- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 79.14 | 3.9 | 19.28 | 0.98 | 1.03 | 10.11 | 4.05 | -4.93 | 18.08 | 0.35 | 169.23 | 288.89 | 1.24 | -2.76 | -7.68 | 5.12 | -8.5 | -1.01 | 0.44 | 159.13 | 226.04 | 1686 | 0.0 | -5.81 |
| 24Q2 (19) | 76.17 | 13.7 | 21.64 | 0.97 | 21.25 | 29.33 | 4.26 | 52.69 | 19.66 | 0.13 | -40.91 | 30.0 | 1.27 | 6.64 | 6.33 | 5.59 | 34.29 | -1.62 | 0.17 | -48.03 | 6.87 | 1686 | 0.0 | -5.81 |
| 24Q1 (18) | 66.99 | -7.57 | 6.47 | 0.8 | -4.76 | -13.98 | 2.79 | -41.63 | -25.2 | 0.22 | 29.41 | 100.0 | 1.19 | 3.04 | -19.2 | 4.16 | -36.85 | -29.75 | 0.33 | 40.02 | 87.85 | 1686 | 0.0 | -5.81 |
| 23Q4 (17) | 72.48 | 9.24 | 12.44 | 0.84 | -5.62 | 1.2 | 4.78 | 39.36 | 66.55 | 0.17 | 88.89 | 142.86 | 1.16 | -13.6 | -9.99 | 6.59 | 27.57 | 48.12 | 0.23 | 72.91 | 115.98 | 1686 | -5.81 | -6.64 |
| 23Q3 (16) | 66.35 | 5.96 | 0.91 | 0.89 | 18.67 | 15.58 | 3.43 | -3.65 | 52.44 | 0.09 | -10.0 | -43.75 | 1.34 | 12.0 | 14.54 | 5.17 | -9.07 | 51.07 | 0.14 | -15.06 | -44.26 | 1790 | 0.0 | 1.3 |
| 23Q2 (15) | 62.62 | -0.48 | -10.9 | 0.75 | -19.35 | -1.32 | 3.56 | -4.56 | 53.45 | 0.1 | -9.09 | -23.08 | 1.20 | -18.97 | 10.76 | 5.69 | -4.1 | 72.22 | 0.16 | -8.66 | -13.67 | 1790 | 0.0 | 1.3 |
| 23Q1 (14) | 62.92 | -2.39 | -6.09 | 0.93 | 12.05 | 27.4 | 3.73 | 29.97 | 67.26 | 0.11 | 57.14 | -45.0 | 1.48 | 14.79 | 35.66 | 5.93 | 33.15 | 78.11 | 0.17 | 60.99 | -41.43 | 1790 | -0.89 | 1.3 |
| 22Q4 (13) | 64.46 | -1.96 | -12.76 | 0.83 | 7.79 | 5.06 | 2.87 | 27.56 | -9.18 | 0.07 | -56.25 | -50.0 | 1.29 | 9.95 | 20.43 | 4.45 | 30.11 | 4.11 | 0.11 | -55.37 | -42.69 | 1806 | 2.21 | 8.47 |
| 22Q3 (12) | 65.75 | -6.45 | -4.52 | 0.77 | 1.32 | 8.45 | 2.25 | -3.02 | -2.17 | 0.16 | 23.08 | 60.0 | 1.17 | 8.3 | 13.58 | 3.42 | 3.66 | 2.45 | 0.24 | 31.56 | 67.57 | 1767 | 0.0 | 0.28 |
| 22Q2 (11) | 70.28 | 4.9 | -2.01 | 0.76 | 4.11 | 8.57 | 2.32 | 4.04 | 2.65 | 0.13 | -35.0 | 30.0 | 1.08 | -0.75 | 10.8 | 3.30 | -0.82 | 4.76 | 0.18 | -38.03 | 32.66 | 1767 | 0.0 | 0.28 |
| 22Q1 (10) | 67.0 | -9.32 | 11.44 | 0.73 | -7.59 | 10.61 | 2.23 | -29.43 | 21.86 | 0.2 | 42.86 | 122.22 | 1.09 | 1.91 | -0.75 | 3.33 | -22.17 | 9.34 | 0.30 | 57.55 | 99.4 | 1767 | 6.13 | 0.28 |
| 21Q4 (9) | 73.89 | 7.3 | 35.5 | 0.79 | 11.27 | 3.95 | 3.16 | 37.39 | 1.28 | 0.14 | 40.0 | 0.0 | 1.07 | 3.69 | -23.29 | 4.28 | 28.04 | -25.25 | 0.19 | 30.47 | -26.2 | 1665 | -5.51 | -4.86 |
| 21Q3 (8) | 68.86 | -3.99 | 47.33 | 0.71 | 1.43 | 9.23 | 2.3 | 1.77 | 20.42 | 0.1 | 0.0 | -33.33 | 1.03 | 5.64 | -25.86 | 3.34 | 6.0 | -18.26 | 0.15 | 4.15 | -54.75 | 1762 | 0.0 | 0.23 |
