- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 22.65 | -6.83 | 6.99 | 0.95 | 5.56 | 20.25 | 1.59 | -15.87 | 3.25 | 0.28 | 12.0 | -3.45 | 4.19 | 13.29 | 12.4 | 7.02 | -9.71 | -3.5 | 1.24 | 20.21 | -9.76 | 1037 | 0.0 | 0.88 |
| 24Q2 (19) | 24.31 | -2.13 | -0.53 | 0.9 | -19.64 | 4.65 | 1.89 | 7.39 | 15.95 | 0.25 | -10.71 | -7.41 | 3.70 | -17.89 | 5.21 | 7.77 | 9.73 | 16.57 | 1.03 | -8.77 | -6.91 | 1037 | 0.0 | 0.88 |
| 24Q1 (18) | 24.84 | 25.77 | 5.57 | 1.12 | -13.18 | 0.9 | 1.76 | 39.68 | 8.64 | 0.28 | -9.68 | 7.69 | 4.51 | -30.97 | -4.42 | 7.09 | 11.06 | 2.91 | 1.13 | -28.19 | 2.01 | 1037 | 0.0 | 0.88 |
| 23Q4 (17) | 19.75 | -6.71 | 0.51 | 1.29 | 63.29 | 38.71 | 1.26 | -18.18 | -18.18 | 0.31 | 6.9 | -13.89 | 6.53 | 75.03 | 38.01 | 6.38 | -12.3 | -18.6 | 1.57 | 14.58 | -14.32 | 1037 | 0.88 | 0.88 |
| 23Q3 (16) | 21.17 | -13.38 | -1.9 | 0.79 | -8.14 | -21.78 | 1.54 | -5.52 | 17.56 | 0.29 | 7.41 | 3.57 | 3.73 | 6.05 | -20.27 | 7.27 | 9.07 | 19.83 | 1.37 | 24.0 | 5.58 | 1028 | 0.0 | 4.68 |
| 23Q2 (15) | 24.44 | 3.87 | 1.24 | 0.86 | -22.52 | -10.42 | 1.63 | 0.62 | 15.6 | 0.27 | 3.85 | 8.0 | 3.52 | -25.41 | -11.52 | 6.67 | -3.13 | 14.18 | 1.10 | -0.02 | 6.67 | 1028 | 0.0 | 4.68 |
| 23Q1 (14) | 23.53 | 19.75 | -1.88 | 1.11 | 19.35 | 5.71 | 1.62 | 5.19 | 9.46 | 0.26 | -27.78 | 0.0 | 4.72 | -0.33 | 7.74 | 6.88 | -12.15 | 11.55 | 1.10 | -39.69 | 1.91 | 1028 | 0.0 | 4.68 |
| 22Q4 (13) | 19.65 | -8.94 | -15.52 | 0.93 | -7.92 | -29.01 | 1.54 | 17.56 | 65.59 | 0.36 | 28.57 | -2.7 | 4.73 | 1.12 | -15.97 | 7.84 | 29.1 | 96.01 | 1.83 | 41.2 | 15.17 | 1028 | 4.68 | 4.68 |
| 22Q3 (12) | 21.58 | -10.6 | -0.09 | 1.01 | 5.21 | 5.21 | 1.31 | -7.09 | 35.05 | 0.28 | 12.0 | -6.67 | 4.68 | 17.69 | 5.31 | 6.07 | 3.93 | 35.18 | 1.30 | 25.29 | -6.58 | 982 | 0.0 | 4.47 |
| 22Q2 (11) | 24.14 | 0.67 | 4.46 | 0.96 | -8.57 | 0.0 | 1.41 | -4.73 | 63.95 | 0.25 | -3.85 | -19.35 | 3.98 | -9.18 | -4.27 | 5.84 | -5.36 | 56.96 | 1.04 | -4.48 | -22.8 | 982 | 0.0 | 4.47 |
| 22Q1 (10) | 23.98 | 3.1 | 13.7 | 1.05 | -19.85 | 8.25 | 1.48 | 59.14 | 40.95 | 0.26 | -29.73 | 8.33 | 4.38 | -22.25 | -4.8 | 6.17 | 54.36 | 23.97 | 1.08 | -31.84 | -4.72 | 982 | 0.0 | 4.47 |
| 21Q4 (9) | 23.26 | 7.69 | 37.15 | 1.31 | 36.46 | 67.95 | 0.93 | -4.12 | -11.43 | 0.37 | 23.33 | 32.14 | 5.63 | 26.72 | 22.46 | 4.00 | -10.97 | -35.42 | 1.59 | 14.53 | -3.65 | 982 | 4.47 | 4.47 |
| 21Q3 (8) | 21.6 | -6.53 | 4.05 | 0.96 | 0.0 | -23.2 | 0.97 | 12.79 | -11.01 | 0.3 | -3.23 | 25.0 | 4.44 | 6.99 | -26.19 | 4.49 | 20.68 | -14.47 | 1.39 | 3.54 | 20.14 | 940 | 0.0 | -1.26 |
