- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 8.74 | 15.0 | 14.55 | 0.34 | 17.24 | 21.43 | 0.27 | -50.0 | -27.03 | 0.15 | -11.76 | -16.67 | 3.89 | 1.95 | 6.01 | 3.09 | -56.52 | -36.29 | 1.72 | -23.27 | -27.25 | 696 | 0.0 | 0.0 |
| 24Q3 (19) | 7.6 | -4.88 | 4.83 | 0.29 | 0.0 | 3.57 | 0.54 | 35.0 | 50.0 | 0.17 | 0.0 | 54.55 | 3.82 | 5.13 | -1.2 | 7.11 | 41.93 | 43.09 | 2.24 | 5.13 | 47.43 | 696 | 0.0 | -5.43 |
| 24Q2 (18) | 7.99 | 8.56 | 38.96 | 0.29 | 3.57 | 20.83 | 0.4 | -13.04 | 14.29 | 0.17 | 6.25 | 30.77 | 3.63 | -4.6 | -13.04 | 5.01 | -19.9 | -17.75 | 2.13 | -2.13 | -5.89 | 696 | 0.0 | -5.43 |
| 24Q1 (17) | 7.36 | -3.54 | 18.33 | 0.28 | 0.0 | 12.0 | 0.46 | 24.32 | 17.95 | 0.16 | -11.11 | 33.33 | 3.80 | 3.67 | -5.35 | 6.25 | 28.89 | -0.32 | 2.17 | -7.85 | 12.68 | 696 | 0.0 | -5.43 |
| 23Q4 (16) | 7.63 | 5.24 | 10.9 | 0.28 | 0.0 | 0.0 | 0.37 | 2.78 | -5.13 | 0.18 | 63.64 | 20.0 | 3.67 | -4.98 | -9.83 | 4.85 | -2.34 | -14.45 | 2.36 | 55.49 | 8.2 | 696 | -5.43 | -5.43 |
| 23Q3 (15) | 7.25 | 26.09 | -8.46 | 0.28 | 16.67 | -3.45 | 0.36 | 2.86 | -16.28 | 0.11 | -15.38 | -21.43 | 3.86 | -7.47 | 5.47 | 4.97 | -18.42 | -8.54 | 1.52 | -32.89 | -14.17 | 736 | 0.0 | 1.1 |
| 23Q2 (14) | 5.75 | -7.56 | -29.96 | 0.24 | -4.0 | -14.29 | 0.35 | -10.26 | -18.6 | 0.13 | 8.33 | -23.53 | 4.17 | 3.85 | 22.39 | 6.09 | -2.92 | 16.22 | 2.26 | 17.19 | 9.19 | 736 | 0.0 | 1.1 |
| 23Q1 (13) | 6.22 | -9.59 | -29.95 | 0.25 | -10.71 | -21.88 | 0.39 | 0.0 | -17.02 | 0.12 | -20.0 | -29.41 | 4.02 | -1.24 | 11.54 | 6.27 | 10.61 | 18.46 | 1.93 | -11.51 | 0.78 | 736 | 0.0 | 1.1 |
| 22Q4 (12) | 6.88 | -13.13 | -26.96 | 0.28 | -3.45 | -15.15 | 0.39 | -9.3 | -11.36 | 0.15 | 7.14 | -21.05 | 4.07 | 11.15 | 16.17 | 5.67 | 4.41 | 21.36 | 2.18 | 23.34 | 8.09 | 736 | 1.1 | 1.1 |
| 22Q3 (11) | 7.92 | -3.53 | -17.76 | 0.29 | 3.57 | -9.38 | 0.43 | 0.0 | -2.27 | 0.14 | -17.65 | -17.65 | 3.66 | 7.36 | 10.19 | 5.43 | 3.66 | 18.83 | 1.77 | -14.63 | 0.13 | 728 | 0.0 | -11.97 |
| 22Q2 (10) | 8.21 | -7.55 | 1.48 | 0.28 | -12.5 | -12.5 | 0.43 | -8.51 | 0.0 | 0.17 | 0.0 | -29.17 | 3.41 | -5.36 | -13.78 | 5.24 | -1.04 | -1.46 | 2.07 | 8.16 | -30.2 | 728 | 0.0 | -11.97 |
| 22Q1 (9) | 8.88 | -5.73 | 12.41 | 0.32 | -3.03 | 6.67 | 0.47 | 6.82 | 6.82 | 0.17 | -10.53 | 13.33 | 3.60 | 2.87 | -5.11 | 5.29 | 13.31 | -4.97 | 1.91 | -5.09 | 0.83 | 728 | 0.0 | -11.97 |
| 21Q4 (8) | 9.42 | -2.18 | 11.22 | 0.33 | 3.12 | -2.94 | 0.44 | 0.0 | 2.33 | 0.19 | 11.76 | -5.0 | 3.50 | 5.42 | -12.73 | 4.67 | 2.23 | -7.99 | 2.02 | 14.26 | -14.58 | 728 | -11.97 | -11.97 |
