玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)148.7-3.66-0.972.78-6.082.213.791.887.370001.87-2.513.212.555.758.420.000031070.05.47
24Q2 (19)154.353.97-2.42.9612.551.723.722.24.20001.928.254.222.41-1.76.760.000031070.05.47
24Q1 (18)148.46-10.088.992.63-17.036.483.64-23.375.20001.77-7.74-2.32.45-14.78-3.470.000031070.05.47
23Q4 (17)165.19.9517.523.1716.5433.194.7534.5631.940001.926.013.342.8822.3812.280.000031075.475.47
23Q3 (16)150.16-5.053.552.72-6.5328.913.53-1.129.970001.81-1.5624.492.354.136.20.000029460.05.03
23Q2 (15)158.1416.09-2.542.9117.8115.943.573.18-1.920001.841.4818.962.26-11.120.630.000029460.05.03
23Q1 (14)136.22-3.04-10.352.473.782.493.46-3.89-6.230001.817.0314.322.54-0.884.590.000029460.05.03
22Q4 (13)140.49-3.12-14.992.3812.8-7.753.612.15-5.260001.6916.438.522.5615.7611.450.000029465.035.03
22Q3 (12)145.01-10.630.142.11-15.94-15.943.21-11.81-21.710001.46-5.94-16.052.21-1.32-21.820.000028050.0-1.02
22Q2 (11)162.266.798.642.514.1512.563.64-1.368.010001.55-2.473.612.24-7.62-0.580.000028050.0-1.02
22Q1 (10)151.95-8.0618.242.41-6.599.053.69-2.8912.50001.591.6-7.772.435.62-4.850.000028050.0-1.02
21Q4 (9)165.2714.1329.612.582.794.033.8-7.32-12.840001.56-9.94-19.742.30-18.79-32.760.00002805-1.02-1.02
21Q3 (8)144.81-3.0539.22.5112.5630.054.121.6638.980001.7316.09-6.572.8325.48-0.160.000028340.07.59
21Q2 (7)149.3616.2247.712.230.97.213.372.7418.250001.49-13.18-27.422.26-11.6-19.950.000028340.07.59
21Q1 (6)128.510.7833.862.21-10.8911.623.28-24.7721.930001.72-11.58-16.622.55-25.36-8.910.000028340.07.59
20Q4 (5)127.5122.5714.572.4828.52.064.3647.851.920001.944.84-10.923.4220.5832.590.000028347.597.27
20Q3 (4)104.032.880.01.93-7.210.02.953.510.0000.01.86-9.810.02.840.610.00.0000.026340.00.0
20Q2 (3)101.125.330.02.085.050.02.855.950.0000.02.06-0.270.02.820.580.00.0000.026340.00.0
20Q1 (2)96.0-13.740.01.98-18.520.02.69-6.270.0000.02.06-5.540.02.808.660.00.0000.02634-0.30.0
19Q4 (1)111.290.00.02.430.00.02.870.00.000.00.02.180.00.02.580.00.00.000.00.026420.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)609.621.6511.2619.7915.318.2001.8517.842.516.440.00029460.0
2022 (9)599.722.09.4-1.3614.15-2.68001.57-3.32.36-4.590.00029465.03
2021 (8)587.9537.169.5312.6514.5413.24001.62-17.872.47-17.440.0002805-1.02
2020 (7)428.66-4.458.46-11.612.8420.34001.97-7.483.0025.950.00028347.59
2019 (6)448.6412.819.57-4.5910.675.96002.13-15.422.38-6.070.0002634-0.3
2018 (5)397.725.2610.0340.8710.07-19.31002.5212.462.53-35.580.000264211.67
2017 (4)317.4925.947.1227.612.4835.5002.241.323.937.60.00023662.03
2016 (3)252.1-18.825.58-13.769.215.14002.216.233.6529.50.000231913.57
2015 (2)310.53-13.486.47-3.148.761.27002.0811.952.8217.050.000204218.79
2014 (1)358.922.26.685.868.65-2.26001.8602.4100.0001719-3.37

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