玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)6.684.057.40.4913.9522.50.7173.1724.560.16-5.88-30.437.349.5214.0610.6366.4315.982.40-9.55-35.23000
24Q3 (19)6.42-8.15-19.450.4316.22-6.520.41-18.0-14.580.170.0-5.566.7026.5316.056.39-10.726.042.658.8817.25000
24Q2 (18)6.99-21.0212.380.37-24.498.820.513.6421.950.17-15.00.05.29-4.4-3.167.1543.878.522.437.62-11.02000
24Q1 (17)8.8542.2843.90.4922.544.120.44-22.8115.790.2-13.0411.115.54-13.90.154.97-45.75-19.542.26-38.88-22.79000
23Q4 (16)6.22-21.9621.250.4-13.0414.290.5718.755.560.2327.7835.296.4311.42-5.749.1652.16-12.943.7063.7311.59000
23Q3 (15)7.9728.1421.490.4635.2931.430.4817.0726.320.185.880.05.775.598.186.02-8.633.972.26-17.37-17.69000
23Q2 (14)6.221.14-11.40.340.0-10.530.417.8924.240.17-5.566.255.47-1.130.986.596.6840.222.73-6.6219.92000
23Q1 (13)6.1519.880.330.34-2.86-2.860.38-29.6318.750.185.8812.55.53-18.97-3.176.18-41.318.362.93-11.6812.13000
22Q4 (12)5.13-21.8-19.590.350.0-22.220.5442.1110.20.17-5.566.256.8227.88-3.2710.5381.7237.063.3120.7732.14000
22Q3 (11)6.56-6.55-9.390.35-7.89-23.910.3815.158.570.1812.50.05.34-1.44-16.035.7923.2319.832.7420.3910.37000
22Q2 (10)7.0214.52-15.930.388.57-26.920.333.1210.00.160.0-5.885.41-5.19-13.084.70-9.9530.842.28-12.6811.95000
22Q1 (9)6.13-3.924.070.35-22.22-5.410.32-34.6910.340.160.00.05.71-19.05-9.115.22-32.036.022.614.08-3.92000
21Q4 (8)6.38-11.8810.760.45-2.1728.570.4940.0-14.040.16-11.116.677.0511.0116.087.6858.87-22.392.510.87-3.7000
21Q3 (7)7.24-13.2966.060.46-11.5443.750.3516.67-14.630.185.885.886.352.02-13.434.8334.55-48.592.4922.12-36.24000
21Q2 (6)8.3541.7768.350.5240.5467.740.33.450.00.176.2513.336.23-0.86-0.363.59-27.03-40.62.04-25.05-32.68000
21Q1 (5)5.892.2639.90.375.7142.310.29-49.12-27.50.166.67-5.886.283.381.724.92-50.25-48.182.724.31-32.73000
20Q4 (4)5.7632.110.00.359.380.00.5739.020.00.15-11.760.06.08-17.210.09.905.230.02.60-33.210.0000.0
20Q3 (3)4.36-12.10.00.323.230.00.4136.670.00.1713.330.07.3417.430.09.4055.470.03.9028.930.0000.0
20Q2 (2)4.9617.810.00.3119.230.00.3-25.00.00.15-11.760.06.251.20.06.05-36.340.03.02-25.110.0000.0
20Q1 (1)4.210.00.00.260.00.00.40.00.00.170.00.06.180.00.09.500.00.04.040.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)28.948.921.7916.992.0511.410.7-7.896.197.417.082.292.42-15.4400
2023 (9)26.576.961.536.991.8417.20.7613.435.760.036.939.572.866.0500
2022 (8)24.84-10.841.43-20.561.579.790.670.05.76-10.96.3223.142.7012.1600
2021 (7)27.8644.431.845.161.43-15.380.676.356.460.515.13-41.412.40-26.3600
2020 (6)19.29-22.721.241.641.69-4.520.633.286.4331.518.7623.553.2733.6400
2019 (5)24.961.51.222.521.771.720.613.394.891.07.090.222.441.8600
2018 (4)24.59-7.81.19-14.391.744.190.593.514.84-7.157.0813.02.4012.2600
2017 (3)26.67-11.311.39-6.711.673.090.57-1.725.215.186.2616.232.1410.800
2016 (2)30.07-3.091.49-0.671.62-6.90.585.454.962.55.39-3.921.938.8215900.0
2015 (1)31.03-10.211.5-12.281.746.750.5514.584.8305.6101.77015900.0

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