- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 14.57 | -11.48 | -6.84 | 1.56 | 20.93 | 34.48 | 0.3 | -25.0 | -28.57 | 0.24 | 0.0 | -4.0 | 10.71 | 36.62 | 44.36 | 2.06 | -15.27 | -23.33 | 1.65 | 12.97 | 3.05 | 1235 | -2.06 | -11.47 |
| 24Q2 (19) | 16.46 | 10.69 | -7.63 | 1.29 | -14.57 | 17.27 | 0.4 | 2.56 | 11.11 | 0.24 | 0.0 | -7.69 | 7.84 | -22.82 | 26.96 | 2.43 | -7.34 | 20.29 | 1.46 | -9.66 | -0.07 | 1261 | -3.59 | -7.82 |
| 24Q1 (18) | 14.87 | -3.38 | -13.24 | 1.51 | 46.6 | 36.04 | 0.39 | 5.41 | -4.88 | 0.24 | -7.69 | 0.0 | 10.15 | 51.73 | 56.8 | 2.62 | 9.09 | 9.64 | 1.61 | -4.46 | 15.27 | 1308 | -6.24 | -3.47 |
| 23Q4 (17) | 15.39 | -1.6 | -14.74 | 1.03 | -11.21 | -29.45 | 0.37 | -11.9 | 48.0 | 0.26 | 4.0 | 0.0 | 6.69 | -9.76 | -17.26 | 2.40 | -10.47 | 73.58 | 1.69 | 5.69 | 17.28 | 1395 | 0.0 | 3.56 |
| 23Q3 (16) | 15.64 | -12.23 | -22.54 | 1.16 | 5.45 | -45.54 | 0.42 | 16.67 | 0.0 | 0.25 | -3.85 | -10.71 | 7.42 | 20.15 | -29.7 | 2.69 | 32.93 | 29.09 | 1.60 | 9.56 | 15.26 | 1395 | 1.97 | 3.1 |
| 23Q2 (15) | 17.82 | 3.97 | -7.67 | 1.1 | -0.9 | -56.35 | 0.36 | -12.2 | -21.74 | 0.26 | 8.33 | 4.0 | 6.17 | -4.68 | -52.72 | 2.02 | -15.55 | -15.24 | 1.46 | 4.2 | 12.64 | 1368 | 0.96 | 1.86 |
| 23Q1 (14) | 17.14 | -5.04 | 8.14 | 1.11 | -23.97 | -57.95 | 0.41 | 64.0 | -16.33 | 0.24 | -7.69 | -7.69 | 6.48 | -19.94 | -61.12 | 2.39 | 72.71 | -22.62 | 1.40 | -2.79 | -14.64 | 1355 | 0.59 | 1.12 |
| 22Q4 (13) | 18.05 | -10.6 | 7.5 | 1.46 | -31.46 | -52.9 | 0.25 | -40.48 | -62.69 | 0.26 | -7.14 | -7.14 | 8.09 | -23.33 | -56.19 | 1.39 | -33.42 | -65.29 | 1.44 | 3.87 | -13.62 | 1347 | -0.44 | 1.74 |
| 22Q3 (12) | 20.19 | 4.61 | 14.85 | 2.13 | -15.48 | -9.36 | 0.42 | -8.7 | -22.22 | 0.28 | 12.0 | 0.0 | 10.55 | -19.2 | -21.08 | 2.08 | -12.72 | -32.28 | 1.39 | 7.06 | -12.93 | 1353 | 0.74 | 3.84 |
| 22Q2 (11) | 19.3 | 21.77 | 15.16 | 2.52 | -4.55 | 58.49 | 0.46 | -6.12 | -4.17 | 0.25 | -3.85 | -3.85 | 13.06 | -21.61 | 37.63 | 2.38 | -22.9 | -16.78 | 1.30 | -21.03 | -16.5 | 1343 | 0.22 | 3.23 |
| 22Q1 (10) | 15.85 | -5.6 | 0.76 | 2.64 | -14.84 | 32.0 | 0.49 | -26.87 | 19.51 | 0.26 | -7.14 | -18.75 | 16.66 | -9.79 | 31.0 | 3.09 | -22.53 | 18.61 | 1.64 | -1.64 | -19.37 | 1340 | 1.21 | 5.68 |
| 21Q4 (9) | 16.79 | -4.49 | -2.61 | 3.1 | 31.91 | 105.3 | 0.67 | 24.07 | 11.67 | 0.28 | 0.0 | -17.65 | 18.46 | 38.12 | 110.8 | 3.99 | 29.91 | 14.66 | 1.67 | 4.71 | -15.44 | 1324 | 1.61 | 3.52 |
| 21Q3 (8) | 17.58 | 4.89 | 35.33 | 2.35 | 47.8 | 111.71 | 0.54 | 12.5 | 28.57 | 0.28 | 7.69 | 27.27 | 13.37 | 40.9 | 56.44 | 3.07 | 7.25 | -5.0 | 1.59 | 2.67 | -5.96 | 1303 | 0.15 | 0.23 |
