- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 28.76 | 9.06 | 14.04 | 1.23 | 14.95 | 20.59 | 1.44 | -2.7 | -0.69 | 0.79 | 6.76 | 11.27 | 4.28 | 5.4 | 5.75 | 5.01 | -10.79 | -12.91 | 2.75 | -2.11 | -2.43 | 626 | 0.0 | 2.79 |
| 24Q2 (19) | 26.37 | -0.45 | 13.08 | 1.07 | -5.31 | 18.89 | 1.48 | -34.51 | -1.33 | 0.74 | 2.78 | 21.31 | 4.06 | -4.88 | 5.14 | 5.61 | -34.22 | -12.75 | 2.81 | 3.25 | 7.28 | 626 | 0.0 | 2.79 |
| 24Q1 (18) | 26.49 | 3.64 | 8.43 | 1.13 | 6.6 | 17.71 | 2.26 | 23.5 | 29.14 | 0.72 | -6.49 | 18.03 | 4.27 | 2.86 | 8.55 | 8.53 | 19.16 | 19.1 | 2.72 | -9.78 | 8.85 | 626 | 0.0 | 2.79 |
| 23Q4 (17) | 25.56 | 1.35 | 0.67 | 1.06 | 3.92 | 1.92 | 1.83 | 26.21 | 21.19 | 0.77 | 8.45 | 14.93 | 4.15 | 2.54 | 1.25 | 7.16 | 24.53 | 20.39 | 3.01 | 7.01 | 14.16 | 626 | 2.79 | 2.79 |
| 23Q3 (16) | 25.22 | 8.15 | -8.56 | 1.02 | 13.33 | -9.73 | 1.45 | -3.33 | 7.41 | 0.71 | 16.39 | 2.9 | 4.04 | 4.8 | -1.29 | 5.75 | -10.62 | 17.46 | 2.82 | 7.62 | 12.53 | 609 | 0.0 | 11.33 |
| 23Q2 (15) | 23.32 | -4.54 | -22.29 | 0.9 | -6.25 | -18.18 | 1.5 | -14.29 | 10.29 | 0.61 | 0.0 | -4.69 | 3.86 | -1.79 | 5.29 | 6.43 | -10.21 | 41.94 | 2.62 | 4.76 | 22.66 | 609 | 0.0 | 11.33 |
| 23Q1 (14) | 24.43 | -3.78 | -19.8 | 0.96 | -7.69 | -19.33 | 1.75 | 15.89 | 10.76 | 0.61 | -8.96 | 0.0 | 3.93 | -4.06 | 0.58 | 7.16 | 20.45 | 38.1 | 2.50 | -5.38 | 24.68 | 609 | 0.0 | 11.33 |
| 22Q4 (13) | 25.39 | -7.94 | -19.19 | 1.04 | -7.96 | -6.31 | 1.51 | 11.85 | -9.58 | 0.67 | -2.9 | 6.35 | 4.10 | -0.03 | 15.95 | 5.95 | 21.5 | 11.89 | 2.64 | 5.48 | 31.61 | 609 | 11.33 | 11.33 |
| 22Q3 (12) | 27.58 | -8.1 | -7.67 | 1.13 | 2.73 | 10.78 | 1.35 | -0.74 | -9.4 | 0.69 | 7.81 | 1.47 | 4.10 | 11.78 | 19.98 | 4.89 | 8.01 | -1.87 | 2.50 | 17.31 | 9.9 | 547 | 0.0 | 15.89 |
| 22Q2 (11) | 30.01 | -1.48 | 10.29 | 1.1 | -7.56 | 12.24 | 1.36 | -13.92 | 18.26 | 0.64 | 4.92 | 10.34 | 3.67 | -6.18 | 1.77 | 4.53 | -12.63 | 7.23 | 2.13 | 6.49 | 0.05 | 547 | 0.0 | 15.89 |
| 22Q1 (10) | 30.46 | -3.06 | 32.78 | 1.19 | 7.21 | 29.35 | 1.58 | -5.39 | 7.48 | 0.61 | -3.17 | 12.96 | 3.91 | 10.59 | -2.59 | 5.19 | -2.41 | -19.05 | 2.00 | -0.12 | -14.93 | 547 | 0.0 | 15.89 |
| 21Q4 (9) | 31.42 | 5.19 | 49.48 | 1.11 | 8.82 | 35.37 | 1.67 | 12.08 | 53.21 | 0.63 | -7.35 | 14.55 | 3.53 | 3.46 | -9.44 | 5.32 | 6.55 | 2.5 | 2.01 | -11.92 | -23.37 | 547 | 15.89 | 15.89 |
| 21Q3 (8) | 29.87 | 9.78 | 60.68 | 1.02 | 4.08 | 34.21 | 1.49 | 29.57 | 49.0 | 0.68 | 17.24 | 30.77 | 3.41 | -5.19 | -16.47 | 4.99 | 18.03 | -7.27 | 2.28 | 6.8 | -18.61 | 472 | 0.0 | 9.51 |
