- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 22.16 | -2.98 | 5.17 | 5.17 | -4.79 | -3.36 | 1.18 | 38.82 | 31.11 | 1.27 | 12.39 | 11.4 | 23.33 | -1.87 | -8.12 | 5.32 | 43.08 | 24.66 | 5.73 | 15.84 | 5.92 | 2009 | 0.0 | 5.63 |
| 24Q1 (19) | 22.84 | 0.35 | 8.97 | 5.43 | 11.04 | 6.05 | 0.85 | 6.25 | -7.61 | 1.13 | -18.71 | -10.32 | 23.77 | 10.65 | -2.67 | 3.72 | 5.88 | -15.21 | 4.95 | -18.99 | -17.7 | 2009 | 0.0 | 5.63 |
| 23Q4 (18) | 22.76 | 8.59 | -1.9 | 4.89 | -8.43 | -14.06 | 0.8 | -3.61 | -18.37 | 1.39 | 31.13 | 19.83 | 21.49 | -15.67 | -12.4 | 3.51 | -11.24 | -16.79 | 6.11 | 20.76 | 22.14 | 2009 | 5.63 | 5.63 |
| 23Q3 (17) | 20.96 | -0.52 | 0.96 | 5.34 | -0.19 | 6.16 | 0.83 | -7.78 | 10.67 | 1.06 | -7.02 | -6.19 | 25.48 | 0.34 | 5.15 | 3.96 | -7.29 | 9.61 | 5.06 | -6.53 | -7.09 | 1902 | 0.0 | 3.26 |
| 23Q2 (16) | 21.07 | 0.52 | 1.3 | 5.35 | 4.49 | 27.38 | 0.9 | -2.17 | 13.92 | 1.14 | -9.52 | 12.87 | 25.39 | 3.95 | 25.75 | 4.27 | -2.68 | 12.46 | 5.41 | -10.0 | 11.42 | 1902 | 0.0 | 3.26 |
| 23Q1 (15) | 20.96 | -9.66 | 5.86 | 5.12 | -10.02 | 8.47 | 0.92 | -6.12 | 37.31 | 1.26 | 8.62 | 20.0 | 24.43 | -0.4 | 2.47 | 4.39 | 3.91 | 29.71 | 6.01 | 20.23 | 13.36 | 1902 | 0.0 | 3.26 |
| 22Q4 (14) | 23.2 | 11.75 | 15.37 | 5.69 | 13.12 | 47.03 | 0.98 | 30.67 | 34.25 | 1.16 | 2.65 | 19.59 | 24.53 | 1.22 | 27.45 | 4.22 | 16.92 | 16.37 | 5.00 | -8.14 | 3.66 | 1902 | 3.26 | 3.26 |
| 22Q3 (13) | 20.76 | -0.19 | 8.69 | 5.03 | 19.76 | 10.07 | 0.75 | -5.06 | 19.05 | 1.13 | 11.88 | 17.71 | 24.23 | 19.99 | 1.26 | 3.61 | -4.88 | 9.53 | 5.44 | 12.1 | 8.3 | 1842 | 0.0 | 3.08 |
| 22Q2 (12) | 20.8 | 5.05 | 2.16 | 4.2 | -11.02 | -12.13 | 0.79 | 17.91 | 6.76 | 1.01 | -3.81 | 0.0 | 20.19 | -15.29 | -13.99 | 3.80 | 12.24 | 4.5 | 4.86 | -8.43 | -2.12 | 1842 | 0.0 | 3.08 |
| 22Q1 (11) | 19.8 | -1.54 | -0.65 | 4.72 | 21.96 | 1.94 | 0.67 | -8.22 | -1.47 | 1.05 | 8.25 | 8.25 | 23.84 | 23.87 | 2.61 | 3.38 | -6.78 | -0.82 | 5.30 | 9.94 | 8.96 | 1842 | 0.0 | 3.08 |
| 21Q4 (10) | 20.11 | 5.29 | -7.03 | 3.87 | -15.32 | -27.39 | 0.73 | 15.87 | 10.61 | 0.97 | 1.04 | -10.19 | 19.24 | -19.57 | -21.9 | 3.63 | 10.05 | 18.97 | 4.82 | -4.03 | -3.4 | 1842 | 3.08 | 3.08 |
| 21Q3 (9) | 19.1 | -6.19 | -5.4 | 4.57 | -4.39 | -2.56 | 0.63 | -14.86 | 26.0 | 0.96 | -4.95 | -21.95 | 23.93 | 1.91 | 3.0 | 3.30 | -9.25 | 33.19 | 5.03 | 1.32 | -17.5 | 1787 | 0.0 | 1.65 |
| 21Q2 (8) | 20.36 | 2.16 | 6.43 | 4.78 | 3.24 | 11.94 | 0.74 | 8.82 | 51.02 | 1.01 | 4.12 | -6.48 | 23.48 | 1.06 | 5.18 | 3.63 | 6.53 | 41.9 | 4.96 | 1.92 | -12.13 | 1787 | 0.0 | 1.65 |
