玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)22.815.6523.10.3214.2918.520.270.012.50001.408.17-3.721.18-5.35-8.610.00001050.00.0
24Q3 (19)21.596.312.510.28-9.680.00.278.00.00001.30-15.03-11.121.251.6-11.120.00001050.0-6.25
24Q2 (18)20.315.9511.290.31-6.06-6.060.254.178.70001.53-11.33-15.591.23-1.68-2.330.00001050.0-6.25
24Q1 (17)19.173.450.890.3322.22-5.710.240.00.00001.7218.14-6.551.25-3.34-0.890.00001050.0-6.25
23Q4 (16)18.53-3.44-8.760.27-3.57-30.770.24-11.114.350001.46-0.14-24.121.30-7.9514.370.0000105-6.25-6.25
23Q3 (15)19.195.150.840.28-15.1533.330.2717.39-10.00001.46-19.3132.221.4111.64-10.750.00001120.02.75
23Q2 (14)18.25-3.95-32.110.33-5.710.00.23-4.17-8.00001.81-1.8447.291.26-0.2335.50.00001120.02.75
23Q1 (13)19.0-6.45-26.610.35-10.26-16.670.244.35-4.00001.84-4.0713.551.2611.5430.810.00001120.02.75
22Q4 (12)20.316.73-24.810.3985.718.330.23-23.33-8.00001.9274.0144.071.13-28.1722.350.00001122.752.75
22Q3 (11)19.03-29.2-29.830.21-36.36-4.550.320.03.450001.10-10.1136.031.5869.547.430.00001090.0-3.54
22Q2 (10)26.883.82-6.630.33-21.43-2.940.250.0-10.710001.23-24.323.960.93-3.68-4.370.00001090.0-3.54
22Q1 (9)25.89-4.158.830.4216.6723.530.250.0-10.710001.6221.7113.510.974.33-17.960.00001090.0-3.54
21Q4 (8)27.01-0.4127.950.3663.640.00.25-13.79-10.710001.3364.3-21.840.93-13.44-30.220.0000109-3.54-3.54
21Q3 (7)27.12-5.865.770.22-35.29-24.140.293.577.410000.81-31.31-54.241.079.95-35.210.00001130.02.73
21Q2 (6)28.7921.0270.560.340.06.250.280.012.00001.18-17.37-37.70.97-17.37-34.330.00001130.02.73
21Q1 (5)23.7912.745.150.34-5.5630.770.280.07.690001.43-16.19-9.911.18-11.27-25.810.00001130.05.61
20Q4 (4)21.1129.030.00.3624.140.00.283.70.0000.01.71-3.790.01.33-19.630.00.0000.01132.730.0
20Q3 (3)16.36-3.080.00.29-9.380.00.278.00.0000.01.77-6.490.01.6511.430.00.0000.01100.00.0
20Q2 (2)16.882.990.00.3223.080.00.25-3.850.0000.01.9019.50.01.48-6.640.00.0000.01102.80.0
20Q1 (1)16.390.00.00.260.00.00.260.00.000.00.01.590.00.01.590.00.00.000.00.01070.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)83.8911.881.241.641.046.12001.48-9.161.24-5.150.0001050.0
2023 (9)74.98-18.61.22-8.960.98-5.77001.6311.841.3115.760.000105-6.25
2022 (8)92.11-13.671.347.21.04-5.45001.4524.181.139.520.0001122.75
2021 (7)106.750.831.252.461.13.77001.17-32.071.03-31.20.000109-3.54
2020 (6)70.74-17.631.22-7.581.06-1.85001.7212.211.5019.150.0001132.73
2019 (5)85.88-11.581.3210.921.08-1.82001.5425.461.2611.040.0001102.8
2018 (4)97.13-4.471.19-11.191.1-4.35001.23-7.041.130.120.000107-1.83
2017 (3)101.6713.981.343.881.159.52001.32-8.861.13-3.910.000109-1.8
2016 (2)89.2-1.741.29-1.531.05-2.78001.450.221.18-1.060.000111-3.48
2015 (1)90.78-13.321.313.151.08-1.82001.4401.1900.000115-5.74

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