玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)50.570.72-7.353.9-8.88-1.760.771.3218.460.4326.4710.267.71-9.536.031.520.5927.860.8525.5719.028800.490.49
24Q3 (19)50.21-7.140.824.288.9118.230.76-12.640.00.34-22.73-35.858.5217.2817.271.51-5.93-0.820.68-16.79-36.3728660.00.67
24Q2 (18)54.072.357.033.93-0.5111.330.871.16-1.140.444.76-2.227.27-2.794.021.61-1.16-7.630.812.36-8.6428660.00.67
24Q1 (17)52.83-3.21-3.333.95-0.514.490.8632.312.380.427.690.07.482.7918.441.6336.695.910.8011.263.4528660.00.67
23Q4 (16)54.589.6-4.93.979.6716.420.65-14.47-2.990.39-26.428.337.270.0622.421.19-21.962.010.71-32.8613.9128660.670.67
23Q3 (15)49.8-1.43-19.23.622.55-26.270.76-13.64-15.560.5317.7829.277.274.03-8.761.53-12.394.51.0619.4859.9828470.04.55
23Q2 (14)50.52-7.56-18.83.532.32-31.590.884.760.00.457.147.146.9910.68-15.751.7413.3323.160.8915.931.9628470.04.55
23Q1 (13)54.65-4.77-1.123.451.17-29.30.8425.372.440.4216.6735.486.316.25-28.51.5431.663.60.7722.5237.0228470.04.55
22Q4 (12)57.39-6.881.813.41-30.55-21.610.67-25.56-28.720.36-12.2260.05.94-25.42-23.01.17-20.06-29.990.63-5.71253.628474.554.55
22Q3 (11)61.63-0.9519.054.91-4.8426.870.92.274.650.41-2.38105.07.97-3.936.581.463.25-12.090.67-1.4572.227230.04.17
22Q2 (10)62.2212.578.385.165.7416.740.887.32-5.380.4235.482.448.29-6.077.721.41-4.67-12.690.6820.35-5.4827230.04.17
22Q1 (9)55.27-1.950.914.8812.1823.230.82-12.77-9.890.31210.0-6.068.8314.4222.121.48-11.03-10.710.56216.17-6.9127230.04.17
21Q4 (8)56.378.8911.384.3512.428.320.949.323.680.1-50.0-80.07.723.2315.211.670.3811.050.18-54.08-82.0427234.174.17
21Q3 (7)51.77-9.8215.23.87-12.4436.750.86-7.538.860.2-51.22-37.57.48-2.918.711.662.55-5.50.39-45.91-45.7526140.0-1.06
21Q2 (6)57.414.8227.584.4211.6258.990.932.2-2.110.4124.24127.787.706.4824.621.62-2.5-23.270.7118.5378.5426140.0-1.06
21Q1 (5)54.778.2220.083.9616.8140.430.9119.7410.980.33-34.083.337.237.9416.941.6610.64-7.580.60-39.0152.6726140.0-1.06
20Q4 (4)50.6112.620.03.3919.790.00.76-3.80.00.556.250.06.706.370.01.50-14.580.00.9938.740.02614-1.060.0
20Q3 (3)44.94-0.130.02.831.80.00.79-16.840.00.3277.780.06.301.930.01.76-16.730.00.7178.020.026420.00.0
20Q2 (2)45.0-1.340.02.78-1.420.00.9515.850.00.180.00.06.18-0.080.02.1117.420.00.401.360.026420.00.0
20Q1 (1)45.610.00.02.820.00.00.820.00.00.180.00.06.180.00.01.800.00.00.390.00.026420.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)207.68-0.8916.0610.153.274.471.63-8.437.7311.141.575.410.78-7.628800.49
2023 (9)209.55-11.414.58-20.543.13-4.281.7819.466.96-10.321.498.030.8534.8328660.67
2022 (8)236.517.3518.3510.543.27-10.411.4941.97.762.981.38-16.540.6332.1928474.55
2021 (7)220.3218.3416.640.443.659.941.05-11.027.5318.671.66-7.10.48-24.8127234.17
2020 (6)186.17-10.0111.825.823.32-5.411.18-7.816.3517.61.785.110.632.452614-1.06
2019 (5)206.89-13.8911.17-7.693.51-9.31.28-12.935.407.21.705.320.621.122642-1.53
2018 (4)240.255.1912.1-0.253.8720.191.47390.05.04-5.171.6114.250.61365.8126831.36
2017 (3)228.393.812.132.83.2212.590.320.05.31-0.971.418.460.1315.62647-0.38
2016 (2)220.024.8211.8-0.252.86-1.040.2525.05.36-4.841.30-5.590.1119.26265782.61
2015 (1)209.91-0.7311.83-9.02.8929.60.2-20.05.6401.3800.10014550.0

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。