| 21Q3 (7) | 9.63 | 19.04 | 30.31 | 0.32 | 0.0 | 28.0 | 0.44 | 2.33 | 15.79 | 0.17 | -29.17 | 0.0 | 3.32 | -15.99 | -1.77 | 4.57 | -14.04 | -11.14 | 1.77 | -40.49 | -23.26 | 827 | 0.0 | 6.16 |
| 21Q2 (6) | 8.09 | 2.41 | 36.42 | 0.32 | 6.67 | 28.0 | 0.43 | -2.27 | 19.44 | 0.24 | 60.0 | 50.0 | 3.96 | 4.16 | -6.18 | 5.32 | -4.57 | -12.45 | 2.97 | 56.24 | 9.95 | 827 | 0.0 | 6.16 |
| 21Q1 (5) | 7.9 | -6.73 | 16.35 | 0.3 | -11.76 | 20.0 | 0.44 | 2.33 | 25.71 | 0.15 | -25.0 | 15.38 | 3.80 | -5.4 | 3.14 | 5.57 | 9.71 | 8.05 | 1.90 | -19.59 | -0.83 | 827 | 0.0 | -5.59 |
| 20Q4 (4) | 8.47 | 14.61 | 0.0 | 0.34 | 36.0 | 0.0 | 0.43 | 13.16 | 0.0 | 0.2 | 17.65 | 0.0 | 4.01 | 18.66 | 0.0 | 5.08 | -1.27 | 0.0 | 2.36 | 2.65 | 0.0 | 827 | 6.16 | 0.0 |
| 20Q3 (3) | 7.39 | 24.62 | 0.0 | 0.25 | 0.0 | 0.0 | 0.38 | 5.56 | 0.0 | 0.17 | 6.25 | 0.0 | 3.38 | -19.76 | 0.0 | 5.14 | -15.3 | 0.0 | 2.30 | -14.74 | 0.0 | 779 | 0.0 | 0.0 |
| 20Q2 (2) | 5.93 | -12.67 | 0.0 | 0.25 | 0.0 | 0.0 | 0.36 | 2.86 | 0.0 | 0.16 | 23.08 | 0.0 | 4.22 | 14.5 | 0.0 | 6.07 | 17.77 | 0.0 | 2.70 | 40.93 | 0.0 | 779 | -11.07 | 0.0 |
| 20Q1 (1) | 6.79 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 3.68 | 0.0 | 0.0 | 5.15 | 0.0 | 0.0 | 1.91 | 0.0 | 0.0 | 876 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 31.68 | 17.94 | 1.2 | 13.21 | 1.67 | 12.84 | 0.65 | 20.37 | 3.79 | -4.02 | 5.27 | -4.33 | 2.05 | 2.06 | 696 | 0.0 |
| 2023 (9) | 26.86 | -15.77 | 1.06 | -8.62 | 1.48 | -13.45 | 0.54 | -12.9 | 3.95 | 8.49 | 5.51 | 2.76 | 2.01 | 3.41 | 696 | -5.43 |
| 2022 (8) | 31.89 | -8.99 | 1.16 | -8.66 | 1.71 | -2.29 | 0.62 | -19.48 | 3.64 | 0.36 | 5.36 | 7.37 | 1.94 | -11.53 | 736 | 1.1 |
| 2021 (7) | 35.04 | 22.6 | 1.27 | 16.51 | 1.75 | 14.38 | 0.77 | 16.67 | 3.62 | -4.97 | 4.99 | -6.71 | 2.20 | -4.84 | 728 | -11.97 |
| 2020 (6) | 28.58 | -17.21 | 1.09 | 1.87 | 1.53 | 2.68 | 0.66 | -2.94 | 3.81 | 23.04 | 5.35 | 24.03 | 2.31 | 17.23 | 827 | 6.16 |
| 2019 (5) | 34.52 | -4.59 | 1.07 | -6.96 | 1.49 | 4.2 | 0.68 | 11.48 | 3.10 | -2.48 | 4.32 | 9.21 | 1.97 | 16.84 | 779 | -0.64 |
| 2018 (4) | 36.18 | 7.61 | 1.15 | -24.34 | 1.43 | 41.58 | 0.61 | 84.85 | 3.18 | -29.7 | 3.95 | 31.57 | 1.69 | 71.77 | 784 | 21.17 |
| 2017 (3) | 33.62 | 3.64 | 1.52 | 5.56 | 1.01 | 0.0 | 0.33 | 50.0 | 4.52 | 1.85 | 3.00 | -3.51 | 0.98 | 44.74 | 647 | 1.89 |
| 2016 (2) | 32.44 | -7.37 | 1.44 | 2.13 | 1.01 | -10.62 | 0.22 | 4.76 | 4.44 | 10.25 | 3.11 | -3.51 | 0.68 | 13.09 | 635 | 2.42 |
| 2015 (1) | 35.02 | -0.91 | 1.41 | 19.49 | 1.13 | 1.8 | 0.21 | 10.53 | 4.03 | 0 | 3.23 | 0 | 0.60 | 0 | 620 | 1.47 |
