- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 856.16 | -9.47 | -2.96 | 10.01 | -6.88 | -3.47 | 15.88 | -10.59 | -2.16 | 5.26 | -11.45 | -0.75 | 1.17 | 2.86 | -0.53 | 1.85 | -1.23 | 0.83 | 0.61 | -2.18 | 2.27 | 27518 | 0.0 | -0.89 |
| 24Q2 (19) | 945.72 | 0.87 | -0.82 | 10.75 | 1.03 | -5.78 | 17.76 | 4.1 | 6.41 | 5.94 | 4.39 | 8.79 | 1.14 | 0.16 | -5.0 | 1.88 | 3.2 | 7.29 | 0.63 | 3.49 | 9.69 | 27518 | 0.0 | -0.89 |
| 24Q1 (18) | 937.54 | 6.06 | 2.64 | 10.64 | 4.11 | -5.42 | 17.06 | -1.73 | 0.12 | 5.69 | 21.84 | -3.4 | 1.13 | -1.84 | -7.85 | 1.82 | -7.35 | -2.45 | 0.61 | 14.88 | -5.88 | 27518 | 0.0 | -0.89 |
| 23Q4 (17) | 883.94 | 0.19 | -7.32 | 10.22 | -1.45 | -9.4 | 17.36 | 6.96 | -10.33 | 4.67 | -11.89 | -13.68 | 1.16 | -1.63 | -2.24 | 1.96 | 6.76 | -3.25 | 0.53 | -12.05 | -6.86 | 27518 | -0.89 | -0.89 |
| 23Q3 (16) | 882.29 | -7.48 | -16.24 | 10.37 | -9.11 | -3.62 | 16.23 | -2.76 | -1.22 | 5.3 | -2.93 | 13.49 | 1.18 | -1.77 | 15.07 | 1.84 | 5.1 | 17.94 | 0.60 | 4.91 | 35.5 | 27765 | 0.0 | -1.38 |
| 23Q2 (15) | 953.57 | 4.39 | -28.65 | 11.41 | 1.42 | -5.15 | 16.69 | -2.05 | -3.02 | 5.46 | -7.3 | -11.07 | 1.20 | -2.84 | 32.92 | 1.75 | -6.17 | 35.91 | 0.57 | -11.2 | 24.62 | 27765 | 0.0 | -1.38 |
| 23Q1 (14) | 913.46 | -4.23 | -20.71 | 11.25 | -0.27 | -0.18 | 17.04 | -11.98 | 3.71 | 5.89 | 8.87 | 10.51 | 1.23 | 4.14 | 25.9 | 1.87 | -8.1 | 30.81 | 0.64 | 13.68 | 39.38 | 27765 | 0.0 | -1.38 |
| 22Q4 (13) | 953.77 | -9.46 | -26.34 | 11.28 | 4.83 | -20.73 | 19.36 | 17.83 | -16.87 | 5.41 | 15.85 | -17.91 | 1.18 | 15.78 | 7.61 | 2.03 | 30.14 | 12.85 | 0.57 | 27.95 | 11.45 | 27765 | -1.38 | -1.38 |
| 22Q3 (12) | 1053.4 | -21.18 | -16.12 | 10.76 | -10.56 | -14.47 | 16.43 | -4.53 | -13.3 | 4.67 | -23.94 | -25.16 | 1.02 | 13.47 | 1.97 | 1.56 | 21.11 | 3.36 | 0.44 | -3.51 | -10.78 | 28153 | 0.0 | -0.71 |
| 22Q2 (11) | 1336.38 | 15.99 | 15.76 | 12.03 | 6.74 | -4.75 | 17.21 | 4.75 | -14.29 | 6.14 | 15.2 | 0.49 | 0.90 | -7.97 | -17.72 | 1.29 | -9.7 | -25.96 | 0.46 | -0.69 | -13.19 | 28153 | 0.0 | -0.71 |
| 22Q1 (10) | 1152.12 | -11.02 | 17.78 | 11.27 | -20.8 | -2.68 | 16.43 | -29.45 | -1.2 | 5.33 | -19.12 | -1.48 | 0.98 | -10.99 | -17.37 | 1.43 | -20.72 | -16.12 | 0.46 | -9.1 | -16.35 | 28153 | 0.0 | -0.71 |
| 21Q4 (9) | 1294.8 | 3.11 | 47.8 | 14.23 | 13.12 | 36.43 | 23.29 | 22.9 | 28.39 | 6.59 | 5.61 | 21.14 | 1.10 | 9.71 | -7.69 | 1.80 | 19.2 | -13.13 | 0.51 | 2.43 | -18.04 | 28153 | -0.71 | -0.71 |
| 21Q3 (8) | 1255.78 | 8.77 | 63.84 | 12.58 | -0.4 | 19.47 | 18.95 | -5.63 | 14.29 | 6.24 | 2.13 | 30.54 | 1.00 | -8.43 | -27.08 | 1.51 | -13.24 | -30.24 | 0.50 | -6.11 | -20.32 | 28353 | 0.0 | -0.98 |