| 21Q2 (7) | 71.72 | 19.29 | 70.07 | 0.7 | 6.06 | 16.67 | 2.26 | 23.5 | 32.16 | 0.1 | 11.11 | -52.38 | 0.98 | -11.09 | -31.4 | 3.15 | 3.52 | -22.29 | 0.14 | -6.86 | -72.0 | 1762 | 0.0 | 0.23 |
| 21Q1 (6) | 60.12 | 10.25 | 51.93 | 0.66 | -13.16 | 17.86 | 1.83 | -41.35 | 21.19 | 0.09 | -35.71 | -47.06 | 1.10 | -21.23 | -22.43 | 3.04 | -46.8 | -20.23 | 0.15 | -41.69 | -65.15 | 1762 | 0.69 | 0.23 |
| 20Q4 (5) | 54.53 | 16.67 | 19.09 | 0.76 | 16.92 | 4.11 | 3.12 | 63.35 | 50.72 | 0.14 | -6.67 | -12.5 | 1.39 | 0.22 | -12.58 | 5.72 | 40.01 | 26.57 | 0.26 | -20.0 | -26.52 | 1750 | -0.46 | -0.51 |
| 20Q3 (4) | 46.74 | 10.84 | 0.0 | 0.65 | 8.33 | 0.0 | 1.91 | 11.7 | 0.0 | 0.15 | -28.57 | 0.0 | 1.39 | -2.26 | 0.0 | 4.09 | 0.77 | 0.0 | 0.32 | -35.56 | 0.0 | 1758 | 0.0 | 0.0 |
| 20Q2 (3) | 42.17 | 6.57 | 0.0 | 0.6 | 7.14 | 0.0 | 1.71 | 13.25 | 0.0 | 0.21 | 23.53 | 0.0 | 1.42 | 0.54 | 0.0 | 4.06 | 6.26 | 0.0 | 0.50 | 15.91 | 0.0 | 1758 | 0.0 | 0.0 |
| 20Q1 (2) | 39.57 | -13.58 | 0.0 | 0.56 | -23.29 | 0.0 | 1.51 | -27.05 | 0.0 | 0.17 | 6.25 | 0.0 | 1.42 | -11.23 | 0.0 | 3.82 | -15.59 | 0.0 | 0.43 | 22.95 | 0.0 | 1758 | -0.06 | 0.0 |
| 19Q4 (1) | 45.79 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 2.07 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 1.59 | 0.0 | 0.0 | 4.52 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 1759 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 264.36 | -1.17 | 3.4 | 10.39 | 15.49 | 60.19 | 0.46 | -16.36 | 1.29 | 11.7 | 5.86 | 62.08 | 0.17 | -15.37 | 1686 | -6.64 |
| 2022 (9) | 267.49 | -2.58 | 3.08 | 7.32 | 9.67 | 1.26 | 0.55 | 30.95 | 1.15 | 10.16 | 3.62 | 3.94 | 0.21 | 34.42 | 1806 | 8.47 |
| 2021 (8) | 274.58 | 50.04 | 2.87 | 11.24 | 9.55 | 15.76 | 0.42 | -37.31 | 1.05 | -25.86 | 3.48 | -22.85 | 0.15 | -58.22 | 1665 | -4.86 |
| 2020 (7) | 183.01 | 0.82 | 2.58 | 0.39 | 8.25 | 21.68 | 0.67 | 4.69 | 1.41 | -0.42 | 4.51 | 20.7 | 0.37 | 3.84 | 1750 | -0.51 |
| 2019 (6) | 181.53 | -2.28 | 2.57 | 4.05 | 6.78 | 4.31 | 0.64 | 56.1 | 1.42 | 6.48 | 3.73 | 6.74 | 0.35 | 59.74 | 1759 | 0.06 |
| 2018 (5) | 185.77 | 10.95 | 2.47 | 0.41 | 6.5 | 10.17 | 0.41 | 28.12 | 1.33 | -9.51 | 3.50 | -0.71 | 0.22 | 15.48 | 1758 | 0.57 |
| 2017 (4) | 167.43 | 17.35 | 2.46 | 6.96 | 5.9 | 7.27 | 0.32 | -5.88 | 1.47 | -8.85 | 3.52 | -8.58 | 0.19 | -19.8 | 1748 | 196.77 |
| 2016 (3) | 142.68 | -6.07 | 2.3 | -2.54 | 5.5 | -8.64 | 0.34 | -10.53 | 1.61 | 3.76 | 3.85 | -2.73 | 0.24 | -4.74 | 589 | -70.49 |
| 2015 (2) | 151.9 | -5.15 | 2.36 | -13.87 | 6.02 | 8.08 | 0.38 | -13.64 | 1.55 | -9.19 | 3.96 | 13.95 | 0.25 | -8.95 | 1996 | 0.0 |
| 2014 (1) | 160.15 | -5.26 | 2.74 | -7.43 | 5.57 | -10.16 | 0.44 | 2.33 | 1.71 | 0 | 3.48 | 0 | 0.27 | 0 | 1996 | 0.0 |
