- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 23.55 | 5.65 | 7.49 | 1.91 | 9.77 | 20.89 | 1.18 | 1.72 | 6.31 | 0.67 | 8.06 | -1.47 | 8.11 | 3.9 | 12.47 | 5.01 | -3.72 | -1.1 | 2.85 | 2.28 | -8.33 | 1095 | 0.0 | 8.31 |
| 24Q2 (19) | 22.29 | -2.45 | 2.53 | 1.74 | 1.16 | 16.0 | 1.16 | 4.5 | 8.41 | 0.62 | 5.08 | 10.71 | 7.81 | 3.7 | 13.14 | 5.20 | 7.13 | 5.74 | 2.78 | 7.72 | 7.98 | 1095 | 0.0 | 8.31 |
| 24Q1 (18) | 22.85 | -9.54 | -7.23 | 1.72 | -17.7 | 13.91 | 1.11 | -10.48 | 3.74 | 0.59 | -35.87 | -4.84 | 7.53 | -9.02 | 22.78 | 4.86 | -1.04 | 11.82 | 2.58 | -29.11 | 2.57 | 1095 | 0.0 | 8.31 |
| 23Q4 (17) | 25.26 | 15.29 | -4.43 | 2.09 | 32.28 | 41.22 | 1.24 | 11.71 | 13.76 | 0.92 | 35.29 | 35.29 | 8.27 | 14.74 | 47.76 | 4.91 | -3.1 | 19.03 | 3.64 | 17.35 | 41.56 | 1095 | 8.31 | 8.31 |
| 23Q3 (16) | 21.91 | 0.78 | -6.53 | 1.58 | 5.33 | -5.39 | 1.11 | 3.74 | 9.9 | 0.68 | 21.43 | 9.68 | 7.21 | 4.52 | 1.22 | 5.07 | 2.93 | 17.58 | 3.10 | 20.49 | 17.34 | 1011 | 0.0 | 0.4 |
| 23Q2 (15) | 21.74 | -11.73 | -4.98 | 1.5 | -0.66 | -4.46 | 1.07 | 0.0 | 10.31 | 0.56 | -9.68 | 1.82 | 6.90 | 12.54 | 0.55 | 4.92 | 13.29 | 16.09 | 2.58 | 2.33 | 7.16 | 1011 | 0.0 | 0.4 |
| 23Q1 (14) | 24.63 | -6.81 | 0.08 | 1.51 | 2.03 | -13.71 | 1.07 | -1.83 | 22.99 | 0.62 | -8.82 | 1.64 | 6.13 | 9.48 | -13.78 | 4.34 | 5.34 | 22.89 | 2.52 | -2.16 | 1.56 | 1011 | 0.0 | 0.4 |
| 22Q4 (13) | 26.43 | 12.76 | 9.08 | 1.48 | -11.38 | -26.0 | 1.09 | 7.92 | 12.37 | 0.68 | 9.68 | -17.07 | 5.60 | -21.4 | -32.16 | 4.12 | -4.29 | 3.02 | 2.57 | -2.73 | -23.98 | 1011 | 0.4 | 0.4 |
| 22Q3 (12) | 23.44 | 2.45 | 7.62 | 1.67 | 6.37 | 6.37 | 1.01 | 4.12 | 26.25 | 0.62 | 12.73 | 0.0 | 7.12 | 3.83 | -1.16 | 4.31 | 1.64 | 17.31 | 2.65 | 10.03 | -7.08 | 1007 | 0.0 | 1.21 |
| 22Q2 (11) | 22.88 | -7.03 | 5.2 | 1.57 | -10.29 | 14.6 | 0.97 | 11.49 | 38.57 | 0.55 | -9.84 | 5.77 | 6.86 | -3.5 | 8.94 | 4.24 | 19.92 | 31.73 | 2.40 | -3.02 | 0.55 | 1007 | 0.0 | 1.21 |
| 22Q1 (10) | 24.61 | 1.57 | 17.75 | 1.75 | -12.5 | 15.13 | 0.87 | -10.31 | 17.57 | 0.61 | -25.61 | 1.67 | 7.11 | -13.85 | -2.22 | 3.54 | -11.69 | -0.16 | 2.48 | -26.76 | -13.66 | 1007 | 0.0 | 1.21 |
| 21Q4 (9) | 24.23 | 11.25 | 8.51 | 2.0 | 27.39 | -2.44 | 0.97 | 21.25 | 18.29 | 0.82 | 32.26 | 15.49 | 8.25 | 14.51 | -10.09 | 4.00 | 8.99 | 9.02 | 3.38 | 18.88 | 6.44 | 1007 | 1.21 | 1.21 |
| 21Q3 (8) | 21.78 | 0.14 | 9.72 | 1.57 | 14.6 | 15.44 | 0.8 | 14.29 | 11.11 | 0.62 | 19.23 | 14.81 | 7.21 | 14.44 | 5.21 | 3.67 | 14.13 | 1.27 | 2.85 | 19.07 | 4.64 | 995 | 0.0 | 0.4 |