| 21Q2 (7) | 23.11 | 9.58 | 10.42 | 0.96 | -1.03 | -51.02 | 0.86 | -18.1 | 0 | 0.31 | 29.17 | 0 | 4.15 | -9.68 | -55.64 | 3.72 | -25.25 | 0 | 1.34 | 17.88 | 0 | 940 | 0.0 | -1.26 |
| 21Q1 (6) | 21.09 | 24.35 | 16.78 | 0.97 | 24.36 | -53.37 | 1.05 | 0.0 | 0 | 0.24 | -14.29 | 0 | 4.60 | 0.01 | -60.07 | 4.98 | -19.58 | 0 | 1.14 | -31.07 | 0 | 940 | 0.0 | -2.29 |
| 20Q4 (5) | 16.96 | -18.3 | 5.41 | 0.78 | -37.6 | -65.79 | 1.05 | -3.67 | 0 | 0.28 | 16.67 | 0 | 4.60 | -23.62 | -67.54 | 6.19 | 17.91 | 0 | 1.65 | 42.81 | 0 | 940 | -1.26 | -2.29 |
| 20Q3 (4) | 20.76 | -0.81 | 0.0 | 1.25 | -36.22 | 0.0 | 1.09 | 0 | 0.0 | 0.24 | 0 | 0.0 | 6.02 | -35.7 | 0.0 | 5.25 | 0 | 0.0 | 1.16 | 0 | 0.0 | 952 | 0.0 | 0.0 |
| 20Q2 (3) | 20.93 | 15.89 | 0.0 | 1.96 | -5.77 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 9.36 | -18.69 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 952 | -1.04 | 0.0 |
| 20Q1 (2) | 18.06 | 12.24 | 0.0 | 2.08 | -8.77 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 11.52 | -18.72 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 962 | 0.0 | 0.0 |
| 19Q4 (1) | 16.09 | 0.0 | 0.0 | 2.28 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 14.17 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 962 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 88.89 | -0.53 | 4.04 | 2.28 | 6.04 | 5.23 | 1.14 | -0.87 | 4.54 | 2.82 | 6.79 | 5.78 | 1.28 | -0.35 | 1028 | 0.0 |
| 2022 (9) | 89.36 | 0.35 | 3.95 | -5.73 | 5.74 | 50.26 | 1.15 | -5.74 | 4.42 | -6.05 | 6.42 | 49.74 | 1.29 | -6.06 | 1028 | 4.68 |
| 2021 (8) | 89.05 | 16.1 | 4.19 | 9.11 | 3.82 | -1.8 | 1.22 | 23.23 | 4.71 | -6.02 | 4.29 | -15.42 | 1.37 | 6.14 | 982 | 4.47 |
| 2020 (7) | 76.7 | 7.79 | 3.84 | -6.34 | 3.89 | 26.71 | 0.99 | -8.33 | 5.01 | -13.11 | 5.07 | 17.56 | 1.29 | -14.95 | 940 | -1.26 |
| 2019 (6) | 71.16 | 0.55 | 4.1 | -56.61 | 3.07 | 0 | 1.08 | 0 | 5.76 | -56.85 | 4.31 | 0 | 1.52 | 0 | 952 | -1.04 |
| 2018 (5) | 70.77 | -7.36 | 9.45 | -13.93 | 0 | 0 | 0 | 0 | 13.35 | -7.1 | 0.00 | 0 | 0.00 | 0 | 962 | -4.47 |
| 2017 (4) | 76.39 | -24.23 | 10.98 | 0 | 0 | 0 | 0 | 0 | 14.37 | 0 | 0.00 | 0 | 0.00 | 0 | 1007 | -11.51 |
| 2016 (3) | 100.82 | 3.24 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1138 | -0.26 |
| 2015 (2) | 97.66 | -5.47 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1141 | -0.78 |
| 2014 (1) | 103.31 | -7.11 | 15.64 | -3.87 | 3.45 | 40.24 | 1.48 | -5.73 | 15.14 | 0 | 3.34 | 0 | 1.43 | 0 | 1150 | -3.44 |
