玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)22.65-6.836.990.955.5620.251.59-15.873.250.2812.0-3.454.1913.2912.47.02-9.71-3.51.2420.21-9.7610370.00.88
24Q2 (19)24.31-2.13-0.530.9-19.644.651.897.3915.950.25-10.71-7.413.70-17.895.217.779.7316.571.03-8.77-6.9110370.00.88
24Q1 (18)24.8425.775.571.12-13.180.91.7639.688.640.28-9.687.694.51-30.97-4.427.0911.062.911.13-28.192.0110370.00.88
23Q4 (17)19.75-6.710.511.2963.2938.711.26-18.18-18.180.316.9-13.896.5375.0338.016.38-12.3-18.61.5714.58-14.3210370.880.88
23Q3 (16)21.17-13.38-1.90.79-8.14-21.781.54-5.5217.560.297.413.573.736.05-20.277.279.0719.831.3724.05.5810280.04.68
23Q2 (15)24.443.871.240.86-22.52-10.421.630.6215.60.273.858.03.52-25.41-11.526.67-3.1314.181.10-0.026.6710280.04.68
23Q1 (14)23.5319.75-1.881.1119.355.711.625.199.460.26-27.780.04.72-0.337.746.88-12.1511.551.10-39.691.9110280.04.68
22Q4 (13)19.65-8.94-15.520.93-7.92-29.011.5417.5665.590.3628.57-2.74.731.12-15.977.8429.196.011.8341.215.1710284.684.68
22Q3 (12)21.58-10.6-0.091.015.215.211.31-7.0935.050.2812.0-6.674.6817.695.316.073.9335.181.3025.29-6.589820.04.47
22Q2 (11)24.140.674.460.96-8.570.01.41-4.7363.950.25-3.85-19.353.98-9.18-4.275.84-5.3656.961.04-4.48-22.89820.04.47
22Q1 (10)23.983.113.71.05-19.858.251.4859.1440.950.26-29.738.334.38-22.25-4.86.1754.3623.971.08-31.84-4.729820.04.47
21Q4 (9)23.267.6937.151.3136.4667.950.93-4.12-11.430.3723.3332.145.6326.7222.464.00-10.97-35.421.5914.53-3.659824.474.47
21Q3 (8)21.6-6.534.050.960.0-23.20.9712.79-11.010.3-3.2325.04.446.99-26.194.4920.68-14.471.393.5420.149400.0-1.26
21Q2 (7)23.119.5810.420.96-1.03-51.020.86-18.100.3129.1704.15-9.68-55.643.72-25.2501.3417.8809400.0-1.26
21Q1 (6)21.0924.3516.780.9724.36-53.371.050.000.24-14.2904.600.01-60.074.98-19.5801.14-31.0709400.0-2.29
20Q4 (5)16.96-18.35.410.78-37.6-65.791.05-3.6700.2816.6704.60-23.62-67.546.1917.9101.6542.810940-1.26-2.29
20Q3 (4)20.76-0.810.01.25-36.220.01.0900.00.2400.06.02-35.70.05.2500.01.1600.09520.00.0
20Q2 (3)20.9315.890.01.96-5.770.0000.0000.09.36-18.690.00.0000.00.0000.0952-1.040.0
20Q1 (2)18.0612.240.02.08-8.770.0000.0000.011.52-18.720.00.0000.00.0000.09620.00.0
19Q4 (1)16.090.00.02.280.00.000.00.000.00.014.170.00.00.000.00.00.000.00.09620.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)88.89-0.534.042.286.045.231.14-0.874.542.826.795.781.28-0.3510280.0
2022 (9)89.360.353.95-5.735.7450.261.15-5.744.42-6.056.4249.741.29-6.0610284.68
2021 (8)89.0516.14.199.113.82-1.81.2223.234.71-6.024.29-15.421.376.149824.47
2020 (7)76.77.793.84-6.343.8926.710.99-8.335.01-13.115.0717.561.29-14.95940-1.26
2019 (6)71.160.554.1-56.613.0701.0805.76-56.854.3101.520952-1.04
2018 (5)70.77-7.369.45-13.93000013.35-7.10.0000.000962-4.47
2017 (4)76.39-24.2310.980000014.3700.0000.0001007-11.51
2016 (3)100.823.240000000.0000.0000.0001138-0.26
2015 (2)97.66-5.470000000.0000.0000.0001141-0.78
2014 (1)103.31-7.1115.64-3.873.4540.241.48-5.7315.1403.3401.4301150-3.44

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