| 21Q2 (7) | 21.75 | 4.07 | 17.0 | 1.37 | -9.87 | 16.1 | 0.7 | -5.41 | -4.11 | 0.52 | -13.33 | -11.86 | 6.30 | -13.39 | -0.77 | 3.22 | -9.1 | -18.04 | 2.39 | -16.72 | -24.67 | 995 | 0.0 | 0.4 |
| 21Q1 (6) | 20.9 | -6.4 | 9.31 | 1.52 | -25.85 | -1.3 | 0.74 | -9.76 | 12.12 | 0.6 | -15.49 | 22.45 | 7.27 | -20.78 | -9.7 | 3.54 | -3.58 | 2.57 | 2.87 | -9.71 | 12.02 | 995 | 0.0 | 0.4 |
| 20Q4 (5) | 22.33 | 12.49 | 0.09 | 2.05 | 50.74 | 14.53 | 0.82 | 13.89 | 3.8 | 0.71 | 31.48 | 2.9 | 9.18 | 33.99 | 14.42 | 3.67 | 1.24 | 3.7 | 3.18 | 16.88 | 2.81 | 995 | 0.4 | -7.44 |
| 20Q3 (4) | 19.85 | 6.78 | 0.0 | 1.36 | 15.25 | 0.0 | 0.72 | -1.37 | 0.0 | 0.54 | -8.47 | 0.0 | 6.85 | 7.94 | 0.0 | 3.63 | -7.63 | 0.0 | 2.72 | -14.28 | 0.0 | 991 | 0.0 | 0.0 |
| 20Q2 (3) | 18.59 | -2.77 | 0.0 | 1.18 | -23.38 | 0.0 | 0.73 | 10.61 | 0.0 | 0.59 | 20.41 | 0.0 | 6.35 | -21.19 | 0.0 | 3.93 | 13.76 | 0.0 | 3.17 | 23.84 | 0.0 | 991 | 0.0 | 0.0 |
| 20Q1 (2) | 19.12 | -14.3 | 0.0 | 1.54 | -13.97 | 0.0 | 0.66 | -16.46 | 0.0 | 0.49 | -28.99 | 0.0 | 8.05 | 0.39 | 0.0 | 3.45 | -2.52 | 0.0 | 2.56 | -17.14 | 0.0 | 991 | -7.81 | 0.0 |
| 19Q4 (1) | 22.31 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 8.02 | 0.0 | 0.0 | 3.54 | 0.0 | 0.0 | 3.09 | 0.0 | 0.0 | 1075 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 93.54 | -3.92 | 6.69 | 3.4 | 4.49 | 13.67 | 2.78 | 13.01 | 7.15 | 7.62 | 4.80 | 18.31 | 2.97 | 17.62 | 1011 | 0.0 |
| 2022 (9) | 97.36 | 9.81 | 6.47 | 0.0 | 3.95 | 22.67 | 2.46 | -3.53 | 6.65 | -8.94 | 4.06 | 11.71 | 2.53 | -12.15 | 1011 | 0.4 |
| 2021 (8) | 88.66 | 10.99 | 6.47 | 5.55 | 3.22 | 9.9 | 2.55 | 9.44 | 7.30 | -4.91 | 3.63 | -0.99 | 2.88 | -1.4 | 1007 | 1.21 |
| 2020 (7) | 79.88 | 0.6 | 6.13 | -3.01 | 2.93 | -2.01 | 2.33 | -1.69 | 7.67 | -3.59 | 3.67 | -2.6 | 2.92 | -2.28 | 995 | 0.4 |
| 2019 (6) | 79.4 | -1.27 | 6.32 | -2.62 | 2.99 | 3.46 | 2.37 | 3.95 | 7.96 | -1.37 | 3.77 | 4.79 | 2.98 | 5.28 | 991 | -7.81 |
| 2018 (5) | 80.42 | 5.01 | 6.49 | 5.19 | 2.89 | 25.11 | 2.28 | 4.11 | 8.07 | 0.16 | 3.59 | 19.13 | 2.84 | -0.86 | 1075 | 1.7 |
| 2017 (4) | 76.58 | 0.39 | 6.17 | -5.37 | 2.31 | -2.53 | 2.19 | 28.07 | 8.06 | -5.74 | 3.02 | -2.91 | 2.86 | 27.57 | 1057 | 5.81 |
| 2016 (3) | 76.28 | -5.55 | 6.52 | -10.32 | 2.37 | -4.44 | 1.71 | 2.4 | 8.55 | -5.05 | 3.11 | 1.18 | 2.24 | 8.41 | 999 | 5.27 |
| 2015 (2) | 80.76 | -2.73 | 7.27 | 17.07 | 2.48 | 0.4 | 1.67 | -3.47 | 9.00 | 20.36 | 3.07 | 3.23 | 2.07 | -0.75 | 949 | 0.42 |
| 2014 (1) | 83.03 | 1.91 | 6.21 | -5.48 | 2.47 | 21.08 | 1.73 | -9.42 | 7.48 | 0 | 2.97 | 0 | 2.08 | 0 | 945 | 2.16 |
