- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.22 | -14.69 | -15.86 | 0.04 | 0.0 | 0.0 | 0.12 | -14.29 | 0.0 | 0.03 | 0.0 | -25.0 | 3.28 | 17.21 | 18.85 | 9.84 | 0.47 | 18.85 | 2.46 | 17.21 | -10.86 | 219 | 0.0 | -0.45 |
24Q2 (19) | 1.43 | 2.14 | 4.38 | 0.04 | 0.0 | 0.0 | 0.14 | 16.67 | 16.67 | 0.03 | 0.0 | 0.0 | 2.80 | -2.1 | -4.2 | 9.79 | 14.22 | 11.77 | 2.10 | -2.1 | -4.2 | 219 | 0.0 | -0.45 |
24Q1 (18) | 1.4 | -3.45 | 0.72 | 0.04 | 0.0 | 0.0 | 0.12 | 0.0 | 9.09 | 0.03 | -25.0 | -25.0 | 2.86 | 3.57 | -0.71 | 8.57 | 3.57 | 8.31 | 2.14 | -22.32 | -25.54 | 219 | 0.0 | -0.45 |
23Q4 (17) | 1.45 | 0.0 | 2.84 | 0.04 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 2.76 | 0.0 | -2.76 | 8.28 | 0.0 | -2.76 | 2.76 | 0.0 | -2.76 | 219 | -0.45 | -0.45 |
23Q3 (16) | 1.45 | 5.84 | -9.94 | 0.04 | 0.0 | 0.0 | 0.12 | 0.0 | -25.0 | 0.04 | 33.33 | 33.33 | 2.76 | -5.52 | 11.03 | 8.28 | -5.52 | -16.72 | 2.76 | 25.98 | 48.05 | 220 | 0.0 | 4.27 |
23Q2 (15) | 1.37 | -1.44 | -31.84 | 0.04 | 0.0 | -20.0 | 0.12 | 9.09 | -25.0 | 0.03 | -25.0 | 0.0 | 2.92 | 1.46 | 17.37 | 8.76 | 10.68 | 10.04 | 2.19 | -23.91 | 46.72 | 220 | 0.0 | 4.27 |
23Q1 (14) | 1.39 | -1.42 | -24.86 | 0.04 | 0.0 | 0.0 | 0.11 | -8.33 | -8.33 | 0.04 | 0.0 | 33.33 | 2.88 | 1.44 | 33.09 | 7.91 | -7.01 | 22.0 | 2.88 | 1.44 | 77.46 | 220 | 0.0 | 4.27 |
22Q4 (13) | 1.41 | -12.42 | -33.18 | 0.04 | 0.0 | -20.0 | 0.12 | -25.0 | -7.69 | 0.04 | 33.33 | 33.33 | 2.84 | 14.18 | 19.72 | 8.51 | -14.36 | 38.13 | 2.84 | 52.25 | 99.53 | 220 | 4.27 | 4.27 |
22Q3 (12) | 1.61 | -19.9 | -18.69 | 0.04 | -20.0 | 0.0 | 0.16 | 0.0 | 6.67 | 0.03 | 0.0 | 0.0 | 2.48 | -0.12 | 22.98 | 9.94 | 24.84 | 31.18 | 1.86 | 24.84 | 22.98 | 211 | 0.0 | 1.93 |
22Q2 (11) | 2.01 | 8.65 | 2.03 | 0.05 | 25.0 | 0.0 | 0.16 | 33.33 | 33.33 | 0.03 | 0.0 | 0.0 | 2.49 | 15.05 | -1.99 | 7.96 | 22.72 | 30.68 | 1.49 | -7.96 | -1.99 | 211 | 0.0 | 1.93 |
22Q1 (10) | 1.85 | -12.32 | -8.87 | 0.04 | -20.0 | -33.33 | 0.12 | -7.69 | 20.0 | 0.03 | 0.0 | -25.0 | 2.16 | -8.76 | -26.85 | 6.49 | 5.28 | 31.68 | 1.62 | 14.05 | -17.7 | 211 | 0.0 | 1.93 |
21Q4 (9) | 2.11 | 6.57 | -0.94 | 0.05 | 25.0 | -16.67 | 0.13 | -13.33 | 18.18 | 0.03 | 0.0 | -57.14 | 2.37 | 17.3 | -15.88 | 6.16 | -18.67 | 19.3 | 1.42 | -6.16 | -56.74 | 211 | 1.93 | 1.93 |
21Q3 (8) | 1.98 | 0.51 | 23.75 | 0.04 | -20.0 | 0.0 | 0.15 | 25.0 | 36.36 | 0.03 | 0.0 | 0.0 | 2.02 | -20.4 | -19.19 | 7.58 | 24.37 | 10.19 | 1.52 | -0.51 | -19.19 | 207 | 0.0 | -13.03 |
