玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)5.015.25-8.240.4113.8924.240.24-17.24-20.00.195.56-20.838.188.2135.44.79-21.37-12.813.790.29-13.724030.00.0
24Q3 (19)4.767.69-12.980.360.0-16.280.290.0-6.450.1812.520.07.56-7.14-3.796.09-7.147.53.784.4637.94030.0-11.04
24Q2 (18)4.42-13.67-9.050.36-12.2-5.260.29-14.713.570.16-5.880.08.141.714.176.56-1.213.883.629.029.954030.0-11.04
24Q1 (17)5.12-6.238.250.4124.2428.120.3413.3336.00.17-29.1713.338.0132.4918.376.6420.8625.643.32-24.464.74030.0-11.04
23Q4 (16)5.46-0.188.760.33-23.2637.50.3-3.2376.470.2460.026.326.04-23.1226.425.49-3.0562.254.4060.2916.14403-11.04-11.04
23Q3 (15)5.4712.556.630.4313.167.50.3110.71-6.060.15-6.25-11.767.860.540.825.67-1.63-11.92.74-16.7-17.254530.0-11.7
23Q2 (14)4.862.75-1.620.3818.7515.150.2812.0-44.00.166.67-5.887.8215.5717.055.769.0-43.083.293.81-4.334530.0-11.7
23Q1 (13)4.73-5.78-7.620.3233.3310.340.2547.06-30.560.15-21.05-11.766.7741.5119.445.2956.08-24.833.17-16.21-4.494530.0-11.7
22Q4 (12)5.02-2.145.910.24-40.00.00.17-48.48-34.620.1911.7658.334.78-38.69-5.583.39-47.36-38.263.7814.2149.5453-11.7-11.7
22Q3 (11)5.133.8511.040.421.2160.00.33-34.013.790.170.054.557.8016.7244.096.43-36.442.483.31-3.739.185130.0-10.47
22Q2 (10)4.94-3.526.240.3313.7913.790.538.8985.190.170.088.896.6817.947.1110.1243.9574.313.443.6477.85130.0-10.47
22Q1 (9)5.128.02-0.970.2920.83-17.140.3638.469.090.1741.67183.335.6611.87-16.337.0328.1910.163.3231.15186.15130.0-10.47
21Q4 (8)4.742.6-19.80.24-4.0-31.430.26-10.34-10.340.129.0950.05.06-6.43-14.55.49-12.6111.792.536.3387.03513-10.47-10.47
21Q3 (7)4.62-0.65-24.010.25-13.79-21.880.297.41-25.640.1122.2237.55.41-13.232.816.288.1-2.142.3823.0280.955730.0-9.05
21Q2 (6)4.65-10.0610.190.29-17.1416.00.27-18.18-10.00.0950.028.576.24-7.885.275.81-9.03-18.321.9466.7716.685730.0-9.05
21Q1 (5)5.17-12.523.40.350.00.00.3313.7913.790.06-25.0-33.336.7714.31-3.296.3830.0810.051.16-14.26-35.535730.0-38.39
20Q4 (4)5.91-2.80.00.359.380.00.29-25.640.00.080.00.05.9212.520.04.91-23.50.01.352.880.0573-9.050.0
20Q3 (3)6.0844.080.00.3228.00.00.3930.00.00.0814.290.05.26-11.160.06.41-9.770.01.32-20.680.06300.00.0
20Q2 (2)4.22-15.60.00.25-28.570.00.33.450.00.07-22.220.05.92-15.370.07.1122.570.01.66-7.850.0630-32.260.0
20Q1 (1)5.00.00.00.350.00.00.290.00.00.090.00.07.000.00.05.800.00.01.800.00.09300.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)19.32-5.81.545.481.162.650.70.07.9711.986.008.983.626.164030.0
2023 (9)20.511.481.4615.871.13-16.910.7-1.417.1214.185.51-18.133.41-2.85403-11.04
2022 (8)20.215.371.2611.51.3617.240.7186.846.235.826.7311.273.5177.32453-11.7
2021 (7)19.18-9.571.13-11.721.16-9.380.3822.585.89-2.386.050.221.9835.55513-10.47
2020 (6)21.21-20.111.28-15.791.28-7.250.31-8.826.035.416.0316.111.4614.13573-9.05
2019 (5)26.55-7.011.52-12.641.382.220.34-12.825.73-6.065.209.921.28-6.25630-32.26
2018 (4)28.550.631.7414.471.35-27.030.3914.716.0913.754.73-27.491.3713.989308.77
2017 (3)28.3714.631.524.831.8544.530.3436.05.36-8.556.5226.091.2018.65855-4.79
2016 (2)24.7514.91.452.841.2826.730.25-32.435.86-10.55.1710.31.01-41.2898192.51
2015 (1)21.5449.581.4133.021.01158.970.3732.146.5504.6901.7203070.0

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