- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 0.78 | 36.84 | 16.42 | 0.07 | 16.67 | -12.5 | 0.21 | 5.0 | -8.7 | 0.02 | 0.0 | -33.33 | 8.97 | -14.74 | -24.84 | 26.92 | -23.27 | -21.57 | 2.56 | -26.92 | -42.74 | 0 | 0 | 0 |
24Q1 (19) | 0.57 | -17.39 | 11.76 | 0.06 | -25.0 | 0.0 | 0.2 | 0.0 | -4.76 | 0.02 | 0.0 | 0.0 | 10.53 | -9.21 | -10.53 | 35.09 | 21.05 | -14.79 | 3.51 | 21.05 | -10.53 | 0 | 0 | 0 |
23Q4 (18) | 0.69 | -1.43 | 7.81 | 0.08 | 14.29 | 14.29 | 0.2 | 0.0 | 5.26 | 0.02 | 100.0 | 0.0 | 11.59 | 15.94 | 6.0 | 28.99 | 1.45 | -2.36 | 2.90 | 102.9 | -7.25 | 0 | 0 | 0 |
23Q3 (17) | 0.7 | 4.48 | 55.56 | 0.07 | -12.5 | -12.5 | 0.2 | -13.04 | -13.04 | 0.01 | -66.67 | -50.0 | 10.00 | -16.25 | -43.75 | 28.57 | -16.77 | -44.1 | 1.43 | -68.1 | -67.86 | 0 | 0 | 0 |
23Q2 (16) | 0.67 | 31.37 | -10.67 | 0.08 | 33.33 | 0.0 | 0.23 | 9.52 | -23.33 | 0.03 | 50.0 | 0.0 | 11.94 | 1.49 | 11.94 | 34.33 | -16.63 | -14.18 | 4.48 | 14.18 | 11.94 | 0 | 0 | 0 |
23Q1 (15) | 0.51 | -20.31 | -5.56 | 0.06 | -14.29 | -14.29 | 0.21 | 10.53 | -19.23 | 0.02 | 0.0 | -33.33 | 11.76 | 7.56 | -9.24 | 41.18 | 38.7 | -14.48 | 3.92 | 25.49 | -29.41 | 0 | 0 | 0 |
22Q4 (14) | 0.64 | 42.22 | -15.79 | 0.07 | -12.5 | -12.5 | 0.19 | -17.39 | -24.0 | 0.02 | 0.0 | -33.33 | 10.94 | -38.48 | 3.91 | 29.69 | -41.92 | -9.75 | 3.12 | -29.69 | -20.83 | 0 | 0 | 0 |
22Q3 (13) | 0.45 | -40.0 | -18.18 | 0.08 | 0.0 | 0.0 | 0.23 | -23.33 | -14.81 | 0.02 | -33.33 | -33.33 | 17.78 | 66.67 | 22.22 | 51.11 | 27.78 | 4.12 | 4.44 | 11.11 | -18.52 | 0 | 0 | 0 |
22Q2 (12) | 0.75 | 38.89 | -19.35 | 0.08 | 14.29 | 14.29 | 0.3 | 15.38 | 20.0 | 0.03 | 0.0 | 0.0 | 10.67 | -17.71 | 41.71 | 40.00 | -16.92 | 48.8 | 4.00 | -28.0 | 24.0 | 0 | 0 | 0 |
22Q1 (11) | 0.54 | -28.95 | -59.09 | 0.07 | -12.5 | 16.67 | 0.26 | 4.0 | -16.13 | 0.03 | 0.0 | 50.0 | 12.96 | 23.15 | 185.19 | 48.15 | 46.37 | 105.02 | 5.56 | 40.74 | 266.67 | 0 | 0 | 0 |
21Q4 (10) | 0.76 | 38.18 | -68.6 | 0.08 | 0.0 | 14.29 | 0.25 | -7.41 | -35.9 | 0.03 | 0.0 | 50.0 | 10.53 | -27.63 | 263.91 | 32.89 | -32.99 | 104.12 | 3.95 | -27.63 | 377.63 | 0 | 0 | 0 |
21Q3 (9) | 0.55 | -40.86 | -87.24 | 0.08 | 14.29 | 14.29 | 0.27 | 8.0 | -52.63 | 0.03 | 0.0 | 50.0 | 14.55 | 93.25 | 795.58 | 49.09 | 82.62 | 271.2 | 5.45 | 69.09 | 1075.45 | 0 | 0 | 0 |
21Q2 (8) | 0.93 | -29.55 | -67.93 | 0.07 | 16.67 | 16.67 | 0.25 | -19.35 | -26.47 | 0.03 | 50.0 | 50.0 | 7.53 | 65.59 | 263.8 | 26.88 | 14.46 | 129.29 | 3.23 | 112.9 | 367.74 | 0 | 0 | 0 |