21Q2 (7) | 1.97 | -2.96 | 64.17 | 0.05 | -16.67 | 25.0 | 0.12 | 20.0 | 33.33 | 0.03 | -25.0 | 0.0 | 2.54 | -14.13 | -23.86 | 6.09 | 23.65 | -18.78 | 1.52 | -22.72 | -39.09 | 207 | 0.0 | -13.03 |
21Q1 (6) | 2.03 | -4.69 | -3.33 | 0.06 | 0.0 | 0.0 | 0.1 | -9.09 | 11.11 | 0.04 | -42.86 | 33.33 | 2.96 | 4.93 | 3.45 | 4.93 | -4.61 | 14.94 | 1.97 | -40.04 | 37.93 | 207 | 0.0 | -13.03 |
20Q4 (5) | 2.13 | 33.12 | 23.12 | 0.06 | 50.0 | 0.0 | 0.11 | 0.0 | 10.0 | 0.07 | 133.33 | 40.0 | 2.82 | 12.68 | -18.78 | 5.16 | -24.88 | -10.66 | 3.29 | 75.27 | 13.71 | 207 | -13.03 | -13.03 |
20Q3 (4) | 1.6 | 33.33 | 0.0 | 0.04 | 0.0 | 0.0 | 0.11 | 22.22 | 0.0 | 0.03 | 0.0 | 0.0 | 2.50 | -25.0 | 0.0 | 6.88 | -8.33 | 0.0 | 1.88 | -25.0 | 0.0 | 238 | 0.0 | 0.0 |
20Q2 (3) | 1.2 | -42.86 | 0.0 | 0.04 | -33.33 | 0.0 | 0.09 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 3.33 | 16.67 | 0.0 | 7.50 | 75.0 | 0.0 | 2.50 | 75.0 | 0.0 | 238 | 0.0 | 0.0 |
20Q1 (2) | 2.1 | 21.39 | 0.0 | 0.06 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.03 | -40.0 | 0.0 | 2.86 | -17.62 | 0.0 | 4.29 | -25.86 | 0.0 | 1.43 | -50.57 | 0.0 | 238 | 0.0 | 0.0 |
19Q4 (1) | 1.73 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 3.47 | 0.0 | 0.0 | 5.78 | 0.0 | 0.0 | 2.89 | 0.0 | 0.0 | 238 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 5.67 | -17.71 | 0.15 | -11.76 | 0.48 | -12.73 | 0.15 | 25.0 | 2.65 | 7.22 | 8.47 | 6.05 | 2.65 | 51.9 | 219 | -0.45 |
2022 (9) | 6.89 | -14.94 | 0.17 | -15.0 | 0.55 | 12.24 | 0.12 | -7.69 | 2.47 | -0.07 | 7.98 | 31.96 | 1.74 | 8.52 | 220 | 4.27 |
2021 (8) | 8.1 | 15.38 | 0.2 | 5.26 | 0.49 | 22.5 | 0.13 | -18.75 | 2.47 | -8.77 | 6.05 | 6.17 | 1.60 | -29.58 | 211 | 1.93 |
2020 (7) | 7.02 | -11.25 | 0.19 | -24.0 | 0.4 | 0.0 | 0.16 | 14.29 | 2.71 | -14.36 | 5.70 | 12.68 | 2.28 | 28.77 | 207 | -13.03 |
2019 (6) | 7.91 | -18.87 | 0.25 | -16.67 | 0.4 | -4.76 | 0.14 | 100.0 | 3.16 | 2.72 | 5.06 | 17.39 | 1.77 | 146.52 | 238 | -3.25 |
2018 (5) | 9.75 | 22.95 | 0.3 | 11.11 | 0.42 | -12.5 | 0.07 | -22.22 | 3.08 | -9.63 | 4.31 | -28.83 | 0.72 | -36.74 | 246 | 2.5 |
2017 (4) | 7.93 | -21.02 | 0.27 | -6.9 | 0.48 | -7.69 | 0.09 | 12.5 | 3.40 | 17.88 | 6.05 | 16.87 | 1.13 | 42.43 | 240 | -23.08 |
2016 (3) | 10.04 | -8.14 | 0.29 | 45.0 | 0.52 | 15.56 | 0.08 | 0 | 2.89 | 57.85 | 5.18 | 25.8 | 0.80 | 0 | 312 | 6.12 |
2015 (2) | 10.93 | -16.76 | 0.2 | -13.04 | 0.45 | 7.14 | 0 | 0 | 1.83 | 4.46 | 4.12 | 28.71 | 0.00 | 0 | 294 | 1.03 |
2014 (1) | 13.13 | -2.09 | 0.23 | -8.0 | 0.42 | -2.33 | 0 | 0 | 1.75 | 0 | 3.20 | 0 | 0.00 | 0 | 291 | 1.39 |