- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 65.34 | 0.57 | 24.01 | 1.93 | 3.21 | 49.61 | 0.64 | -12.33 | 0.0 | 0.54 | -1.82 | 1.89 | 2.95 | 2.62 | 20.65 | 0.98 | -12.83 | -19.36 | 0.83 | -2.37 | -17.84 | 665 | 0.0 | 5.72 |
| 24Q2 (19) | 64.97 | 26.03 | 24.04 | 1.87 | 34.53 | 33.57 | 0.73 | 19.67 | 17.74 | 0.55 | 5.77 | 3.77 | 2.88 | 6.74 | 7.69 | 1.12 | -5.05 | -5.07 | 0.85 | -16.08 | -16.34 | 665 | 0.0 | 5.72 |
| 24Q1 (18) | 51.55 | 1.36 | -1.34 | 1.39 | 8.59 | 4.51 | 0.61 | -7.58 | -28.24 | 0.52 | -3.7 | 1.96 | 2.70 | 7.14 | 5.93 | 1.18 | -8.81 | -27.26 | 1.01 | -4.99 | 3.35 | 665 | 0.0 | 5.72 |
| 23Q4 (17) | 50.86 | -3.47 | -0.68 | 1.28 | -0.78 | -13.51 | 0.66 | 3.12 | 22.22 | 0.54 | 1.89 | 25.58 | 2.52 | 2.8 | -12.92 | 1.30 | 6.84 | 23.06 | 1.06 | 5.55 | 26.45 | 665 | 5.72 | 5.72 |
| 23Q3 (16) | 52.69 | 0.59 | 7.18 | 1.29 | -7.86 | -18.87 | 0.64 | 3.23 | 0.0 | 0.53 | 0.0 | 10.42 | 2.45 | -8.4 | -24.3 | 1.21 | 2.62 | -6.7 | 1.01 | -0.59 | 3.02 | 629 | 0.0 | 6.97 |
| 23Q2 (15) | 52.38 | 0.25 | -5.09 | 1.4 | 5.26 | -11.39 | 0.62 | -27.06 | -4.62 | 0.53 | 3.92 | 3.92 | 2.67 | 5.0 | -6.64 | 1.18 | -27.24 | 0.5 | 1.01 | 3.66 | 9.5 | 629 | 0.0 | 6.97 |
| 23Q1 (14) | 52.25 | 2.03 | -19.92 | 1.33 | -10.14 | -26.52 | 0.85 | 57.41 | 4.94 | 0.51 | 18.6 | -1.92 | 2.55 | -11.92 | -8.24 | 1.63 | 54.27 | 31.05 | 0.98 | 16.24 | 22.48 | 629 | 0.0 | 6.97 |
| 22Q4 (13) | 51.21 | 4.17 | -22.97 | 1.48 | -6.92 | -13.95 | 0.54 | -15.62 | -22.86 | 0.43 | -10.42 | -17.31 | 2.89 | -10.64 | 11.7 | 1.05 | -19.0 | 0.15 | 0.84 | -14.0 | 7.35 | 629 | 6.97 | 6.97 |
| 22Q3 (12) | 49.16 | -10.93 | -29.6 | 1.59 | 0.63 | -6.47 | 0.64 | -1.54 | 3.23 | 0.48 | -5.88 | 0.0 | 3.23 | 12.98 | 32.86 | 1.30 | 10.54 | 46.63 | 0.98 | 5.66 | 42.05 | 588 | 0.0 | -1.51 |
| 22Q2 (11) | 55.19 | -15.42 | -24.14 | 1.58 | -12.71 | -3.07 | 0.65 | -19.75 | -1.52 | 0.51 | -1.92 | 10.87 | 2.86 | 3.2 | 27.77 | 1.18 | -5.13 | 29.82 | 0.92 | 15.95 | 46.15 | 588 | 0.0 | -1.51 |
| 22Q1 (10) | 65.25 | -1.85 | -0.76 | 1.81 | 5.23 | 13.84 | 0.81 | 15.71 | 14.08 | 0.52 | 0.0 | 6.12 | 2.77 | 7.22 | 14.71 | 1.24 | 17.9 | 14.96 | 0.80 | 1.89 | 6.94 | 588 | 0.0 | -1.51 |
| 21Q4 (9) | 66.48 | -4.8 | 25.08 | 1.72 | 1.18 | 12.42 | 0.7 | 12.9 | -4.11 | 0.52 | 8.33 | 44.44 | 2.59 | 6.27 | -10.12 | 1.05 | 18.59 | -23.34 | 0.78 | 13.79 | 15.48 | 588 | -1.51 | -1.51 |
| 21Q3 (8) | 69.83 | -4.01 | 64.46 | 1.7 | 4.29 | 25.0 | 0.62 | -6.06 | 0.0 | 0.48 | 4.35 | 26.32 | 2.43 | 8.66 | -23.99 | 0.89 | -2.13 | -39.2 | 0.69 | 8.71 | -23.19 | 597 | 0.0 | -5.24 |
