- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.5 | -26.47 | 7.76 | 0.05 | 0.0 | 0.0 | 0.26 | 18.18 | 13.04 | 0.01 | 0.0 | 0.0 | 2.00 | 36.0 | -7.2 | 10.40 | 60.73 | 4.9 | 0.40 | 36.0 | -7.2 | 349 | 0.0 | -7.92 |
| 24Q2 (19) | 3.4 | 36.0 | 18.88 | 0.05 | -16.67 | -16.67 | 0.22 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 1.47 | -38.73 | -29.9 | 6.47 | -26.47 | -15.88 | 0.29 | -26.47 | -15.88 | 349 | 0.0 | -7.92 |
| 24Q1 (18) | 2.5 | -3.47 | -9.42 | 0.06 | 20.0 | -14.29 | 0.22 | -29.03 | -12.0 | 0.01 | 0.0 | 0.0 | 2.40 | 24.32 | -5.37 | 8.80 | -26.48 | -2.85 | 0.40 | 3.6 | 10.4 | 349 | 0.0 | -7.92 |
| 23Q4 (17) | 2.59 | 11.64 | -28.85 | 0.05 | 0.0 | -44.44 | 0.31 | 34.78 | 63.16 | 0.01 | 0.0 | 0.0 | 1.93 | -10.42 | -21.92 | 11.97 | 20.73 | 129.3 | 0.39 | -10.42 | 40.54 | 349 | -7.92 | -7.92 |
| 23Q3 (16) | 2.32 | -18.88 | -45.15 | 0.05 | -16.67 | -16.67 | 0.23 | 4.55 | 64.29 | 0.01 | 0.0 | 0.0 | 2.16 | 2.73 | 51.94 | 9.91 | 28.88 | 199.54 | 0.43 | 23.28 | 82.33 | 379 | 0.0 | 51.6 |
| 23Q2 (15) | 2.86 | 3.62 | -7.14 | 0.06 | -14.29 | -33.33 | 0.22 | -12.0 | 4.76 | 0.01 | 0.0 | 0.0 | 2.10 | -17.28 | -28.21 | 7.69 | -15.08 | 12.82 | 0.35 | -3.5 | 7.69 | 379 | 0.0 | 51.6 |
| 23Q1 (14) | 2.76 | -24.18 | -13.21 | 0.07 | -22.22 | -12.5 | 0.25 | 31.58 | -32.43 | 0.01 | 0.0 | 0.0 | 2.54 | 2.58 | 0.82 | 9.06 | 73.53 | -22.15 | 0.36 | 31.88 | 15.22 | 379 | 0.0 | 51.6 |
| 22Q4 (13) | 3.64 | -13.95 | 25.09 | 0.09 | 50.0 | 12.5 | 0.19 | 35.71 | 26.67 | 0.01 | 0.0 | -50.0 | 2.47 | 74.31 | -10.06 | 5.22 | 57.71 | 1.26 | 0.27 | 16.21 | -60.03 | 379 | 51.6 | 51.6 |
| 22Q3 (12) | 4.23 | 37.34 | 38.69 | 0.06 | -33.33 | 0.0 | 0.14 | -33.33 | -58.82 | 0.01 | 0.0 | -50.0 | 1.42 | -51.46 | -27.9 | 3.31 | -51.46 | -70.31 | 0.24 | -27.19 | -63.95 | 250 | 0.0 | 10.13 |
| 22Q2 (11) | 3.08 | -3.14 | 1.32 | 0.09 | 12.5 | 28.57 | 0.21 | -43.24 | -16.0 | 0.01 | 0.0 | 0.0 | 2.92 | 16.15 | 26.9 | 6.82 | -41.4 | -17.09 | 0.32 | 3.25 | -1.3 | 250 | 0.0 | 10.13 |
| 22Q1 (10) | 3.18 | 9.28 | 32.5 | 0.08 | 0.0 | 33.33 | 0.37 | 146.67 | 32.14 | 0.01 | -50.0 | 0.0 | 2.52 | -8.49 | 0.63 | 11.64 | 125.72 | -0.27 | 0.31 | -54.25 | -24.53 | 250 | 0.0 | 10.13 |
| 21Q4 (9) | 2.91 | -4.59 | 23.83 | 0.08 | 33.33 | 33.33 | 0.15 | -55.88 | -34.78 | 0.02 | 0.0 | 100.0 | 2.75 | 39.75 | 7.67 | 5.15 | -53.76 | -47.33 | 0.69 | 4.81 | 61.51 | 250 | 10.13 | 10.13 |
| 21Q3 (8) | 3.05 | 0.33 | 37.39 | 0.06 | -14.29 | 20.0 | 0.34 | 36.0 | 47.83 | 0.02 | 100.0 | 0.0 | 1.97 | -14.57 | -12.66 | 11.15 | 35.55 | 7.6 | 0.66 | 99.34 | -27.21 | 227 | 0.0 | 18.85 |
