- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 6.0 | -3.23 | -9.64 | 0.13 | 8.33 | 18.18 | 0.22 | -24.14 | -24.14 | 0.18 | 5.88 | 12.5 | 2.17 | 11.94 | 30.79 | 3.67 | -21.61 | -16.05 | 3.00 | 9.41 | 24.5 | 387 | 1.84 | 6.61 |
24Q2 (19) | 6.2 | 1.14 | 2.14 | 0.12 | -7.69 | 0.0 | 0.29 | 31.82 | 11.54 | 0.17 | 6.25 | 13.33 | 1.94 | -8.73 | -2.1 | 4.68 | 30.33 | 9.2 | 2.74 | 5.05 | 10.96 | 380 | 2.7 | 3.26 |
24Q1 (18) | 6.13 | -6.55 | -3.77 | 0.13 | 62.5 | 8.33 | 0.22 | -37.14 | -15.38 | 0.16 | -5.88 | 45.45 | 2.12 | 73.9 | 12.57 | 3.59 | -32.73 | -12.07 | 2.61 | 0.72 | 51.15 | 370 | -1.6 | -1.07 |
23Q4 (17) | 6.56 | -1.2 | -7.48 | 0.08 | -27.27 | -33.33 | 0.35 | 20.69 | 218.18 | 0.17 | 6.25 | 0.0 | 1.22 | -26.39 | -27.95 | 5.34 | 22.16 | 243.89 | 2.59 | 7.55 | 8.08 | 376 | 3.58 | -2.08 |
23Q3 (16) | 6.64 | 9.39 | 2.95 | 0.11 | -8.33 | -21.43 | 0.29 | 11.54 | -19.44 | 0.16 | 6.67 | 23.08 | 1.66 | -16.2 | -23.68 | 4.37 | 1.96 | -21.75 | 2.41 | -2.49 | 19.56 | 363 | -1.36 | -3.97 |
23Q2 (15) | 6.07 | -4.71 | -1.94 | 0.12 | 0.0 | 20.0 | 0.26 | 0.0 | -13.33 | 0.15 | 36.36 | 66.67 | 1.98 | 4.94 | 22.37 | 4.28 | 4.94 | -11.62 | 2.47 | 43.1 | 69.96 | 368 | -1.6 | 1.66 |
23Q1 (14) | 6.37 | -10.16 | 3.41 | 0.12 | 0.0 | 50.0 | 0.26 | 136.36 | -7.14 | 0.11 | -35.29 | 10.0 | 1.88 | 11.3 | 45.05 | 4.08 | 163.08 | -10.2 | 1.73 | -27.98 | 6.37 | 374 | -2.6 | 5.65 |
22Q4 (13) | 7.09 | 9.92 | 9.41 | 0.12 | -14.29 | -7.69 | 0.11 | -69.44 | -63.33 | 0.17 | 30.77 | 54.55 | 1.69 | -22.02 | -15.63 | 1.55 | -72.2 | -66.49 | 2.40 | 18.96 | 41.25 | 384 | 1.59 | 11.95 |
22Q3 (12) | 6.45 | 4.2 | 23.09 | 0.14 | 40.0 | 40.0 | 0.36 | 20.0 | 63.64 | 0.13 | 44.44 | 44.44 | 2.17 | 34.36 | 13.74 | 5.58 | 15.16 | 32.94 | 2.02 | 38.62 | 17.35 | 378 | 4.42 | 15.95 |
22Q2 (11) | 6.19 | 0.49 | 34.57 | 0.1 | 25.0 | 25.0 | 0.3 | 7.14 | 36.36 | 0.09 | -10.0 | 12.5 | 1.62 | 24.39 | -7.11 | 4.85 | 6.62 | 1.34 | 1.45 | -10.44 | -16.4 | 362 | 2.26 | 21.89 |
22Q1 (10) | 6.16 | -4.94 | 41.28 | 0.08 | -38.46 | -11.11 | 0.28 | -6.67 | 47.37 | 0.1 | -9.09 | 0.0 | 1.30 | -35.26 | -37.09 | 4.55 | -1.82 | 4.31 | 1.62 | -4.37 | -29.22 | 354 | 3.21 | 23.34 |
21Q4 (9) | 6.48 | 23.66 | 72.34 | 0.13 | 30.0 | 30.0 | 0.3 | 36.36 | 36.36 | 0.11 | 22.22 | 10.0 | 2.01 | 5.12 | -24.57 | 4.63 | 10.27 | -20.88 | 1.70 | -1.17 | -36.17 | 343 | 5.21 | 18.69 |