| 21Q2 (7) | 72.75 | 10.65 | 48.74 | 1.63 | 2.52 | 27.34 | 0.66 | -7.04 | -16.46 | 0.46 | -6.12 | 15.0 | 2.24 | -7.35 | -14.39 | 0.91 | -15.99 | -43.83 | 0.63 | -15.16 | -22.69 | 597 | 0.0 | -5.24 |
| 21Q1 (6) | 65.75 | 23.71 | 52.48 | 1.59 | 3.92 | 25.2 | 0.71 | -2.74 | 10.94 | 0.49 | 36.11 | 36.11 | 2.42 | -15.99 | -17.89 | 1.08 | -21.38 | -27.25 | 0.75 | 10.03 | -10.74 | 597 | 0.0 | -11.82 |
| 20Q4 (5) | 53.15 | 25.18 | 30.46 | 1.53 | 12.5 | 2.68 | 0.73 | 17.74 | -6.41 | 0.36 | -5.26 | -16.28 | 2.88 | -10.13 | -21.29 | 1.37 | -5.94 | -28.26 | 0.68 | -24.32 | -35.83 | 597 | -5.24 | -11.82 |
| 20Q3 (4) | 42.46 | -13.19 | 0.0 | 1.36 | 6.25 | 0.0 | 0.62 | -21.52 | 0.0 | 0.38 | -5.0 | 0.0 | 3.20 | 22.39 | 0.0 | 1.46 | -9.6 | 0.0 | 0.89 | 9.43 | 0.0 | 630 | 0.0 | 0.0 |
| 20Q2 (3) | 48.91 | 13.43 | 0.0 | 1.28 | 0.79 | 0.0 | 0.79 | 23.44 | 0.0 | 0.4 | 11.11 | 0.0 | 2.62 | -11.14 | 0.0 | 1.62 | 8.82 | 0.0 | 0.82 | -2.04 | 0.0 | 630 | -6.94 | 0.0 |
| 20Q1 (2) | 43.12 | 5.84 | 0.0 | 1.27 | -14.77 | 0.0 | 0.64 | -17.95 | 0.0 | 0.36 | -16.28 | 0.0 | 2.95 | -19.47 | 0.0 | 1.48 | -22.48 | 0.0 | 0.83 | -20.9 | 0.0 | 677 | 0.0 | 0.0 |
| 19Q4 (1) | 40.74 | 0.0 | 0.0 | 1.49 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 3.66 | 0.0 | 0.0 | 1.91 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 677 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 208.17 | -5.72 | 5.3 | -18.08 | 2.77 | 4.92 | 2.1 | 8.25 | 2.55 | -13.11 | 1.33 | 11.3 | 1.01 | 14.82 | 629 | 0.0 |
| 2022 (9) | 220.81 | -19.65 | 6.47 | -2.56 | 2.64 | -1.86 | 1.94 | -1.02 | 2.93 | 21.27 | 1.20 | 22.15 | 0.88 | 23.19 | 629 | 6.97 |
| 2021 (8) | 274.82 | 46.47 | 6.64 | 21.83 | 2.69 | -3.24 | 1.96 | 30.67 | 2.42 | -16.82 | 0.98 | -33.94 | 0.71 | -10.79 | 588 | -1.51 |
| 2020 (7) | 187.63 | -16.02 | 5.45 | -5.05 | 2.78 | 9.02 | 1.5 | -6.83 | 2.90 | 13.05 | 1.48 | 29.81 | 0.80 | 10.93 | 597 | -5.24 |
| 2019 (6) | 223.41 | -30.44 | 5.74 | 5.32 | 2.55 | -9.89 | 1.61 | -6.94 | 2.57 | 51.4 | 1.14 | 29.53 | 0.72 | 33.78 | 630 | -6.94 |
| 2018 (5) | 321.16 | 11.05 | 5.45 | 15.96 | 2.83 | -13.98 | 1.73 | 19.31 | 1.70 | 4.42 | 0.88 | -22.54 | 0.54 | 7.44 | 677 | 0.0 |
| 2017 (4) | 289.2 | 48.07 | 4.7 | 8.8 | 3.29 | 32.13 | 1.45 | 7.41 | 1.63 | -26.52 | 1.14 | -10.77 | 0.50 | -27.46 | 677 | 0.0 |
| 2016 (3) | 195.31 | 40.27 | 4.32 | 13.98 | 2.49 | -20.19 | 1.35 | 0.75 | 2.21 | -18.74 | 1.27 | -43.1 | 0.69 | -28.18 | 677 | -3.29 |
| 2015 (2) | 139.24 | -1.43 | 3.79 | 8.91 | 3.12 | 4.7 | 1.34 | 0.75 | 2.72 | 10.49 | 2.24 | 6.22 | 0.96 | 2.21 | 700 | 3.7 |
| 2014 (1) | 141.26 | -8.47 | 3.48 | 8.07 | 2.98 | 67.42 | 1.33 | -0.75 | 2.46 | 0 | 2.11 | 0 | 0.94 | 0 | 675 | 43.62 |