| 21Q2 (7) | 16.76 | 6.55 | 115.42 | 1.59 | -20.5 | 106.49 | 0.48 | 17.07 | 23.08 | 0.26 | -18.75 | 13.04 | 9.49 | -25.39 | -4.15 | 2.86 | 9.88 | -42.87 | 1.55 | -23.74 | -47.53 | 1301 | 2.6 | -3.27 |
| 21Q1 (6) | 15.73 | -8.76 | 11.48 | 2.0 | 32.45 | 45.99 | 0.41 | -31.67 | -6.82 | 0.32 | -5.88 | 10.34 | 12.71 | 45.16 | 30.95 | 2.61 | -25.11 | -16.41 | 2.03 | 3.15 | -1.02 | 1268 | -0.86 | -5.72 |
| 20Q4 (5) | 17.24 | 32.72 | 18.65 | 1.51 | 36.04 | 15.27 | 0.6 | 42.86 | 17.65 | 0.34 | 54.55 | 3.03 | 8.76 | 2.5 | -2.85 | 3.48 | 7.64 | -0.85 | 1.97 | 16.45 | -13.17 | 1279 | -1.62 | -1.46 |
| 20Q3 (4) | 12.99 | 66.97 | 0.0 | 1.11 | 44.16 | 0.0 | 0.42 | 7.69 | 0.0 | 0.22 | -4.35 | 0.0 | 8.55 | -13.66 | 0.0 | 3.23 | -35.5 | 0.0 | 1.69 | -42.71 | 0.0 | 1300 | -3.35 | 0.0 |
| 20Q2 (3) | 7.78 | -44.86 | 0.0 | 0.77 | -43.8 | 0.0 | 0.39 | -11.36 | 0.0 | 0.23 | -20.69 | 0.0 | 9.90 | 1.93 | 0.0 | 5.01 | 60.75 | 0.0 | 2.96 | 43.84 | 0.0 | 1345 | 0.0 | 0.0 |
| 20Q1 (2) | 14.11 | -2.89 | 0.0 | 1.37 | 4.58 | 0.0 | 0.44 | -13.73 | 0.0 | 0.29 | -12.12 | 0.0 | 9.71 | 7.69 | 0.0 | 3.12 | -11.16 | 0.0 | 2.06 | -9.51 | 0.0 | 1345 | 3.62 | 0.0 |
| 19Q4 (1) | 14.53 | 0.0 | 0.0 | 1.31 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 9.02 | 0.0 | 0.0 | 3.51 | 0.0 | 0.0 | 2.27 | 0.0 | 0.0 | 1298 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 65.99 | -10.08 | 4.41 | -49.6 | 1.55 | -3.73 | 1.01 | -4.72 | 6.68 | -43.95 | 2.35 | 7.07 | 1.53 | 5.97 | 1395 | 3.56 |
| 2022 (9) | 73.39 | 9.77 | 8.75 | -3.1 | 1.61 | -22.97 | 1.06 | -7.02 | 11.92 | -11.72 | 2.19 | -29.82 | 1.44 | -15.29 | 1347 | 1.74 |
| 2021 (8) | 66.86 | 28.31 | 9.03 | 89.71 | 2.09 | 12.97 | 1.14 | 4.59 | 13.51 | 47.85 | 3.13 | -11.95 | 1.71 | -18.49 | 1324 | 3.52 |
| 2020 (7) | 52.11 | -12.68 | 4.76 | -7.21 | 1.85 | -1.6 | 1.09 | -24.31 | 9.13 | 6.27 | 3.55 | 12.7 | 2.09 | -13.31 | 1279 | -1.84 |
| 2019 (6) | 59.68 | -16.57 | 5.13 | -9.52 | 1.88 | -10.05 | 1.44 | 17.07 | 8.60 | 8.44 | 3.15 | 7.81 | 2.41 | 40.32 | 1303 | -8.5 |
| 2018 (5) | 71.53 | 6.46 | 5.67 | 8.0 | 2.09 | 7.73 | 1.23 | -3.15 | 7.93 | 1.45 | 2.92 | 1.2 | 1.72 | -9.03 | 1424 | 4.4 |
| 2017 (4) | 67.19 | 16.23 | 5.25 | 34.96 | 1.94 | -9.77 | 1.27 | -13.61 | 7.81 | 16.12 | 2.89 | -22.36 | 1.89 | -25.67 | 1364 | 23.89 |
| 2016 (3) | 57.81 | 9.1 | 3.89 | 12.1 | 2.15 | 17.49 | 1.47 | 26.72 | 6.73 | 2.76 | 3.72 | 7.69 | 2.54 | 16.16 | 1101 | 11.1 |
| 2015 (2) | 52.99 | 25.09 | 3.47 | 17.63 | 1.83 | 47.58 | 1.16 | 1.75 | 6.55 | -5.97 | 3.45 | 17.98 | 2.19 | -18.66 | 991 | 6.56 |
| 2014 (1) | 42.36 | 13.75 | 2.95 | 13.03 | 1.24 | 5.98 | 1.14 | -5.0 | 6.96 | 0 | 2.93 | 0 | 2.69 | 0 | 930 | 5.92 |