| 21Q1 (7) | 19.93 | -7.86 | -4.46 | 4.63 | -13.13 | -5.12 | 0.68 | 3.03 | 25.93 | 0.97 | -10.19 | -8.49 | 23.23 | -5.72 | -0.7 | 3.41 | 11.82 | 31.8 | 4.87 | -2.52 | -4.22 | 1787 | 0.0 | 7.98 |
| 20Q4 (6) | 21.63 | 7.13 | 5.87 | 5.33 | 13.65 | 13.65 | 0.66 | 32.0 | 37.5 | 1.08 | -12.2 | -22.3 | 24.64 | 6.08 | 7.34 | 3.05 | 23.21 | 29.87 | 4.99 | -18.04 | -26.61 | 1787 | 1.65 | 7.98 |
| 20Q3 (5) | 20.19 | 5.54 | 2.8 | 4.69 | 9.84 | -1.88 | 0.5 | 2.04 | -1.96 | 1.23 | 13.89 | 29.47 | 23.23 | 4.07 | -4.56 | 2.48 | -3.32 | -4.63 | 6.09 | 7.91 | 25.95 | 1758 | 0.0 | 6.22 |
| 20Q2 (4) | 19.13 | -8.29 | 0.0 | 4.27 | -12.5 | 0.0 | 0.49 | -9.26 | 0.0 | 1.08 | 1.89 | 0.0 | 22.32 | -4.59 | 0.0 | 2.56 | -1.05 | 0.0 | 5.65 | 11.1 | 0.0 | 1758 | 6.22 | 0.0 |
| 20Q1 (3) | 20.86 | 2.1 | 0.0 | 4.88 | 4.05 | 0.0 | 0.54 | 12.5 | 0.0 | 1.06 | -23.74 | 0.0 | 23.39 | 1.91 | 0.0 | 2.59 | 10.18 | 0.0 | 5.08 | -25.31 | 0.0 | 1655 | 0.0 | 0.0 |
| 19Q4 (2) | 20.43 | 4.02 | 0.0 | 4.69 | -1.88 | 0.0 | 0.48 | -5.88 | 0.0 | 1.39 | 46.32 | 0.0 | 22.96 | -5.68 | 0.0 | 2.35 | -9.52 | 0.0 | 6.80 | 40.66 | 0.0 | 1655 | 0.0 | 0.0 |
| 19Q3 (1) | 19.64 | 0.0 | 0.0 | 4.78 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.95 | 0.0 | 0.0 | 24.34 | 0.0 | 0.0 | 2.60 | 0.0 | 0.0 | 4.84 | 0.0 | 0.0 | 1655 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 85.75 | 1.4 | 20.7 | 5.4 | 3.45 | 8.15 | 4.86 | 11.47 | 24.14 | 3.95 | 4.02 | 6.66 | 5.67 | 9.93 | 1902 | 0.0 |
| 2022 (9) | 84.57 | 6.39 | 19.64 | 10.03 | 3.19 | 15.16 | 4.36 | 11.51 | 23.22 | 3.42 | 3.77 | 8.24 | 5.16 | 4.81 | 1902 | 3.26 |
| 2021 (8) | 79.49 | -2.84 | 17.85 | -6.84 | 2.77 | 27.06 | 3.91 | -11.94 | 22.46 | -4.12 | 3.48 | 30.77 | 4.92 | -9.37 | 1842 | 3.08 |
| 2020 (7) | 81.81 | 2.65 | 19.16 | -1.24 | 2.18 | 10.66 | 4.44 | -1.77 | 23.42 | -3.78 | 2.66 | 7.81 | 5.43 | -4.3 | 1787 | 1.65 |
| 2019 (6) | 79.7 | 5.15 | 19.4 | 2.7 | 1.97 | -7.94 | 4.52 | 12.16 | 24.34 | -2.33 | 2.47 | -12.45 | 5.67 | 6.67 | 1758 | 6.22 |
| 2018 (5) | 75.8 | 21.38 | 18.89 | 70.33 | 2.14 | 11.46 | 4.03 | 17.15 | 24.92 | 40.33 | 2.82 | -8.17 | 5.32 | -3.48 | 1655 | 2.67 |
| 2017 (4) | 62.45 | 8.03 | 11.09 | 24.75 | 1.92 | 2.13 | 3.44 | 5.85 | 17.76 | 15.48 | 3.07 | -5.46 | 5.51 | -2.02 | 1612 | 5.02 |
| 2016 (3) | 57.81 | 2.72 | 8.89 | 3.13 | 1.88 | 5.62 | 3.25 | -0.61 | 15.38 | 0.4 | 3.25 | 2.82 | 5.62 | -3.24 | 1535 | 2.27 |
| 2015 (2) | 56.28 | 6.25 | 8.62 | 4.36 | 1.78 | 14.1 | 3.27 | -9.67 | 15.32 | -1.78 | 3.16 | 7.39 | 5.81 | -14.98 | 1501 | -2.91 |
| 2014 (1) | 52.97 | 2.38 | 8.26 | 0.98 | 1.56 | -1.89 | 3.62 | 1.97 | 15.59 | 0 | 2.95 | 0 | 6.83 | 0 | 1546 | 6.84 |
