- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0 | 0 | 0 | 0 | -100.0 | 0 | 0.08 | -33.33 | 0.0 | 0 | 0 | 0 | 4.93 | 0.0 | -18.72 | 5.91 | 0.0 | -34.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0 | 0 | 0 | 0.01 | 0 | 0 | 0.12 | 33.33 | 33.33 | 0 | 0 | 0 | 4.93 | 0.0 | -18.72 | 5.91 | 0.0 | -34.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0.09 | -25.0 | 12.5 | 0 | 0 | 0 | 4.93 | 0.0 | -18.72 | 5.91 | 0.0 | -34.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 2.03 | 0 | 0 | 0.1 | 0 | 0 | 0.12 | 50.0 | 9.09 | 0 | 0 | 0 | 4.93 | -18.72 | -18.72 | 5.91 | -34.98 | -34.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.08 | -11.11 | -11.11 | 0 | 0 | 0 | 6.06 | 0.0 | 0.0 | 9.09 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.09 | 12.5 | 12.5 | 0 | 0 | 0 | 6.06 | 0.0 | -27.27 | 9.09 | 0.0 | -72.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.08 | -27.27 | -11.11 | 0 | 0 | 0 | 6.06 | 0.0 | -4.55 | 9.09 | 0.0 | 27.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0.11 | 22.22 | 0.0 | 0 | 0 | 0 | 6.06 | 0.0 | -15.15 | 9.09 | 0.0 | -76.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 0.99 | 312.5 | 0 | 0.06 | 200.0 | 0 | 0.09 | 12.5 | 28.57 | 0 | 0 | 0 | 6.06 | -27.27 | 0 | 9.09 | -72.73 | -81.82 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 0.24 | -80.95 | 0 | 0.02 | -75.0 | 0 | 0.08 | -11.11 | 14.29 | 0 | 0 | 0 | 8.33 | 31.25 | 0 | 33.33 | 366.67 | -33.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 1.26 | 350.0 | 687.5 | 0.08 | 300.0 | 0 | 0.09 | -18.18 | 12.5 | 0 | 0 | 0 | 6.35 | -11.11 | 0 | 7.14 | -81.82 | -85.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 0.28 | 0 | 0 | 0.02 | 0 | 100.0 | 0.11 | 57.14 | 37.5 | 0 | 0 | 0 | 7.14 | 0 | 0 | 39.29 | -21.43 | 579.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.07 | 0.0 | -30.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 765.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 0.07 | -12.5 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 85.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 0.16 | 0 | -20.0 | 0 | -100.0 | 0 | 0.08 | 0.0 | 14.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 765.0 | 42.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 0 | -100.0 | -100.0 | 0.01 | 0 | 200.0 | 0.08 | -20.0 | -33.33 | 0 | 0 | 0 | 0.00 | 0 | 100.0 | 5.78 | 0.0 | -78.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 1.73 | 565.38 | 0.0 | 0 | 0 | 0.0 | 0.1 | 42.86 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.78 | -78.53 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.26 | 30.0 | 0.0 | 0 | 0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 26.92 | -23.08 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.2 | -54.55 | 0.0 | 0 | 100.0 | 0.0 | 0.07 | -41.67 | 0.0 | 0 | 0 | 0.0 | 0.00 | 100.0 | 0.0 | 35.00 | 28.33 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 0.44 | 0.0 | 0.0 | -0.01 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | -2.27 | 0.0 | 0.0 | 27.27 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 2.04 | -18.07 | 0.1 | -33.33 | 0.37 | 0.0 | 0 | 0 | 4.90 | -18.63 | 18.14 | 22.06 | 0.00 | 0 | 0 | 0 |
2022 (9) | 2.49 | 465.91 | 0.15 | 400.0 | 0.37 | 12.12 | 0 | 0 | 6.02 | -11.65 | 14.86 | -80.19 | 0.00 | 0 | 0 | 0 |
2021 (8) | 0.44 | -79.91 | 0.03 | 50.0 | 0.33 | 3.12 | 0 | 0 | 6.82 | 646.59 | 75.00 | 413.28 | 0.00 | 0 | 0 | 0 |
2020 (7) | 2.19 | 386.67 | 0.02 | 0 | 0.32 | -3.03 | 0 | 0 | 0.91 | 0 | 14.61 | -80.07 | 0.00 | 0 | 0 | 0 |
2019 (6) | 0.45 | 60.71 | 0 | 0 | 0.33 | -13.16 | 0 | 0 | 0.00 | 0 | 73.33 | -45.96 | 0.00 | 0 | 0 | 0 |
2018 (5) | 0.28 | -56.25 | 0.02 | -33.33 | 0.38 | 5.56 | 0 | 0 | 7.14 | 52.38 | 135.71 | 141.27 | 0.00 | 0 | 0 | 0 |
2017 (4) | 0.64 | 20.75 | 0.03 | -25.0 | 0.36 | 44.0 | 0 | 0 | 4.69 | -37.89 | 56.25 | 19.25 | 0.00 | 0 | 0 | 0 |
2016 (3) | 0.53 | -83.33 | 0.04 | -76.47 | 0.25 | -24.24 | 0 | 0 | 7.55 | 41.18 | 47.17 | 354.55 | 0.00 | 0 | 122 | 0.0 |
2015 (2) | 3.18 | 36.48 | 0.17 | 142.86 | 0.33 | 3.12 | 0 | 0 | 5.35 | 77.94 | 10.38 | -24.44 | 0.00 | 0 | 122 | 0.0 |
2014 (1) | 2.33 | -21.28 | 0.07 | 0.0 | 0.32 | 23.08 | 0 | 0 | 3.00 | 0 | 13.73 | 0 | 0.00 | 0 | 122 | 0.0 |