- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.27 | 94.02 | 6.57 | 0.04 | -20.0 | -33.33 | 0.27 | 3.85 | 12.5 | 0.04 | 0.0 | 0.0 | 1.76 | -58.77 | -37.44 | 11.89 | -46.48 | 5.56 | 1.76 | -48.46 | -6.17 | 186 | 0.0 | 2.2 |
| 24Q2 (19) | 1.17 | -42.08 | -17.61 | 0.05 | 0.0 | 0.0 | 0.26 | 8.33 | 8.33 | 0.04 | 0.0 | 0.0 | 4.27 | 72.65 | 21.37 | 22.22 | 87.04 | 31.48 | 3.42 | 72.65 | 21.37 | 186 | 0.0 | 2.2 |
| 24Q1 (18) | 2.02 | 74.14 | 55.38 | 0.05 | 0.0 | 0.0 | 0.24 | -4.0 | 0.0 | 0.04 | 0.0 | 0.0 | 2.48 | -42.57 | -35.64 | 11.88 | -44.87 | -35.64 | 1.98 | -42.57 | -35.64 | 186 | 0.0 | 2.2 |
| 23Q4 (17) | 1.16 | -45.54 | -49.34 | 0.05 | -16.67 | -16.67 | 0.25 | 4.17 | -3.85 | 0.04 | 0.0 | 0.0 | 4.31 | 53.02 | 64.51 | 21.55 | 91.27 | 89.82 | 3.45 | 83.62 | 97.41 | 186 | 2.2 | 2.2 |
| 23Q3 (16) | 2.13 | 50.0 | -11.98 | 0.06 | 20.0 | 0.0 | 0.24 | 0.0 | -11.11 | 0.04 | 0.0 | 0.0 | 2.82 | -20.0 | 13.62 | 11.27 | -33.33 | 0.99 | 1.88 | -33.33 | 13.62 | 182 | 0.0 | -22.55 |
| 23Q2 (15) | 1.42 | 9.23 | -21.11 | 0.05 | 0.0 | 0.0 | 0.24 | 0.0 | -7.69 | 0.04 | 0.0 | -20.0 | 3.52 | -8.45 | 26.76 | 16.90 | -8.45 | 17.01 | 2.82 | -8.45 | 1.41 | 182 | 0.0 | -22.55 |
| 23Q1 (14) | 1.3 | -43.23 | -11.56 | 0.05 | -16.67 | -28.57 | 0.24 | -7.69 | 4.35 | 0.04 | 0.0 | 0.0 | 3.85 | 46.79 | -19.23 | 18.46 | 62.6 | 17.99 | 3.08 | 76.15 | 13.08 | 182 | 0.0 | -22.55 |
| 22Q4 (13) | 2.29 | -5.37 | -0.43 | 0.06 | 0.0 | -14.29 | 0.26 | -3.7 | 8.33 | 0.04 | 0.0 | 0.0 | 2.62 | 5.68 | -13.91 | 11.35 | 1.76 | 8.81 | 1.75 | 5.68 | 0.44 | 182 | -22.55 | -22.55 |
| 22Q3 (12) | 2.42 | 34.44 | 39.08 | 0.06 | 20.0 | -14.29 | 0.27 | 3.85 | 17.39 | 0.04 | -20.0 | -20.0 | 2.48 | -10.74 | -38.37 | 11.16 | -22.76 | -15.59 | 1.65 | -40.5 | -42.48 | 235 | 0.0 | 39.88 |
| 22Q2 (11) | 1.8 | 22.45 | -8.16 | 0.05 | -28.57 | -16.67 | 0.26 | 13.04 | 8.33 | 0.05 | 25.0 | -28.57 | 2.78 | -41.67 | -9.26 | 14.44 | -7.68 | 17.96 | 2.78 | 2.08 | -22.22 | 235 | 0.0 | 39.88 |
| 22Q1 (10) | 1.47 | -36.09 | -30.33 | 0.07 | 0.0 | 0.0 | 0.23 | -4.17 | 4.55 | 0.04 | 0.0 | -33.33 | 4.76 | 56.46 | 43.54 | 15.65 | 49.94 | 50.06 | 2.72 | 56.46 | -4.31 | 235 | 0.0 | 39.88 |
| 21Q4 (9) | 2.3 | 32.18 | 2.22 | 0.07 | 0.0 | -22.22 | 0.24 | 4.35 | -11.11 | 0.04 | -20.0 | -33.33 | 3.04 | -24.35 | -23.91 | 10.43 | -21.06 | -13.04 | 1.74 | -39.48 | -34.78 | 235 | 39.88 | 39.88 |
| 21Q3 (8) | 1.74 | -11.22 | -25.0 | 0.07 | 16.67 | 16.67 | 0.23 | -4.17 | -23.33 | 0.05 | -28.57 | -16.67 | 4.02 | 31.42 | 55.56 | 13.22 | 7.95 | 2.22 | 2.87 | -19.54 | 11.11 | 168 | 0.0 | 7.69 |
