- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 127.1 | 8.16 | 3.27 | 5.97 | 24.9 | 20.36 | 2.89 | 2.12 | 10.73 | 3.21 | -15.97 | -25.17 | 4.70 | 15.47 | 16.56 | 2.27 | -5.59 | 7.23 | 2.53 | -22.31 | -27.54 | 3410 | 0.0 | 0.0 |
| 24Q3 (19) | 117.51 | -6.76 | 1.01 | 4.78 | -4.02 | 8.88 | 2.83 | 11.42 | -13.46 | 3.82 | 12.35 | 6.41 | 4.07 | 2.94 | 7.79 | 2.41 | 19.5 | -14.32 | 3.25 | 20.5 | 5.34 | 3410 | 0.0 | -6.19 |
| 24Q2 (18) | 126.03 | 17.39 | 5.47 | 4.98 | 8.73 | 5.06 | 2.54 | 3.67 | 7.17 | 3.4 | 20.14 | -9.09 | 3.95 | -7.37 | -0.39 | 2.02 | -11.68 | 1.61 | 2.70 | 2.34 | -13.81 | 3410 | 0.0 | -6.19 |
| 24Q1 (17) | 107.36 | -12.77 | -0.79 | 4.58 | -7.66 | 2.46 | 2.45 | -6.13 | -30.59 | 2.83 | -34.03 | -5.03 | 4.27 | 5.86 | 3.28 | 2.28 | 7.61 | -30.04 | 2.64 | -24.37 | -4.27 | 3410 | 0.0 | -6.19 |
| 23Q4 (16) | 123.08 | 5.8 | -8.2 | 4.96 | 12.98 | -20.89 | 2.61 | -20.18 | 31.16 | 4.29 | 19.5 | 17.21 | 4.03 | 6.79 | -13.82 | 2.12 | -24.56 | 42.88 | 3.49 | 12.95 | 27.69 | 3410 | -6.19 | -6.19 |
| 23Q3 (15) | 116.33 | -2.64 | -8.81 | 4.39 | -7.38 | -21.04 | 3.27 | 37.97 | -9.42 | 3.59 | -4.01 | -3.75 | 3.77 | -4.87 | -13.41 | 2.81 | 41.72 | -0.67 | 3.09 | -1.4 | 5.55 | 3635 | 0.0 | -10.73 |
| 23Q2 (14) | 119.49 | 10.41 | -9.74 | 4.74 | 6.04 | -15.96 | 2.37 | -32.86 | -16.25 | 3.74 | 25.5 | -9.22 | 3.97 | -3.96 | -6.88 | 1.98 | -39.19 | -7.21 | 3.13 | 13.67 | 0.58 | 3635 | 0.0 | -10.73 |
| 23Q1 (13) | 108.22 | -19.29 | -20.22 | 4.47 | -28.71 | -9.88 | 3.53 | 77.39 | 12.78 | 2.98 | -18.58 | -10.24 | 4.13 | -11.67 | 12.96 | 3.26 | 119.77 | 41.37 | 2.75 | 0.88 | 12.51 | 3635 | 0.0 | -10.73 |
| 22Q4 (12) | 134.08 | 5.1 | -14.5 | 6.27 | 12.77 | -13.16 | 1.99 | -44.88 | -3.86 | 3.66 | -1.88 | -21.63 | 4.68 | 7.29 | 1.57 | 1.48 | -47.55 | 12.44 | 2.73 | -6.64 | -8.34 | 3635 | -10.73 | -10.73 |
| 22Q3 (11) | 127.57 | -3.64 | -18.75 | 5.56 | -1.42 | 7.75 | 3.61 | 27.56 | -19.42 | 3.73 | -9.47 | -17.66 | 4.36 | 2.31 | 32.61 | 2.83 | 32.38 | -0.83 | 2.92 | -6.05 | 1.34 | 4072 | 0.0 | 12.77 |
| 22Q2 (10) | 132.39 | -2.4 | -5.55 | 5.64 | 13.71 | 7.63 | 2.83 | -9.58 | -2.41 | 4.12 | 24.1 | 5.37 | 4.26 | 16.51 | 13.96 | 2.14 | -7.36 | 3.32 | 3.11 | 27.15 | 11.56 | 4072 | 0.0 | 12.77 |
| 22Q1 (9) | 135.65 | -13.5 | 21.02 | 4.96 | -31.3 | 5.76 | 3.13 | 51.21 | -1.26 | 3.32 | -28.91 | 5.73 | 3.66 | -20.58 | -12.61 | 2.31 | 74.81 | -18.41 | 2.45 | -17.81 | -12.63 | 4072 | 0.0 | 12.77 |
| 21Q4 (8) | 156.82 | -0.11 | 21.2 | 7.22 | 39.92 | 30.8 | 2.07 | -53.79 | -40.86 | 4.67 | 3.09 | 24.87 | 4.60 | 40.08 | 7.92 | 1.32 | -53.74 | -51.2 | 2.98 | 3.21 | 3.03 | 4072 | 12.77 | 12.77 |
