- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 5.22 | -8.1 | -35.16 | 0.32 | 3.23 | -23.81 | 0.23 | -46.51 | -53.06 | 0.13 | 0.0 | -7.14 | 6.13 | 12.32 | 17.5 | 4.41 | -41.8 | -27.61 | 2.49 | 8.81 | 43.2 | 1348 | 0.0 | 0.0 |
| 24Q3 (19) | 5.68 | -28.28 | -33.72 | 0.31 | -22.5 | -31.11 | 0.43 | -15.69 | -15.69 | 0.13 | -18.75 | -7.14 | 5.46 | 8.06 | 3.94 | 7.57 | 17.56 | 27.21 | 2.29 | 13.29 | 40.1 | 1348 | 0.0 | 3.61 |
| 24Q2 (18) | 7.92 | 3.66 | -6.49 | 0.4 | 2.56 | -4.76 | 0.51 | 4.08 | -3.77 | 0.16 | 6.67 | 6.67 | 5.05 | -1.06 | 1.85 | 6.44 | 0.4 | 2.91 | 2.02 | 2.9 | 14.07 | 1348 | 0.0 | 3.61 |
| 24Q1 (17) | 7.64 | -5.09 | -4.5 | 0.39 | -7.14 | 2.63 | 0.49 | 0.0 | -5.77 | 0.15 | 7.14 | 15.38 | 5.10 | -2.16 | 7.47 | 6.41 | 5.37 | -1.33 | 1.96 | 12.89 | 20.82 | 1348 | 0.0 | 3.61 |
| 23Q4 (16) | 8.05 | -6.07 | -10.46 | 0.42 | -6.67 | -40.0 | 0.49 | -3.92 | 36.11 | 0.14 | 0.0 | -6.67 | 5.22 | -0.64 | -32.99 | 6.09 | 2.28 | 52.0 | 1.74 | 6.46 | 4.23 | 1348 | 3.61 | 3.61 |
| 23Q3 (15) | 8.57 | 1.18 | -11.19 | 0.45 | 7.14 | -43.04 | 0.51 | -3.77 | 18.6 | 0.14 | -6.67 | 0.0 | 5.25 | 5.89 | -35.86 | 5.95 | -4.9 | 33.55 | 1.63 | -7.76 | 12.6 | 1301 | 0.0 | -7.93 |
| 23Q2 (14) | 8.47 | 5.88 | -5.47 | 0.42 | 10.53 | -41.67 | 0.53 | 1.92 | 70.97 | 0.15 | 15.38 | 15.38 | 4.96 | 4.39 | -38.29 | 6.26 | -3.73 | 80.86 | 1.77 | 8.98 | 22.06 | 1301 | 0.0 | -7.93 |
| 23Q1 (13) | 8.0 | -11.01 | -19.44 | 0.38 | -45.71 | -44.93 | 0.52 | 44.44 | 48.57 | 0.13 | -13.33 | -7.14 | 4.75 | -39.0 | -31.64 | 6.50 | 62.32 | 84.41 | 1.62 | -2.61 | 15.26 | 1301 | 0.0 | -7.93 |
| 22Q4 (12) | 8.99 | -6.84 | -13.14 | 0.7 | -11.39 | -11.39 | 0.36 | -16.28 | 0.0 | 0.15 | 7.14 | 0.0 | 7.79 | -4.89 | 2.01 | 4.00 | -10.13 | 15.13 | 1.67 | 15.01 | 15.13 | 1301 | -7.93 | -7.93 |
| 22Q3 (11) | 9.65 | 7.7 | -2.72 | 0.79 | 9.72 | 6.76 | 0.43 | 38.71 | 30.3 | 0.14 | 7.69 | 0.0 | 8.19 | 1.88 | 9.74 | 4.46 | 28.79 | 33.95 | 1.45 | -0.01 | 2.8 | 1413 | 0.0 | 1.87 |
| 22Q2 (10) | 8.96 | -9.77 | -4.68 | 0.72 | 4.35 | 14.29 | 0.31 | -11.43 | -16.22 | 0.13 | -7.14 | 0.0 | 8.04 | 15.64 | 19.9 | 3.46 | -1.84 | -12.1 | 1.45 | 2.91 | 4.91 | 1413 | 0.0 | 1.87 |
| 22Q1 (9) | 9.93 | -4.06 | 19.64 | 0.69 | -12.66 | 21.05 | 0.35 | -2.78 | 6.06 | 0.14 | -6.67 | 0.0 | 6.95 | -8.96 | 1.18 | 3.52 | 1.33 | -11.35 | 1.41 | -2.72 | -16.41 | 1413 | 0.0 | 1.87 |
| 21Q4 (8) | 10.35 | 4.33 | 13.36 | 0.79 | 6.76 | 36.21 | 0.36 | 9.09 | 33.33 | 0.15 | 7.14 | -21.05 | 7.63 | 2.32 | 20.15 | 3.48 | 4.56 | 17.62 | 1.45 | 2.69 | -30.36 | 1413 | 1.87 | 1.87 |
