玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)11.11-0.63-22.421.180.85-8.530.9650.033.330.56100.064.7110.621.4917.98.6450.9571.865.04101.26112.2912980.00.0
24Q3 (19)11.18-10.2-13.931.17-13.97-0.850.64-1.54-15.790.28-56.25-17.6510.47-4.215.25.729.65-2.162.50-51.28-4.3112980.012.97
24Q2 (18)12.4531.33-13.181.3641.6716.240.65-1.5220.370.6468.4293.9410.927.8733.895.22-25.0138.645.1428.24123.3812980.012.97
24Q1 (17)9.48-33.8-17.850.96-25.58-15.790.66-8.338.20.3811.7626.6710.1312.412.516.9638.4731.714.0168.8354.1912980.012.97
23Q4 (16)14.3210.24-5.851.299.32-11.640.72-5.2618.030.340.03.039.01-0.83-6.155.03-14.0625.372.37-9.299.43129812.9712.97
23Q3 (15)12.99-9.41-33.521.180.85-12.590.7640.7424.590.343.03-10.539.0811.3431.485.8555.3787.412.6213.7434.5911490.0-1.63
23Q2 (14)14.3424.26-5.841.172.63-7.870.54-11.488.00.3310.0-2.948.16-17.41-2.163.77-28.7614.72.30-11.483.0811490.0-1.63
23Q1 (13)11.54-24.13-16.81.14-21.920.880.610.0-6.150.3-9.09-18.929.882.9121.255.2931.812.792.6019.82-2.5511490.0-1.63
22Q4 (12)15.21-22.16-13.041.468.1513.180.610.0-1.610.33-13.16-17.59.6038.9430.144.0128.4713.142.1711.56-5.131149-1.63-1.63
22Q3 (11)19.5428.314.141.356.3-4.260.6122.01.670.3811.760.06.91-17.15-16.113.12-4.91-10.921.94-12.89-12.3811680.0-1.43
22Q2 (10)15.239.81-13.321.2712.392.420.5-23.08-19.350.34-8.11-22.738.342.3518.163.28-29.95-6.962.23-16.31-10.8511680.0-1.43
22Q1 (9)13.87-20.7-7.961.13-12.4-3.420.654.8420.370.37-7.5-7.58.1510.464.944.6932.230.782.6716.640.511680.0-1.43
21Q4 (8)17.492.1623.261.29-8.51-4.440.623.3367.570.45.26-9.097.38-10.45-22.473.541.1535.952.293.04-26.241168-1.43-1.43
21Q3 (7)17.12-2.5626.161.4113.718.460.6-3.23-25.930.38-13.64-9.528.2416.7-14.033.50-0.68-41.292.22-11.37-28.2811850.0-7.28
21Q2 (6)17.5716.5927.041.245.9811.710.6214.81-3.120.4410.022.227.06-9.1-12.073.53-1.52-23.752.50-5.65-3.7911850.0-7.28
21Q1 (5)15.076.244.071.17-13.336.360.5445.95-19.40.4-9.0929.037.76-18.39-26.173.5837.42-44.062.65-14.4-10.4411850.0-17.71
20Q4 (4)14.194.570.01.353.850.00.37-54.320.00.444.760.09.51-0.690.02.61-56.320.03.100.180.01185-7.280.0
20Q3 (3)13.57-1.880.01.317.120.00.8126.560.00.4216.670.09.5819.360.05.9728.990.03.1018.90.012780.00.0
20Q2 (2)13.8332.220.01.110.910.00.64-4.480.00.3616.130.08.03-23.680.04.63-27.750.02.60-12.170.01278-11.250.0
20Q1 (1)10.460.00.01.10.00.00.670.00.00.310.00.010.520.00.06.410.00.02.960.00.014400.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)44.23-16.854.68-2.092.9110.651.8742.7510.5817.746.5833.064.2371.6712980.0
2023 (9)53.19-16.74.78-8.252.6310.971.31-7.098.9910.134.9433.212.4611.53129812.97
2022 (8)63.85-5.065.211.762.37-0.841.41-12.428.167.183.714.442.21-7.761149-1.63
2021 (7)67.2529.25.125.352.39-3.631.614.557.61-18.463.55-25.412.39-19.081168-1.43
2020 (6)52.05-15.024.86-18.592.48-7.121.54-3.759.34-4.24.769.32.9613.261185-7.28
2019 (5)61.25-26.935.97-14.472.67-15.771.6-6.439.7517.054.3615.262.6128.051278-11.25
2018 (4)83.8210.616.982.53.174.621.718.238.33-7.343.78-5.412.04-2.1514402.06
2017 (3)75.7816.856.818.273.035.211.580.648.99-7.354.00-9.972.08-13.8814116.49
2016 (2)64.85-9.436.29-8.312.880.71.573.299.701.234.4411.182.4214.041325-2.43
2015 (1)71.6-8.46.86-9.742.865.151.524.119.5803.9902.12013583.19

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