玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0000-100.000.08-33.330.00004.930.0-18.725.910.0-34.980.0000000
24Q2 (19)0000.01000.1233.3333.330004.930.0-18.725.910.0-34.980.0000000
24Q1 (18)0-100.000-100.000.09-25.012.50004.930.0-18.725.910.0-34.980.0000000
23Q4 (17)2.03000.1000.1250.09.090004.93-18.72-18.725.91-34.98-34.980.0000000
23Q3 (16)00-100.000-100.00.08-11.11-11.110006.060.00.09.090.00.00.0000000
23Q2 (15)00-100.000-100.00.0912.512.50006.060.0-27.279.090.0-72.730.0000000
23Q1 (14)00-100.000-100.00.08-27.27-11.110006.060.0-4.559.090.027.270.0000000
22Q4 (13)0-100.0-100.00-100.0-100.00.1122.220.00006.060.0-15.159.090.0-76.860.0000000
22Q3 (12)0.99312.500.06200.000.0912.528.570006.06-27.2709.09-72.73-81.820.0000000
22Q2 (11)0.24-80.9500.02-75.000.08-11.1114.290008.3331.25033.33366.67-33.330.0000000
22Q1 (10)1.26350.0687.50.08300.000.09-18.1812.50006.35-11.1107.14-81.82-85.710.0000000
21Q4 (9)0.28000.020100.00.1157.1437.50007.140039.29-21.43579.640.0000000
21Q3 (8)00-100.00000.070.0-30.00000.000050.000.0765.00.0000000
21Q2 (7)0-100.0-100.00000.07-12.50.00000.000050.000.085.710.0000000
21Q1 (6)0.160-20.00-100.000.080.014.290000.000050.00765.042.860.0000000
20Q4 (5)0-100.0-100.00.010200.00.08-20.0-33.330000.000100.05.780.0-78.810.0000000
20Q3 (4)1.73565.380.0000.00.142.860.0000.00.0000.05.78-78.530.00.0000.0000.0
20Q2 (3)0.2630.00.0000.00.070.00.0000.00.0000.026.92-23.080.00.0000.0000.0
20Q1 (2)0.2-54.550.00100.00.00.07-41.670.0000.00.00100.00.035.0028.330.00.0000.0000.0
19Q4 (1)0.440.00.0-0.010.00.00.120.00.000.00.0-2.270.00.027.270.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.04-18.070.1-33.330.370.0004.90-18.6318.1422.060.00000
2022 (9)2.49465.910.15400.00.3712.12006.02-11.6514.86-80.190.00000
2021 (8)0.44-79.910.0350.00.333.12006.82646.5975.00413.280.00000
2020 (7)2.19386.670.0200.32-3.03000.91014.61-80.070.00000
2019 (6)0.4560.71000.33-13.16000.00073.33-45.960.00000
2018 (5)0.28-56.250.02-33.330.385.56007.1452.38135.71141.270.00000
2017 (4)0.6420.750.03-25.00.3644.0004.69-37.8956.2519.250.00000
2016 (3)0.53-83.330.04-76.470.25-24.24007.5541.1847.17354.550.0001220.0
2015 (2)3.1836.480.17142.860.333.12005.3577.9410.38-24.440.0001220.0
2014 (1)2.33-21.280.070.00.3223.08003.00013.7300.0001220.0

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