- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 80.62 | -1.33 | 4.7 | 3.76 | 9.62 | 18.61 | 3.14 | 4.67 | 5.72 | 1.59 | -2.45 | 3.92 | 4.66 | 11.1 | 13.29 | 3.89 | 6.08 | 0.98 | 1.97 | -1.14 | -0.74 | 3925 | 0.0 | 0.05 |
| 24Q2 (19) | 81.71 | -17.61 | 6.43 | 3.43 | 1.18 | 7.52 | 3.0 | -5.06 | -3.23 | 1.63 | 10.88 | 9.4 | 4.20 | 22.81 | 1.02 | 3.67 | 15.23 | -9.08 | 1.99 | 34.59 | 2.78 | 3925 | 0.0 | 0.05 |
| 24Q1 (18) | 99.18 | 32.98 | 10.54 | 3.39 | -16.09 | 17.71 | 3.16 | -10.48 | 5.69 | 1.47 | -17.42 | 9.7 | 3.42 | -36.9 | 6.48 | 3.19 | -32.69 | -4.39 | 1.48 | -37.9 | -0.76 | 3925 | 0.0 | 0.05 |
| 23Q4 (17) | 74.58 | -3.14 | -6.49 | 4.04 | 27.44 | 22.8 | 3.53 | 18.86 | 6.33 | 1.78 | 16.34 | 11.95 | 5.42 | 31.58 | 31.33 | 4.73 | 22.71 | 13.71 | 2.39 | 20.11 | 19.73 | 3925 | 0.05 | 0.05 |
| 23Q3 (16) | 77.0 | 0.3 | 3.62 | 3.17 | -0.63 | 1.28 | 2.97 | -4.19 | -11.61 | 1.53 | 2.68 | 4.08 | 4.12 | -0.92 | -2.26 | 3.86 | -4.48 | -14.7 | 1.99 | 2.38 | 0.45 | 3923 | 0.0 | -1.23 |
| 23Q2 (15) | 76.77 | -14.43 | 0.87 | 3.19 | 10.76 | 7.77 | 3.1 | 3.68 | 15.67 | 1.49 | 11.19 | 6.43 | 4.16 | 29.45 | 6.84 | 4.04 | 21.17 | 14.68 | 1.94 | 29.95 | 5.51 | 3923 | 0.0 | -1.23 |
| 23Q1 (14) | 89.72 | 12.49 | 15.92 | 2.88 | -12.46 | 6.67 | 2.99 | -9.94 | 3.46 | 1.34 | -15.72 | 4.69 | 3.21 | -22.18 | -7.98 | 3.33 | -19.94 | -10.75 | 1.49 | -25.08 | -9.69 | 3923 | 0.0 | -1.23 |
| 22Q4 (13) | 79.76 | 7.33 | 16.2 | 3.29 | 5.11 | -2.37 | 3.32 | -1.19 | 3.43 | 1.59 | 8.16 | -5.36 | 4.12 | -2.07 | -15.98 | 4.16 | -7.94 | -10.99 | 1.99 | 0.77 | -18.55 | 3923 | -1.23 | -1.23 |
| 22Q3 (12) | 74.31 | -2.36 | 11.06 | 3.13 | 5.74 | 3.64 | 3.36 | 25.37 | 7.69 | 1.47 | 5.0 | -1.34 | 4.21 | 8.3 | -6.68 | 4.52 | 28.41 | -3.03 | 1.98 | 7.54 | -11.17 | 3972 | 0.0 | 0.86 |
| 22Q2 (11) | 76.11 | -1.67 | 8.42 | 2.96 | 9.63 | 7.25 | 2.68 | -7.27 | -11.55 | 1.4 | 9.38 | 4.48 | 3.89 | 11.49 | -1.08 | 3.52 | -5.69 | -18.42 | 1.84 | 11.23 | -3.64 | 3972 | 0.0 | 0.86 |
| 22Q1 (10) | 77.4 | 12.76 | 8.78 | 2.7 | -19.88 | 7.14 | 2.89 | -9.97 | -2.03 | 1.28 | -23.81 | 10.34 | 3.49 | -28.95 | -1.51 | 3.73 | -20.16 | -9.94 | 1.65 | -32.43 | 1.43 | 3972 | 0.0 | 0.86 |
| 21Q4 (9) | 68.64 | 2.59 | -5.49 | 3.37 | 11.59 | 4.66 | 3.21 | 2.88 | -4.18 | 1.68 | 12.75 | 1.2 | 4.91 | 8.78 | 10.74 | 4.68 | 0.29 | 1.39 | 2.45 | 9.91 | 7.09 | 3972 | 0.86 | 0.86 |
| 21Q3 (8) | 66.91 | -4.69 | 11.37 | 3.02 | 9.42 | 24.28 | 3.12 | 2.97 | 8.71 | 1.49 | 11.19 | 9.56 | 4.51 | 14.8 | 11.59 | 4.66 | 8.03 | -2.39 | 2.23 | 16.66 | -1.62 | 3938 | 0.0 | -5.43 |
