- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 68.33 | -3.62 | 5.51 | 4.23 | -1.17 | 9.02 | 1.51 | -21.35 | 0.0 | 0 | 0 | 0 | 6.19 | 2.55 | 3.32 | 2.21 | -18.4 | -5.22 | 0.00 | 0 | 0 | 7008 | -0.01 | -2.91 |
| 24Q3 (19) | 70.9 | -6.99 | -0.76 | 4.28 | -3.39 | 8.08 | 1.92 | 1.05 | 5.49 | 0 | 0 | 0 | 6.04 | 3.88 | 8.9 | 2.71 | 8.65 | 6.3 | 0.00 | 0 | 0 | 7009 | -0.81 | -1.81 |
| 24Q2 (18) | 76.23 | 6.32 | 5.45 | 4.43 | 10.75 | 11.59 | 1.9 | 3.26 | 6.74 | 0 | 0 | 0 | 5.81 | 4.17 | 5.82 | 2.49 | -2.88 | 1.22 | 0.00 | 0 | 0 | 7066 | -1.92 | -1.53 |
| 24Q1 (17) | 71.7 | 10.72 | -6.31 | 4.0 | 3.09 | 1.52 | 1.84 | 21.85 | -0.54 | 0 | 0 | 0 | 5.58 | -6.89 | 8.36 | 2.57 | 10.06 | 6.16 | 0.00 | 0 | 0 | 7204 | -0.19 | -2.65 |
| 23Q4 (16) | 64.76 | -9.35 | -16.73 | 3.88 | -2.02 | -6.73 | 1.51 | -17.03 | 2.03 | 0 | 0 | 0 | 5.99 | 8.09 | 12.01 | 2.33 | -8.47 | 22.52 | 0.00 | 0 | 0 | 7218 | 1.12 | -4.02 |
| 23Q3 (15) | 71.44 | -1.18 | -18.35 | 3.96 | -0.25 | -9.17 | 1.82 | 2.25 | 8.98 | 0 | 0 | 0 | 5.54 | 0.93 | 11.24 | 2.55 | 3.46 | 33.48 | 0.00 | 0 | 0 | 7138 | -0.53 | -5.23 |
| 23Q2 (14) | 72.29 | -5.54 | -22.12 | 3.97 | 0.76 | -12.94 | 1.78 | -3.78 | -17.59 | 0 | 0 | 0 | 5.49 | 6.67 | 11.79 | 2.46 | 1.86 | 5.81 | 0.00 | 0 | 0 | 7176 | -3.03 | -5.02 |
| 23Q1 (13) | 76.53 | -1.59 | -14.15 | 3.94 | -5.29 | -12.25 | 1.85 | 25.0 | -11.9 | 0 | 0 | 0 | 5.15 | -3.75 | 2.21 | 2.42 | 27.03 | 2.61 | 0.00 | 0 | 0 | 7400 | -1.6 | -2.77 |
| 22Q4 (12) | 77.77 | -11.12 | -7.98 | 4.16 | -4.59 | -9.57 | 1.48 | -11.38 | -12.94 | 0 | 0 | 0 | 5.35 | 7.35 | -1.73 | 1.90 | -0.29 | -5.4 | 0.00 | 0 | 0 | 7520 | -0.16 | 1.95 |
| 22Q3 (11) | 87.5 | -5.73 | 15.45 | 4.36 | -4.39 | 0.0 | 1.67 | -22.69 | -25.78 | 0 | 0 | 0 | 4.98 | 1.43 | -13.38 | 1.91 | -17.98 | -35.71 | 0.00 | 0 | 0 | 7532 | -0.3 | 1.13 |
| 22Q2 (10) | 92.82 | 4.13 | 7.82 | 4.56 | 1.56 | -1.72 | 2.16 | 2.86 | -1.37 | 0 | 0 | 0 | 4.91 | -2.47 | -8.85 | 2.33 | -1.22 | -8.52 | 0.00 | 0 | 0 | 7555 | -0.74 | -3.61 |
| 22Q1 (9) | 89.14 | 5.48 | 9.24 | 4.49 | -2.39 | 4.42 | 2.1 | 23.53 | -4.11 | 0 | 0 | 0 | 5.04 | -7.46 | -4.41 | 2.36 | 17.11 | -12.22 | 0.00 | 0 | 0 | 7611 | 3.19 | 0.29 |
| 21Q4 (8) | 84.51 | 11.51 | 18.1 | 4.6 | 5.5 | 9.26 | 1.7 | -24.44 | 1.19 | 0 | 0 | 0 | 5.44 | -5.38 | -7.48 | 2.01 | -32.24 | -14.32 | 0.00 | 0 | 0 | 7376 | -0.97 | -3.27 |
| 21Q3 (7) | 75.79 | -11.96 | 14.92 | 4.36 | -6.03 | 13.84 | 2.25 | 2.74 | 9.76 | 0 | 0 | 0 | 5.75 | 6.74 | -0.94 | 2.97 | 16.7 | -4.49 | 0.00 | 0 | 0 | 7448 | -4.98 | 1.82 |