| 21Q2 (7) | 3.04 | 26.67 | 16.03 | 0.07 | 16.67 | 0.0 | 0.25 | -10.71 | 8.7 | 0.01 | 0.0 | -50.0 | 2.30 | -7.89 | -13.82 | 8.22 | -29.51 | -6.32 | 0.33 | -21.05 | -56.91 | 227 | 0.0 | 18.85 |
| 21Q1 (6) | 2.4 | 2.13 | -1.64 | 0.06 | 0.0 | 0.0 | 0.28 | 21.74 | 33.33 | 0.01 | 0.0 | -66.67 | 2.50 | -2.08 | 1.67 | 11.67 | 19.2 | 35.56 | 0.42 | -2.08 | -66.11 | 227 | 0.0 | 18.85 |
| 20Q4 (5) | 2.35 | 5.86 | -1.26 | 0.06 | 20.0 | -14.29 | 0.23 | 0.0 | 0.0 | 0.01 | -50.0 | -50.0 | 2.55 | 13.36 | -13.19 | 9.79 | -5.53 | 1.28 | 0.43 | -52.77 | -49.36 | 227 | 18.85 | -5.02 |
| 20Q3 (4) | 2.22 | -15.27 | 0.0 | 0.05 | -28.57 | 0.0 | 0.23 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.25 | -15.7 | 0.0 | 10.36 | 18.02 | 0.0 | 0.90 | 18.02 | 0.0 | 191 | 0.0 | 0.0 |
| 20Q2 (3) | 2.62 | 7.38 | 0.0 | 0.07 | 16.67 | 0.0 | 0.23 | 9.52 | 0.0 | 0.02 | -33.33 | 0.0 | 2.67 | 8.65 | 0.0 | 8.78 | 2.0 | 0.0 | 0.76 | -37.91 | 0.0 | 191 | 0.0 | 0.0 |
| 20Q1 (2) | 2.44 | 2.52 | 0.0 | 0.06 | -14.29 | 0.0 | 0.21 | -8.7 | 0.0 | 0.03 | 50.0 | 0.0 | 2.46 | -16.39 | 0.0 | 8.61 | -10.94 | 0.0 | 1.23 | 46.31 | 0.0 | 191 | -20.08 | 0.0 |
| 19Q4 (1) | 2.38 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.94 | 0.0 | 0.0 | 9.66 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 239 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.53 | -25.42 | 0.23 | -28.12 | 1.01 | 10.99 | 0.04 | 33.33 | 2.18 | -3.62 | 9.59 | 48.83 | 0.38 | 78.79 | 379 | 0.0 |
| 2022 (9) | 14.12 | 23.86 | 0.32 | 18.52 | 0.91 | -10.78 | 0.03 | -40.0 | 2.27 | -4.31 | 6.44 | -27.97 | 0.21 | -51.56 | 379 | 51.6 |
| 2021 (8) | 11.4 | 18.5 | 0.27 | 12.5 | 1.02 | 13.33 | 0.05 | -28.57 | 2.37 | -5.07 | 8.95 | -4.36 | 0.44 | -39.72 | 250 | 10.13 |
| 2020 (7) | 9.62 | -4.75 | 0.24 | -7.69 | 0.9 | 3.45 | 0.07 | 0.0 | 2.49 | -3.09 | 9.36 | 8.61 | 0.73 | 4.99 | 227 | 18.85 |
| 2019 (6) | 10.1 | 9.66 | 0.26 | -27.78 | 0.87 | -17.92 | 0.07 | -46.15 | 2.57 | -34.14 | 8.61 | -25.16 | 0.69 | -50.9 | 191 | -20.08 |
| 2018 (5) | 9.21 | 53.76 | 0.36 | 20.0 | 1.06 | -6.19 | 0.13 | 85.71 | 3.91 | -21.95 | 11.51 | -38.99 | 1.41 | 20.78 | 239 | 1.27 |
| 2017 (4) | 5.99 | 3.81 | 0.3 | 11.11 | 1.13 | 20.21 | 0.07 | 16.67 | 5.01 | 7.03 | 18.86 | 15.8 | 1.17 | 12.38 | 236 | 20.41 |
| 2016 (3) | 5.77 | -0.86 | 0.27 | -12.9 | 0.94 | 17.5 | 0.06 | 20.0 | 4.68 | -12.15 | 16.29 | 18.52 | 1.04 | 21.04 | 196 | -12.11 |
| 2015 (2) | 5.82 | -1.02 | 0.31 | -27.91 | 0.8 | 1.27 | 0.05 | 25.0 | 5.33 | -27.16 | 13.75 | 2.31 | 0.86 | 26.29 | 223 | -6.69 |
| 2014 (1) | 5.88 | -23.24 | 0.43 | -8.51 | 0.79 | -26.17 | 0.04 | -42.86 | 7.31 | 0 | 13.44 | 0 | 0.68 | 0 | 239 | -11.48 |