| 21Q2 (7) | 70.2 | -1.34 | 17.57 | 2.76 | 9.52 | 5.75 | 3.03 | 2.71 | 6.69 | 1.34 | 15.52 | 1.52 | 3.93 | 11.01 | -10.05 | 4.32 | 4.1 | -9.25 | 1.91 | 17.08 | -13.65 | 3938 | 0.0 | -5.43 |
| 21Q1 (6) | 71.15 | -2.04 | 10.45 | 2.52 | -21.74 | 8.15 | 2.95 | -11.94 | 20.41 | 1.16 | -30.12 | 1.75 | 3.54 | -20.11 | -2.08 | 4.15 | -10.11 | 9.02 | 1.63 | -28.67 | -7.87 | 3938 | 0.0 | -6.66 |
| 20Q4 (5) | 72.63 | 20.89 | 10.72 | 3.22 | 32.51 | -3.01 | 3.35 | 16.72 | -6.42 | 1.66 | 22.06 | -4.05 | 4.43 | 9.61 | -12.4 | 4.61 | -3.44 | -15.48 | 2.29 | 0.97 | -13.33 | 3938 | -5.43 | -6.66 |
| 20Q3 (4) | 60.08 | 0.62 | 0.0 | 2.43 | -6.9 | 0.0 | 2.87 | 1.06 | 0.0 | 1.36 | 3.03 | 0.0 | 4.04 | -7.47 | 0.0 | 4.78 | 0.43 | 0.0 | 2.26 | 2.4 | 0.0 | 4164 | 0.0 | 0.0 |
| 20Q2 (3) | 59.71 | -7.31 | 0.0 | 2.61 | 12.02 | 0.0 | 2.84 | 15.92 | 0.0 | 1.32 | 15.79 | 0.0 | 4.37 | 20.85 | 0.0 | 4.76 | 25.06 | 0.0 | 2.21 | 24.92 | 0.0 | 4164 | -1.3 | 0.0 |
| 20Q1 (2) | 64.42 | -1.8 | 0.0 | 2.33 | -29.82 | 0.0 | 2.45 | -31.56 | 0.0 | 1.14 | -34.1 | 0.0 | 3.62 | -28.53 | 0.0 | 3.80 | -30.31 | 0.0 | 1.77 | -32.9 | 0.0 | 4219 | 0.0 | 0.0 |
| 19Q4 (1) | 65.6 | 0.0 | 0.0 | 3.32 | 0.0 | 0.0 | 3.58 | 0.0 | 0.0 | 1.73 | 0.0 | 0.0 | 5.06 | 0.0 | 0.0 | 5.46 | 0.0 | 0.0 | 2.64 | 0.0 | 0.0 | 4219 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 318.07 | 3.41 | 13.28 | 10.02 | 12.59 | 2.69 | 6.14 | 6.97 | 4.18 | 6.4 | 3.96 | -0.7 | 1.93 | 3.44 | 3923 | 0.0 |
| 2022 (9) | 307.58 | 11.08 | 12.07 | 3.52 | 12.26 | -0.41 | 5.74 | 1.23 | 3.92 | -6.81 | 3.99 | -10.34 | 1.87 | -8.86 | 3923 | -1.23 |
| 2021 (8) | 276.9 | 7.81 | 11.66 | 10.1 | 12.31 | 7.04 | 5.67 | 3.47 | 4.21 | 2.13 | 4.45 | -0.71 | 2.05 | -4.03 | 3972 | 0.86 |
| 2020 (7) | 256.84 | -1.36 | 10.59 | -9.56 | 11.5 | -9.45 | 5.48 | -5.84 | 4.12 | -8.31 | 4.48 | -8.2 | 2.13 | -4.54 | 3938 | -5.43 |
| 2019 (6) | 260.39 | 4.22 | 11.71 | 2.36 | 12.7 | 2.92 | 5.82 | -5.98 | 4.50 | -1.79 | 4.88 | -1.25 | 2.24 | -9.79 | 4164 | -1.3 |
| 2018 (5) | 249.84 | 12.47 | 11.44 | -1.04 | 12.34 | 0.82 | 6.19 | 27.37 | 4.58 | -12.01 | 4.94 | -10.36 | 2.48 | 13.25 | 4219 | -0.85 |
| 2017 (4) | 222.14 | 3.75 | 11.56 | 3.4 | 12.24 | 1.32 | 4.86 | -3.76 | 5.20 | -0.34 | 5.51 | -2.34 | 2.19 | -7.24 | 4255 | 3.86 |
| 2016 (3) | 214.11 | 7.19 | 11.18 | -12.45 | 12.08 | 7.38 | 5.05 | 3.48 | 5.22 | -18.32 | 5.64 | 0.18 | 2.36 | -3.46 | 4097 | 4.01 |
| 2015 (2) | 199.75 | 0.87 | 12.77 | 6.42 | 11.25 | 2.18 | 4.88 | 4.05 | 6.39 | 5.5 | 5.63 | 1.3 | 2.44 | 3.16 | 3939 | -2.21 |
| 2014 (1) | 198.03 | 0.82 | 12.0 | -4.23 | 11.01 | 2.42 | 4.69 | 0.43 | 6.06 | 0 | 5.56 | 0 | 2.37 | 0 | 4028 | -1.44 |