| 21Q2 (6) | 86.09 | 5.5 | 33.62 | 4.64 | 7.91 | 14.57 | 2.19 | 0.0 | 4.29 | 0 | 0 | 0 | 5.39 | 2.28 | -14.26 | 2.54 | -5.22 | -21.95 | 0.00 | 0 | 0 | 7838 | 3.28 | 0.58 |
| 21Q1 (5) | 81.6 | 14.03 | -4.99 | 4.3 | 2.14 | 0.94 | 2.19 | 30.36 | 0.46 | 0 | 0 | 0 | 5.27 | -10.43 | 6.25 | 2.68 | 14.32 | 5.74 | 0.00 | 0 | 0 | 7589 | -0.47 | -5.42 |
| 20Q4 (4) | 71.56 | 8.51 | 0.0 | 4.21 | 9.92 | 0.0 | 1.68 | -18.05 | 0.0 | 0 | 0 | 0.0 | 5.88 | 1.3 | 0.0 | 2.35 | -24.47 | 0.0 | 0.00 | 0 | 0.0 | 7625 | 4.24 | 0.0 |
| 20Q3 (3) | 65.95 | 2.36 | 0.0 | 3.83 | -5.43 | 0.0 | 2.05 | -2.38 | 0.0 | 0 | 0 | 0.0 | 5.81 | -7.61 | 0.0 | 3.11 | -4.63 | 0.0 | 0.00 | 0 | 0.0 | 7315 | -6.13 | 0.0 |
| 20Q2 (2) | 64.43 | -24.99 | 0.0 | 4.05 | -4.93 | 0.0 | 2.1 | -3.67 | 0.0 | 0 | 0 | 0.0 | 6.29 | 26.74 | 0.0 | 3.26 | 28.42 | 0.0 | 0.00 | 0 | 0.0 | 7793 | -2.88 | 0.0 |
| 20Q1 (1) | 85.89 | 0.0 | 0.0 | 4.26 | 0.0 | 0.0 | 2.18 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.96 | 0.0 | 0.0 | 2.54 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 8024 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 287.16 | 0.75 | 16.94 | 7.62 | 7.18 | 3.31 | 0 | 0 | 5.90 | 6.82 | 2.50 | 2.54 | 0.00 | 0 | 7008 | -2.91 |
| 2023 (9) | 285.02 | -17.92 | 15.74 | -10.42 | 6.95 | -6.33 | 0 | 0 | 5.52 | 9.14 | 2.44 | 14.11 | 0.00 | 0 | 7218 | -4.02 |
| 2022 (8) | 347.23 | 5.87 | 17.57 | -1.9 | 7.42 | -10.92 | 0 | 0 | 5.06 | -7.33 | 2.14 | -15.86 | 0.00 | 0 | 7520 | 1.95 |
| 2021 (7) | 327.99 | 13.95 | 17.91 | 9.47 | 8.33 | 4.0 | 0 | 0 | 5.46 | -3.93 | 2.54 | -8.74 | 0.00 | 0 | 7376 | -3.27 |
| 2020 (6) | 287.83 | -21.46 | 16.36 | -9.51 | 8.01 | -5.54 | 0 | 0 | 5.68 | 15.21 | 2.78 | 20.27 | 0.00 | 0 | 7625 | -3.7 |
| 2019 (5) | 366.48 | -17.73 | 18.08 | 1.86 | 8.48 | -12.31 | 0 | 0 | 4.93 | 23.81 | 2.31 | 6.59 | 0.00 | 0 | 7918 | -22.59 |
| 2018 (4) | 445.45 | 9.43 | 17.75 | 2.78 | 9.67 | 8.65 | 0.81 | 35.0 | 3.98 | -6.08 | 2.17 | -0.71 | 0.18 | 23.37 | 10228 | 0.86 |
| 2017 (3) | 407.06 | 2.15 | 17.27 | -0.12 | 8.9 | -5.22 | 0.6 | 11.11 | 4.24 | -2.22 | 2.19 | -7.21 | 0.15 | 8.77 | 10141 | 0.31 |
| 2016 (2) | 398.49 | -7.05 | 17.29 | -5.83 | 9.39 | 2.18 | 0.54 | 3.85 | 4.34 | 1.32 | 2.36 | 9.93 | 0.14 | 11.73 | 10110 | 0.56 |
| 2015 (1) | 428.73 | -11.04 | 18.36 | -3.06 | 9.19 | 2.22 | 0.52 | 4.0 | 4.28 | 0 | 2.14 | 0 | 0.12 | 0 | 10054 | 1.72 |
