- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.52 | -26.57 | -36.13 | 0.02 | 0.0 | 0.0 | 0.11 | 0.0 | 10.0 | 0.02 | 0.0 | 0 | 1.32 | 36.18 | 56.58 | 7.24 | 36.18 | 72.24 | 1.32 | 36.18 | 0 | 0 | 0 | 0 |
24Q2 (19) | 2.07 | 41.78 | 69.67 | 0.02 | 0.0 | 0.0 | 0.11 | 0.0 | -26.67 | 0.02 | 100.0 | 100.0 | 0.97 | -29.47 | -41.06 | 5.31 | -29.47 | -56.78 | 0.97 | 41.06 | 17.87 | 0 | 0 | 0 |
24Q1 (18) | 1.46 | -33.94 | -15.12 | 0.02 | 0.0 | -33.33 | 0.11 | 0.0 | -15.38 | 0.01 | -66.67 | 0.0 | 1.37 | 51.37 | -21.46 | 7.53 | 51.37 | -0.32 | 0.68 | -49.54 | 17.81 | 0 | 0 | 0 |
23Q4 (17) | 2.21 | -7.14 | 179.75 | 0.02 | 0.0 | -33.33 | 0.11 | 10.0 | 37.5 | 0.03 | 0 | 200.0 | 0.90 | 7.69 | -76.17 | 4.98 | 18.46 | -50.85 | 1.36 | 0 | 7.24 | 0 | 0 | 0 |
23Q3 (16) | 2.38 | 95.08 | 170.45 | 0.02 | 0.0 | 0.0 | 0.1 | -33.33 | 25.0 | 0 | -100.0 | -100.0 | 0.84 | -48.74 | -63.03 | 4.20 | -65.83 | -53.78 | 0.00 | -100.0 | -100.0 | 0 | 0 | 0 |
23Q2 (15) | 1.22 | -29.07 | 71.83 | 0.02 | -33.33 | 0.0 | 0.15 | 15.38 | 50.0 | 0.01 | 0.0 | 0.0 | 1.64 | -6.01 | -41.8 | 12.30 | 62.67 | -12.7 | 0.82 | 40.98 | -41.8 | 0 | 0 | 0 |
23Q1 (14) | 1.72 | 117.72 | 300.0 | 0.03 | 0.0 | 0.0 | 0.13 | 62.5 | 85.71 | 0.01 | 0.0 | 0.0 | 1.74 | -54.07 | -75.0 | 7.56 | -25.36 | -53.57 | 0.58 | -54.07 | -75.0 | 0 | 0 | 0 |
22Q4 (13) | 0.79 | -10.23 | 27.42 | 0.03 | 50.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | -50.0 | 3.80 | 67.09 | -21.52 | 10.13 | 11.39 | -21.52 | 1.27 | 11.39 | -60.76 | 0 | 0 | -100.0 |
22Q3 (12) | 0.88 | 23.94 | -15.38 | 0.02 | 0.0 | 100.0 | 0.08 | -20.0 | 0.0 | 0.01 | 0.0 | 0.0 | 2.27 | -19.32 | 136.36 | 9.09 | -35.45 | 18.18 | 1.14 | -19.32 | 18.18 | 0 | 0 | -100.0 |
22Q2 (11) | 0.71 | 65.12 | -44.53 | 0.02 | -33.33 | 0.0 | 0.1 | 42.86 | 25.0 | 0.01 | 0.0 | 0.0 | 2.82 | -59.62 | 80.28 | 14.08 | -13.48 | 125.35 | 1.41 | -39.44 | 80.28 | 0 | 0 | -100.0 |
22Q1 (10) | 0.43 | -30.65 | 43.33 | 0.03 | 0.0 | 200.0 | 0.07 | -12.5 | 0.0 | 0.01 | -50.0 | 0 | 6.98 | 44.19 | 109.3 | 16.28 | 26.16 | -30.23 | 2.33 | -27.91 | 0 | 0 | -100.0 | -100.0 |
21Q4 (9) | 0.62 | -40.38 | 3.33 | 0.03 | 200.0 | 50.0 | 0.08 | 0.0 | 0.0 | 0.02 | 100.0 | 0 | 4.84 | 403.23 | 45.16 | 12.90 | 67.74 | -3.23 | 3.23 | 235.48 | 0 | 42 | 0.0 | 0.0 |
21Q3 (8) | 1.04 | -18.75 | -54.98 | 0.01 | -50.0 | -50.0 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.96 | -38.46 | 11.06 | 7.69 | 23.08 | 122.12 | 0.96 | 23.08 | 122.12 | 42 | 0.0 | 0.0 |
