玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.758.78.70.0814.290.00.190.0-5.00.0350.050.010.675.14-8.025.33-8.0-12.64.0038.038.0000
24Q3 (19)0.69-11.54-1.430.070.00.00.19-9.52-5.00.020.0100.010.1413.041.4527.542.28-3.622.9013.04102.9000
24Q2 (18)0.7836.8416.420.0716.67-12.50.215.0-8.70.020.0-33.338.97-14.74-24.8426.92-23.27-21.572.56-26.92-42.74000
24Q1 (17)0.57-17.3911.760.06-25.00.00.20.0-4.760.020.00.010.53-9.21-10.5335.0921.05-14.793.5121.05-10.53000
23Q4 (16)0.69-1.437.810.0814.2914.290.20.05.260.02100.00.011.5915.946.028.991.45-2.362.90102.9-7.25000
23Q3 (15)0.74.4855.560.07-12.5-12.50.2-13.04-13.040.01-66.67-50.010.00-16.25-43.7528.57-16.77-44.11.43-68.1-67.86000
23Q2 (14)0.6731.37-10.670.0833.330.00.239.52-23.330.0350.00.011.941.4911.9434.33-16.63-14.184.4814.1811.94000
23Q1 (13)0.51-20.31-5.560.06-14.29-14.290.2110.53-19.230.020.0-33.3311.767.56-9.2441.1838.7-14.483.9225.49-29.41000
22Q4 (12)0.6442.22-15.790.07-12.5-12.50.19-17.39-24.00.020.0-33.3310.94-38.483.9129.69-41.92-9.753.12-29.69-20.83000
22Q3 (11)0.45-40.0-18.180.080.00.00.23-23.33-14.810.02-33.33-33.3317.7866.6722.2251.1127.784.124.4411.11-18.52000
22Q2 (10)0.7538.89-19.350.0814.2914.290.315.3820.00.030.00.010.67-17.7141.7140.00-16.9248.84.00-28.024.0000
22Q1 (9)0.54-28.95-59.090.07-12.516.670.264.0-16.130.030.050.012.9623.15185.1948.1546.37105.025.5640.74266.67000
21Q4 (8)0.7638.18-68.60.080.014.290.25-7.41-35.90.030.050.010.53-27.63263.9132.89-32.99104.123.95-27.63377.63000
21Q3 (7)0.55-40.86-87.240.0814.2914.290.278.0-52.630.030.050.014.5593.25795.5849.0982.62271.25.4569.091075.45000
21Q2 (6)0.93-29.55-67.930.0716.6716.670.25-19.35-26.470.0350.050.07.5365.59263.826.8814.46129.293.23112.9367.74000
21Q1 (5)1.32-45.458.20.06-14.290.00.31-20.51-20.510.020.00.04.5557.14-7.5823.4845.73-26.531.5283.33-7.58000
20Q4 (4)2.42-43.850.00.070.00.00.39-31.580.00.020.00.02.8978.10.016.1221.860.00.8378.10.0000.0
20Q3 (3)4.3148.620.00.0716.670.00.5767.650.00.020.00.01.62-21.50.013.2312.80.00.46-32.710.0000.0
20Q2 (2)2.9137.70.00.060.00.00.34-12.820.00.020.00.02.07-57.930.011.72-63.320.00.69-57.930.0000.0
20Q1 (1)1.220.00.00.060.00.00.390.00.00.020.00.04.920.00.031.970.00.01.640.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)2.788.170.290.00.78-7.140.080.010.43-7.5528.06-14.162.88-7.5500
2023 (9)2.577.980.29-6.450.84-15.150.08-20.011.28-13.3732.68-21.423.11-25.9100
2022 (8)2.38-33.150.316.90.99-9.170.1-9.0913.0359.941.6035.864.2035.9800
2021 (7)3.56-67.190.2911.541.09-35.880.1110.08.15239.9430.6295.413.09235.2500
2020 (6)10.8516.670.26-44.681.711.110.1-41.182.40-52.5815.67-4.760.92-49.5800
2019 (5)9.3-27.460.4720.511.53-18.180.17-15.05.0566.1316.4512.791.8317.1700
2018 (4)12.820.940.3918.181.87-11.370.2-35.483.0417.0814.59-12.21.56-36.0900
2017 (3)12.76.990.33-13.162.11-10.590.3134.782.60-18.8316.61-16.442.4425.9700
2016 (2)11.87-31.820.38-2.562.3622.280.232200.03.2042.9119.8879.351.943273.4646050.0
2015 (1)17.41-54.860.39-26.421.93-11.060.01-66.672.24011.0900.06046050.0

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