| 21Q3 (7) | 9.92 | 5.53 | 19.37 | 0.74 | 17.46 | 42.31 | 0.33 | -10.81 | 0.0 | 0.14 | 7.69 | -6.67 | 7.46 | 11.3 | 19.21 | 3.33 | -15.49 | -16.23 | 1.41 | 2.05 | -21.81 | 1387 | 0.0 | -5.26 |
| 21Q2 (6) | 9.4 | 13.25 | 5.15 | 0.63 | 10.53 | 14.55 | 0.37 | 12.12 | 0.0 | 0.13 | -7.14 | 0.0 | 6.70 | -2.41 | 8.94 | 3.94 | -1.0 | -4.89 | 1.38 | -18.01 | -4.89 | 1387 | 0.0 | -5.26 |
| 21Q1 (5) | 8.3 | -9.09 | 8.21 | 0.57 | -1.72 | 18.75 | 0.33 | 22.22 | -2.94 | 0.14 | -26.32 | 7.69 | 6.87 | 8.1 | 9.74 | 3.98 | 34.44 | -10.31 | 1.69 | -18.95 | -0.48 | 1387 | 0.0 | -5.65 |
| 20Q4 (4) | 9.13 | 9.87 | 0.0 | 0.58 | 11.54 | 0.0 | 0.27 | -18.18 | 0.0 | 0.19 | 26.67 | 0.0 | 6.35 | 1.52 | 0.0 | 2.96 | -25.53 | 0.0 | 2.08 | 15.29 | 0.0 | 1387 | -5.26 | 0.0 |
| 20Q3 (3) | 8.31 | -7.05 | 0.0 | 0.52 | -5.45 | 0.0 | 0.33 | -10.81 | 0.0 | 0.15 | 15.38 | 0.0 | 6.26 | 1.71 | 0.0 | 3.97 | -4.05 | 0.0 | 1.81 | 24.13 | 0.0 | 1464 | 0.0 | 0.0 |
| 20Q2 (2) | 8.94 | 16.56 | 0.0 | 0.55 | 14.58 | 0.0 | 0.37 | 8.82 | 0.0 | 0.13 | 0.0 | 0.0 | 6.15 | -1.69 | 0.0 | 4.14 | -6.64 | 0.0 | 1.45 | -14.21 | 0.0 | 1464 | -0.41 | 0.0 |
| 20Q1 (1) | 7.67 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 6.26 | 0.0 | 0.0 | 4.43 | 0.0 | 0.0 | 1.69 | 0.0 | 0.0 | 1470 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 26.46 | -20.04 | 1.42 | -15.48 | 1.66 | -19.02 | 0.56 | 0.0 | 5.37 | 5.7 | 6.27 | 1.27 | 2.12 | 25.06 | 1348 | 0.0 |
| 2023 (9) | 33.09 | -11.81 | 1.68 | -42.07 | 2.05 | 41.38 | 0.56 | 0.0 | 5.08 | -34.31 | 6.20 | 60.31 | 1.69 | 13.39 | 1348 | 3.61 |
| 2022 (8) | 37.52 | -1.21 | 2.9 | 6.23 | 1.45 | 3.57 | 0.56 | 0.0 | 7.73 | 7.53 | 3.86 | 4.84 | 1.49 | 1.23 | 1301 | -7.93 |
| 2021 (7) | 37.98 | 11.48 | 2.73 | 28.77 | 1.4 | 6.87 | 0.56 | -5.08 | 7.19 | 15.52 | 3.69 | -4.13 | 1.47 | -14.86 | 1413 | 1.87 |
| 2020 (6) | 34.07 | -6.4 | 2.12 | -4.5 | 1.31 | -8.39 | 0.59 | 20.41 | 6.22 | 2.03 | 3.85 | -2.13 | 1.73 | 28.64 | 1387 | -5.26 |
| 2019 (5) | 36.4 | -3.17 | 2.22 | -3.48 | 1.43 | -4.03 | 0.49 | 8.89 | 6.10 | -0.32 | 3.93 | -0.89 | 1.35 | 12.45 | 1464 | -0.41 |
| 2018 (4) | 37.59 | 15.95 | 2.3 | 15.58 | 1.49 | 23.14 | 0.45 | 9.76 | 6.12 | -0.32 | 3.96 | 6.2 | 1.20 | -5.34 | 1470 | 5.6 |
| 2017 (3) | 32.42 | 3.48 | 1.99 | -1.97 | 1.21 | -17.12 | 0.41 | 0.0 | 6.14 | -5.27 | 3.73 | -19.91 | 1.26 | -3.36 | 1392 | -0.57 |
| 2016 (2) | 31.33 | 0.29 | 2.03 | 4.1 | 1.46 | -5.81 | 0.41 | 2.5 | 6.48 | 3.8 | 4.66 | -6.08 | 1.31 | 2.21 | 1400 | 1.38 |
| 2015 (1) | 31.24 | -10.0 | 1.95 | -6.25 | 1.55 | -1.27 | 0.4 | -16.67 | 6.24 | 0 | 4.96 | 0 | 1.28 | 0 | 1381 | -3.76 |
