玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)21.9618.91.11.1916.6738.371.36-0.73-3.550.734.620.05.42-1.8736.866.19-16.51-4.63.1913.22-1.0924500.00.0
24Q3 (19)18.476.21-4.741.0220.00.01.374.58-16.970.520.0-31.585.5212.984.987.42-1.53-12.832.82-5.85-28.1724500.07.31
24Q2 (18)17.3922.46-25.750.8526.87-2.31.318.26-25.570.52-3.7-42.864.893.5931.587.53-11.60.242.99-21.37-23.0424500.07.31
24Q1 (17)14.2-34.62-35.980.67-22.09-30.211.21-14.18-14.180.54-22.86-28.954.7219.169.018.5231.2634.043.8018.010.9824500.07.31
23Q4 (16)21.7212.02-21.30.86-15.69-14.851.41-14.55-2.760.7-7.89-10.263.96-24.738.26.49-23.7123.573.22-17.7814.0424507.317.31
23Q3 (15)19.39-17.21-21.851.0217.2415.911.65-6.2535.250.76-16.48-11.635.2641.6148.318.5113.2373.053.920.8713.0722830.0-2.93
23Q2 (14)23.425.590.520.87-9.38-12.121.7624.8224.820.9119.747.063.71-14.17-12.577.5118.2124.183.8913.46.5122830.0-2.93
23Q1 (13)22.18-19.6422.340.96-4.957.871.41-2.76-2.080.76-2.568.574.3318.28-11.836.3621.0-19.963.4321.25-11.2522830.0-2.93
22Q4 (12)27.611.2520.161.0114.77-4.721.4518.85-28.220.78-9.3-2.53.663.17-20.75.256.84-40.262.83-18.47-18.862283-2.93-2.93
22Q3 (11)24.816.489.30.88-11.11-32.311.22-13.48-14.690.861.181.183.55-16.52-38.064.92-18.74-21.943.47-4.98-7.4323520.0-3.76
22Q2 (10)23.328.524.250.9911.24-11.611.41-2.08-1.40.8521.43-13.274.25-13.45-15.216.05-23.81-5.423.65-5.52-16.823520.0-3.76
22Q1 (9)18.13-21.07-15.520.89-16.04-31.011.44-28.719.920.7-12.5-21.354.916.38-18.347.94-9.6830.113.8610.86-6.923520.0-3.76
21Q4 (8)22.971.19-7.681.06-18.46-19.082.0241.2641.260.8-5.88-37.54.61-19.42-12.368.7939.653.03.48-6.99-32.32352-3.76-3.76
21Q3 (7)22.71.57-6.621.316.074.841.430.06.720.85-13.27102.385.7314.2812.276.30-1.5414.293.74-14.6116.7324440.0-0.04
21Q2 (6)22.354.154.631.12-13.18-5.081.439.1621.190.9810.1148.485.01-16.64-9.296.404.8115.824.385.7341.9124440.0-0.04
21Q1 (5)21.46-13.7589.911.29-1.53111.481.31-8.390.00.89-30.47122.56.0114.1711.356.106.21-47.344.15-19.3917.1624440.04.67
20Q4 (4)24.882.340.01.315.650.01.436.720.01.28204.760.05.273.220.05.754.270.05.14197.780.02444-0.040.0
20Q3 (3)24.3113.810.01.245.080.01.3413.560.00.42-36.360.05.10-7.670.05.51-0.220.01.73-44.090.024450.00.0
20Q2 (2)21.3689.030.01.1893.440.01.18-9.920.00.6665.00.05.522.340.05.52-52.350.03.09-12.710.024454.710.0
20Q1 (1)11.30.00.00.610.00.01.310.00.00.40.00.05.400.00.011.590.00.03.540.00.023350.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)72.02-16.943.720.545.24-15.762.27-27.485.1721.057.281.433.15-12.6824500.0
2023 (9)86.71-7.63.7-1.66.2212.683.13-2.194.276.57.1721.953.615.8624507.31
2022 (8)93.844.873.76-21.015.52-10.823.2-9.094.01-24.685.88-14.973.41-13.312283-2.93
2021 (7)89.489.344.769.686.1917.93.5227.545.320.316.927.843.9316.652352-3.76
2020 (6)81.843.594.3412.145.25-3.672.7623.775.308.256.41-7.013.3719.472444-0.04
2019 (5)79.027.53.876.035.45-2.852.2340.254.90-16.846.90-23.812.8210.024454.71
2018 (4)61.96-3.253.65-10.15.61-1.061.59-2.455.89-7.089.052.262.570.8223354.01
2017 (3)64.04-13.154.06-18.315.67-4.061.63-13.36.34-5.948.8510.472.55-0.172245-0.8
2016 (2)73.74-9.214.97-7.455.9112.361.88111.246.741.948.0123.752.55132.6622631.57
2015 (1)81.2212.715.3737.695.2622.610.89-1.116.6106.4801.100222810.57

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