| 21Q3 (7) | 157.0 | 12.01 | 31.78 | 5.16 | -1.53 | 7.95 | 4.48 | 54.48 | 50.34 | 4.53 | 15.86 | 24.79 | 3.29 | -12.08 | -18.08 | 2.85 | 37.92 | 14.08 | 2.89 | 3.44 | -5.3 | 3611 | 0.0 | -15.81 |
| 21Q2 (6) | 140.17 | 25.05 | 43.51 | 5.24 | 11.73 | 28.43 | 2.9 | -8.52 | -12.91 | 3.91 | 24.52 | 35.76 | 3.74 | -10.66 | -10.51 | 2.07 | -26.84 | -39.32 | 2.79 | -0.42 | -5.4 | 3611 | 0.0 | -19.54 |
| 21Q1 (5) | 112.09 | -13.37 | 60.59 | 4.69 | -15.04 | 36.34 | 3.17 | -9.43 | 24.31 | 3.14 | -16.04 | 67.91 | 4.18 | -1.92 | -15.1 | 2.83 | 4.55 | -22.59 | 2.80 | -3.08 | 4.56 | 3611 | 0.0 | -19.54 |
| 20Q4 (4) | 129.39 | 8.6 | 0.0 | 5.52 | 15.48 | 0.0 | 3.5 | 17.45 | 0.0 | 3.74 | 3.03 | 0.0 | 4.27 | 6.33 | 0.0 | 2.71 | 8.15 | 0.0 | 2.89 | -5.13 | 0.0 | 3611 | -15.81 | 0.0 |
| 20Q3 (3) | 119.14 | 21.98 | 0.0 | 4.78 | 17.16 | 0.0 | 2.98 | -10.51 | 0.0 | 3.63 | 26.04 | 0.0 | 4.01 | -3.96 | 0.0 | 2.50 | -26.64 | 0.0 | 3.05 | 3.33 | 0.0 | 4289 | -4.43 | 0.0 |
| 20Q2 (2) | 97.67 | 39.93 | 0.0 | 4.08 | 18.6 | 0.0 | 3.33 | 30.59 | 0.0 | 2.88 | 54.01 | 0.0 | 4.18 | -15.24 | 0.0 | 3.41 | -6.67 | 0.0 | 2.95 | 10.06 | 0.0 | 4488 | 0.0 | 0.0 |
| 20Q1 (1) | 69.8 | 0.0 | 0.0 | 3.44 | 0.0 | 0.0 | 2.55 | 0.0 | 0.0 | 1.87 | 0.0 | 0.0 | 4.93 | 0.0 | 0.0 | 3.65 | 0.0 | 0.0 | 2.68 | 0.0 | 0.0 | 4488 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 478.0 | 2.33 | 20.3 | 9.38 | 10.71 | -9.16 | 13.26 | -9.18 | 4.25 | 6.89 | 2.24 | -11.23 | 2.77 | -11.25 | 3410 | 0.0 |
| 2023 (9) | 467.12 | -11.81 | 18.56 | -17.25 | 11.79 | 1.99 | 14.6 | -1.55 | 3.97 | -6.17 | 2.52 | 15.65 | 3.13 | 11.63 | 3410 | -6.19 |
| 2022 (8) | 529.68 | -6.43 | 22.43 | 0.54 | 11.56 | -8.4 | 14.83 | -8.68 | 4.23 | 7.45 | 2.18 | -2.1 | 2.80 | -2.41 | 3635 | -10.73 |
| 2021 (7) | 566.08 | 36.07 | 22.31 | 25.13 | 12.62 | 2.02 | 16.24 | 34.1 | 3.94 | -8.05 | 2.23 | -25.03 | 2.87 | -1.45 | 4072 | 12.77 |
| 2020 (6) | 416.01 | -12.81 | 17.83 | -15.62 | 12.37 | -7.2 | 12.11 | -9.69 | 4.29 | -3.22 | 2.97 | 6.44 | 2.91 | 3.58 | 3611 | -15.81 |
| 2019 (5) | 477.15 | -8.79 | 21.13 | 5.97 | 13.33 | 10.07 | 13.41 | -3.11 | 4.43 | 16.18 | 2.79 | 20.68 | 2.81 | 6.23 | 4289 | -4.43 |
| 2018 (4) | 523.14 | 11.98 | 19.94 | 14.6 | 12.11 | -17.22 | 13.84 | 26.16 | 3.81 | 2.34 | 2.31 | -26.08 | 2.65 | 12.66 | 4488 | -0.71 |
| 2017 (3) | 467.17 | 43.69 | 17.4 | 22.11 | 14.63 | 24.3 | 10.97 | 31.06 | 3.72 | -15.02 | 3.13 | -13.5 | 2.35 | -8.79 | 4520 | 8.03 |
| 2016 (2) | 325.12 | 21.19 | 14.25 | 20.87 | 11.77 | 23.38 | 8.37 | 8.7 | 4.38 | -0.27 | 3.62 | 1.8 | 2.57 | -10.31 | 4184 | 10.31 |
| 2015 (1) | 268.27 | -2.4 | 11.79 | 1.64 | 9.54 | -28.11 | 7.7 | 0.26 | 4.39 | 0 | 3.56 | 0 | 2.87 | 0 | 3793 | 8.06 |
