玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.77-4.94-16.30.060.00.00.140.00.00.01-50.00.07.795.1919.4818.185.1919.481.30-47.419.481410.00.0
24Q2 (19)0.811.25-15.620.060.00.00.140.0-6.670.02100.0100.07.41-1.2318.5217.28-1.2310.622.4797.53137.041410.00.0
24Q1 (18)0.8-3.61-11.110.060.00.00.147.697.690.010.00.07.503.7512.517.5011.7321.151.253.7512.51410.00.0
23Q4 (17)0.83-9.785.060.060.020.00.13-7.148.330.010.00.07.2310.8414.2215.662.933.111.2010.84-4.821410.0-5.37
23Q3 (16)0.92-4.17-1.080.060.0-14.290.14-6.67-6.670.010.00.06.524.35-13.3515.22-2.61-5.651.094.351.091410.0-5.37
23Q2 (15)0.966.67-4.00.060.00.00.1515.380.00.010.00.06.25-6.254.1715.628.174.171.04-6.254.171410.0-5.37
23Q1 (14)0.913.92-1.10.0620.00.00.138.33-7.140.010.00.06.675.331.1114.44-4.91-6.111.11-12.221.11141-5.37-5.37
22Q4 (13)0.79-15.05-24.760.05-28.5725.00.12-20.00.00.010.00.06.33-15.9166.1415.19-5.8232.911.2717.7232.911490.00.0
22Q3 (12)0.93-7.0-3.120.0716.6716.670.150.07.140.010.00.07.5325.4520.4316.137.5310.61.087.533.231490.00.0
22Q2 (11)1.09.89-14.530.060.00.00.157.1415.380.010.00.06.00-9.017.015.00-2.535.01.00-9.017.01490.00.0
22Q1 (10)0.91-13.33-31.580.0650.00.00.1416.670.00.010.00.06.5973.0846.1515.3834.6246.151.1015.3846.151490.00.0
21Q4 (9)1.059.38-21.640.04-33.33-33.330.12-14.29-14.290.010.00.03.81-39.05-14.9211.43-21.639.390.95-8.5727.621490.00.0
21Q3 (8)0.96-17.95-26.720.060.020.00.147.690.00.010.0-50.06.2521.8863.7514.5831.2536.461.0421.87-31.771490.00.0
21Q2 (7)1.17-12.03105.260.060.0-14.290.13-7.1444.440.010.00.05.1313.68-58.2411.115.56-29.630.8513.68-51.281490.00.0
21Q1 (6)1.33-0.757.260.060.0-40.00.140.07.690.010.00.04.510.75-44.0610.530.750.40.750.75-6.771490.00.0
20Q4 (5)1.342.2936.730.0620.0-50.00.140.016.670.01-50.0-50.04.4817.31-63.4310.45-2.24-14.680.75-51.12-63.431490.00.0
20Q3 (4)1.31129.820.00.05-28.570.00.1455.560.00.02100.00.03.82-68.920.010.69-32.320.01.53-12.980.01490.00.0
20Q2 (3)0.57-54.030.00.07-30.00.00.09-30.770.00.010.00.012.2852.280.015.7950.610.01.75117.540.01490.00.0
20Q1 (2)1.2426.530.00.1-16.670.00.138.330.00.01-50.00.08.06-34.140.010.48-14.380.00.81-60.480.01490.00.0
19Q4 (1)0.980.00.00.120.00.00.120.00.00.020.00.012.240.00.012.240.00.02.040.00.01490.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.6-0.550.254.170.55-1.790.02-33.336.944.7515.28-1.240.56-32.96141-5.37
2022 (9)3.62-19.730.249.090.565.660.03-40.06.6335.9115.4731.640.83-25.251490.0
2021 (8)4.511.120.22-8.330.53-5.360.05-16.674.88-9.3511.75-6.411.11-17.591490.0
2020 (7)4.46-10.620.24-48.940.567.690.06-14.295.38-42.8712.5620.491.35-4.11490.0
2019 (6)4.998.710.4723.680.52-5.450.0740.09.4213.7710.42-13.031.4028.781490.0
2018 (5)4.5915.330.380.00.55-32.930.050.08.28-13.2911.98-41.841.09-13.291490.0
2017 (4)3.9824.760.3840.740.8278.260.050.09.5512.820.6042.881.26-19.8514911.19
2016 (3)3.19-18.620.273.850.4612.20.05-16.678.4627.6114.4237.871.572.41343.88
2015 (2)3.925.090.2623.810.4110.810.06-25.06.6317.8110.465.441.53-28.641294.03
2014 (1)3.73-11.820.2110.530.37-11.90.08-70.375.6309.9202.1401240.0

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