| 21Q2 (7) | 27.21 | 18.61 | 47.96 | 0.98 | 6.52 | 25.64 | 1.15 | -21.77 | -20.69 | 0.58 | 7.41 | 13.73 | 3.60 | -10.19 | -15.08 | 4.23 | -34.05 | -46.4 | 2.13 | -9.45 | -23.14 | 472 | 0.0 | 9.51 |
| 21Q1 (6) | 22.94 | 9.13 | 15.98 | 0.92 | 12.2 | 9.52 | 1.47 | 34.86 | 0.0 | 0.54 | -1.82 | 22.73 | 4.01 | 2.8 | -5.56 | 6.41 | 23.57 | -13.78 | 2.35 | -10.04 | 5.82 | 472 | 0.0 | 9.51 |
| 20Q4 (5) | 21.02 | 13.07 | 3.09 | 0.82 | 7.89 | -8.89 | 1.09 | 9.0 | -26.85 | 0.55 | 5.77 | 17.02 | 3.90 | -4.58 | -11.62 | 5.19 | -3.6 | -29.04 | 2.62 | -6.46 | 13.51 | 472 | 9.51 | 17.41 |
| 20Q3 (4) | 18.59 | 1.09 | 0.0 | 0.76 | -2.56 | 0.0 | 1.0 | -31.03 | 0.0 | 0.52 | 1.96 | 0.0 | 4.09 | -3.61 | 0.0 | 5.38 | -31.78 | 0.0 | 2.80 | 0.86 | 0.0 | 431 | 0.0 | 0.0 |
| 20Q2 (3) | 18.39 | -7.03 | 0.0 | 0.78 | -7.14 | 0.0 | 1.45 | -1.36 | 0.0 | 0.51 | 15.91 | 0.0 | 4.24 | -0.12 | 0.0 | 7.88 | 6.1 | 0.0 | 2.77 | 24.67 | 0.0 | 431 | 0.0 | 0.0 |
| 20Q1 (2) | 19.78 | -2.99 | 0.0 | 0.84 | -6.67 | 0.0 | 1.47 | -1.34 | 0.0 | 0.44 | -6.38 | 0.0 | 4.25 | -3.79 | 0.0 | 7.43 | 1.7 | 0.0 | 2.22 | -3.5 | 0.0 | 431 | 7.21 | 0.0 |
| 19Q4 (1) | 20.39 | 0.0 | 0.0 | 0.9 | 0.0 | 0.0 | 1.49 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 4.41 | 0.0 | 0.0 | 7.31 | 0.0 | 0.0 | 2.31 | 0.0 | 0.0 | 402 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 98.53 | -13.15 | 3.94 | -11.66 | 6.53 | 12.39 | 2.69 | 3.07 | 4.00 | 1.72 | 6.63 | 29.41 | 2.73 | 18.67 | 609 | 0.0 |
| 2022 (9) | 113.45 | 1.8 | 4.46 | 10.95 | 5.81 | 0.35 | 2.61 | 7.41 | 3.93 | 8.98 | 5.12 | -1.43 | 2.30 | 5.5 | 609 | 11.33 |
| 2021 (8) | 111.44 | 43.28 | 4.02 | 25.62 | 5.79 | 39.52 | 2.43 | 20.3 | 3.61 | -12.32 | 5.20 | -2.62 | 2.18 | -16.04 | 547 | 15.89 |
| 2020 (7) | 77.78 | 3.6 | 3.2 | 3.9 | 4.15 | 8.07 | 2.02 | 21.69 | 4.11 | 0.29 | 5.34 | 4.32 | 2.60 | 17.46 | 472 | 9.51 |
| 2019 (6) | 75.08 | -6.55 | 3.08 | 0.33 | 3.84 | -21.15 | 1.66 | 10.67 | 4.10 | 7.35 | 5.11 | -15.63 | 2.21 | 18.42 | 431 | 7.21 |
| 2018 (5) | 80.34 | 17.46 | 3.07 | 2.33 | 4.87 | 7.03 | 1.5 | 36.36 | 3.82 | -12.88 | 6.06 | -8.87 | 1.87 | 16.1 | 402 | 9.24 |
| 2017 (4) | 68.4 | 10.73 | 3.0 | 5.63 | 4.55 | 8.85 | 1.1 | 27.91 | 4.39 | -4.61 | 6.65 | -1.7 | 1.61 | 15.51 | 368 | 8.88 |
| 2016 (3) | 61.77 | -4.94 | 2.84 | 1.79 | 4.18 | 20.46 | 0.86 | 36.51 | 4.60 | 7.08 | 6.77 | 26.72 | 1.39 | 43.6 | 338 | 4.97 |
| 2015 (2) | 64.98 | -10.78 | 2.79 | 0.0 | 3.47 | 7.76 | 0.63 | 34.04 | 4.29 | 12.08 | 5.34 | 20.78 | 0.97 | 50.24 | 322 | 1.9 |
| 2014 (1) | 72.83 | 8.43 | 2.79 | 19.74 | 3.22 | 10.27 | 0.47 | 2.17 | 3.83 | 0 | 4.42 | 0 | 0.65 | 0 | 316 | 14.49 |
