玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)0.7836.8416.420.0716.67-12.50.215.0-8.70.020.0-33.338.97-14.74-24.8426.92-23.27-21.572.56-26.92-42.74000
24Q1 (19)0.57-17.3911.760.06-25.00.00.20.0-4.760.020.00.010.53-9.21-10.5335.0921.05-14.793.5121.05-10.53000
23Q4 (18)0.69-1.437.810.0814.2914.290.20.05.260.02100.00.011.5915.946.028.991.45-2.362.90102.9-7.25000
23Q3 (17)0.74.4855.560.07-12.5-12.50.2-13.04-13.040.01-66.67-50.010.00-16.25-43.7528.57-16.77-44.11.43-68.1-67.86000
23Q2 (16)0.6731.37-10.670.0833.330.00.239.52-23.330.0350.00.011.941.4911.9434.33-16.63-14.184.4814.1811.94000
23Q1 (15)0.51-20.31-5.560.06-14.29-14.290.2110.53-19.230.020.0-33.3311.767.56-9.2441.1838.7-14.483.9225.49-29.41000
22Q4 (14)0.6442.22-15.790.07-12.5-12.50.19-17.39-24.00.020.0-33.3310.94-38.483.9129.69-41.92-9.753.12-29.69-20.83000
22Q3 (13)0.45-40.0-18.180.080.00.00.23-23.33-14.810.02-33.33-33.3317.7866.6722.2251.1127.784.124.4411.11-18.52000
22Q2 (12)0.7538.89-19.350.0814.2914.290.315.3820.00.030.00.010.67-17.7141.7140.00-16.9248.84.00-28.024.0000
22Q1 (11)0.54-28.95-59.090.07-12.516.670.264.0-16.130.030.050.012.9623.15185.1948.1546.37105.025.5640.74266.67000
21Q4 (10)0.7638.18-68.60.080.014.290.25-7.41-35.90.030.050.010.53-27.63263.9132.89-32.99104.123.95-27.63377.63000
21Q3 (9)0.55-40.86-87.240.0814.2914.290.278.0-52.630.030.050.014.5593.25795.5849.0982.62271.25.4569.091075.45000
21Q2 (8)0.93-29.55-67.930.0716.6716.670.25-19.35-26.470.0350.050.07.5365.59263.826.8814.46129.293.23112.9367.74000
21Q1 (7)1.32-45.458.20.06-14.290.00.31-20.51-20.510.020.00.04.5557.14-7.5823.4845.73-26.531.5283.33-7.58000
20Q4 (6)2.42-43.853.420.070.0-30.00.39-31.580.00.020.0-50.02.8978.1-32.3116.1221.86-3.310.8378.1-51.65000
20Q3 (5)4.3148.62122.160.0716.67-46.150.5767.65418.180.020.0-50.01.62-21.5-75.7613.2312.8133.240.46-32.71-77.49000
20Q2 (4)2.9137.70.00.060.00.00.34-12.820.00.020.00.02.07-57.930.011.72-63.320.00.69-57.930.0000.0
20Q1 (3)1.22-47.860.00.06-40.00.00.390.00.00.02-50.00.04.9215.080.031.9791.80.01.64-4.10.0000.0
19Q4 (2)2.3420.620.00.1-23.080.00.39254.550.00.040.00.04.27-36.230.016.67193.940.01.71-17.090.0000.0
19Q3 (1)1.940.00.00.130.00.00.110.00.00.040.00.06.700.00.05.670.00.02.060.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.577.980.29-6.450.84-15.150.08-20.011.28-13.3732.68-21.423.11-25.9100
2022 (9)2.38-33.150.316.90.99-9.170.1-9.0913.0359.941.6035.864.2035.9800
2021 (8)3.56-67.190.2911.541.09-35.880.1110.08.15239.9430.6295.413.09235.2500
2020 (7)10.8516.670.26-44.681.711.110.1-41.182.40-52.5815.67-4.760.92-49.5800
2019 (6)9.3-27.460.4720.511.53-18.180.17-15.05.0566.1316.4512.791.8317.1700
2018 (5)12.820.940.3918.181.87-11.370.2-35.483.0417.0814.59-12.21.56-36.0900
2017 (4)12.76.990.33-13.162.11-10.590.3134.782.60-18.8316.61-16.442.4425.9700
2016 (3)11.87-31.820.38-2.562.3622.280.232200.03.2042.9119.8879.351.943273.4646050.0
2015 (2)17.41-54.860.39-26.421.93-11.060.01-66.672.2463.0211.0997.040.06-26.1546050.0
2014 (1)38.57-31.810.53-36.142.17-13.890.03-76.921.3705.6300.08046050.0

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