玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)5.061.47.661.05-6.25-0.940.37-13.95-9.760.7711.5950.9820.75-7.55-7.997.31-15.14-16.1815.2210.0540.245400.01.12
24Q1 (19)4.99-5.6722.01.12-7.4420.430.43-4.44-2.270.6968.290.022.44-1.87-1.298.621.3-19.913.8378.41-18.045400.01.12
23Q4 (18)5.2911.3713.031.2114.1511.010.45-2.1718.420.41-26.79-55.9122.872.5-1.798.51-12.164.777.75-34.26-61.05401.121.12
23Q3 (17)4.751.06-28.251.060.0-7.020.4612.2-28.120.569.83.722.32-1.0529.599.6811.010.1711.798.6544.535340.03.29
23Q2 (16)4.714.91-42.331.0613.98-2.750.41-6.82-44.590.51-26.09-17.7422.55-0.8168.638.72-18.91-3.9210.85-35.6842.645340.03.29
23Q1 (15)4.09-12.61-10.110.93-14.682.20.4415.79-22.810.69-25.8176.9222.74-2.3713.6910.7632.49-14.1316.87-15.196.825340.03.29
22Q4 (14)4.68-29.310.651.09-4.3910.10.38-40.62-15.560.9372.22144.7423.2935.259.48.12-16.01-16.119.87143.61143.175343.293.29
22Q3 (13)6.62-18.7725.141.144.5918.750.64-13.518.470.54-12.922.7317.2228.76-5.119.676.48-13.328.167.23-1.935170.016.44
22Q2 (12)8.1579.1252.911.0919.78-1.80.7429.8254.170.6258.9782.3513.37-33.13-35.789.08-27.520.827.61-11.2519.265170.016.44
22Q1 (11)4.55-2.1521.660.91-8.081.110.5726.6746.150.392.63-7.1420.00-6.06-16.8912.5329.4520.148.574.89-23.675170.016.44
21Q4 (10)4.65-12.1-9.360.993.12-10.00.45-23.73-10.00.38-13.64-15.5621.2917.32-0.719.68-13.23-0.718.17-1.75-6.8451716.4416.44
21Q3 (9)5.29-0.7537.050.96-13.51-4.00.5922.9255.260.4429.4146.6718.15-12.86-29.9511.1523.8513.298.3230.397.024440.01.83
21Q2 (8)5.3342.5162.011.1123.3318.090.4823.0833.330.34-19.0525.9320.83-13.46-27.119.01-13.64-17.76.38-43.2-22.274440.01.83
21Q1 (7)3.74-27.19.680.9-18.18-4.260.39-22.05.410.42-6.6761.5424.0612.23-12.710.436.99-3.911.2328.0247.294440.015.03
20Q4 (6)5.1332.910.091.110.018.280.531.584.170.4550.045.1621.44-17.237.449.75-1.0-5.388.7712.8731.864441.8315.03
20Q3 (5)3.8617.3310.291.06.3823.460.385.560.00.311.113.4525.91-9.3311.949.84-10.03-9.337.77-5.3-6.24360.012.95
20Q2 (4)3.29-3.520.00.940.00.00.36-2.70.00.273.850.028.573.650.010.940.850.08.217.630.043612.950.0
20Q1 (3)3.41-26.820.00.941.080.00.37-22.920.00.26-16.130.027.5738.130.010.855.340.07.6214.620.03860.00.0
19Q4 (2)4.6633.140.00.9314.810.00.4826.320.00.316.90.019.96-13.770.010.30-5.130.06.65-19.710.03860.00.0
19Q3 (1)3.50.00.00.810.00.00.380.00.00.290.00.023.140.00.010.860.00.08.290.00.03860.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)18.82-21.554.260.951.76-24.792.17-12.522.6428.689.35-4.1211.5311.545340.0
2022 (9)23.9926.24.226.32.3423.162.4856.9617.59-15.779.75-2.4110.3424.385343.29
2021 (8)19.0121.163.97-0.251.917.281.5824.4120.88-17.679.99-3.28.312.6851716.44
2020 (7)15.69-0.323.9815.361.62-5.811.2723.325.3715.7310.33-5.518.0923.694441.83
2019 (6)15.7411.713.4515.01.720.581.03-7.2121.922.9410.93-9.966.54-16.9343612.95
2018 (5)14.0916.253.0-2.61.7123.911.116.7321.29-16.2212.146.597.88-8.193863.49
2017 (4)12.1215.543.0812.411.3815.01.0452.9425.41-2.7111.39-0.478.5832.37373-1.84
2016 (3)10.49-12.952.74-19.651.2-23.080.68-15.026.12-7.711.44-11.646.48-2.3638010.14
2015 (2)12.0518.843.413.651.56-1.270.837.9328.30-12.7812.95-16.926.6416.0734538.55
2014 (1)10.1418.323.299.671.5841.070.5848.7232.45015.5805.7202490.0

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