21Q3 (8) | 5.24 | 13.91 | 18.28 | 0.1 | 25.0 | 25.0 | 0.22 | 0.0 | 15.79 | 0.09 | 12.5 | 28.57 | 1.91 | 9.73 | 5.68 | 4.20 | -12.21 | -2.11 | 1.72 | -1.24 | 8.7 | 326 | 9.76 | 15.19 |
21Q2 (7) | 4.6 | 5.5 | 40.24 | 0.08 | -11.11 | 14.29 | 0.22 | 15.79 | 37.5 | 0.08 | -20.0 | 33.33 | 1.74 | -15.75 | -18.51 | 4.78 | 9.75 | -1.96 | 1.74 | -24.17 | -4.93 | 297 | 3.48 | 4.95 |
21Q1 (6) | 4.36 | 15.96 | 13.25 | 0.09 | -10.0 | 12.5 | 0.19 | -13.64 | 5.56 | 0.1 | 0.0 | 42.86 | 2.06 | -22.39 | -0.66 | 4.36 | -25.52 | -6.79 | 2.29 | -13.76 | 26.15 | 287 | -0.69 | 4.36 |
20Q4 (5) | 3.76 | -15.12 | 2.45 | 0.1 | 25.0 | -33.33 | 0.22 | 15.79 | 22.22 | 0.1 | 42.86 | 25.0 | 2.66 | 47.27 | -34.93 | 5.85 | 36.42 | 19.3 | 2.66 | 68.31 | 22.01 | 289 | 2.12 | 12.89 |
20Q3 (4) | 4.43 | 35.06 | 0.0 | 0.08 | 14.29 | 0.0 | 0.19 | 18.75 | 0.0 | 0.07 | 16.67 | 0.0 | 1.81 | -15.38 | 0.0 | 4.29 | -12.08 | 0.0 | 1.58 | -13.62 | 0.0 | 283 | 0.0 | 0.0 |
20Q2 (3) | 3.28 | -14.81 | 0.0 | 0.07 | -12.5 | 0.0 | 0.16 | -11.11 | 0.0 | 0.06 | -14.29 | 0.0 | 2.13 | 2.71 | 0.0 | 4.88 | 4.34 | 0.0 | 1.83 | 0.61 | 0.0 | 283 | 2.91 | 0.0 |
20Q1 (2) | 3.85 | 4.9 | 0.0 | 0.08 | -46.67 | 0.0 | 0.18 | 0.0 | 0.0 | 0.07 | -12.5 | 0.0 | 2.08 | -49.16 | 0.0 | 4.68 | -4.68 | 0.0 | 1.82 | -16.59 | 0.0 | 275 | 7.42 | 0.0 |
19Q4 (1) | 3.67 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 4.09 | 0.0 | 0.0 | 4.90 | 0.0 | 0.0 | 2.18 | 0.0 | 0.0 | 256 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 25.65 | -0.93 | 0.43 | -4.44 | 1.16 | 10.48 | 0.59 | 20.41 | 1.68 | -3.55 | 4.52 | 11.51 | 2.30 | 21.53 | 376 | -2.08 |
2022 (9) | 25.89 | 25.19 | 0.45 | 12.5 | 1.05 | 12.9 | 0.49 | 28.95 | 1.74 | -10.14 | 4.06 | -9.82 | 1.89 | 3.0 | 384 | 11.95 |
2021 (8) | 20.68 | 35.08 | 0.4 | 21.21 | 0.93 | 22.37 | 0.38 | 26.67 | 1.93 | -10.26 | 4.50 | -9.41 | 1.84 | -6.23 | 343 | 18.69 |
2020 (7) | 15.31 | 6.1 | 0.33 | -19.51 | 0.76 | 5.56 | 0.3 | 25.0 | 2.16 | -24.14 | 4.96 | -0.51 | 1.96 | 17.82 | 289 | 10.31 |
2019 (6) | 14.43 | 8.41 | 0.41 | 28.12 | 0.72 | -17.24 | 0.24 | 9.09 | 2.84 | 18.18 | 4.99 | -23.66 | 1.66 | 0.62 | 262 | -2.6 |
2018 (5) | 13.31 | 28.6 | 0.32 | 6.67 | 0.87 | 135.14 | 0.22 | -26.67 | 2.40 | -17.05 | 6.54 | 82.84 | 1.65 | -42.98 | 269 | 15.95 |
2017 (4) | 10.35 | 12.26 | 0.3 | -38.78 | 0.37 | -5.13 | 0.3 | -3.23 | 2.90 | -45.46 | 3.57 | -15.49 | 2.90 | -13.79 | 232 | 9.43 |
2016 (3) | 9.22 | 0 | 0.49 | 0 | 0.39 | 0 | 0.31 | 0 | 5.31 | 0 | 4.23 | 0 | 3.36 | 0 | 212 | 0 |