- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 4.03 | 7.18 | 11.94 | 0.01 | 0.0 | 0.0 | 0.24 | 4.35 | 20.0 | 0.05 | -28.57 | 0.0 | 0.25 | -6.7 | -10.67 | 5.96 | -2.64 | 7.2 | 1.24 | -33.36 | -10.67 | 0 | 0 | 0 |
24Q2 (19) | 3.76 | 21.68 | -11.53 | 0.01 | 0.0 | 0.0 | 0.23 | 4.55 | 4.55 | 0.07 | 16.67 | 0.0 | 0.27 | -17.82 | 13.03 | 6.12 | -14.08 | 18.17 | 1.86 | -4.12 | 13.03 | 0 | 0 | 0 |
24Q1 (18) | 3.09 | -13.93 | -32.09 | 0.01 | 0.0 | 0.0 | 0.22 | 0.0 | -12.0 | 0.06 | 0.0 | 0.0 | 0.32 | 16.18 | 47.25 | 7.12 | 16.18 | 29.58 | 1.94 | 16.18 | 47.25 | 0 | 0 | 0 |
23Q4 (17) | 3.59 | -0.28 | -13.7 | 0.01 | 0.0 | 0.0 | 0.22 | 10.0 | 4.76 | 0.06 | 20.0 | 0.0 | 0.28 | 0.28 | 15.88 | 6.13 | 10.31 | 21.4 | 1.67 | 20.33 | 15.88 | 0 | 0 | 0 |
23Q3 (16) | 3.6 | -15.29 | -13.88 | 0.01 | 0.0 | 0.0 | 0.2 | -9.09 | 0.0 | 0.05 | -28.57 | -16.67 | 0.28 | 18.06 | 16.11 | 5.56 | 7.32 | 16.11 | 1.39 | -15.67 | -3.24 | 0 | 0 | 0 |
23Q2 (15) | 4.25 | -6.59 | 17.4 | 0.01 | 0.0 | 0.0 | 0.22 | -12.0 | 22.22 | 0.07 | 16.67 | 0.0 | 0.24 | 7.06 | -14.82 | 5.18 | -5.79 | 4.1 | 1.65 | 24.9 | -14.82 | 0 | 0 | 0 |
23Q1 (14) | 4.55 | 9.38 | 49.67 | 0.01 | 0.0 | 0.0 | 0.25 | 19.05 | 38.89 | 0.06 | 0.0 | 20.0 | 0.22 | -8.57 | -33.19 | 5.49 | 8.84 | -7.2 | 1.32 | -8.57 | -19.82 | 0 | 0 | 0 |
22Q4 (13) | 4.16 | -0.48 | 49.1 | 0.01 | 0.0 | 0.0 | 0.21 | 5.0 | 16.67 | 0.06 | 0.0 | 20.0 | 0.24 | 0.48 | -32.93 | 5.05 | 5.5 | -21.75 | 1.44 | 0.48 | -19.52 | 0 | 0 | 0 |
22Q3 (12) | 4.18 | 15.47 | 36.6 | 0.01 | 0.0 | 0.0 | 0.2 | 11.11 | 81.82 | 0.06 | -14.29 | 0.0 | 0.24 | -13.4 | -26.79 | 4.78 | -3.77 | 33.1 | 1.44 | -25.77 | -26.79 | 0 | 0 | 0 |
22Q2 (11) | 3.62 | 19.08 | -2.95 | 0.01 | 0.0 | 0.0 | 0.18 | 0.0 | 5.88 | 0.07 | 40.0 | 0.0 | 0.28 | -16.02 | 3.04 | 4.97 | -16.02 | 9.1 | 1.93 | 17.57 | 3.04 | 0 | 0 | 0 |
22Q1 (10) | 3.04 | 8.96 | -4.4 | 0.01 | 0.0 | 0.0 | 0.18 | 0.0 | 5.88 | 0.05 | 0.0 | -16.67 | 0.33 | -8.22 | 4.61 | 5.92 | -8.22 | 10.76 | 1.64 | -8.22 | -12.83 | 0 | 0 | 0 |
21Q4 (9) | 2.79 | -8.82 | -14.42 | 0.01 | 0.0 | 0.0 | 0.18 | 63.64 | -5.26 | 0.05 | -16.67 | 0.0 | 0.36 | 9.68 | 16.85 | 6.45 | 79.47 | 10.7 | 1.79 | -8.6 | 16.85 | 0 | 0 | -100.0 |
21Q3 (8) | 3.06 | -17.96 | 13.75 | 0.01 | 0.0 | 0.0 | 0.11 | -35.29 | -31.25 | 0.06 | -14.29 | 50.0 | 0.33 | 21.9 | -12.09 | 3.59 | -21.13 | -39.56 | 1.96 | 4.48 | 31.86 | 0 | 0 | -100.0 |