21Q2 (7) | 1.28 | 326.67 | -3.03 | 0.02 | 100.0 | 0.0 | 0.08 | 14.29 | 60.0 | 0.01 | 0 | 0.0 | 1.56 | -53.12 | 3.12 | 6.25 | -73.21 | 65.0 | 0.78 | 0 | 3.12 | 42 | 0.0 | 0.0 |
21Q1 (6) | 0.3 | -50.0 | -83.87 | 0.01 | -50.0 | -50.0 | 0.07 | -12.5 | 16.67 | 0 | 0 | 0 | 3.33 | 0.0 | 210.0 | 23.33 | 75.0 | 623.33 | 0.00 | 0 | 0 | 42 | 0.0 | 0.0 |
20Q4 (5) | 0.6 | -74.03 | -87.07 | 0.02 | 0.0 | -33.33 | 0.08 | 0.0 | 14.29 | 0 | -100.0 | -100.0 | 3.33 | 285.0 | 415.56 | 13.33 | 285.0 | 783.81 | 0.00 | -100.0 | -100.0 | 42 | 0.0 | 0.0 |
20Q3 (4) | 2.31 | 75.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.08 | 60.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.87 | -42.86 | 0.0 | 3.46 | -8.57 | 0.0 | 0.43 | -42.86 | 0.0 | 42 | 0.0 | 0.0 |
20Q2 (3) | 1.32 | -29.03 | 0.0 | 0.02 | 0.0 | 0.0 | 0.05 | -16.67 | 0.0 | 0.01 | 0 | 0.0 | 1.52 | 40.91 | 0.0 | 3.79 | 17.42 | 0.0 | 0.76 | 0 | 0.0 | 42 | 0.0 | 0.0 |
20Q1 (2) | 1.86 | -59.91 | 0.0 | 0.02 | -33.33 | 0.0 | 0.06 | -14.29 | 0.0 | 0 | -100.0 | 0.0 | 1.08 | 66.31 | 0.0 | 3.23 | 113.82 | 0.0 | 0.00 | -100.0 | 0.0 | 42 | 0.0 | 0.0 |
19Q4 (1) | 4.64 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 1.51 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 42 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 7.52 | 166.67 | 0.09 | -10.0 | 0.49 | 53.12 | 0.05 | 66.67 | 1.20 | -66.25 | 6.52 | -42.58 | 0.66 | -37.5 | 0 | 0 |
2022 (9) | 2.82 | -12.96 | 0.1 | 42.86 | 0.32 | 3.23 | 0.03 | -25.0 | 3.55 | 64.13 | 11.35 | 18.6 | 1.06 | -13.83 | 0 | 0 |
2021 (8) | 3.24 | -46.8 | 0.07 | -12.5 | 0.31 | 10.71 | 0.04 | 33.33 | 2.16 | 64.47 | 9.57 | 108.1 | 1.23 | 150.62 | 42 | 0.0 |
2020 (7) | 6.09 | -23.3 | 0.08 | -11.11 | 0.28 | 21.74 | 0.03 | -40.0 | 1.31 | 15.89 | 4.60 | 58.72 | 0.49 | -21.77 | 42 | 0.0 |
2019 (6) | 7.94 | 92.25 | 0.09 | -25.0 | 0.23 | -4.17 | 0.05 | 150.0 | 1.13 | -60.99 | 2.90 | -50.15 | 0.63 | 30.04 | 42 | 0.0 |
2018 (5) | 4.13 | -46.08 | 0.12 | 100.0 | 0.24 | 14.29 | 0.02 | 0 | 2.91 | 270.94 | 5.81 | 111.97 | 0.48 | 0 | 42 | 0.0 |
2017 (4) | 7.66 | 206.4 | 0.06 | -25.0 | 0.21 | 10.53 | 0 | 0 | 0.78 | -75.52 | 2.74 | -63.93 | 0.00 | 0 | 42 | 0.0 |
2016 (3) | 2.5 | 233.33 | 0.08 | 60.0 | 0.19 | -9.52 | 0 | 0 | 3.20 | -52.0 | 7.60 | -72.86 | 0.00 | 0 | 42 | 31.25 |
2015 (2) | 0.75 | -29.25 | 0.05 | -37.5 | 0.21 | -32.26 | 0.01 | 0 | 6.67 | -11.67 | 28.00 | -4.26 | 1.33 | 0 | 32 | -20.0 |
2014 (1) | 1.06 | -15.87 | 0.08 | -33.33 | 0.31 | -53.03 | 0 | 0 | 7.55 | 0 | 29.25 | 0 | 0.00 | 0 | 40 | -11.11 |