- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 7.7 | 23.99 | -17.03 | 0.23 | -17.86 | -8.0 | 0.59 | 7.27 | 1.72 | 0.51 | 21.43 | 8.51 | 2.99 | -33.75 | 10.88 | 7.66 | -13.49 | 22.6 | 6.62 | -2.07 | 30.78 | 2767 | 0.0 | -2.91 |
| 24Q1 (19) | 6.21 | -24.91 | -28.95 | 0.28 | 12.0 | 40.0 | 0.55 | -15.38 | -32.93 | 0.42 | -6.67 | -10.64 | 4.51 | 49.15 | 97.04 | 8.86 | 12.68 | -5.6 | 6.76 | 24.29 | 25.77 | 2767 | 0.0 | -2.91 |
| 23Q4 (18) | 8.27 | -15.27 | -20.56 | 0.25 | 13.64 | 19.05 | 0.65 | 14.04 | 20.37 | 0.45 | -8.16 | -15.09 | 3.02 | 34.11 | 49.85 | 7.86 | 34.58 | 51.52 | 5.44 | 8.38 | 6.88 | 2767 | -2.91 | -2.91 |
| 23Q3 (17) | 9.76 | 5.17 | -12.86 | 0.22 | -12.0 | -4.35 | 0.57 | -1.72 | -17.39 | 0.49 | 4.26 | -19.67 | 2.25 | -16.33 | 9.76 | 5.84 | -6.56 | -5.2 | 5.02 | -0.87 | -7.82 | 2850 | 0.0 | -29.05 |
| 23Q2 (16) | 9.28 | 6.18 | -31.16 | 0.25 | 25.0 | 4.17 | 0.58 | -29.27 | -31.76 | 0.47 | 0.0 | -26.56 | 2.69 | 17.73 | 51.31 | 6.25 | -33.38 | -0.88 | 5.06 | -5.82 | 6.67 | 2850 | 0.0 | -29.05 |
| 23Q1 (15) | 8.74 | -16.04 | -41.54 | 0.2 | -4.76 | 11.11 | 0.82 | 51.85 | 7.89 | 0.47 | -11.32 | -16.07 | 2.29 | 13.44 | 90.06 | 9.38 | 80.87 | 84.56 | 5.38 | 5.62 | 43.56 | 2850 | 0.0 | -29.05 |
| 22Q4 (14) | 10.41 | -7.05 | -28.11 | 0.21 | -8.7 | -12.5 | 0.54 | -21.74 | -27.03 | 0.53 | -13.11 | -11.67 | 2.02 | -1.77 | 21.71 | 5.19 | -15.8 | 1.5 | 5.09 | -6.52 | 22.87 | 2850 | -29.05 | -29.05 |
| 22Q3 (13) | 11.2 | -16.91 | -8.35 | 0.23 | -4.17 | -4.17 | 0.69 | -18.82 | -2.82 | 0.61 | -4.69 | -8.96 | 2.05 | 15.34 | 4.56 | 6.16 | -2.3 | 6.03 | 5.45 | 14.72 | -0.66 | 4017 | 0.0 | -1.42 |
| 22Q2 (12) | 13.48 | -9.83 | 38.4 | 0.24 | 33.33 | 33.33 | 0.85 | 11.84 | -1.16 | 0.64 | 14.29 | 39.13 | 1.78 | 47.87 | -3.66 | 6.31 | 24.04 | -28.58 | 4.75 | 26.75 | 0.53 | 4017 | 0.0 | -1.42 |
| 22Q1 (11) | 14.95 | 3.25 | 32.77 | 0.18 | -25.0 | -10.0 | 0.76 | 2.7 | -6.17 | 0.56 | -6.67 | 40.0 | 1.20 | -27.36 | -32.21 | 5.08 | -0.53 | -29.33 | 3.75 | -9.6 | 5.44 | 4017 | 0.0 | -1.42 |
| 21Q4 (10) | 14.48 | 18.49 | 14.92 | 0.24 | 0.0 | 26.32 | 0.74 | 4.23 | 19.35 | 0.6 | -10.45 | 57.89 | 1.66 | -15.61 | 9.92 | 5.11 | -12.04 | 3.86 | 4.14 | -24.42 | 37.39 | 4017 | -1.42 | -1.42 |
| 21Q3 (9) | 12.22 | 25.46 | -4.38 | 0.24 | 33.33 | 4.35 | 0.71 | -17.44 | 0.0 | 0.67 | 45.65 | 81.08 | 1.96 | 6.27 | 9.13 | 5.81 | -34.2 | 4.58 | 5.48 | 16.09 | 89.38 | 4075 | 0.0 | -1.85 |
| 21Q2 (8) | 9.74 | -13.5 | -33.92 | 0.18 | -10.0 | -5.26 | 0.86 | 6.17 | 11.69 | 0.46 | 15.0 | 17.95 | 1.85 | 4.05 | 43.37 | 8.83 | 22.74 | 69.02 | 4.72 | 32.95 | 78.5 | 4075 | 0.0 | -1.85 |