| 21Q2 (7) | 1154.48 | 18.02 | 59.0 | 12.63 | 9.07 | 20.06 | 20.08 | 20.75 | 38.48 | 6.11 | 12.94 | 34.29 | 1.09 | -7.58 | -24.49 | 1.74 | 2.31 | -12.9 | 0.53 | -4.3 | -15.54 | 28353 | 0.0 | -0.98 |
| 21Q1 (6) | 978.22 | 11.66 | 25.54 | 11.58 | 11.03 | -10.51 | 16.63 | -8.32 | 9.48 | 5.41 | -0.55 | 14.86 | 1.18 | -0.57 | -28.72 | 1.70 | -17.9 | -12.8 | 0.55 | -10.94 | -8.51 | 28353 | 0.0 | -0.48 |
| 20Q4 (5) | 876.06 | 14.3 | 3.76 | 10.43 | -0.95 | -24.03 | 18.14 | 9.41 | 8.69 | 5.44 | 13.81 | 6.88 | 1.19 | -13.34 | -26.78 | 2.07 | -4.27 | 4.75 | 0.62 | -0.43 | 3.01 | 28353 | -0.98 | -0.48 |
| 20Q3 (4) | 766.49 | 5.56 | 0.0 | 10.53 | 0.1 | 0.0 | 16.58 | 14.34 | 0.0 | 4.78 | 5.05 | 0.0 | 1.37 | -5.18 | 0.0 | 2.16 | 8.32 | 0.0 | 0.62 | -0.48 | 0.0 | 28634 | 0.0 | 0.0 |
| 20Q2 (3) | 726.09 | -6.81 | 0.0 | 10.52 | -18.7 | 0.0 | 14.5 | -4.54 | 0.0 | 4.55 | -3.4 | 0.0 | 1.45 | -12.76 | 0.0 | 2.00 | 2.44 | 0.0 | 0.63 | 3.67 | 0.0 | 28634 | 0.51 | 0.0 |
| 20Q1 (2) | 779.19 | -7.72 | 0.0 | 12.94 | -5.75 | 0.0 | 15.19 | -8.99 | 0.0 | 4.71 | -7.47 | 0.0 | 1.66 | 2.13 | 0.0 | 1.95 | -1.38 | 0.0 | 0.60 | 0.27 | 0.0 | 28490 | 0.0 | 0.0 |
| 19Q4 (1) | 844.35 | 0.0 | 0.0 | 13.73 | 0.0 | 0.0 | 16.69 | 0.0 | 0.0 | 5.09 | 0.0 | 0.0 | 1.63 | 0.0 | 0.0 | 1.98 | 0.0 | 0.0 | 0.60 | 0.0 | 0.0 | 28490 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3633.26 | -19.18 | 43.25 | -4.63 | 67.31 | -3.05 | 21.32 | -1.07 | 1.19 | 18.01 | 1.85 | 19.96 | 0.59 | 22.42 | 27765 | 0.0 |
| 2022 (9) | 4495.67 | -4.01 | 45.35 | -11.11 | 69.43 | -12.06 | 21.55 | -11.5 | 1.01 | -7.4 | 1.54 | -8.39 | 0.48 | -7.81 | 27765 | -1.38 |
| 2021 (8) | 4683.28 | 48.78 | 51.02 | 14.86 | 78.95 | 22.56 | 24.35 | 25.0 | 1.09 | -22.8 | 1.69 | -17.63 | 0.52 | -15.98 | 28153 | -0.71 |
| 2020 (7) | 3147.83 | -14.05 | 44.42 | -27.45 | 64.42 | -6.73 | 19.48 | -10.06 | 1.41 | -15.59 | 2.05 | 8.51 | 0.62 | 4.64 | 28353 | -0.98 |
| 2019 (6) | 3662.41 | -8.59 | 61.23 | 2.39 | 69.07 | -2.17 | 21.66 | -0.64 | 1.67 | 12.02 | 1.89 | 7.03 | 0.59 | 8.7 | 28634 | -0.05 |
| 2018 (5) | 4006.65 | 15.46 | 59.8 | 10.58 | 70.6 | 1.73 | 21.8 | 5.31 | 1.49 | -4.23 | 1.76 | -11.89 | 0.54 | -8.79 | 28648 | 1.12 |
| 2017 (4) | 3470.12 | 18.41 | 54.08 | 9.25 | 69.4 | -3.14 | 20.7 | -4.87 | 1.56 | -7.73 | 2.00 | -18.2 | 0.60 | -19.66 | 28332 | 6.36 |
| 2016 (3) | 2930.56 | 2.81 | 49.5 | 6.47 | 71.65 | 7.32 | 21.76 | 11.02 | 1.69 | 3.57 | 2.44 | 4.39 | 0.74 | 7.99 | 26639 | 1.02 |
| 2015 (2) | 2850.54 | -22.22 | 46.49 | -5.1 | 66.76 | -7.51 | 19.6 | -2.78 | 1.63 | 22.01 | 2.34 | 18.92 | 0.69 | 25.0 | 26369 | 5.06 |
| 2014 (1) | 3665.11 | 5.37 | 48.99 | -1.86 | 72.18 | 14.83 | 20.16 | 8.8 | 1.34 | 0 | 1.97 | 0 | 0.55 | 0 | 25100 | -1.86 |
