玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)6.0-3.23-9.640.138.3318.180.22-24.14-24.140.185.8812.52.1711.9430.793.67-21.61-16.053.009.4124.53871.846.61
24Q2 (19)6.21.142.140.12-7.690.00.2931.8211.540.176.2513.331.94-8.73-2.14.6830.339.22.745.0510.963802.73.26
24Q1 (18)6.13-6.55-3.770.1362.58.330.22-37.14-15.380.16-5.8845.452.1273.912.573.59-32.73-12.072.610.7251.15370-1.6-1.07
23Q4 (17)6.56-1.2-7.480.08-27.27-33.330.3520.69218.180.176.250.01.22-26.39-27.955.3422.16243.892.597.558.083763.58-2.08
23Q3 (16)6.649.392.950.11-8.33-21.430.2911.54-19.440.166.6723.081.66-16.2-23.684.371.96-21.752.41-2.4919.56363-1.36-3.97
23Q2 (15)6.07-4.71-1.940.120.020.00.260.0-13.330.1536.3666.671.984.9422.374.284.94-11.622.4743.169.96368-1.61.66
23Q1 (14)6.37-10.163.410.120.050.00.26136.36-7.140.11-35.2910.01.8811.345.054.08163.08-10.21.73-27.986.37374-2.65.65
22Q4 (13)7.099.929.410.12-14.29-7.690.11-69.44-63.330.1730.7754.551.69-22.02-15.631.55-72.2-66.492.4018.9641.253841.5911.95
22Q3 (12)6.454.223.090.1440.040.00.3620.063.640.1344.4444.442.1734.3613.745.5815.1632.942.0238.6217.353784.4215.95
22Q2 (11)6.190.4934.570.125.025.00.37.1436.360.09-10.012.51.6224.39-7.114.856.621.341.45-10.44-16.43622.2621.89
22Q1 (10)6.16-4.9441.280.08-38.46-11.110.28-6.6747.370.1-9.090.01.30-35.26-37.094.55-1.824.311.62-4.37-29.223543.2123.34
21Q4 (9)6.4823.6672.340.1330.030.00.336.3636.360.1122.2210.02.015.12-24.574.6310.27-20.881.70-1.17-36.173435.2118.69
21Q3 (8)5.2413.9118.280.125.025.00.220.015.790.0912.528.571.919.735.684.20-12.21-2.111.72-1.248.73269.7615.19
21Q2 (7)4.65.540.240.08-11.1114.290.2215.7937.50.08-20.033.331.74-15.75-18.514.789.75-1.961.74-24.17-4.932973.484.95
21Q1 (6)4.3615.9613.250.09-10.012.50.19-13.645.560.10.042.862.06-22.39-0.664.36-25.52-6.792.29-13.7626.15287-0.694.36
20Q4 (5)3.76-15.122.450.125.0-33.330.2215.7922.220.142.8625.02.6647.27-34.935.8536.4219.32.6668.3122.012892.1212.89
20Q3 (4)4.4335.060.00.0814.290.00.1918.750.00.0716.670.01.81-15.380.04.29-12.080.01.58-13.620.02830.00.0
20Q2 (3)3.28-14.810.00.07-12.50.00.16-11.110.00.06-14.290.02.132.710.04.884.340.01.830.610.02832.910.0
20Q1 (2)3.854.90.00.08-46.670.00.180.00.00.07-12.50.02.08-49.160.04.68-4.680.01.82-16.590.02757.420.0
19Q4 (1)3.670.00.00.150.00.00.180.00.00.080.00.04.090.00.04.900.00.02.180.00.02560.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)25.65-0.930.43-4.441.1610.480.5920.411.68-3.554.5211.512.3021.53376-2.08
2022 (9)25.8925.190.4512.51.0512.90.4928.951.74-10.144.06-9.821.893.038411.95
2021 (8)20.6835.080.421.210.9322.370.3826.671.93-10.264.50-9.411.84-6.2334318.69
2020 (7)15.316.10.33-19.510.765.560.325.02.16-24.144.96-0.511.9617.8228910.31
2019 (6)14.438.410.4128.120.72-17.240.249.092.8418.184.99-23.661.660.62262-2.6
2018 (5)13.3128.60.326.670.87135.140.22-26.672.40-17.056.5482.841.65-42.9826915.95
2017 (4)10.3512.260.3-38.780.37-5.130.3-3.232.90-45.463.57-15.492.90-13.792329.43
2016 (3)9.2200.4900.3900.3105.3104.2303.3602120

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