玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.68-28.28-33.720.31-22.5-31.110.43-15.69-15.690.13-18.75-7.145.468.063.947.5717.5627.212.2913.2940.113480.03.61
24Q2 (19)7.923.66-6.490.42.56-4.760.514.08-3.770.166.676.675.05-1.061.856.440.42.912.022.914.0713480.03.61
24Q1 (18)7.64-5.09-4.50.39-7.142.630.490.0-5.770.157.1415.385.10-2.167.476.415.37-1.331.9612.8920.8213480.03.61
23Q4 (17)8.05-6.07-10.460.42-6.67-40.00.49-3.9236.110.140.0-6.675.22-0.64-32.996.092.2852.01.746.464.2313483.613.61
23Q3 (16)8.571.18-11.190.457.14-43.040.51-3.7718.60.14-6.670.05.255.89-35.865.95-4.933.551.63-7.7612.613010.0-7.93
23Q2 (15)8.475.88-5.470.4210.53-41.670.531.9270.970.1515.3815.384.964.39-38.296.26-3.7380.861.778.9822.0613010.0-7.93
23Q1 (14)8.0-11.01-19.440.38-45.71-44.930.5244.4448.570.13-13.33-7.144.75-39.0-31.646.5062.3284.411.62-2.6115.2613010.0-7.93
22Q4 (13)8.99-6.84-13.140.7-11.39-11.390.36-16.280.00.157.140.07.79-4.892.014.00-10.1315.131.6715.0115.131301-7.93-7.93
22Q3 (12)9.657.7-2.720.799.726.760.4338.7130.30.147.690.08.191.889.744.4628.7933.951.45-0.012.814130.01.87
22Q2 (11)8.96-9.77-4.680.724.3514.290.31-11.43-16.220.13-7.140.08.0415.6419.93.46-1.84-12.11.452.914.9114130.01.87
22Q1 (10)9.93-4.0619.640.69-12.6621.050.35-2.786.060.14-6.670.06.95-8.961.183.521.33-11.351.41-2.72-16.4114130.01.87
21Q4 (9)10.354.3313.360.796.7636.210.369.0933.330.157.14-21.057.632.3220.153.484.5617.621.452.69-30.3614131.871.87
21Q3 (8)9.925.5319.370.7417.4642.310.33-10.810.00.147.69-6.677.4611.319.213.33-15.49-16.231.412.05-21.8113870.0-5.26
21Q2 (7)9.413.255.150.6310.5314.550.3712.120.00.13-7.140.06.70-2.418.943.94-1.0-4.891.38-18.01-4.8913870.0-5.26
21Q1 (6)8.3-9.098.210.57-1.7218.750.3322.22-2.940.14-26.327.696.878.19.743.9834.44-10.311.69-18.95-0.4813870.0-5.65
20Q4 (5)9.139.87-5.090.5811.54-6.450.27-18.18-18.180.1926.6758.336.351.52-1.432.96-25.53-13.792.0815.2966.831387-5.26-5.65
20Q3 (4)8.31-7.050.00.52-5.450.00.33-10.810.00.1515.380.06.261.710.03.97-4.050.01.8124.130.014640.00.0
20Q2 (3)8.9416.560.00.5514.580.00.378.820.00.130.00.06.15-1.690.04.14-6.640.01.45-14.210.01464-0.410.0
20Q1 (2)7.67-20.270.00.48-22.580.00.343.030.00.138.330.06.26-2.90.04.4329.220.01.6935.880.014700.00.0
19Q4 (1)9.620.00.00.620.00.00.330.00.00.120.00.06.440.00.03.430.00.01.250.00.014700.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)33.09-11.811.68-42.072.0541.380.560.05.08-34.316.2060.311.6913.3913010.0
2022 (9)37.52-1.212.96.231.453.570.560.07.737.533.864.841.491.231301-7.93
2021 (8)37.9811.482.7328.771.46.870.56-5.087.1915.523.69-4.131.47-14.8614131.87
2020 (7)34.07-6.42.12-4.51.31-8.390.5920.416.222.033.85-2.131.7328.641387-5.26
2019 (6)36.4-3.172.22-3.481.43-4.030.498.896.10-0.323.93-0.891.3512.451464-0.41
2018 (5)37.5915.952.315.581.4923.140.459.766.12-0.323.966.21.20-5.3414705.6
2017 (4)32.423.481.99-1.971.21-17.120.410.06.14-5.273.73-19.911.26-3.361392-0.57
2016 (3)31.330.292.034.11.46-5.810.412.56.483.84.66-6.081.312.2114001.38
2015 (2)31.24-10.01.95-6.251.55-1.270.4-16.676.244.164.969.691.28-7.411381-3.76
2014 (1)34.715.532.083.481.5714.60.480.05.9904.5201.3801435-3.5

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