玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.52-26.57-36.130.020.00.00.110.010.00.020.001.3236.1856.587.2436.1872.241.3236.180000
24Q2 (19)2.0741.7869.670.020.00.00.110.0-26.670.02100.0100.00.97-29.47-41.065.31-29.47-56.780.9741.0617.87000
24Q1 (18)1.46-33.94-15.120.020.0-33.330.110.0-15.380.01-66.670.01.3751.37-21.467.5351.37-0.320.68-49.5417.81000
23Q4 (17)2.21-7.14179.750.020.0-33.330.1110.037.50.030200.00.907.69-76.174.9818.46-50.851.3607.24000
23Q3 (16)2.3895.08170.450.020.00.00.1-33.3325.00-100.0-100.00.84-48.74-63.034.20-65.83-53.780.00-100.0-100.0000
23Q2 (15)1.22-29.0771.830.02-33.330.00.1515.3850.00.010.00.01.64-6.01-41.812.3062.67-12.70.8240.98-41.8000
23Q1 (14)1.72117.72300.00.030.00.00.1362.585.710.010.00.01.74-54.07-75.07.56-25.36-53.570.58-54.07-75.0000
22Q4 (13)0.79-10.2327.420.0350.00.00.080.00.00.010.0-50.03.8067.09-21.5210.1311.39-21.521.2711.39-60.7600-100.0
22Q3 (12)0.8823.94-15.380.020.0100.00.08-20.00.00.010.00.02.27-19.32136.369.09-35.4518.181.14-19.3218.1800-100.0
22Q2 (11)0.7165.12-44.530.02-33.330.00.142.8625.00.010.00.02.82-59.6280.2814.08-13.48125.351.41-39.4480.2800-100.0
22Q1 (10)0.43-30.6543.330.030.0200.00.07-12.50.00.01-50.006.9844.19109.316.2826.16-30.232.33-27.9100-100.0-100.0
21Q4 (9)0.62-40.383.330.03200.050.00.080.00.00.02100.004.84403.2345.1612.9067.74-3.233.23235.480420.00.0
21Q3 (8)1.04-18.75-54.980.01-50.0-50.00.080.00.00.010.00.00.96-38.4611.067.6923.08122.120.9623.08122.12420.00.0
21Q2 (7)1.28326.67-3.030.02100.00.00.0814.2960.00.0100.01.56-53.123.126.25-73.2165.00.7803.12420.00.0
21Q1 (6)0.3-50.0-83.870.01-50.0-50.00.07-12.516.670003.330.0210.023.3375.0623.330.0000420.00.0
20Q4 (5)0.6-74.03-87.070.020.0-33.330.080.014.290-100.0-100.03.33285.0415.5613.33285.0783.810.00-100.0-100.0420.00.0
20Q3 (4)2.3175.00.00.020.00.00.0860.00.00.010.00.00.87-42.860.03.46-8.570.00.43-42.860.0420.00.0
20Q2 (3)1.32-29.030.00.020.00.00.05-16.670.00.0100.01.5240.910.03.7917.420.00.7600.0420.00.0
20Q1 (2)1.86-59.910.00.02-33.330.00.06-14.290.00-100.00.01.0866.310.03.23113.820.00.00-100.00.0420.00.0
19Q4 (1)4.640.00.00.030.00.00.070.00.00.010.00.00.650.00.01.510.00.00.220.00.0420.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.52166.670.09-10.00.4953.120.0566.671.20-66.256.52-42.580.66-37.500
2022 (9)2.82-12.960.142.860.323.230.03-25.03.5564.1311.3518.61.06-13.8300
2021 (8)3.24-46.80.07-12.50.3110.710.0433.332.1664.479.57108.11.23150.62420.0
2020 (7)6.09-23.30.08-11.110.2821.740.03-40.01.3115.894.6058.720.49-21.77420.0
2019 (6)7.9492.250.09-25.00.23-4.170.05150.01.13-60.992.90-50.150.6330.04420.0
2018 (5)4.13-46.080.12100.00.2414.290.0202.91270.945.81111.970.480420.0
2017 (4)7.66206.40.06-25.00.2110.53000.78-75.522.74-63.930.000420.0
2016 (3)2.5233.330.0860.00.19-9.52003.20-52.07.60-72.860.0004231.25
2015 (2)0.75-29.250.05-37.50.21-32.260.0106.67-11.6728.00-4.261.33032-20.0
2014 (1)1.06-15.870.08-33.330.31-53.03007.55029.2500.00040-11.11

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