玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)44.09-15.7628.967.014.473.554.176.111.712.8387.4247.415.9024.02-19.719.4625.96-21.136.42122.4914.314060.00.0
24Q3 (19)52.3410.3514.456.711.215.843.9310.3930.131.51-32.29-35.7412.82-8.29-7.537.510.0413.72.88-38.64-43.8614060.06.92
24Q2 (18)47.4312.986.786.6311.248.873.565.9539.612.2390.672.8713.98-1.541.967.51-6.2230.754.7068.761.914060.06.92
24Q1 (17)41.9822.78-7.215.96-11.96-4.033.36-18.0530.741.17-39.06-29.0914.20-28.33.438.00-33.2640.892.79-50.37-23.5814060.06.92
23Q4 (16)34.19-25.247.796.776.7811.724.135.7625.771.92-18.376.1519.8042.823.6511.9981.5816.685.629.2863.4214066.926.92
23Q3 (15)45.732.95-15.146.344.1116.333.0218.4312.692.3582.1715.7613.861.1237.096.6015.0432.795.1476.9536.4213150.013.17
23Q2 (14)44.42-1.8152.656.09-1.9314.692.55-0.781.191.29-21.8219.4413.71-0.12-24.875.741.05-33.712.90-20.37-21.7513150.013.17
23Q1 (13)45.2442.6243.126.212.4840.52.57-21.1724.151.6551.3863.3713.73-28.15-1.835.68-44.73-13.253.656.1414.1513150.013.17
22Q4 (12)31.72-41.1413.166.0611.1932.033.2621.6439.321.09-46.31-50.919.1088.9116.6710.28106.6623.113.44-8.78-56.61131513.1713.17
22Q3 (11)53.8985.1976.235.452.6413.782.686.3550.562.0387.9666.3910.11-44.58-35.444.97-42.57-14.563.771.5-5.5811620.00.61
22Q2 (10)29.1-7.94-15.995.3120.1417.222.5221.7419.431.086.93-38.2918.2530.539.538.6632.2442.173.7116.15-26.5411620.00.61
22Q1 (9)31.6112.77-4.94.42-3.76.02.07-11.54-26.861.01-54.529.4913.98-14.6111.466.55-21.56-23.083.20-59.6636.1611620.00.61
21Q4 (8)28.03-8.34-10.484.59-4.18-8.572.3431.462.182.2281.9742.3116.384.542.138.3543.4214.147.9298.5258.9611620.610.61
21Q3 (7)30.58-11.725.964.795.7428.071.78-15.64-32.831.22-30.29-29.4815.6619.7820.875.82-4.44-36.613.99-21.03-33.4511550.05.1
21Q2 (6)34.644.2126.014.538.6323.772.11-25.44-6.221.75124.36103.4913.084.24-1.786.09-28.46-25.585.05115.2961.4911550.05.1
21Q1 (5)33.246.1669.334.17-16.9325.62.8323.5852.150.78-50.0-14.2912.55-21.76-25.838.5116.41-10.152.35-52.9-49.3811550.05.1
20Q4 (4)31.318.490.05.0234.220.02.29-13.580.01.56-9.830.016.0323.720.07.31-20.350.04.98-16.880.011555.10.0
20Q3 (3)28.864.980.03.742.190.02.6517.780.01.73101.160.012.96-2.670.09.1812.190.05.9991.610.010990.00.0
20Q2 (2)27.4940.040.03.6610.240.02.2520.970.00.86-5.490.013.31-21.280.08.18-13.620.03.13-32.520.010990.00.0
20Q1 (1)19.630.00.03.320.00.01.860.00.00.910.00.016.910.00.09.480.00.04.640.00.010990.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)185.849.5926.33.5415.0322.797.747.3514.15-5.528.0912.054.16-2.0414060.0
2023 (9)169.5815.8925.419.5312.2416.247.2138.6514.983.147.220.34.2519.6414066.92
2022 (8)146.3315.6921.2517.4710.5316.235.2-12.7514.521.547.200.473.55-24.58131513.17
2021 (7)126.4917.918.0914.939.060.115.9618.0214.30-2.527.16-15.094.710.1111620.61
2020 (6)107.2911.6315.74-14.929.0510.645.05-8.8414.67-23.788.44-0.894.71-18.3411555.1
2019 (5)96.1149.4918.59.668.1819.945.5470.4619.25-26.648.51-19.775.7614.0310991.67
2018 (4)64.290.0816.879.056.820.293.256.5626.248.9610.610.225.066.4710810.75
2017 (3)64.248.8315.47-18.796.8-6.463.05-33.1124.08-25.3810.59-14.054.75-38.541073-1.01
2016 (2)59.036.919.053.317.2713.954.5652.5132.27-3.3612.326.67.7242.6610845.24
2015 (1)55.22139.0518.4485.896.3837.82.99121.4833.39011.5505.41010308.08

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