玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.8812.82-36.230.010.0-50.00.58-24.6852.630.04-20.0-50.01.14-11.36-21.5965.91-33.23139.354.55-29.09-21.592560.00.0
24Q3 (19)0.78-41.79-46.580.01-50.0-50.00.778.45120.00.05-16.67-50.01.28-14.1-6.4198.7286.31311.796.4143.16-6.412560.0-14.67
24Q2 (18)1.3476.32-19.280.02100.00.00.7173.17108.820.06-33.33-50.01.4913.4323.8852.99-1.78158.694.48-62.19-38.062560.0-14.67
24Q1 (17)0.76-44.93-32.740.01-50.00.00.417.892.50.0912.512.51.32-9.2148.6853.9595.9152.411.84104.2867.272560.0-14.67
23Q4 (16)1.38-5.48-0.720.020.00.00.388.57-5.00.08-20.0-27.271.455.80.7227.5414.87-4.315.80-15.36-26.75256-14.67-14.67
23Q3 (15)1.46-12.0521.670.020.00.00.352.94-20.450.1-16.670.01.3713.7-17.8123.9717.04-34.626.85-5.25-17.813000.0-45.75
23Q2 (14)1.6646.944.350.02100.00.00.34-15.030.770.1250.020.01.2036.14-30.7220.48-42.14-9.417.232.11-16.873000.0-45.75
23Q1 (13)1.13-18.71-9.60.01-50.0-50.00.40.0135.290.08-27.27-33.330.88-38.5-44.6935.4023.01160.287.08-10.54-26.253000.0-45.75
22Q4 (12)1.3915.83-25.670.020.0-50.00.4-9.0981.820.1110.0-31.251.44-13.67-32.7328.78-21.52144.67.91-5.04-7.51300-45.75-45.75
22Q3 (11)1.24.35-32.960.020.0-33.330.4469.23193.330.10.0-33.331.67-4.17-0.5636.6762.18337.568.33-4.17-0.565530.0-14.4
22Q2 (10)1.15-8.0-30.30.020.0-33.330.2652.944.00.1-16.67-9.091.748.7-4.3522.6166.2449.228.70-9.4230.435530.0-14.4
22Q1 (9)1.25-33.165.040.02-50.00.00.17-22.7313.330.12-25.0-14.291.60-25.2-4.813.6015.67.899.6012.2-18.45530.0-14.4
21Q4 (8)1.874.472.750.0433.33100.00.2246.67-40.540.166.676.672.1427.6394.6511.7640.39-42.138.562.13.81553-14.4-14.4
21Q3 (7)1.798.48-16.740.030.050.00.15-40.015.380.1536.360.01.68-7.8280.178.38-44.6938.598.3825.720.116460.0-19.55
21Q2 (6)1.6538.660.00.0350.050.00.2566.6756.250.11-21.43-8.331.828.1850.015.1520.256.256.67-43.33-8.336460.0-19.55
21Q1 (5)1.19-34.6226.60.020.00.00.15-59.467.140.14-6.6727.271.6852.94-21.0112.61-38.0-15.3711.7642.750.536460.0-30.61
20Q4 (4)1.82-15.350.00.020.00.00.37184.620.00.150.00.01.1018.130.020.33236.220.08.2418.130.0646-19.550.0
20Q3 (3)2.1530.30.00.020.00.00.13-18.750.00.1525.00.00.93-23.260.06.05-37.650.06.98-4.070.08030.00.0
20Q2 (2)1.6575.530.00.020.00.00.1614.290.00.129.090.01.21-43.030.09.70-34.890.07.27-37.850.0803-13.750.0
20Q1 (1)0.940.00.00.020.00.00.140.00.00.110.00.02.130.00.014.890.00.011.700.00.09310.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)3.76-33.10.04-42.862.4766.890.23-39.471.06-14.5965.69149.456.12-9.532560.0
2023 (9)5.6212.630.070.01.4817.460.38-11.631.25-11.2126.334.296.76-21.53256-14.67
2022 (8)4.99-23.350.07-41.671.2663.640.43-21.821.40-23.925.25113.488.622.0300-45.75
2021 (7)6.51-0.760.1250.00.77-4.940.553.771.8451.1511.83-4.218.454.57553-14.4
2020 (6)6.56-43.30.08-33.330.8130.650.53-35.371.2217.5812.35130.428.0814.0646-19.55
2019 (5)11.57-44.160.12-47.830.6212.730.82-43.061.04-6.565.36101.887.091.98803-13.75
2018 (4)20.72-39.180.23-20.690.557.841.4424.141.1130.412.6577.336.95104.12931-0.53
2017 (3)34.073.180.29-3.330.51-23.881.16314.290.85-6.311.50-26.233.40301.529360.75
2016 (2)33.023.250.37.140.674.690.2821.740.913.772.031.390.8517.9929-1.06
2015 (1)31.983.330.280.00.64-23.810.2321.050.8802.0000.7209393.41

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