玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.14-54.84-62.160.010.0-50.00.1614.2923.080007.14121.4332.14114.29153.06225.270.0000250.00.0
24Q2 (19)0.31-6.0647.620.01-50.00.00.14-12.50.00003.23-46.77-32.2645.16-6.85-32.260.0000250.00.0
24Q1 (18)0.33-36.54-63.330.020.0-66.670.16-5.8823.080006.0657.58-9.0948.4848.31235.660.0000250.00.0
23Q4 (17)0.5240.54-54.780.020.0-75.00.1730.7730.770003.85-28.85-44.7132.69-6.95189.20.0000250.00.0
23Q3 (16)0.3776.19-76.280.02100.0-77.780.13-7.148.330005.4113.51-6.3135.14-47.3356.760.0000250.00.0
23Q2 (15)0.21-76.67-89.450.01-83.33-90.00.147.690.00004.76-28.57-5.2466.67361.54847.620.0000250.00.0
23Q1 (14)0.9-21.74-10.890.06-25.00.00.130.08.330006.67-4.1712.2214.4427.7821.570.0000250.00.0
22Q4 (13)1.15-26.28-79.280.08-11.11-72.410.138.33-45.830006.9620.5833.1311.3046.96161.410.0000250.00.0
22Q3 (12)1.56-21.61721.050.09-10.000.12-14.2950.00005.7714.8107.699.34-81.730.0000250.00.0
22Q2 (11)1.9997.03947.370.166.6700.1416.67100.00005.03-15.4107.04-40.79-80.90.0000250.00.0
22Q1 (10)1.01-81.8339.130.06-79.3100.12-50.050.00005.9413.69011.88174.75-65.840.0000250.00.0
21Q4 (9)5.552821.052212.50.29000.24200.0300.00005.23004.32-89.73-82.70.0000250.00.0
21Q3 (8)0.190.0-5.00000.0814.2914.290000.000042.1114.2920.30.0000250.00.0
21Q2 (7)0.19-17.39-5.00000.07-12.50.00000.000036.845.925.260.0000250.00.0
21Q1 (6)0.23-4.17-54.00000.0833.330.00000.000034.7839.13117.390.0000250.00.0
20Q4 (5)0.2420.0-31.4300-100.00.06-14.29110.340000.000-100.025.00-28.57115.090.0000250.04.17
20Q3 (4)0.20.00.0000.00.070.00.0000.00.0000.035.000.00.00.0000.0250.00.0
20Q2 (3)0.2-60.00.0000.00.07-12.50.0000.00.0000.035.00118.750.00.0000.0250.00.0
20Q1 (2)0.542.860.00-100.00.00.08113.790.0000.00.00-100.00.016.00109.660.00.0000.0254.170.0
19Q4 (1)0.350.00.00.020.00.0-0.580.00.000.00.05.710.00.0-165.710.00.00.000.00.0240.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.99-65.090.11-65.620.5711.76005.53-1.5428.64220.130.000250.0
2022 (9)5.7-7.470.3210.340.518.51005.6119.258.9517.270.000250.0
2021 (8)6.16445.130.2900.4767.86004.7107.63-69.210.000250.0
2020 (7)1.13-34.68000.28-37.78000.00024.78-4.740.000250.0
2019 (6)1.73-34.470.05150.00.45-40.0002.89281.526.01-8.440.0002513.64
2018 (5)2.640.380.020.00.75177.78000.76-0.3828.41176.730.0002257.14
2017 (4)2.63-26.740.020.00.27-12.9000.7636.510.2718.890.0001416.67
2016 (3)3.590.280.020.00.3110.71000.56-0.288.6410.410.00012-20.0
2015 (2)3.58-15.570.020.00.28-3.45000.5618.447.8214.350.0001536.36
2014 (1)4.24-5.780.020.00.290.0000.4706.8400.000110.0

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