玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)483.1419.15-2.296.9322.2219.6916.15.9218.561.242.8664.381.432.5822.53.33-11.121.340.2519.968.24105080.050.22
24Q1 (19)405.5-6.42-20.045.678.4111.1815.2-12.8915.150.84-8.737.71.4015.8539.043.75-6.9244.010.21-2.4372.22105080.050.22
23Q4 (18)433.33-6.5-0.925.23-5.77-7.4317.4532.216.020.9235.2943.751.210.79-6.574.0341.3917.10.2144.745.081050850.2250.22
23Q3 (17)463.46-6.276.245.55-4.15-27.4513.2-2.833.330.68-6.8544.681.202.27-31.712.853.7125.510.15-0.6236.1969950.00.0
23Q2 (16)494.47-2.5-2.055.7913.53-25.113.582.886.010.7319.6723.731.1716.44-23.532.755.518.230.1522.7426.3269950.00.0
23Q1 (15)507.1415.9619.175.1-9.73-34.3613.2-12.2335.520.61-4.6922.01.01-22.16-44.922.60-24.3113.730.12-17.82.3869950.00.0
22Q4 (14)437.350.25-5.85.65-26.14-18.7115.0451.9221.980.6436.1716.361.29-26.33-13.73.4451.5429.490.1535.8323.5369950.00.0
22Q3 (13)436.25-13.583.247.65-1.0318.799.9-22.7215.650.47-20.342.171.7514.5215.062.27-10.5712.020.11-7.82-1.0369950.041.86
22Q2 (12)504.8318.6228.977.73-0.5124.4812.8131.5248.950.5918.043.91.53-16.13-3.482.5410.8715.490.12-0.5311.5869950.041.86
22Q1 (11)425.57-8.3447.577.7711.847.449.74-21.0116.510.5-9.090.01.8321.97-0.092.29-13.82-21.050.12-0.82-32.2469950.041.86
21Q4 (10)464.289.8848.866.957.9238.4512.3344.0429.790.5519.5741.031.50-1.78-7.02.6631.1-12.810.128.82-5.26699541.8641.86
21Q3 (9)422.557.9549.726.443.744.078.56-0.4718.560.4612.270.371.52-3.93-3.772.03-7.8-20.810.113.9313.7949310.03.14
21Q2 (8)391.4335.7334.736.2117.8436.488.62.8714.360.41-18.036.671.59-13.191.32.20-24.21-15.120.10-39.591.4349310.03.14
21Q1 (7)288.38-7.5419.745.274.9813.338.36-12.025.150.528.2172.411.8313.54-5.352.90-4.834.520.1738.6643.9949310.03.14
20Q4 (6)311.8910.511.635.0212.3-5.649.531.58-12.920.3944.4430.01.611.62-7.153.0519.06-14.320.1330.727.9249313.142.41
20Q3 (5)282.22-2.86-5.714.47-1.76-14.867.22-3.993.290.27-10.0-32.51.581.13-9.72.56-1.179.550.10-7.35-28.4147810.0-0.71
20Q2 (4)290.5220.630.04.55-2.150.07.5212.570.00.33.450.01.57-18.880.02.59-6.680.00.10-14.240.047810.00.0
20Q1 (3)240.84-21.520.04.65-12.590.06.68-38.770.00.29-3.330.01.9311.380.02.77-21.980.00.1223.180.04781-0.710.0
19Q4 (2)306.892.530.05.321.330.010.9156.080.00.3-25.00.01.73-1.170.03.5652.230.00.10-26.850.048150.00.0
19Q3 (1)299.310.00.05.250.00.06.990.00.00.40.00.01.750.00.02.340.00.00.130.00.048150.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1898.45.2321.66-24.7957.4320.962.9434.251.14-28.533.0314.940.1527.5769950.0
2022 (9)1804.0115.1528.815.847.4825.442.1914.061.600.572.638.940.12-0.9569950.0
2021 (8)1566.6539.224.8733.1437.8522.451.9254.841.59-4.362.42-12.030.1211.24699541.86
2020 (7)1125.47-16.5118.68-10.0630.91-0.641.24-13.291.667.722.7519.010.113.8649313.14
2019 (6)1348.04-29.3920.77-3.1231.1118.111.439.161.5437.22.3167.270.1154.64781-0.71
2018 (5)1909.1513.7821.4424.5126.3413.831.3181.941.129.431.380.040.0759.9148153.46
2017 (4)1677.9317.0517.22-11.6523.142.390.72125.01.03-24.521.38-12.520.0492.234654-0.47
2016 (3)1433.55-4.0119.4918.0522.65.850.32-51.521.3622.981.5810.270.02-49.494676-4.53
2015 (2)1493.38-8.3716.51-6.4621.35-3.090.66-28.261.112.091.435.770.04-21.74898-6.79
2014 (1)1629.879.6617.65-2.3822.03-14.310.92-55.561.0801.3500.0605255-17.84

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