玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)8.641.774.470.26-3.74.00.561.82-13.850.5514.5822.223.01-5.38-0.456.480.05-17.546.3712.5916.9927670.00.0
24Q3 (19)8.4910.26-13.010.2717.3922.730.55-6.78-3.510.48-5.88-2.043.186.4741.096.48-15.4510.935.65-14.6412.6127670.0-2.91
24Q2 (18)7.723.99-17.030.23-17.86-8.00.597.271.720.5121.438.512.99-33.7510.887.66-13.4922.66.62-2.0730.7827670.0-2.91
24Q1 (17)6.21-24.91-28.950.2812.040.00.55-15.38-32.930.42-6.67-10.644.5149.1597.048.8612.68-5.66.7624.2925.7727670.0-2.91
23Q4 (16)8.27-15.27-20.560.2513.6419.050.6514.0420.370.45-8.16-15.093.0234.1149.857.8634.5851.525.448.386.882767-2.91-2.91
23Q3 (15)9.765.17-12.860.22-12.0-4.350.57-1.72-17.390.494.26-19.672.25-16.339.765.84-6.56-5.25.02-0.87-7.8228500.0-29.05
23Q2 (14)9.286.18-31.160.2525.04.170.58-29.27-31.760.470.0-26.562.6917.7351.316.25-33.38-0.885.06-5.826.6728500.0-29.05
23Q1 (13)8.74-16.04-41.540.2-4.7611.110.8251.857.890.47-11.32-16.072.2913.4490.069.3880.8784.565.385.6243.5628500.0-29.05
22Q4 (12)10.41-7.05-28.110.21-8.7-12.50.54-21.74-27.030.53-13.11-11.672.02-1.7721.715.19-15.81.55.09-6.5222.872850-29.05-29.05
22Q3 (11)11.2-16.91-8.350.23-4.17-4.170.69-18.82-2.820.61-4.69-8.962.0515.344.566.16-2.36.035.4514.72-0.6640170.0-1.42
22Q2 (10)13.48-9.8338.40.2433.3333.330.8511.84-1.160.6414.2939.131.7847.87-3.666.3124.04-28.584.7526.750.5340170.0-1.42
22Q1 (9)14.953.2532.770.18-25.0-10.00.762.7-6.170.56-6.6740.01.20-27.36-32.215.08-0.53-29.333.75-9.65.4440170.0-1.42
21Q4 (8)14.4818.4914.920.240.026.320.744.2319.350.6-10.4557.891.66-15.619.925.11-12.043.864.14-24.4237.394017-1.42-1.42
21Q3 (7)12.2225.46-4.380.2433.334.350.71-17.440.00.6745.6581.081.966.279.135.81-34.24.585.4816.0989.3840750.0-1.85
21Q2 (6)9.74-13.5-33.920.18-10.0-5.260.866.1711.690.4615.017.951.854.0543.378.8322.7469.024.7232.9578.540750.0-1.85
21Q1 (5)11.26-10.6321.210.25.26-13.040.8130.6539.660.45.2614.291.7817.79-28.267.1946.1915.223.5517.79-5.7140750.0-3.05
20Q4 (4)12.6-1.410.00.19-17.390.00.62-12.680.00.382.70.01.51-16.210.04.92-11.430.03.024.170.04075-1.850.0
20Q3 (3)12.78-13.30.00.2321.050.00.71-7.790.00.37-5.130.01.8039.620.05.566.350.02.909.420.041520.00.0
20Q2 (2)14.7458.670.00.19-17.390.00.7732.760.00.3911.430.01.29-47.940.05.22-16.330.02.65-29.770.04152-1.210.0
20Q1 (1)9.290.00.00.230.00.00.580.00.00.350.00.02.480.00.06.240.00.03.770.00.042030.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)31.03-13.931.0515.382.25-13.791.974.793.3834.057.250.156.3521.7427670.0
2023 (9)36.05-27.960.915.812.61-7.771.88-19.662.5246.887.2428.025.2111.522767-2.91
2022 (8)50.044.880.861.182.83-9.02.349.861.72-3.535.66-13.244.684.742850-29.05
2021 (7)47.71-3.440.850.03.1116.042.1342.01.783.566.5220.184.4647.064017-1.42
2020 (6)49.4111.380.85-57.712.68-4.631.59.491.72-62.035.42-14.373.04-1.74075-1.85
2019 (5)44.3624.42.0116.182.8131.921.3761.184.53-6.66.336.053.0929.574152-1.21
2018 (4)35.66-0.721.73103.532.135.450.858.974.85105.015.976.212.389.774203-4.89
2017 (3)35.9226.210.85-6.592.0210.380.78875.02.37-25.995.62-12.542.17672.51441920.02
2016 (2)28.4621.310.9162.51.83-13.270.08-11.113.2033.956.43-28.510.28-26.73368210.77
2015 (1)23.46-11.440.569.82.11-1.860.09-18.182.3908.9900.3803324-10.16

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