- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 18.47 | 6.21 | -4.74 | 1.02 | 20.0 | 0.0 | 1.37 | 4.58 | -16.97 | 0.52 | 0.0 | -31.58 | 5.52 | 12.98 | 4.98 | 7.42 | -1.53 | -12.83 | 2.82 | -5.85 | -28.17 | 2450 | 0.0 | 7.31 |
| 24Q2 (19) | 17.39 | 22.46 | -25.75 | 0.85 | 26.87 | -2.3 | 1.31 | 8.26 | -25.57 | 0.52 | -3.7 | -42.86 | 4.89 | 3.59 | 31.58 | 7.53 | -11.6 | 0.24 | 2.99 | -21.37 | -23.04 | 2450 | 0.0 | 7.31 |
| 24Q1 (18) | 14.2 | -34.62 | -35.98 | 0.67 | -22.09 | -30.21 | 1.21 | -14.18 | -14.18 | 0.54 | -22.86 | -28.95 | 4.72 | 19.16 | 9.01 | 8.52 | 31.26 | 34.04 | 3.80 | 18.0 | 10.98 | 2450 | 0.0 | 7.31 |
| 23Q4 (17) | 21.72 | 12.02 | -21.3 | 0.86 | -15.69 | -14.85 | 1.41 | -14.55 | -2.76 | 0.7 | -7.89 | -10.26 | 3.96 | -24.73 | 8.2 | 6.49 | -23.71 | 23.57 | 3.22 | -17.78 | 14.04 | 2450 | 7.31 | 7.31 |
| 23Q3 (16) | 19.39 | -17.21 | -21.85 | 1.02 | 17.24 | 15.91 | 1.65 | -6.25 | 35.25 | 0.76 | -16.48 | -11.63 | 5.26 | 41.61 | 48.31 | 8.51 | 13.23 | 73.05 | 3.92 | 0.87 | 13.07 | 2283 | 0.0 | -2.93 |
| 23Q2 (15) | 23.42 | 5.59 | 0.52 | 0.87 | -9.38 | -12.12 | 1.76 | 24.82 | 24.82 | 0.91 | 19.74 | 7.06 | 3.71 | -14.17 | -12.57 | 7.51 | 18.21 | 24.18 | 3.89 | 13.4 | 6.51 | 2283 | 0.0 | -2.93 |
| 23Q1 (14) | 22.18 | -19.64 | 22.34 | 0.96 | -4.95 | 7.87 | 1.41 | -2.76 | -2.08 | 0.76 | -2.56 | 8.57 | 4.33 | 18.28 | -11.83 | 6.36 | 21.0 | -19.96 | 3.43 | 21.25 | -11.25 | 2283 | 0.0 | -2.93 |
| 22Q4 (13) | 27.6 | 11.25 | 20.16 | 1.01 | 14.77 | -4.72 | 1.45 | 18.85 | -28.22 | 0.78 | -9.3 | -2.5 | 3.66 | 3.17 | -20.7 | 5.25 | 6.84 | -40.26 | 2.83 | -18.47 | -18.86 | 2283 | -2.93 | -2.93 |
| 22Q3 (12) | 24.81 | 6.48 | 9.3 | 0.88 | -11.11 | -32.31 | 1.22 | -13.48 | -14.69 | 0.86 | 1.18 | 1.18 | 3.55 | -16.52 | -38.06 | 4.92 | -18.74 | -21.94 | 3.47 | -4.98 | -7.43 | 2352 | 0.0 | -3.76 |
| 22Q2 (11) | 23.3 | 28.52 | 4.25 | 0.99 | 11.24 | -11.61 | 1.41 | -2.08 | -1.4 | 0.85 | 21.43 | -13.27 | 4.25 | -13.45 | -15.21 | 6.05 | -23.81 | -5.42 | 3.65 | -5.52 | -16.8 | 2352 | 0.0 | -3.76 |
| 22Q1 (10) | 18.13 | -21.07 | -15.52 | 0.89 | -16.04 | -31.01 | 1.44 | -28.71 | 9.92 | 0.7 | -12.5 | -21.35 | 4.91 | 6.38 | -18.34 | 7.94 | -9.68 | 30.11 | 3.86 | 10.86 | -6.9 | 2352 | 0.0 | -3.76 |
| 21Q4 (9) | 22.97 | 1.19 | -7.68 | 1.06 | -18.46 | -19.08 | 2.02 | 41.26 | 41.26 | 0.8 | -5.88 | -37.5 | 4.61 | -19.42 | -12.36 | 8.79 | 39.6 | 53.0 | 3.48 | -6.99 | -32.3 | 2352 | -3.76 | -3.76 |
| 21Q3 (8) | 22.7 | 1.57 | -6.62 | 1.3 | 16.07 | 4.84 | 1.43 | 0.0 | 6.72 | 0.85 | -13.27 | 102.38 | 5.73 | 14.28 | 12.27 | 6.30 | -1.54 | 14.29 | 3.74 | -14.6 | 116.73 | 2444 | 0.0 | -0.04 |