| 21Q2 (7) | 1.96 | -7.11 | -7.11 | 0.06 | -14.29 | 0.0 | 0.24 | 9.09 | 14.29 | 0.07 | 16.67 | 40.0 | 3.06 | -7.73 | 7.65 | 12.24 | 17.44 | 23.03 | 3.57 | 25.6 | 50.71 | 168 | 0.0 | 7.69 |
| 21Q1 (6) | 2.11 | -6.22 | 99.06 | 0.07 | -22.22 | 75.0 | 0.22 | -18.52 | 15.79 | 0.06 | 0.0 | 50.0 | 3.32 | -17.06 | -12.09 | 10.43 | -13.11 | -41.83 | 2.84 | 6.64 | -24.64 | 168 | 0.0 | -15.15 |
| 20Q4 (5) | 2.25 | -3.02 | 136.84 | 0.09 | 50.0 | 50.0 | 0.27 | -10.0 | 42.11 | 0.06 | 0.0 | 20.0 | 4.00 | 54.67 | -36.67 | 12.00 | -7.2 | -40.0 | 2.67 | 3.11 | -49.33 | 168 | 7.69 | -15.15 |
| 20Q3 (4) | 2.32 | 9.95 | 0.0 | 0.06 | 0.0 | 0.0 | 0.3 | 42.86 | 0.0 | 0.06 | 20.0 | 0.0 | 2.59 | -9.05 | 0.0 | 12.93 | 29.93 | 0.0 | 2.59 | 9.14 | 0.0 | 156 | 0.0 | 0.0 |
| 20Q2 (3) | 2.11 | 99.06 | 0.0 | 0.06 | 50.0 | 0.0 | 0.21 | 10.53 | 0.0 | 0.05 | 25.0 | 0.0 | 2.84 | -24.64 | 0.0 | 9.95 | -44.47 | 0.0 | 2.37 | -37.2 | 0.0 | 156 | -21.21 | 0.0 |
| 20Q1 (2) | 1.06 | 11.58 | 0.0 | 0.04 | -33.33 | 0.0 | 0.19 | 0.0 | 0.0 | 0.04 | -20.0 | 0.0 | 3.77 | -40.25 | 0.0 | 17.92 | -10.38 | 0.0 | 3.77 | -28.3 | 0.0 | 198 | 0.0 | 0.0 |
| 19Q4 (1) | 0.95 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 6.32 | 0.0 | 0.0 | 20.00 | 0.0 | 0.0 | 5.26 | 0.0 | 0.0 | 198 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.01 | -24.69 | 0.2 | -16.67 | 0.97 | -3.96 | 0.16 | -5.88 | 3.33 | 10.65 | 16.14 | 27.52 | 2.66 | 24.97 | 182 | 0.0 |
| 2022 (9) | 7.98 | -1.72 | 0.24 | -11.11 | 1.01 | 8.6 | 0.17 | -26.09 | 3.01 | -9.55 | 12.66 | 10.51 | 2.13 | -24.79 | 182 | -22.55 |
| 2021 (8) | 8.12 | 4.91 | 0.27 | 8.0 | 0.93 | -4.12 | 0.23 | 9.52 | 3.33 | 2.95 | 11.45 | -8.61 | 2.83 | 4.4 | 235 | 39.88 |
| 2020 (7) | 7.74 | 83.85 | 0.25 | 47.06 | 0.97 | 11.49 | 0.21 | 5.0 | 3.23 | -20.01 | 12.53 | -39.36 | 2.71 | -42.89 | 168 | 7.69 |
| 2019 (6) | 4.21 | -31.88 | 0.17 | 21.43 | 0.87 | 2.35 | 0.2 | -4.76 | 4.04 | 78.25 | 20.67 | 50.25 | 4.75 | 39.8 | 156 | -21.21 |
| 2018 (5) | 6.18 | 15.73 | 0.14 | -6.67 | 0.85 | 1.19 | 0.21 | 5.0 | 2.27 | -19.35 | 13.75 | -12.56 | 3.40 | -9.27 | 198 | -24.71 |
| 2017 (4) | 5.34 | -15.51 | 0.15 | -11.76 | 0.84 | -8.7 | 0.2 | -25.93 | 2.81 | 4.43 | 15.73 | 8.06 | 3.75 | -12.33 | 263 | -11.45 |
| 2016 (3) | 6.32 | -7.74 | 0.17 | -19.05 | 0.92 | -4.17 | 0.27 | 3.85 | 2.69 | -12.26 | 14.56 | 3.87 | 4.27 | 12.55 | 297 | 2.77 |
| 2015 (2) | 6.85 | 10.66 | 0.21 | 23.53 | 0.96 | 15.66 | 0.26 | -29.73 | 3.07 | 11.63 | 14.01 | 4.52 | 3.80 | -36.5 | 289 | -19.27 |
| 2014 (1) | 6.19 | -53.98 | 0.17 | -19.05 | 0.83 | -9.78 | 0.37 | -13.95 | 2.75 | 0 | 13.41 | 0 | 5.98 | 0 | 358 | -28.54 |
