- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 1.34 | 76.32 | -19.28 | 0.02 | 100.0 | 0.0 | 0.71 | 73.17 | 108.82 | 0.06 | -33.33 | -50.0 | 1.49 | 13.43 | 23.88 | 52.99 | -1.78 | 158.69 | 4.48 | -62.19 | -38.06 | 256 | 0.0 | -14.67 |
| 24Q1 (19) | 0.76 | -44.93 | -32.74 | 0.01 | -50.0 | 0.0 | 0.41 | 7.89 | 2.5 | 0.09 | 12.5 | 12.5 | 1.32 | -9.21 | 48.68 | 53.95 | 95.91 | 52.4 | 11.84 | 104.28 | 67.27 | 256 | 0.0 | -14.67 |
| 23Q4 (18) | 1.38 | -5.48 | -0.72 | 0.02 | 0.0 | 0.0 | 0.38 | 8.57 | -5.0 | 0.08 | -20.0 | -27.27 | 1.45 | 5.8 | 0.72 | 27.54 | 14.87 | -4.31 | 5.80 | -15.36 | -26.75 | 256 | -14.67 | -14.67 |
| 23Q3 (17) | 1.46 | -12.05 | 21.67 | 0.02 | 0.0 | 0.0 | 0.35 | 2.94 | -20.45 | 0.1 | -16.67 | 0.0 | 1.37 | 13.7 | -17.81 | 23.97 | 17.04 | -34.62 | 6.85 | -5.25 | -17.81 | 300 | 0.0 | -45.75 |
| 23Q2 (16) | 1.66 | 46.9 | 44.35 | 0.02 | 100.0 | 0.0 | 0.34 | -15.0 | 30.77 | 0.12 | 50.0 | 20.0 | 1.20 | 36.14 | -30.72 | 20.48 | -42.14 | -9.41 | 7.23 | 2.11 | -16.87 | 300 | 0.0 | -45.75 |
| 23Q1 (15) | 1.13 | -18.71 | -9.6 | 0.01 | -50.0 | -50.0 | 0.4 | 0.0 | 135.29 | 0.08 | -27.27 | -33.33 | 0.88 | -38.5 | -44.69 | 35.40 | 23.01 | 160.28 | 7.08 | -10.54 | -26.25 | 300 | 0.0 | -45.75 |
| 22Q4 (14) | 1.39 | 15.83 | -25.67 | 0.02 | 0.0 | -50.0 | 0.4 | -9.09 | 81.82 | 0.11 | 10.0 | -31.25 | 1.44 | -13.67 | -32.73 | 28.78 | -21.52 | 144.6 | 7.91 | -5.04 | -7.51 | 300 | -45.75 | -45.75 |
| 22Q3 (13) | 1.2 | 4.35 | -32.96 | 0.02 | 0.0 | -33.33 | 0.44 | 69.23 | 193.33 | 0.1 | 0.0 | -33.33 | 1.67 | -4.17 | -0.56 | 36.67 | 62.18 | 337.56 | 8.33 | -4.17 | -0.56 | 553 | 0.0 | -14.4 |
| 22Q2 (12) | 1.15 | -8.0 | -30.3 | 0.02 | 0.0 | -33.33 | 0.26 | 52.94 | 4.0 | 0.1 | -16.67 | -9.09 | 1.74 | 8.7 | -4.35 | 22.61 | 66.24 | 49.22 | 8.70 | -9.42 | 30.43 | 553 | 0.0 | -14.4 |
| 22Q1 (11) | 1.25 | -33.16 | 5.04 | 0.02 | -50.0 | 0.0 | 0.17 | -22.73 | 13.33 | 0.12 | -25.0 | -14.29 | 1.60 | -25.2 | -4.8 | 13.60 | 15.6 | 7.89 | 9.60 | 12.2 | -18.4 | 553 | 0.0 | -14.4 |
| 21Q4 (10) | 1.87 | 4.47 | 2.75 | 0.04 | 33.33 | 100.0 | 0.22 | 46.67 | -40.54 | 0.16 | 6.67 | 6.67 | 2.14 | 27.63 | 94.65 | 11.76 | 40.39 | -42.13 | 8.56 | 2.1 | 3.81 | 553 | -14.4 | -14.4 |
| 21Q3 (9) | 1.79 | 8.48 | -16.74 | 0.03 | 0.0 | 50.0 | 0.15 | -40.0 | 15.38 | 0.15 | 36.36 | 0.0 | 1.68 | -7.82 | 80.17 | 8.38 | -44.69 | 38.59 | 8.38 | 25.7 | 20.11 | 646 | 0.0 | -19.55 |
| 21Q2 (8) | 1.65 | 38.66 | 0.0 | 0.03 | 50.0 | 50.0 | 0.25 | 66.67 | 56.25 | 0.11 | -21.43 | -8.33 | 1.82 | 8.18 | 50.0 | 15.15 | 20.2 | 56.25 | 6.67 | -43.33 | -8.33 | 646 | 0.0 | -19.55 |