| 21Q2 (7) | 22.35 | 4.15 | 4.63 | 1.12 | -13.18 | -5.08 | 1.43 | 9.16 | 21.19 | 0.98 | 10.11 | 48.48 | 5.01 | -16.64 | -9.29 | 6.40 | 4.81 | 15.82 | 4.38 | 5.73 | 41.91 | 2444 | 0.0 | -0.04 |
| 21Q1 (6) | 21.46 | -13.75 | 89.91 | 1.29 | -1.53 | 111.48 | 1.31 | -8.39 | 0.0 | 0.89 | -30.47 | 122.5 | 6.01 | 14.17 | 11.35 | 6.10 | 6.21 | -47.34 | 4.15 | -19.39 | 17.16 | 2444 | 0.0 | 4.67 |
| 20Q4 (5) | 24.88 | 2.34 | 11.62 | 1.31 | 5.65 | 9.17 | 1.43 | 6.72 | 0.7 | 1.28 | 204.76 | 34.74 | 5.27 | 3.22 | -2.2 | 5.75 | 4.27 | -9.78 | 5.14 | 197.78 | 20.71 | 2444 | -0.04 | 4.67 |
| 20Q3 (4) | 24.31 | 13.81 | 0.0 | 1.24 | 5.08 | 0.0 | 1.34 | 13.56 | 0.0 | 0.42 | -36.36 | 0.0 | 5.10 | -7.67 | 0.0 | 5.51 | -0.22 | 0.0 | 1.73 | -44.09 | 0.0 | 2445 | 0.0 | 0.0 |
| 20Q2 (3) | 21.36 | 89.03 | 0.0 | 1.18 | 93.44 | 0.0 | 1.18 | -9.92 | 0.0 | 0.66 | 65.0 | 0.0 | 5.52 | 2.34 | 0.0 | 5.52 | -52.35 | 0.0 | 3.09 | -12.71 | 0.0 | 2445 | 4.71 | 0.0 |
| 20Q1 (2) | 11.3 | -49.3 | 0.0 | 0.61 | -49.17 | 0.0 | 1.31 | -7.75 | 0.0 | 0.4 | -57.89 | 0.0 | 5.40 | 0.27 | 0.0 | 11.59 | 81.98 | 0.0 | 3.54 | -16.94 | 0.0 | 2335 | 0.0 | 0.0 |
| 19Q4 (1) | 22.29 | 0.0 | 0.0 | 1.2 | 0.0 | 0.0 | 1.42 | 0.0 | 0.0 | 0.95 | 0.0 | 0.0 | 5.38 | 0.0 | 0.0 | 6.37 | 0.0 | 0.0 | 4.26 | 0.0 | 0.0 | 2335 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 86.71 | -7.6 | 3.7 | -1.6 | 6.22 | 12.68 | 3.13 | -2.19 | 4.27 | 6.5 | 7.17 | 21.95 | 3.61 | 5.86 | 2450 | 7.31 |
| 2022 (9) | 93.84 | 4.87 | 3.76 | -21.01 | 5.52 | -10.82 | 3.2 | -9.09 | 4.01 | -24.68 | 5.88 | -14.97 | 3.41 | -13.31 | 2283 | -2.93 |
| 2021 (8) | 89.48 | 9.34 | 4.76 | 9.68 | 6.19 | 17.9 | 3.52 | 27.54 | 5.32 | 0.31 | 6.92 | 7.84 | 3.93 | 16.65 | 2352 | -3.76 |
| 2020 (7) | 81.84 | 3.59 | 4.34 | 12.14 | 5.25 | -3.67 | 2.76 | 23.77 | 5.30 | 8.25 | 6.41 | -7.01 | 3.37 | 19.47 | 2444 | -0.04 |
| 2019 (6) | 79.0 | 27.5 | 3.87 | 6.03 | 5.45 | -2.85 | 2.23 | 40.25 | 4.90 | -16.84 | 6.90 | -23.81 | 2.82 | 10.0 | 2445 | 4.71 |
| 2018 (5) | 61.96 | -3.25 | 3.65 | -10.1 | 5.61 | -1.06 | 1.59 | -2.45 | 5.89 | -7.08 | 9.05 | 2.26 | 2.57 | 0.82 | 2335 | 4.01 |
| 2017 (4) | 64.04 | -13.15 | 4.06 | -18.31 | 5.67 | -4.06 | 1.63 | -13.3 | 6.34 | -5.94 | 8.85 | 10.47 | 2.55 | -0.17 | 2245 | -0.8 |
| 2016 (3) | 73.74 | -9.21 | 4.97 | -7.45 | 5.91 | 12.36 | 1.88 | 111.24 | 6.74 | 1.94 | 8.01 | 23.75 | 2.55 | 132.66 | 2263 | 1.57 |
| 2015 (2) | 81.22 | 12.71 | 5.37 | 37.69 | 5.26 | 22.61 | 0.89 | -1.11 | 6.61 | 22.16 | 6.48 | 8.78 | 1.10 | -12.26 | 2228 | 10.57 |
| 2014 (1) | 72.06 | 22.16 | 3.9 | 12.72 | 4.29 | 10.0 | 0.9 | 1.12 | 5.41 | 0 | 5.95 | 0 | 1.25 | 0 | 2015 | 2.96 |
