)53.010.00.01.650.00.01.810.00.00.890.00.03.110.00.03.410.00.01.680.00.015950.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)294.4211.468.06-3.598.89-2.412.85-7.172.74-13.53.02-12.450.97-16.7111590.0
2023 (9)264.145.548.36-31.429.11-6.953.07-25.493.16-35.023.45-11.831.16-29.41159-6.98
2022 (8)250.28-28.8212.1935.299.79-19.624.12-10.824.8790.083.9112.931.6525.291246-5.75
2021 (7)351.6399.989.0149.1712.1851.34.624.522.56-25.413.46-24.341.31-47.731322-2.0
2020 (6)175.83-40.656.04-19.368.05-9.144.429.953.4435.864.5853.082.5185.2513490.0
2019 (5)296.24-23.067.49-5.798.86-8.754.0220.02.5322.452.9918.591.3655.971349-15.42
2018 (4)385.0315.57.9526.599.715.23.3541.952.069.62.52-8.920.8722.915956.26
2017 (3)333.3631.366.2810.769.2370.932.3619.191.88-15.692.7730.120.71-9.2715016.45
2016 (2)253.77-2.985.67-8.45.44.851.98-8.762.23-5.592.138.070.78-5.951410-2.02
2015 (1)261.56-21.336.195.275.15-17.862.1710.712.3701.9700.83014396.59

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