21Q2 (7) | 3.73 | 17.3 | 48.61 | 0.01 | 0.0 | 0.0 | 0.17 | 0.0 | 21.43 | 0.07 | 16.67 | 75.0 | 0.27 | -14.75 | -32.71 | 4.56 | -14.75 | -18.29 | 1.88 | -0.54 | 17.76 | 0 | 0 | -100.0 |
21Q1 (6) | 3.18 | -2.45 | 52.88 | 0.01 | 0.0 | 0.0 | 0.17 | -10.53 | 6.25 | 0.06 | 20.0 | 20.0 | 0.31 | 2.52 | -34.59 | 5.35 | -8.28 | -30.5 | 1.89 | 23.02 | -21.51 | 0 | -100.0 | -100.0 |
20Q4 (5) | 3.26 | 21.19 | -2.1 | 0.01 | 0.0 | 0.0 | 0.19 | 18.75 | 0.0 | 0.05 | 25.0 | -16.67 | 0.31 | -17.48 | 2.15 | 5.83 | -2.01 | 2.15 | 1.53 | 3.14 | -14.88 | 297 | 0.0 | 0.0 |
20Q3 (4) | 2.69 | 7.17 | 0.0 | 0.01 | 0.0 | 0.0 | 0.16 | 14.29 | 0.0 | 0.04 | 0.0 | 0.0 | 0.37 | -6.69 | 0.0 | 5.95 | 6.64 | 0.0 | 1.49 | -6.69 | 0.0 | 297 | 0.0 | 0.0 |
20Q2 (3) | 2.51 | 20.67 | 0.0 | 0.01 | 0.0 | 0.0 | 0.14 | -12.5 | 0.0 | 0.04 | -20.0 | 0.0 | 0.40 | -17.13 | 0.0 | 5.58 | -27.49 | 0.0 | 1.59 | -33.71 | 0.0 | 297 | 0.0 | 0.0 |
20Q1 (2) | 2.08 | -37.54 | 0.0 | 0.01 | 0.0 | 0.0 | 0.16 | -15.79 | 0.0 | 0.05 | -16.67 | 0.0 | 0.48 | 60.1 | 0.0 | 7.69 | 34.82 | 0.0 | 2.40 | 33.41 | 0.0 | 297 | 0.0 | 0.0 |
19Q4 (1) | 3.33 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.30 | 0.0 | 0.0 | 5.71 | 0.0 | 0.0 | 1.80 | 0.0 | 0.0 | 297 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 15.98 | 6.53 | 0.03 | 0.0 | 0.89 | 17.11 | 0.24 | 4.35 | 0.19 | -6.13 | 5.57 | 9.92 | 1.50 | -2.05 | 0 | 0 |
2022 (9) | 15.0 | 17.55 | 0.03 | 0.0 | 0.76 | 20.63 | 0.23 | 0.0 | 0.20 | -14.93 | 5.07 | 2.62 | 1.53 | -14.93 | 0 | 0 |
2021 (8) | 12.76 | 21.18 | 0.03 | 0.0 | 0.63 | -4.55 | 0.23 | 35.29 | 0.24 | -17.48 | 4.94 | -21.23 | 1.80 | 11.65 | 0 | 0 |
2020 (7) | 10.53 | -15.22 | 0.03 | 0.0 | 0.66 | -1.49 | 0.17 | -19.05 | 0.28 | 17.95 | 6.27 | 16.19 | 1.61 | -4.52 | 297 | 0.0 |
2019 (6) | 12.42 | -7.17 | 0.03 | -25.0 | 0.67 | -14.1 | 0.21 | 16.67 | 0.24 | -19.2 | 5.39 | -7.46 | 1.69 | 25.68 | 297 | 0.0 |
2018 (5) | 13.38 | 14.46 | 0.04 | -20.0 | 0.78 | -1.27 | 0.18 | 38.46 | 0.30 | -30.1 | 5.83 | -13.74 | 1.35 | 20.97 | 297 | 0.0 |
2017 (4) | 11.69 | -2.09 | 0.05 | 25.0 | 0.79 | -3.66 | 0.13 | 0.0 | 0.43 | 27.67 | 6.76 | -1.6 | 1.11 | 2.14 | 297 | 0.0 |
2016 (3) | 11.94 | -0.67 | 0.04 | 33.33 | 0.82 | 9.33 | 0.13 | -23.53 | 0.34 | 34.23 | 6.87 | 10.07 | 1.09 | -23.02 | 297 | 0.0 |
2015 (2) | 12.02 | 1.35 | 0.03 | 0.0 | 0.75 | -14.77 | 0.17 | -15.0 | 0.25 | -1.33 | 6.24 | -15.91 | 1.41 | -16.13 | 297 | 0.34 |
2014 (1) | 11.86 | -3.26 | 0.03 | -25.0 | 0.88 | 18.92 | 0.2 | 5.26 | 0.25 | 0 | 7.42 | 0 | 1.69 | 0 | 296 | -13.95 |