玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)7.013.5526.530.1220.050.00.4-6.98-13.040001.7115.8918.545.71-10.16-31.280.0000000
24Q3 (19)6.776.119.550.111.1125.00.43-29.51-23.210001.484.7114.116.35-33.57-29.910.0000000
24Q2 (18)6.3816.6411.540.0912.50.00.6122.029.790001.41-3.55-10.349.564.616.360.0000000
24Q1 (17)5.47-1.26-4.370.080.0-11.110.58.711.110001.461.28-7.059.1410.0916.190.0000000
23Q4 (16)5.54-10.36-26.820.080.0-27.270.46-17.86-22.030001.4411.55-0.628.30-8.376.530.0000000
23Q3 (15)6.188.04-18.790.08-11.11-20.00.5619.157.690001.29-17.73-1.499.0610.2832.610.0000000
23Q2 (14)5.720.0-8.480.090.00.00.474.4417.50001.570.09.278.224.4428.390.0000000
23Q1 (13)5.72-24.448.950.09-18.1812.50.45-23.7325.00001.578.283.267.870.9414.730.0000000
22Q4 (12)7.57-0.5328.740.1110.022.220.5913.4651.280001.4510.58-5.067.7914.0617.510.0000000
22Q3 (11)7.6121.7636.620.111.1125.00.5230.023.810001.31-8.75-8.516.836.77-9.380.0000000
22Q2 (10)6.2519.0511.610.0912.512.50.411.11-21.570001.44-5.50.86.40-6.67-29.730.0000000
22Q1 (9)5.25-10.7138.160.08-11.11-20.00.36-7.69-7.690001.52-0.44-42.16.863.38-33.190.0000000
21Q4 (8)5.885.576.520.0912.5-10.00.39-7.14-27.780001.536.57-15.516.63-12.04-32.20.0000000
21Q3 (7)5.57-0.543.530.080.0-11.110.42-17.655.00001.440.54-14.147.54-17.21.420.0000000
21Q2 (6)5.647.3759.540.08-20.033.330.5130.77-5.560001.43-45.71-16.439.11-11.26-40.80.0000000
21Q1 (5)3.8-31.16-18.450.10.00.00.39-27.78-4.880002.6345.2622.6310.264.9116.650.0000000
20Q4 (4)5.522.60.00.111.110.00.5435.00.0000.01.818.290.09.7831.580.00.0000.0000.0
20Q3 (3)5.3853.280.00.0950.00.00.4-25.930.0000.01.67-2.140.07.43-51.670.00.0000.0000.0
20Q2 (2)3.51-24.680.00.06-40.00.00.5431.710.0000.01.71-20.340.015.3874.860.00.0000.0000.0
20Q1 (1)4.660.00.00.10.00.00.410.00.000.00.02.150.00.08.800.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)25.6310.620.3914.711.93-0.52001.523.77.53-10.060.00000
2023 (9)23.17-13.190.34-8.111.943.74001.475.858.3719.50.00000
2022 (8)26.6928.010.378.821.8710.0001.39-14.997.01-14.070.00000
2021 (7)20.859.330.34-2.861.7-9.57001.63-11.158.15-17.290.00000
2020 (6)19.07-18.950.35-22.221.88-6.0001.84-4.039.8615.980.00000
2019 (5)23.53-15.60.45-10.02.0-5.66001.916.648.5011.780.00000
2018 (4)27.8822.070.592.312.1226.19001.7957.547.603.380.00000
2017 (3)22.8427.530.26-60.01.68-12.95001.14-68.637.36-31.740.00000
2016 (2)17.91-1.970.6538.31.937.82003.6341.0810.789.990.00024500.0
2015 (1)18.27-12.790.47-14.551.7910.49002.5709.8000.00024500.0

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