21Q1 (7) | 1.32 | -45.45 | 8.2 | 0.06 | -14.29 | 0.0 | 0.31 | -20.51 | -20.51 | 0.02 | 0.0 | 0.0 | 4.55 | 57.14 | -7.58 | 23.48 | 45.73 | -26.53 | 1.52 | 83.33 | -7.58 | 0 | 0 | 0 |
20Q4 (6) | 2.42 | -43.85 | 3.42 | 0.07 | 0.0 | -30.0 | 0.39 | -31.58 | 0.0 | 0.02 | 0.0 | -50.0 | 2.89 | 78.1 | -32.31 | 16.12 | 21.86 | -3.31 | 0.83 | 78.1 | -51.65 | 0 | 0 | 0 |
20Q3 (5) | 4.31 | 48.62 | 122.16 | 0.07 | 16.67 | -46.15 | 0.57 | 67.65 | 418.18 | 0.02 | 0.0 | -50.0 | 1.62 | -21.5 | -75.76 | 13.23 | 12.8 | 133.24 | 0.46 | -32.71 | -77.49 | 0 | 0 | 0 |
20Q2 (4) | 2.9 | 137.7 | 0.0 | 0.06 | 0.0 | 0.0 | 0.34 | -12.82 | 0.0 | 0.02 | 0.0 | 0.0 | 2.07 | -57.93 | 0.0 | 11.72 | -63.32 | 0.0 | 0.69 | -57.93 | 0.0 | 0 | 0 | 0.0 |
20Q1 (3) | 1.22 | -47.86 | 0.0 | 0.06 | -40.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.02 | -50.0 | 0.0 | 4.92 | 15.08 | 0.0 | 31.97 | 91.8 | 0.0 | 1.64 | -4.1 | 0.0 | 0 | 0 | 0.0 |
19Q4 (2) | 2.34 | 20.62 | 0.0 | 0.1 | -23.08 | 0.0 | 0.39 | 254.55 | 0.0 | 0.04 | 0.0 | 0.0 | 4.27 | -36.23 | 0.0 | 16.67 | 193.94 | 0.0 | 1.71 | -17.09 | 0.0 | 0 | 0 | 0.0 |
19Q3 (1) | 1.94 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 6.70 | 0.0 | 0.0 | 5.67 | 0.0 | 0.0 | 2.06 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 2.57 | 7.98 | 0.29 | -6.45 | 0.84 | -15.15 | 0.08 | -20.0 | 11.28 | -13.37 | 32.68 | -21.42 | 3.11 | -25.91 | 0 | 0 |
2022 (9) | 2.38 | -33.15 | 0.31 | 6.9 | 0.99 | -9.17 | 0.1 | -9.09 | 13.03 | 59.9 | 41.60 | 35.86 | 4.20 | 35.98 | 0 | 0 |
2021 (8) | 3.56 | -67.19 | 0.29 | 11.54 | 1.09 | -35.88 | 0.11 | 10.0 | 8.15 | 239.94 | 30.62 | 95.41 | 3.09 | 235.25 | 0 | 0 |
2020 (7) | 10.85 | 16.67 | 0.26 | -44.68 | 1.7 | 11.11 | 0.1 | -41.18 | 2.40 | -52.58 | 15.67 | -4.76 | 0.92 | -49.58 | 0 | 0 |
2019 (6) | 9.3 | -27.46 | 0.47 | 20.51 | 1.53 | -18.18 | 0.17 | -15.0 | 5.05 | 66.13 | 16.45 | 12.79 | 1.83 | 17.17 | 0 | 0 |
2018 (5) | 12.82 | 0.94 | 0.39 | 18.18 | 1.87 | -11.37 | 0.2 | -35.48 | 3.04 | 17.08 | 14.59 | -12.2 | 1.56 | -36.09 | 0 | 0 |
2017 (4) | 12.7 | 6.99 | 0.33 | -13.16 | 2.11 | -10.59 | 0.31 | 34.78 | 2.60 | -18.83 | 16.61 | -16.44 | 2.44 | 25.97 | 0 | 0 |
2016 (3) | 11.87 | -31.82 | 0.38 | -2.56 | 2.36 | 22.28 | 0.23 | 2200.0 | 3.20 | 42.91 | 19.88 | 79.35 | 1.94 | 3273.46 | 4605 | 0.0 |
2015 (2) | 17.41 | -54.86 | 0.39 | -26.42 | 1.93 | -11.06 | 0.01 | -66.67 | 2.24 | 63.02 | 11.09 | 97.04 | 0.06 | -26.15 | 4605 | 0.0 |
2014 (1) | 38.57 | -31.81 | 0.53 | -36.14 | 2.17 | -13.89 | 0.03 | -76.92 | 1.37 | 0 | 5.63 | 0 | 0.08 | 0 | 4605 | 0.0 |