玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.22-14.69-15.860.040.00.00.12-14.290.00.030.0-25.03.2817.2118.859.840.4718.852.4617.21-10.862190.0-0.45
24Q2 (19)1.432.144.380.040.00.00.1416.6716.670.030.00.02.80-2.1-4.29.7914.2211.772.10-2.1-4.22190.0-0.45
24Q1 (18)1.4-3.450.720.040.00.00.120.09.090.03-25.0-25.02.863.57-0.718.573.578.312.14-22.32-25.542190.0-0.45
23Q4 (17)1.450.02.840.040.00.00.120.00.00.040.00.02.760.0-2.768.280.0-2.762.760.0-2.76219-0.45-0.45
23Q3 (16)1.455.84-9.940.040.00.00.120.0-25.00.0433.3333.332.76-5.5211.038.28-5.52-16.722.7625.9848.052200.04.27
23Q2 (15)1.37-1.44-31.840.040.0-20.00.129.09-25.00.03-25.00.02.921.4617.378.7610.6810.042.19-23.9146.722200.04.27
23Q1 (14)1.39-1.42-24.860.040.00.00.11-8.33-8.330.040.033.332.881.4433.097.91-7.0122.02.881.4477.462200.04.27
22Q4 (13)1.41-12.42-33.180.040.0-20.00.12-25.0-7.690.0433.3333.332.8414.1819.728.51-14.3638.132.8452.2599.532204.274.27
22Q3 (12)1.61-19.9-18.690.04-20.00.00.160.06.670.030.00.02.48-0.1222.989.9424.8431.181.8624.8422.982110.01.93
22Q2 (11)2.018.652.030.0525.00.00.1633.3333.330.030.00.02.4915.05-1.997.9622.7230.681.49-7.96-1.992110.01.93
22Q1 (10)1.85-12.32-8.870.04-20.0-33.330.12-7.6920.00.030.0-25.02.16-8.76-26.856.495.2831.681.6214.05-17.72110.01.93
21Q4 (9)2.116.57-0.940.0525.0-16.670.13-13.3318.180.030.0-57.142.3717.3-15.886.16-18.6719.31.42-6.16-56.742111.931.93
21Q3 (8)1.980.5123.750.04-20.00.00.1525.036.360.030.00.02.02-20.4-19.197.5824.3710.191.52-0.51-19.192070.0-13.03
21Q2 (7)1.97-2.9664.170.05-16.6725.00.1220.033.330.03-25.00.02.54-14.13-23.866.0923.65-18.781.52-22.72-39.092070.0-13.03
21Q1 (6)2.03-4.69-3.330.060.00.00.1-9.0911.110.04-42.8633.332.964.933.454.93-4.6114.941.97-40.0437.932070.0-13.03
20Q4 (5)2.1333.1223.120.0650.00.00.110.010.00.07133.3340.02.8212.68-18.785.16-24.88-10.663.2975.2713.71207-13.03-13.03
20Q3 (4)1.633.330.00.040.00.00.1122.220.00.030.00.02.50-25.00.06.88-8.330.01.88-25.00.02380.00.0
20Q2 (3)1.2-42.860.00.04-33.330.00.090.00.00.030.00.03.3316.670.07.5075.00.02.5075.00.02380.00.0
20Q1 (2)2.121.390.00.060.00.00.09-10.00.00.03-40.00.02.86-17.620.04.29-25.860.01.43-50.570.02380.00.0
19Q4 (1)1.730.00.00.060.00.00.10.00.00.050.00.03.470.00.05.780.00.02.890.00.02380.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.67-17.710.15-11.760.48-12.730.1525.02.657.228.476.052.6551.9219-0.45
2022 (9)6.89-14.940.17-15.00.5512.240.12-7.692.47-0.077.9831.961.748.522204.27
2021 (8)8.115.380.25.260.4922.50.13-18.752.47-8.776.056.171.60-29.582111.93
2020 (7)7.02-11.250.19-24.00.40.00.1614.292.71-14.365.7012.682.2828.77207-13.03
2019 (6)7.91-18.870.25-16.670.4-4.760.14100.03.162.725.0617.391.77146.52238-3.25
2018 (5)9.7522.950.311.110.42-12.50.07-22.223.08-9.634.31-28.830.72-36.742462.5
2017 (4)7.93-21.020.27-6.90.48-7.690.0912.53.4017.886.0516.871.1342.43240-23.08
2016 (3)10.04-8.140.2945.00.5215.560.0802.8957.855.1825.80.8003126.12
2015 (2)10.93-16.760.2-13.040.457.14001.834.464.1228.710.0002941.03
2014 (1)13.13-2.090.23-8.00.42-2.33001.7503.2000.0002911.39

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。