| 21Q1 (7) | 11.26 | -10.63 | 21.21 | 0.2 | 5.26 | -13.04 | 0.81 | 30.65 | 39.66 | 0.4 | 5.26 | 14.29 | 1.78 | 17.79 | -28.26 | 7.19 | 46.19 | 15.22 | 3.55 | 17.79 | -5.71 | 4075 | 0.0 | -3.05 |
| 20Q4 (6) | 12.6 | -1.41 | -6.11 | 0.19 | -17.39 | -68.33 | 0.62 | -12.68 | -6.06 | 0.38 | 2.7 | -36.67 | 1.51 | -16.21 | -66.27 | 4.92 | -11.43 | 0.05 | 3.02 | 4.17 | -32.54 | 4075 | -1.85 | -3.05 |
| 20Q3 (5) | 12.78 | -13.3 | 14.72 | 0.23 | 21.05 | -55.77 | 0.71 | -7.79 | -4.05 | 0.37 | -5.13 | 42.31 | 1.80 | 39.62 | -61.45 | 5.56 | 6.35 | -16.37 | 2.90 | 9.42 | 24.05 | 4152 | 0.0 | -1.21 |
| 20Q2 (4) | 14.74 | 58.67 | 0.0 | 0.19 | -17.39 | 0.0 | 0.77 | 32.76 | 0.0 | 0.39 | 11.43 | 0.0 | 1.29 | -47.94 | 0.0 | 5.22 | -16.33 | 0.0 | 2.65 | -29.77 | 0.0 | 4152 | -1.21 | 0.0 |
| 20Q1 (3) | 9.29 | -30.77 | 0.0 | 0.23 | -61.67 | 0.0 | 0.58 | -12.12 | 0.0 | 0.35 | -41.67 | 0.0 | 2.48 | -44.63 | 0.0 | 6.24 | 26.95 | 0.0 | 3.77 | -15.73 | 0.0 | 4203 | 0.0 | 0.0 |
| 19Q4 (2) | 13.42 | 20.47 | 0.0 | 0.6 | 15.38 | 0.0 | 0.66 | -10.81 | 0.0 | 0.6 | 130.77 | 0.0 | 4.47 | -4.22 | 0.0 | 4.92 | -25.96 | 0.0 | 4.47 | 91.56 | 0.0 | 4203 | 0.0 | 0.0 |
| 19Q3 (1) | 11.14 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 4.67 | 0.0 | 0.0 | 6.64 | 0.0 | 0.0 | 2.33 | 0.0 | 0.0 | 4203 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 36.05 | -27.96 | 0.91 | 5.81 | 2.61 | -7.77 | 1.88 | -19.66 | 2.52 | 46.88 | 7.24 | 28.02 | 5.21 | 11.52 | 2850 | 0.0 |
| 2022 (9) | 50.04 | 4.88 | 0.86 | 1.18 | 2.83 | -9.0 | 2.34 | 9.86 | 1.72 | -3.53 | 5.66 | -13.24 | 4.68 | 4.74 | 2850 | -29.05 |
| 2021 (8) | 47.71 | -3.44 | 0.85 | 0.0 | 3.11 | 16.04 | 2.13 | 42.0 | 1.78 | 3.56 | 6.52 | 20.18 | 4.46 | 47.06 | 4017 | -1.42 |
| 2020 (7) | 49.41 | 11.38 | 0.85 | -57.71 | 2.68 | -4.63 | 1.5 | 9.49 | 1.72 | -62.03 | 5.42 | -14.37 | 3.04 | -1.7 | 4075 | -1.85 |
| 2019 (6) | 44.36 | 24.4 | 2.01 | 16.18 | 2.81 | 31.92 | 1.37 | 61.18 | 4.53 | -6.6 | 6.33 | 6.05 | 3.09 | 29.57 | 4152 | -1.21 |
| 2018 (5) | 35.66 | -0.72 | 1.73 | 103.53 | 2.13 | 5.45 | 0.85 | 8.97 | 4.85 | 105.01 | 5.97 | 6.21 | 2.38 | 9.77 | 4203 | -4.89 |
| 2017 (4) | 35.92 | 26.21 | 0.85 | -6.59 | 2.02 | 10.38 | 0.78 | 875.0 | 2.37 | -25.99 | 5.62 | -12.54 | 2.17 | 672.51 | 4419 | 20.02 |
| 2016 (3) | 28.46 | 21.31 | 0.91 | 62.5 | 1.83 | -13.27 | 0.08 | -11.11 | 3.20 | 33.95 | 6.43 | -28.51 | 0.28 | -26.73 | 3682 | 10.77 |
| 2015 (2) | 23.46 | -11.44 | 0.56 | 9.8 | 2.11 | -1.86 | 0.09 | -18.18 | 2.39 | 23.99 | 8.99 | 10.81 | 0.38 | -7.61 | 3324 | -10.16 |
| 2014 (1) | 26.49 | -0.08 | 0.51 | 24.39 | 2.15 | 7.5 | 0.11 | 0.0 | 1.93 | 0 | 8.12 | 0 | 0.42 | 0 | 3700 | 9.73 |
