玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)3.71-7.943.340.010.00.00.268.3318.180.0860.033.330.278.63-3.237.0117.6814.362.1673.829.02000
24Q3 (19)4.037.1811.940.010.00.00.244.3520.00.05-28.570.00.25-6.7-10.675.96-2.647.21.24-33.36-10.67000
24Q2 (18)3.7621.68-11.530.010.00.00.234.554.550.0716.670.00.27-17.8213.036.12-14.0818.171.86-4.1213.03000
24Q1 (17)3.09-13.93-32.090.010.00.00.220.0-12.00.060.00.00.3216.1847.257.1216.1829.581.9416.1847.25000
23Q4 (16)3.59-0.28-13.70.010.00.00.2210.04.760.0620.00.00.280.2815.886.1310.3121.41.6720.3315.88000
23Q3 (15)3.6-15.29-13.880.010.00.00.2-9.090.00.05-28.57-16.670.2818.0616.115.567.3216.111.39-15.67-3.24000
23Q2 (14)4.25-6.5917.40.010.00.00.22-12.022.220.0716.670.00.247.06-14.825.18-5.794.11.6524.9-14.82000
23Q1 (13)4.559.3849.670.010.00.00.2519.0538.890.060.020.00.22-8.57-33.195.498.84-7.21.32-8.57-19.82000
22Q4 (12)4.16-0.4849.10.010.00.00.215.016.670.060.020.00.240.48-32.935.055.5-21.751.440.48-19.52000
22Q3 (11)4.1815.4736.60.010.00.00.211.1181.820.06-14.290.00.24-13.4-26.794.78-3.7733.11.44-25.77-26.79000
22Q2 (10)3.6219.08-2.950.010.00.00.180.05.880.0740.00.00.28-16.023.044.97-16.029.11.9317.573.04000
22Q1 (9)3.048.96-4.40.010.00.00.180.05.880.050.0-16.670.33-8.224.615.92-8.2210.761.64-8.22-12.83000
21Q4 (8)2.79-8.82-14.420.010.00.00.1863.64-5.260.05-16.670.00.369.6816.856.4579.4710.71.79-8.616.8500-100.0
21Q3 (7)3.06-17.9613.750.010.00.00.11-35.29-31.250.06-14.2950.00.3321.9-12.093.59-21.13-39.561.964.4831.8600-100.0
21Q2 (6)3.7317.348.610.010.00.00.170.021.430.0716.6775.00.27-14.75-32.714.56-14.75-18.291.88-0.5417.7600-100.0
21Q1 (5)3.18-2.4552.880.010.00.00.17-10.536.250.0620.020.00.312.52-34.595.35-8.28-30.51.8923.02-21.510-100.0-100.0
20Q4 (4)3.2621.190.00.010.00.00.1918.750.00.0525.00.00.31-17.480.05.83-2.010.01.533.140.02970.00.0
20Q3 (3)2.697.170.00.010.00.00.1614.290.00.040.00.00.37-6.690.05.956.640.01.49-6.690.02970.00.0
20Q2 (2)2.5120.670.00.010.00.00.14-12.50.00.04-20.00.00.40-17.130.05.58-27.490.01.59-33.710.02970.00.0
20Q1 (1)2.080.00.00.010.00.00.160.00.00.050.00.00.480.00.07.690.00.02.400.00.02970.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)14.59-8.70.030.00.956.740.268.330.219.536.5116.911.7818.6500
2023 (9)15.986.530.030.00.8917.110.244.350.19-6.135.579.921.50-2.0500
2022 (8)15.017.550.030.00.7620.630.230.00.20-14.935.072.621.53-14.9300
2021 (7)12.7621.180.030.00.63-4.550.2335.290.24-17.484.94-21.231.8011.6500
2020 (6)10.53-15.220.030.00.66-1.490.17-19.050.2817.956.2716.191.61-4.522970.0
2019 (5)12.42-7.170.03-25.00.67-14.10.2116.670.24-19.25.39-7.461.6925.682970.0
2018 (4)13.3814.460.04-20.00.78-1.270.1838.460.30-30.15.83-13.741.3520.972970.0
2017 (3)11.69-2.090.0525.00.79-3.660.130.00.4327.676.76-1.61.112.142970.0
2016 (2)11.94-0.670.0433.330.829.330.13-23.530.3434.236.8710.071.09-23.022970.0
2015 (1)12.021.350.030.00.75-14.770.17-15.00.2506.2401.4102970.34

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