| 21Q1 (7) | 1.19 | -34.62 | 26.6 | 0.02 | 0.0 | 0.0 | 0.15 | -59.46 | 7.14 | 0.14 | -6.67 | 27.27 | 1.68 | 52.94 | -21.01 | 12.61 | -38.0 | -15.37 | 11.76 | 42.75 | 0.53 | 646 | 0.0 | -30.61 |
| 20Q4 (6) | 1.82 | -15.35 | -34.53 | 0.02 | 0.0 | 100.0 | 0.37 | 184.62 | 131.25 | 0.15 | 0.0 | -34.78 | 1.10 | 18.13 | 205.49 | 20.33 | 236.22 | 253.23 | 8.24 | 18.13 | -0.38 | 646 | -19.55 | -30.61 |
| 20Q3 (5) | 2.15 | 30.3 | -6.93 | 0.02 | 0.0 | -33.33 | 0.13 | -18.75 | 0.0 | 0.15 | 25.0 | -34.78 | 0.93 | -23.26 | -28.37 | 6.05 | -37.65 | 7.44 | 6.98 | -4.07 | -29.93 | 803 | 0.0 | -13.75 |
| 20Q2 (4) | 1.65 | 75.53 | 0.0 | 0.02 | 0.0 | 0.0 | 0.16 | 14.29 | 0.0 | 0.12 | 9.09 | 0.0 | 1.21 | -43.03 | 0.0 | 9.70 | -34.89 | 0.0 | 7.27 | -37.85 | 0.0 | 803 | -13.75 | 0.0 |
| 20Q1 (3) | 0.94 | -66.19 | 0.0 | 0.02 | 100.0 | 0.0 | 0.14 | -12.5 | 0.0 | 0.11 | -52.17 | 0.0 | 2.13 | 491.49 | 0.0 | 14.89 | 158.78 | 0.0 | 11.70 | 41.44 | 0.0 | 931 | 0.0 | 0.0 |
| 19Q4 (2) | 2.78 | 20.35 | 0.0 | 0.01 | -66.67 | 0.0 | 0.16 | 23.08 | 0.0 | 0.23 | 0.0 | 0.0 | 0.36 | -72.3 | 0.0 | 5.76 | 2.27 | 0.0 | 8.27 | -16.91 | 0.0 | 931 | 0.0 | 0.0 |
| 19Q3 (1) | 2.31 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 1.30 | 0.0 | 0.0 | 5.63 | 0.0 | 0.0 | 9.96 | 0.0 | 0.0 | 931 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.62 | 12.63 | 0.07 | 0.0 | 1.48 | 17.46 | 0.38 | -11.63 | 1.25 | -11.21 | 26.33 | 4.29 | 6.76 | -21.53 | 300 | 0.0 |
| 2022 (9) | 4.99 | -23.35 | 0.07 | -41.67 | 1.26 | 63.64 | 0.43 | -21.82 | 1.40 | -23.9 | 25.25 | 113.48 | 8.62 | 2.0 | 300 | -45.75 |
| 2021 (8) | 6.51 | -0.76 | 0.12 | 50.0 | 0.77 | -4.94 | 0.55 | 3.77 | 1.84 | 51.15 | 11.83 | -4.21 | 8.45 | 4.57 | 553 | -14.4 |
| 2020 (7) | 6.56 | -43.3 | 0.08 | -33.33 | 0.81 | 30.65 | 0.53 | -35.37 | 1.22 | 17.58 | 12.35 | 130.42 | 8.08 | 14.0 | 646 | -19.55 |
| 2019 (6) | 11.57 | -44.16 | 0.12 | -47.83 | 0.62 | 12.73 | 0.82 | -43.06 | 1.04 | -6.56 | 5.36 | 101.88 | 7.09 | 1.98 | 803 | -13.75 |
| 2018 (5) | 20.72 | -39.18 | 0.23 | -20.69 | 0.55 | 7.84 | 1.44 | 24.14 | 1.11 | 30.41 | 2.65 | 77.33 | 6.95 | 104.12 | 931 | -0.53 |
| 2017 (4) | 34.07 | 3.18 | 0.29 | -3.33 | 0.51 | -23.88 | 1.16 | 314.29 | 0.85 | -6.31 | 1.50 | -26.23 | 3.40 | 301.52 | 936 | 0.75 |
| 2016 (3) | 33.02 | 3.25 | 0.3 | 7.14 | 0.67 | 4.69 | 0.28 | 21.74 | 0.91 | 3.77 | 2.03 | 1.39 | 0.85 | 17.9 | 929 | -1.06 |
| 2015 (2) | 31.98 | 3.33 | 0.28 | 0.0 | 0.64 | -23.81 | 0.23 | 21.05 | 0.88 | -3.22 | 2.00 | -26.26 | 0.72 | 17.15 | 939 | 3.41 |
| 2014 (1) | 30.95 | 15.74 | 0.28 | 33.33 | 0.84 | 2.44 | 0.19 | 26.67 | 0.90 | 0 | 2.71 | 0 | 0.61 | 0 | 908 | -0.87 |
